Profile synergy mar com-v3.0
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Transcript of Profile synergy mar com-v3.0
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Services
Integrated Marketing
Communication (IMC)
Customer Response
Management
(CRM)
Managed Manpower Services(MMS)
Integrated Brand
Activation (IBA)
Design & Content
Verticals
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IMC Services
Venue Selection & Suggestion
3rd Party Procurement
Guest Coordination
Event Fabrication
Artist managemen
t & Entertainme
nt
Thematic Deco
Technical Solutions
Communicative Deco (Brand
Collaterals)
Post Event Analysis
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Client Distributor
Enterprise
Mid Market
SMBs
SOHO
Channel Partners End Customers
Multi-disti offsiteChannel launches,Channel trainings, Channel meets
Large tech conferences, Product launches, Exhibitions & Tradeshows, Focused seminars for CIO's / IT Pros / Developers, Academia events, International Offsites
Loyalty programs, reward programs, contests
Loyalty programs, Reward programs, Contests, Channel schemes
Profiling, Lead generation, Reward programs for high-touch accounts, Marketing campaigns, Case studies on high-touch account success stories
Events
BusinessEnhancement Services
Content WritingSoftware
DevelopmentGraphic Design
Supporting Services and in-
house Resources & Expertise
Database
IMC Services
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IMC Showcase
Dealer meets in over 50 cities within a timeframe of 2 months to engage with channel partners across the length and breadth of the country. Challenges included managing logistics in multiple cities to provide a high quality, zero error experience
Grand award night for a leading insurance company, the challenge was to break the monotony of the usual stage designs as it involved the presence of their CXO’s.
Channel meets in 12 cities to convey new business propositions and engage the audience. The biggest challenge was to manage an average crowd of 5000 pax / event and then choosing an appropriate outdoor location.
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IMC Gallery – Events
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IMC Gallery – Themed Events
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IMC Gallery – Designer Stages
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IMC Gallery – Channel Events Set Up
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IMC Gallery - Entertainment
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IMC Gallery – Exhibition Stalls
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IMC Gallery – Exhibition Stalls
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IMC – Sports Events
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CRM Services
20 FTEs product team for up gradation, promotion and updates calling all states in India speaking native languages along with Hindi and English.
30 FTEs delegate acquisition team acquired 500 paid delegates in a span of 60 days.
20 FTEs RSVP team to ensure event attendance
Dedicated knowledge center facilities
Dedicated Program manager and HR
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CRM – Lead Generation Program
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CRM – Snapshots
Predictive Dialer for auto call allocation to agents
Call logging technology, records each calls dialed from agent stations.
State of art delivery center accommodating 30 FTEs
Dedicated Program Manager, QC and QA team for each project.
Complete database support Supported by high speed PRI (E1) lines for
optimum up-time & voice clarity.
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CRM - Technology
Call Recording & Real time Call monitoring System
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CRM - Technology
Real Time CRM Report in your Outlook
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MMS Services
Channel Sales Executive Program – An outsourced arm of the client’s sales team, the channel executives met partners and drove sales of specified products with specific sales targets.
Onsite promotions - 500 plus manpower to promote and sell mobile handsets in retail outlets across Tier I, II and III cities in the country
Technical sales specialists - 40 plus team to sell high-end business phones to discerning customers and provide technical training to retailers and promoters.
Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for a leading FMCG in the country, including recruitment, classroom training, management and setting and achieving of sales targets.
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Where Are We?Brand Vision/Mission
Strategies/TacticsBrand Foundation
Brand Platform
Creative BriefBig Ideas
Creative Expressions
ArchitectureTone/FeelElementsExecution
Planning(Foundatio
n)
The Planning Process has Three Phases: 1. Planning Foundation Work2. Communicating 3. Executing.
Communicating
(Briefing)
Execution(Aligning
w/strategy)
IBA Services
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IBA Services
Canter Activation
Mall Activation
College Activation
School Activations
Residential Activations
Corporate Activation
Public Transport Branding
In-Shop Branding
Corporate Gifting
Merchandising & Give
Aways
Outdoor Media & Branding
Rural Campaigns
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IBA Services – CSR / PR Activations
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IBA Showcase
A mega BTL activation for a radio program that completed 10 years of broadcast, it involved 8 cities of activation for a period of 30 days in multiple malls, colleges, traffic signals, Corporates. The biggest challenge was to carry out minimum of 6 events in a day.
A cricket event that involved right from short listing 8 league grounds to the finale venue, executing multiple cricket matches in different zones of the city to identify the best “Gully” team, 1 month of activation for a leading radio station to boost their RAM ratings
A continuous college activation that was carried out in 56 colleges in Mumbai, the challenge was to get inside colleges with sound, DJ, Emcee and promote sales INSIDE the college.
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IBA Gallery – In Store
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IBA Gallery – In Store
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IBA Gallery – In Store
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IBA Gallery – In Store
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IBA Gallery – Street Kiosk
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Castrol FIFA LCV Road Show Activity 2010
IBA Gallery – Retail
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IBA Gallery – News Paper Insert
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Castrol FIFA LCV Road Show Activity 2010
IBA Gallery – Canter Branding & Activation
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Canter Designs
IBA Gallery – Canter branding & Activation
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IBA Gallery – Canter Branding & Activation
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IBA Gallery – Corporate Activation
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Fire & Safety Association of India
IBA Gallery – School Contact
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Nestle POLO
IBA Gallery – College Activation
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IBA Gallery – Residential Activation
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Eureka Forbes Aquaguard Promotion
IBA Gallery – Residential Activation
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Godrej LED TV
IBA Gallery – Mall Activation
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Indian Cricket League
IBA Gallery – Mall Activation
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HSBC Bank
IBA Gallery – Mall Promotion
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IBA – Channel Training & Retention
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IBA – Visual Merchandise
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IBA – Visual Merchandise
Eco friendly Gulal & Tissue Paper Box
Festoons
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IBA Gallery – Corporate Gifting
We have the most varied and interesting items for gifting and give away, please check on our website: www.synergymarcom.in or ask for our gifting catalogue for more details.
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Design & Content - Standees
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Design & Content - EDM
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Design & Content - Stalls
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Design & Content - Stalls
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Design & Content - Stages
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Clientele
IT Space
Unified Communication Providers Cloud Computing Providers Networking Solution Providers Data Center Solution Providers Computer Peripheral Manufacturers Security Solution Providers Power Protection & management solution providers Business Continuity Service Providers
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Clientele
Generic
Radio Station FMCG Cellular Provider Consumer Electronic Providers 5 Star Hotels Breweries & Liquor Companies Cosmetic & Care Companies DTH Providers BFSI Pharmaceutical Manufacturers & Distributors
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Media Speak
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Media Speak
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Thank You!
Mumbai Offices:
Sales & Marketing:123, V Mall,Above Royal Enfield,W.E Highway, Kandivili - EastMumbai – 400 101
Operations: B – 31, Excel Ark, Mercy Nagar, Mira Road – East Thane - 401107
Telephone : 022 – 4066 0701 TO 709Hunting : 022 – 4066 0777Fax : 022 – 6645 9329Email : [email protected] : www.synergymarcom.in