Branding & Marketing Program

Profile Improver

7 steps to strategically improve your brand & reinforce your promise

Client Connector7 steps to tactically increase

the value of your client connection

Option A: Do For Yourself version

Option B: My Time one on one

STRATEGYFirst

‘What is your clients’ WORTH?’

The ideal measure of marketing success is the

depth of value in the connection with your client.

Hands OnConsultancyDaily, weekly or monthlyfee for service

GraphicDesignDesign, production & supply of marketing materials

Steve Purser

m: 0401 741 989 e: steve@profile7.com.au w: www.profile7.com.au

Keep Me On Target Monthly Workshopto keep you focused

Products Services

Careful synchronisation of all your specific

needs is crucialYour specific business needs are unique

- Don’t copy what other businesses do

Build your Strategy FirstKeep it simple & always test

Don’t lose the personal touch- Listen to your clients closely

Your marketing is about you but your message is about your clients

Profile7 can ease your burden and free up your time to do what you do best.

We will work with you on strategy, implementation, message, materials, rollout and

outsourcing where necessary to the most trusted service providers to achieve the best

marketing results for your business.

THE BIG QUESTION: Are you able to or have the time to create, provide and manage

all that is required to achieve your desired end results PLUS do you have the trusted inner

circle of service providers that will achieve these results cost-effectively?

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PERCEPTION

The key question isn’t - “What product can I sell?” - but rather - “What do my customers really want, and how can I deliver that as an intuitive service rather than a

standalone product?” Tien Tzou, CEO of Zuora (enterprise software company)

Consumers buy what has VALUE to THEM.Many businesses miss the connection because they make the fatal mistake of SELLING!

Consumers are exposed to hundreds of selling messages every day and tune out all but the most

relevant ones of value to them personally. As a customer centric business you need to LISTEN to

your customers more - create better connections with them by understanding how and why a solid

relationship is necessary.

The means to communicate with your clients has evolved with more technology options available,

increasing the ability but creating disconnection through too much automation, decreasing the

person-to-person connection – this is dangerous. The aim is to create a deeper connection,

not a disconnection driven by the need for more clients.

Always ask your client “What do you want?’’ It should be a mindset in a customer centric business

that wants to understand consumer intent and optimise conversions based on preferences. Asking

is not enough - you need to LISTEN with intent to act.

All to often marketing focuses on the competitve edge, being better than your competitors as the

ideal measure .... not so .... the depth of connection with your client is the ideal measure.

‘QUALITY not quantity – good business is not about how many clients you can turnover - it is

about the quality of the relationship and the transaction over the lifetime with the right clients.’

Business, marketing and finance strategies are never, ever ‘Set & Forget’ - you need to continually

communicate with your marketplace and adjust strategically within your company guidelines - don’t

be Reactive, be PROACTIVE.

‘Branding is STRATEGIC and marketing is TACTICAL - not an after-thought.’

Thanks to the well known ‘Wheel of Life’, we have developed the above ‘Wheel of Worth’ which provides a great indicator as to your current business activity. Above is an example of a company with a drastic imbalance that turns over too many clients, spends too much on poor marketing for little sales return, the boss is taking on too much responsibility, not delegating so eroding the leadership and destroying the culture. Their future is in serious jeopardy. Ideally all ratings should fall between 3 & 5.

How it works, answer the following questions and rate from 1 (worst) to 5 (best):

Your profile perception in the marketplace is reflective of who you are, how you conduct business, your staff support, your company culture, knowledge, experience and your ability to communicate (2way - convey & listen). All of these attributes are noticed, valued and possibly, in time, respected by current clients and prospective clients alike. D

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HOW & WHYWhat is your client’s worth?Profile 7’s services specifically focus on improving Your Client’s Worth or the depth of value in the connection with your client. We will help you gain complete CLARITY of the intricate channels of Who you are, What you do, How you connect, To whom and When? We will work with you to develop and design your company STRATEGY according to the specifics of your highly valued channels.

All success is a journey, not a destination. So it doesn’t just happen because you aspire to it – it has to be planned – your strategy must always come first.

As a result of over 20 years in the marketing industry and many, many client discussions and workshops it is crystal clear that all good business actions and decisions stem from the quality design, strength, clarity and purpose of the company STRATEGY.

As Peter Drucker – father of business consulting said several years ago – “Because the purpose of business is to create a customer, the business enterprise has 2 and only 2 basic functions – marketing and innovation. Marketing and innovation produce results, all the rest are costs. Marketing is the distinguishing, unique function of all business.”

Be proactive, take charge of what you can control (your internals) and enjoy far better results from the areas you can’t control (your externals).

QUALITY clients not quantity – If you want your business to thrive and last then the focus needs to be on the quality of the relationship and the transaction over the lifetime of the right clients – it is not just about how many quick sales can I make this week to keep the shareholders happy.

Marketing is NOT about ‘what product do I have to sell’, there is far more to it than that – it is definitely about how you, your staff, your reputation, your presentation, your company, your integrity, your promise, your brand and finally, your products are perceived in the marketplace. Then, and only then, when trust is acquired, will good, long term clientele decide to deal with you.

Remember, to better your business, increase your brand equity, sales, client quality and overall company value you need to dedicate more time and preparation to the areas you can control by getting your INTERNALS (strategy) right, first.

Understand the difference between branding and marketing, mindshare and marketshare, push and pull, strategic and tactical, quality and quantity, internal and external plus between ‘need to sell’ and ‘want to buy’.

Know your clients’ WORTH and why!

Branding How well is your brand & message understood?

Marketing How much marketing are you doing currenlty?

Sales How good is your sales conversion?

Clients How well do your clients know your company & offerings?

Connection How deep is your current connection with your clients?

Staff How well do your staff understand your latest strategy?

Culture How harmonious is the company culture?

Leadership How well is your leadership skills respected?

Blank diagram for you to try on the

last page.

Example Only

www.profile7.com.au

Client Connector7 steps to tactically increase the value of your client connection

Develop ‘What you do’

Marketing unearths & activates buyers

Tactical & ImpactfulCommunicating client valueCreating better connections

Branding makes loyal clients out of buyers

Strategic & ConsistentNeeds to be memorable

& present your promise honestly

VA

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Profile Improver

7 steps to strategically improveyour brand & reinforce your promise

Design ‘Who you are’

BRA

ND

PRODUCTS

Branding & Marketing Program

STRATEGYFirst

Option A Do for Yourself versionSummary version for you to do in your own time.

Ratecard available on request

Option B My Time one on oneFull version - we will work through the program

with you over an agreed timeframe.Ratecard available on request

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This program is designed to fine-tune and better prepare your internal requirements so that your external marketing efforts maximise there effectiveness. This is an action program, a changing habits for better results program. By doing the exercises and writing down your responses creates a more memorable, presentable and trackable system.

1. AssessmentHistory

2. Recognition

3. IdentificationFuture

4. Vision

5. DevelopmentInternal

6. Synchronisation

7. Activation External

1. InspirationConcept

2. Visualisation

3. PreparationMaterials

4. Integration

5. ActivationTo Market

6. Connection

7. Realisation Results

www.profile7.com.au

Marketing is the entire strategic revenue

generation process.

- Branding & marketing strategy & advice- Engage us to make sense of your marketing- We work with your staff to ensure everybody is on the same page- Develop new messages & markets- Generate better communications & deeper client connections- Includes all Profile7 graphic design services (conditions apply)- Daily, weekly & monthly consultancy rates available

SERVICES

All prices include all design, production & supply of artwork for your marketing materials (excludes expenses, print, delivery, hosting, marketing advice, GST, etc) - example work following

- Monthly half day strategy workshop with all relevant staff at your workplace- Starts with a full day Strategy Brainstorm to collect all relevant data- Ideal for micro-businesses to retain direction & stay focused- Develop & maintain the company strategy- Includes my time only & relevant followup reports

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Rates available on request

Rates available on request

Rates available on request

GraphicDesign

Hands OnConsultancy

Keep Me OnTarget

Marketing is the process of growing a

business by developing & communicating value

to your prospects & customers.

Marketing includes every step you take to sell,

service & manage your customers. It is the engine

that drives company revenue.

Marketing isn’t a budget line item or a collection of creative materials &

campaigns that provide questionable results.

‘Monthly Strategy Workshop’

‘Fee for Service’

‘Project to Project’

EXAMPLES

Production of ...

Logo / Branding

Business Cards

Flyers

Brochures

Folders

eMags

Information Memorandums

Company Profiles

EDM for emailing

Basic Websites

Advertising

Signage

Market Research

Editorial

Publishing

PR & more

www.profile7.com.au

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GraphicDesign

“I first worked with Steve in 1988 where he supplied consultative advice on marketing campaigns for my business and how to best leverage ROI from my marketing campaigns and investments. Since then I have remained close to Steve as I find his commercial insights, innovative solutions and suggestions not only a breath of fresh air but a source of ‘driving for better financial results’. His understanding of the consumer and corporate markets plus segmentation knowledge assisted me in becoming a great deal more focussed on customer intimacy. I would recommend Steve to any organisation whose focus is their customers.” Tim Greenhill - Impacta (International) - Sydney

Chris Wren - Highland Financial Pty Ltd & The Prosperity Accelerator Program (National) - Brisbane m: 0406 534 233 e: chrisw@highlandfinancial.com.au Relationship type: National Marketing Consultancy Client & Affiliate Partner

Tim Greenhill - Impacta (International) - Sydney m: 0414 356 144 e: timgreenhill@bigpond.com Relationship type: International Referral Partner

Tony Paterson - AdBuySell.com & Dailyshopper.com (International) - Melbourne m: 0400 673 346 e: tonypaterson51@gmail.com

Relationship type: International Joint Venture Partner

Sebastian Musculino - Synergy Property Solutions (National) - Brisbane m: 0403 735 475 e: seb.sps@bigpond.com

Relationship type: Affiliate & Referral Partner

Robert Gamble - Gamble Consultancy (International) - Melbourne m: 0411 575 696 e: robert@gambleconsultancy.com Relationship type: International Marketing & Design Client

Karmel Rashidi - Senol Property Group (International) - Melbourne m: 0433 229 229 e: karmel@senolproperty.com.au Relationship type: National Design Client

“I have worked with Steve professionally on and off since 2005 and he has provided valuable advice and strategy each time. I consider Steve an extremely valuable resource and trusted colleague. I have no hesitation in recommending Steve in the knowledge that he will honour any commitment with honesty, open mindedness and willingness to provide the best possible result.” Tony Paterson - AdBuySell & Dailyshopper - Melbourne

“I have worked with Steve on many occasions over a 15 year period. We have had nothing but the highest level of service and results to match! His ability to find business opportunities and connections is unsurpassed.” Charles Richards - Director at Hervey Bay Resort, Property Developer

“Steve’s trademark is his excellent customer service skills. We had the opportunity to work together on several occasions, firstly in 2004 - 06 when I was Publicist for 7-time World Champion Swimmer Shelley Taylor-Smith and again for myself in 2009 - 10. Throughout Steve’s interpersonal skills and creative solutions provided value that enabled us to extend the overall value. Steve genuinely cares for his clients and their needs and he thinks outside the box with professional ease. I consider it a privilege to recommend Steve to any business wanting to improve their position.”Catherine White - Speaker, Author & Photographer (International)

www.profile7.com.au

REFERENCES

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YOUR TURNAre you rolling smoothly?Thanks to the well known ‘Wheel of Life’, we have developed our own ‘Wheel of Worth’ which provides a great indicator as to your current business activity.

Earlier we gave an example of a company with a drastic imbalance that turns over too many clients, spends too much on poor marketing for little sales return, the boss is taking on too much responsibility, not delegating so eroding the leadership and destroying the culture. Their future is in serious jeopardy and worst of all the clients recognise this and look elsewhere speeding up the inevitable. So it is NOT just about getting a sale, everything that supports the process affects the likelyhood of a sale.

Ideally all ratings should fall between 3 & 5. Be honest as this could be your baseline to work up from - your line in the sand.

How it works, answer the following questions and rate from 1 (worst) to 5 (best):

Your profile perception in the marketplace is reflective of who you are, how you conduct business, your staff support, your company culture, knowledge, experience and your ability to communicate (2way - convey & listen). All of these attributes are noticed, valued and possibly, in time, respected by current clients and prospective clients alike.

Be proactive, take charge of what you can control (your internals) and enjoy far better results from the areas you can’t control (your externals).

Branding How well is your brand & message understood?

Marketing How much marketing are you doing currenlty?

Sales How good is your sales conversion?

Clients How well do your clients know your company & offerings?

Connection How deep is your current connection with your clients?

Staff How well do your staff understand your latest strategy?

Culture How harmonious is the company culture?

Leadership How well is your leadership skills respected?