Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed) 2 x Boeing...
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Transcript of Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed) 2 x Boeing...
Profile & Profile & Marketing PlanMarketing Plan
TRUE BLUE AIRLINES CO.,LTD. (Proposed)TRUE BLUE AIRLINES CO.,LTD. (Proposed)
www.asiandragonintl.comwww.asiandragonintl.com
2 x Boeing 767-300ER 2 x Boeing 767-300ER
History
2012
Jan.2012 Register True Blue Airlines Co., Ltd
Jan. 2012 schedule Air Operation Licenses ( No.9/2553)
Jan. 2012 Got the Air Operation Certificate (AOC26/2553) DEPOSIT PAID
Jan. 2012 Completed update of AOC by DCA
2012
Jan. 2012 Register True Blue Air (Hong Kong) Reserved
Jan. 2012 Apply to Korea DCA for Charter flight permission
Jan. 2012 Get the flight permissions (Int.Aviation -402)
Jan. 2012 Get the Schedule Air Operation License
Feb. 2012 First flight route Thailand- Clark / Cambodia (link to Korea flights)
Co-operators
Item Location Airport Co-Partners
Ground Handling Thailand Utapao Self
Clark
Korea Incheon Sharp Inc.
Muan Asiana Airlines
Maintenance Thailand Line, A+B Check BFS
Component &Spare Parts Avitrade Eng.
Korea Line , emergency Sharp Inc.
Catering Thailand Suvanabumi BFS
Phuket Thai Airway Int.
Korea Incheon LSG
Ticket Sales Thailand GSA Woong Min Air
Korea GSA Blue Star
Employment
Department Division Position Numbers
Operation Director of Operation 1
QA Chief Pilot 1
Flight Safety Manager 1
Pilots Captain 8
First Officer 8
Cabin Crews Cabin Crew Manager 1
Purser 2
Senior 6
Junior 22
Dispatcher Dispatcher 2
Ground Handling Director 1
Airport Passenger Service 4
Catering 1
Cargo 1
Employment
Department Division Position Numbers
Maintenance Director of Technical 1
QA Manager 1
Engineering Planner 1
Engineer 2
Marketing Thailand 2
Korea Branch Director 1
Officer 3
Account &H/R Director 1
Account Officer 2
H/R Manager 1
Administration Manager 1
TOTAL 60
Structure
Data of Tourism Route Map
Statistics of Tourism in Thailand
Structure
Making SynergyPower
Aircraft LeaseAircraft Lease
MaintenanceMaintenance
InsuranceInsurance
CrewsCrews
PassengerPassenger
CargoCargo
Duty FreeDuty Free
CateringCatering
Ground HandlingGround Handling
MarketingMarketingMaintenanceMaintenance
True Blue Air
Seoul
Clark
Singapore
Dubai
Doha
Operation Route
Korea
Shanghai
Operating from Feb. 2012
Future route, Stage III Sydney Australia
Utapao
Beijing
Cambodia
Potential Sales Agents in Korea
Sales Plan ( B 2 B) ex: Korea stage II
True BlueAIRLINES
Passenger SalesAgents
(HANA Tour,MODE TourAnd other)
Retail agents
Cooperate Sale
Internet sale
Direct sale
Home shopping
AircraftOperation
GENERAL SALESAGENT
(Blue Star)
Condition of GSA
1. Term : 5 Years 2, Guarantee 4 flights/week3. Whole charter condition4. Guarantee for Security Deposit5. Advance pay for every charter 3 days before flight
Aircraft Specification General Lease Condition Aircraft Photo Boeing 767-300
•Model : Boeing 767-300ER
•Engines : CF6-80A2
•Year of Manufacture : 1987~1992
•Configuration : 269 seats
- 24 Business 245 Economy Class seats.
•Maximum Lange : 5600NM
•Operate Airlines:
- American Air, Delta Air,
United Air , Air France
SPECIFICATION
Aircraft
Boeing 767-300ER
B767-300ER Photo
A320-200 Photo
Flight Schedule
Routing Start of Operations Period Time Table
2 of B767-300
1st. Aircraft Flight Schedule (B767-300ER) Period: Feb. 2012~
Routes Day of flight Dep./Arr. Fly times Start from
Utp-Clk FRI 12.30 2 ½ hrs. 28 Feb.2012
Clk-Utp FRI TBA 2 ½ hrs. 28 Feb.2012
Utp-KOS FRI 18.00 45h Min 28 Feb.2012
KOS-Utp FRI TBA 45h Min 28 Feb.2012
BKK-ICN-Clk
MON,WED,FRI,SAT
0030/0800 5hrs20m TBA
Clk-ICN-BKK
MON,WED,FRI.SAT
1000/1330 5hrs40m. TBA
BKK-Bangkok, ICN-Seoul Korea, MWX-Muan Korea BKK-Bangkok, ICN-Seoul Korea, MWX-Muan Korea
Investments Detail of use the Funds 2 of B767-300ER
Subject DetailDeposit
(1 of B767-30ER)
Security Deposit
Security deposit for Lease the 1 of Aircraft USD 600,000
Maintenance Line Maintenance in ThailandwithComponent Maintenance
USD 100,000
Spare Parts reserve USD60,000 (3% of USD 1M .Value) 2 Months
USD 60,000
Fueling, Thailand and Overseas USD 150,000
Ground Handling Thailand, overseas USD 40,000
Catering, Thailand and Overseas USD 20,000
Total of Security Deposit USD 970,000
For Security DepositFor Security Deposit
Detail of Use the Funds for 2 of B767-300ER
Subject Detail Deposit Expenditure
General Costsgeneral and setting the operate, Maintenance ground handling expenses included salary
USD 160,000
Insurance Aircraft, Passenger, Baggage for first month USD 60,000
Custom &VAT Import Tax for Aircraft Value( Refundable) USD 70,000
Delivery Cost Nav. Over Flight, Fuel G/H USD 80,000
Marketing Overseas marketing & advertise ,Web booking USD 60,000
Update of Navigation Update by Honeywell & radio, GPS system USD 50,000
Training Pilot & Cabin Crew training and Simulation USD 120,000
In-flight Goods for operation goods USD 30,000
Painting Logo Painting & Cleaning inside USD 15,000
Total of Security Deposit & Expenditure USD 970,000 USD645,000
Total use the funds for 2 of B767-300 USD1,615,000
For ExpenditureFor Expenditure
For 1 of B767-300For 1 of B767-300
Operation Costs B767-300
Detail of Operation Costs
DIVISION SUBJECT DETAIL COST/HOUROther cost
/ Round trip
Aircraft Dry Lease USD250,000/Month USD840
Maintenance
Maint. Reserved C+D Check, Eng. overhaul USD760
Line, Component A+B Check, spare parts, Salary, ,allowance ,training feeFor Engineers.
USD340
CrewsCockpit Crew4 sets (4 Captain4 First Officer)
Salary. Training, Simulate, allowance, Accommodation, per-dium, etc.
USD340
InsuranceIncluded third part. Aircraft, War. Baggage
Passenger(Livelily USD 750 m. Value,) , All Crews insurance
USD200
Operation
Fuel Fuel Consumption USD3,860
Both destination Over fly, navigationGround Handling ,Landing.Parking, BHC, Other.
USD6,700
Catering & magazine
Hot meal, Soft drink, wine service. News paper, magazine
USD6,270
TOTAL USD6,330/hr. USD12,970
Boeing 767-300ERBoeing 767-300ER
Estimate Profit ( 1 Year) By 2 of B767-300ER
Aircraft Period Profit
2 of B767-300 1 Year USD16,081,200
Total Annual Profit USD16,081,200
Deduct General Costs USD2,560,000
Nett Profit / Year USD15,825,200
Nett Profit / Month USD1,315,800
Passenger
Route Charter Price Operation Costs Profit / Flight Flights Gross Total
UTP-CLK-UTP USD 86,700 USD76,700 USD10,000 108 Flights USD 1,080,000
UTP-CLK-UTP USD 88,400 USD83,400 USD 5,000 216 Flights USD 1,080,000
TOTAL USD 2,160,000
Cargo
UTP-CLK-UTP USD 0.7 x 6,000Kg x 2 way USD 8,400 108 Flights USD 907,200
UTP-CLK-UTP USD 0.7 x 7,000Kg x 2 way USD 9,800 216 Flights USD 2,116,800
TOTAL USD 3,024,000
GRAND TOTAL PROFIT OF ONE YEAR PERIOD USD 5,184,000
PROFIT OF ONE MONTH PERIOD USD 432,000
Period : 1 Year Period : 1 Year
Detail of Estimate Profit For 1st Aircraft (B767-300)
Thank YouThank You