CORPORATEPROFILE

CORPORATE PROFILE

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Table of Contents

Who are we?

Corporate ViSION and MISSION

Our Values

Retail Division

Food and Beverage Division

Real Estate Division

Corporate Units

Foundation

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WHO ARE WE?

Lady Lee Corporation has played an integral role in the economic and commercial development of Honduras in recent decades. Through consistent growth and refinement over 44 years of operations Lady Lee Corporation has become one of the most essential corporate groups in Honduras.

During this time, we have established a diverse array of successful companies through our three complimentary business units: Retail Division (Lady Lee stores, Lady Lee Express, Tecno and Apple Store), Real Estate Division (City Mall, Mall Mega Plaza) and the Food Division (Wendy's).

Through these brands, we have developed a business group that directly generates more than 2,500 jobs in the community and over 15,000 more indirectly for Honduran citizens across the country.

Currently, Lady Lee Corporation is focused on strengthening our portfolio of companies in the Honduran market as well as increasing our international presence in the near future.

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Lady Lee Corporation provides products and services of the highest quality to a comprehensive range of customers through individually tailored customer service and e�cient operations.

STATEMENT

Lady Lee Corporation strives to lead the industry in all of our business units, promote economic development in Central America and operate in a socially responsible manner.

VISIONCORPORATE

MISSION

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VALUESOUR

To show temperance in times of plenty and resilience in the face of adversity.

To consistently adhere to the highest ethical and moral standards.

To deliver premier quality products and services through the most e�cient operational policies.

To contribute to the welfare of the less fortunate in our country.

To recognize, appreciate and value the qualities and rights of others.

To o�er unique and personal services that exceed our customers expectations.

To always remain true to our mission and goals.

SOLIDARITY

RESPECT

COMMITMENT

CUSTOMER SERVICE

DISCIPLINE

INTEGRITY

OPERATIONALEXCELLENCE

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Lady Lee Corporation began as a single store selling stockings and women’s accessories in March 1971 in the city of San Pedro Sula. This was the first Lady Lee store

Over time, Lady Lee diversified its product lines and grew to become the number one department store in household items in Honduras and a fixture in the hearts and lives of Hondurans.

Each Store concept, has specialized products in line with the demographic and socioeconomic profile of consumers with the widest variety of local and international brands, to meet the specific needs of our customers and we are located in the 11 busiest cities in the country with expansion plans to be in the 18 departments of the country.

Today, Lady Lee has 21 stores, located in major cities throughout the Honduran territory and segmented into six di�erent concepts:

RETAIL DIVISION

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Lady Lee Forever 21• San Pedro Sula• Tegucigalpa• Villanueva• Puerto Cortés• Choloma• Choluteca• El Progreso• La Ceiba• Roatán• Comayagua• Tocoa

• San Pedro Sula• Tegucigalpa

LocationsRETAIL DIVISION

3.9millIonvisiTORs A YEAR

33Km2IN FLOOR

21 STORES

EXHIBITION

LADY LEE

SOCIAL MEDIA:

www.ladylee.net

/LadyLeeHND

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Today, Lady Lee is our most comprehensive store format featuring all categories of housewares oriented towards socioeconomic segments B1, C1, C2 and C3. We now have 21 stores, located in 11 major cities, with sizes ranging between 3,500 and 5,000 m2 of sales floor.

Lady Lee’s primary product categories include appliances, electronics, furniture, appliances, toys, babies, decorations, accessories and seasonal cuisine.

OFFICIAL SITE:

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SOCIAL MEDIA: /LadyLeeHND

LADY LEEEXPRESS

OFFICIAL SITE:

Lady Lee Express is a more condensed store format focusing on a C1, C2 , C3 and D segments of the market. There are 12 of these stores located in 11 major cities, ranging from 700 to 1800 m2 in size.

The product categories in Lady Lee Express are limited to: electronics, furniture, appliances and more basic products.

SOCIAL MEDIA: /Forever21Honduras www.forever21.com

FOREVER21

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Forever 21 is a new brand entering the Honduran market but with more than 31 years of success internationally. It’s consistent success is attributable to an aggressive marketing strategy that combines edgy fashion, a�ordable costs and a unique shopping experience. Forever 21 provides the progressive Honduran consumer with the opportunity to participate in the most current fashion trends from around the world. Both of the initial stores have met with overwhelming success because they o�er these forward-thinking consumers a unique freedom of expression. Forever 21 helps drive the day to day the trends by constantly updating their inventory of fun designs, creative clothing, and timeless styles. Each section in the store is built to convey a special "boutique" feel, featuring unique and current fashion styles. This store concept includes the brands: 21MEN ™, Forever 21 Contemporary, Forever 21 + ™, Forever 21 Girls ™, the line of cosmetics Love & Beauty ™, the line of underwear and shoes.

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All formats of the retail stores division are authorized distributors of the biggest brands in the world for electronics, appliances, furniture, appliances, toys, decorations, sports, cooking, etc.

OUR BRANDS

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WHOLESALE SALES

CORPORATE SALES

Lady Lee Stores nationally distributes, the full range of brands handled in their stores, serving more than 500 wholesalers in all regions of the country through a specialized wholesale division, serving each customer directly at each point of sale.

In addition to direct attention to wholesale customers, we also have wholesale fairs and events throughout the year, in which customers have the opportunity to partake in unique promotions, which prepare them for the summer season, Mothers Day, Children's Day and Christmas.

Lady Lee also has a corporate sales department that caters to the needs of corporate customers with a client base of over 1,000 businesses nationwide with customized pricing structures and plans designed to inspire loyalty and repeat business.

CHANNELSOTHER DISTRIBUTION

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Lady Lee o�ers gift cards as the perfect solution for those who do not know what to give their loved ones for special occasions, and can be purchased in any denomination at any store nationwide.

To inspire confidence in our products and protect our customers we crea-ted our system + Warran-ty, which allows the purchaser to extend the factory warranty of products by, up to 3 years.

Our Gift Club enables our customers to record the most important events of their lives and create registries for weddings, birthdays, baby showers, graduations or any of life’s many blessings.

Members who create a gift registry with us recei-ve a Gift Card with 5% of the total value invoiced.

We have four modern service facilities: two in Tegucigalpa, one in SPS and one in La Ceiba. Each is completely certi-fied and trained by each of our brands, and stocks a wide range of spare parts and personnel to support the needs of our customers.

To facilitate access to all our products, we have our Credilee financing system, which has the best market interest rates and terms up to 36 months.

SERVICESOUR

“”

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Wendy's has presence in 12 major cities across the country and is characterized for its excellent quality: products, customer service and variety of choices for all socioeconomic segments.

The Food Division was founded in 1991, when Corporation Lady Lee acquired the rights to the famous American franchise Wendy’s, which has more than 6,500 restaurants around the world, opening the first restaurant in the city of San Pedro Sula that same year, then opening additional locations in the largest commercial centers across Honduras.

FOOD DIVISION

WENDY’S

SOCIAL MEDIA: /WendysHND

www.wendys.hn

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Our restaurant chain Wendy's has 26 restaurants located in 11 major cities, it also has 2 kiosks desserts one in San Pedro Sula and another in Tegucigalpa, 3 Wencafe distributed in San Pedro Sula, Cortés and Tegucigalpa; is now well positioned in the minds of Hondurans, as the restaurant serving the best burgers in the country, as these are made with fresh ingredients, which are supplied daily to each restaurant.

In addition to its delicious burgers, Wendy's has a varied assortment of salads, breakfast, chicken sandwiches, nachos and a variety of options companions among which stand out the chili, baked potato, salad and unmistakable fries. It also has modern cafes that feature a variety of desserts, cold drinks and hot drinks.

OFFICIAL SITE:

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WENDY’S• San Pedro Sula• Tegucigalpa• Villanueva• Puerto Cortés• Choloma• Choluteca• El Progreso• La Ceiba• Comayagua• Tocoa• Siguatepeque

4millIonvisitORs A YEAR

15,000 Km2IN FLOOR

EXHIBITION

26RESTAURANTS

LOCATIONSFOOD DIVISION

“”

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8 Shopping centers in seven cities across the country, this division becomes one of the main drivers of the economy of Honduras, to promote local and foreign investment.

REAL ESTATE DIVISION

In 1985 Lady Lee Corporation ventured into real estate through the development of commercial buildings nationwide. In 1992 it began construction of the first shopping center of the country in the city of San Pedro Sula, which opened in 1994 under the format Megaplaza Mall and came to revolutionize shopping and entertainment for the population of Honduras. Since then, the Real Estate Division of Lady Lee Corporation has become the leading developer of shopping centers in Honduras

Today, the Real Estate Division consists of 8 Shopping centers in seven cities across the country; this division has become one of the main economic drivers in Honduras by promoting local and foreign investment.

This division has 2 formats of shopping centers, aimed at di�erent socioeconomic segments of the population.

CITY MALL

SOCIAL MEDIA: /CitymallHND

www.citymall.net

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City Mall is the largest shopping center brand in Honduras. It started operations in San Pedro Sula in 2005 and later expanded to Tegucigalpa in 2012.

Due to its diverse mix of shops and services, City Mall has established itself as the premier shopping destination of Honduras. The mall is comprised of an exclusive collection stores selling both local and international clothing, shoes, jewelry, accessories, housewares, sports equipment, glasses and o�ering a variety of services such as financial centers, pharmacies , gyms, supermarkets, phone companies, restaurants, beauty parlors, modern cinemas and even an amusement park.

OFFICIAL SITE:

CITY MALL

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Currently both malls receive more than 20 million visitors a year making this institution one of the main drivers of the economy. City Mall is also one of the largest contributors in the job market, generating more than 7,000 direct jobs nationwide and more than 20,000 more indirectly.

City Mall houses a variety of international brands that are recognized and respected worldwide. Notably included in this collection are; Zara, L Occitane, Bershka, Lacoste, Toms, Claire 's, Nautica, Tommy Hilfiger, Steve Madden, Call It Spring, Columbia, The North Face, Aldo, Kenneth Cole, etc.

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City Mall City Mall

City Mall City MallCosta Rica Palenque SPS, Honduras

TEGUCIGALPASAN PEDRO SULA

100 mil M² of construction / 1,500 intelligent parkings / 190 shops

200 mil M² of construction / 2,300 intelligent parkings / 307 shops

120 mil M² of construction / 1,850 intelligent parkings / 230 shops

This luxury shopping center will consist 307 shops located on the North Boulevard in the fastest growing sector of the city.

UPCOMING PROJECT

MEGAPLAZA

SOCIAL MEDIA: /MegaplazaHND

www.inmobiliariall.com

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Born in the city of San Pedro Sula, in the year 1994 and was the first concept of shopping centers in Honduras. Currently this chain has three locations shopping centers located in the cities of La Ceiba , El Progreso and Roatan.

It is characterized by being one of the most successful shopping centers nationwide , and has nice spaces and shops of local and international brands , o�ering a family atmosphere and entertainment venues for all ages.

OFFICIAL SITE:

METROPLAZA

SOCIAL MEDIA: /MetroplazaHND

www.inmobiliariall.com

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Born in the city of San Pedro Sula in the year 1998 and currently has seven shopping centers located in the cities of San Pedro Sula , Villanueva and Tocoa , featuring a variety of stores that address the purchasing needs in cities they are operating , becoming the entertainment destination of the inhabitants.

Metroplaza has a variety of local shops, banks, foodcourt and family spaces for the comfort of all visitors, with large anchors of the best brands in the country.

OFFICIAL SITE:

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CITY MALL

METROPLAZA

• San Pedro Sula• Tegucigalpa

MEGAPLAZA• El Progreso• La Ceiba• Roatán

• San Pedro Sula• Villanueva• Tocoa

LOCATIONSREAL STATE DIVISION

31.2millIonvisitORs A YEAR

595 mil Km2OF CONSTRUCTION

City Mall Credit Card, which provides a permanent discount of 10 % applicable in all stores in the mall, even prices on o�er or sale - to promote loyalty among our customers, the card also gives reward points.

8SHOPPINGCENTERS

CEDI (DISTRIBUTION CENTER)

CONTACTCENTER

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UNITSCORPORATE

With an area of 14 thousand square meters and with a shelf of seven levels, it has the capacity to supply all stores nationwide, deliveries to wholesalers and deliveries to customers in all cities of the country, as well as frozen foods required by restaurants.

Lady Lee Corporation has a modern Call Center that performs over 15,000 contacts through phone calls, and has 30 cubicles properly equipped for daily tasks.Its main functions are Customer Service, Telemarketing and collection e�orts, which satisfy the specific needs of all our customers.

We have our own in house advertising agency that caters to all of the advertising needs of our numerous brands, as well as supporting our corporate needs. It has creative team of designers and dedicated sta� assigned to each business unit.

Within the agency also we have a team of e-marketing , who are responsible for monitoring and maintaining websites and social networks of each brand totaling more than 600,000 fans from all brands of the corporation.

ADVERTISING AGENCY

CELL

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TRAINING CENTER OFLADY LEE

Lady Lee recognizes the value of investing in our team, and consequently in 2014 a training program through which all colleagues are trained in their respective roles was developed. This allows the corporation to ensure consistent and quality preparation across the entire organization. This center provides the tools and strategies needed to o�er a unique and memorable service to our customers. However, this department not only seeks to provide training for specific job functions, but also encourages professional and personal development of each employee. The goal is to develop professional leaders who perform their duties to the highest ethical and moral standards. The curricula available at the training center are constantly being updated and expanded. At the end of each module, a certificate is awarded to each employee, which accredits him or her as a trained professional in the field. Currently there are two training centers, one in the city of San Pedro Sula and another in Tegucigalpa, both serving over 2500 colleagues.

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RESPONSABILITYCORPORATE

Aware of the needs of our population, through Lady Lee Foundation, we worked focusing on the pillars of health, education and childhood. We strongly believe in collaboration of private enterprise and the main forces of the community for a sustainable partnership, which allows the development of each of its members and provide a better future for all.

Lady Lee Corporation and its more than 2,500 employees, working with the main objective, social responsibility of each of those involved. We work in all aspects that allow us to improve the quality of life for Hondurans, and focus on the areas of community, environment, public policy, governance, suppliers, marketing and internal public.

Thanks to the commitment of employees, in September 2014, we achieved the seal of Socially Responsible Company, awarded by FUNDAHRSE, which highlights companies whose operations are framed CSR principles and respect for the values and rights of individuals. We will continue our work under these schemes and share with you the pride of being a socially responsible company.

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CA

MPA

ÑA DE RECICLAJE

SÚMATE AL CAMBIO

PEQUEÑAS ACCIONES HACEN GRANDES CAMBIOS

AHORRA PAPEL, IMPRIME LO NECESARIOSÚMATE AL CAMBIO

EL USO INDEBIDO DEL PAPELAUMENTA LA TALA DE LOS ÁRBOLES

CIERRA LA LLAVE CADA VEZ QUE LA USESSÚMATE AL CAMBIO

UNA LLAVE GOTEANDOPIERDE UNOS 50 LITROS

DE AGUA AL DÍA.

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EL CARTÓN QUE ESTAS POR TIRARDESTRUYE NUESTRO MEDIO AMBIENTE

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EL USO INDEBIDO DE LAS LLAVESPROVOCA DETERIORO DE NUESTROS

RECURSOS NATURALESLady Lee Corporation recognizes their responsibility to protect the environment and encourages the responsible use of resources through internal campaigns such as energy conservation and recycling.

RESPONSABILITYENVIRONMENTAL

SOCIAL MEDIA: /FundacionLadyLeeHND

www.fundacionladylee.org

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FOUNDATIONLADY LEE

In an e�ort to give, back to our community we established Lady Lee Foundation in 2011. The foundation focuses on the pillars of health, education and the wellbeing of children. We strongly believe that collaboration between private enterprise and the community leads to a sustainable partnership, encourages the most development, and provides a better future for all.

OFFICIAL SITE:

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Lady Lee Foundation routinely provides medication, equipment, renovations and education to hospitals and health centers across Honduras.

HEALTH

The foundation provides health, education, food, toys, clothing, shoes and other staples to underprivileged children.

CHILDREN

Lady Lee Foundation supports educational programs that benefit dozens of schools and thousands of children across the country including the scholarship program RETO.

EDUCATION