Professor John B Ochs, PhD IPD and TE Founder & Program Director September 20, 2014 Engaging Faculty...

Professor John B Ochs, PhDIPD and TE Founder & Program

Director

September 20, 2014

Engaging Faculty and Enhancing Learning at Lehigh University: A

Case Study

1

www.lehigh.edu/innovate

P.C. Rossin College of Engineering & Applied Science

Our Presentation

• Vision & Approach – John Ochs

• Engineering Curriculum – John Ochs

– Structure and taxonomy– ABET criteria

• Baker Institute Programs – Lisa Getzler

– Entrepreneurship minor– Eureka competitions

• Capstone Courses – John Ochs

• Masters Courses – John Ochs

• Innovation Spaces – John Ochs

• Takeaways – John Ochs

Professor John B Ochs2

The Problem: Need for Entrepreneurs

Innovation fueled by creativity is this generation's

most import economic development engine driving job

creation.

Innovation Engine

Global Manufacturing

Products

New

Mature

Revenues

Investment in Innovation

Other Purposes

People invest in innovative people when they can create new products and services, producing an expected yield

in long term growth and profitsgreater than other alternatives.

Pay

ing

Cu

stom

ers

An

ywh

ere

Professor John Ochs3

Innovation is necessary by not enough.Our economy need people who can create, innovate and

commercialize!

Developing Entrepreneurs and Supportive Environments


Innovation Engine by Tina Seelig

The greatest opportunities for

innovation

occur at the intersection of

disciplines.

Innovation is a process that can

best be learned by doing it –

over and over again.

Our programs focuses

on developing entrepreneurs

who are needed to lead

interdisciplinary teams…

Our Shared Vision

IPD sponsor’s faire


… find and assess

opportunities,

identify and manage

risk, manage the

development-to-

commercialization

process,

find and manage

resources,

lead the team by

example with a superior

work ethic,

and through exemplary

moral and professional

behavior.

Our Shared Vision

MTE Class of 2014


Our Approach:

• Vertical integrated from pre college to freshman to masters

• Horizontally integrated across of disciplines

• A university-recognized leading organization that supports the entrepreneurship ecosystem supporting all majors, all department and all colleges

• Sustainable and scalable means entrepreneurship is built into the curriculum and enhanced by a multitude of extra curricular activities

• Learn by doing

• Find resources anywhere you can!Professor John B Ochs7

Our Approach:

• Vertical integrated from freshman to masters




• Learn by doing

• Find resources anywhere you can


LEHIGH’SEntrepreneurship Ecosystem

Infrastructure& Other Related

Courses

IntegratedBusiness &Engineering

Integrated Product Development (IPD)

Community Consulting Practicum

Microfinance Program

EUREKA! Student Entrepreneurs

Competition

Design Arts Program

CommunityFellows

Opportunities for Student Innovation

EUREKA! Advanced Technology Entrepreneurship Competition

Entrepreneurial Interns Program

Center for Advanced

Materials & Nanotech

SBDC

KeystoneInnovation

ZoneManufacturers

Resource Center

EnterpriseSystems Center

L. Pool Memorial Scholarships for Entrepreneurship

PA School for Global Entrepreneurship

Small Business Counseling

MBA Corporate Entrepreneurshi

p

VENTURESeries Executive

CertificateEducationalPrograms

RelatedOrganizations

Ben Franklin Technology Partners

WilburPowerhouse

Life Sciences

Greenhouse

“Garage” Student Incubator

Office of Technology Transfer &

Commercialization

Lehigh Entrepreneurs Network

Integrated Real

EstateProduction & Marketing of

Sound Recordings

Master’s in Technical

Entrepreneurship

Entrepreneurship Minor Computer

Science& Business

Center for Optical Technologies

The Business of Life Science

Global Village

Leadership Lehigh

Office of Student Leadership

Development

IDEAS

Martindale Center for the Study of Private Enterprise

Innovation & Entrep. Leadership Residency

International Social Entrepreneurship

EUREKA! Social Ventures Competition

LehighSilconValley

Entrepreneurs in Residence 9

Live Lehigh Creative Commons

LEHIGH’SEntrepreneurship Ecosystem

Infrastructure& Other Related

Courses

IntegratedBusiness &Engineering

Integrated Product Development (IPD)

Community Consulting Practicum

Microfinance Program

EUREKA! Student Entrepreneurs

Competition

Design Arts Program

CommunityFellows

Opportunities for Student Innovation

EUREKA! Advanced Technology Entrepreneurship Competition

Entrepreneurial Interns Program

Center for Advanced

Materials & Nanotech

SBDC

KeystoneInnovation

ZoneManufacturers

Resource Center

EnterpriseSystems Center

L. Pool Memorial Scholarships for Entrepreneurship

PA School for Global Entrepreneurship

Small Business Counseling

MBA Corporate Entrepreneurshi

p

VENTURESeries Executive Certificate

EducationalPrograms

RelatedOrganizations

Ben Franklin Technology Partners

WilburPowerhouse

Life Sciences

Greenhouse

“Garage” Student Incubator

Office of Technology Transfer &

Commercialization

Lehigh Entrepreneurs Network

Integrated Real

EstateProduction & Marketing of

Sound Recordings

Master’s in Technical

Entrepreneurship

Entrepreneurship Minor Computer

Science& Business

Center for Optical Technologies


Global Village

Leadership Lehigh

Office of Student Leadership

Development

IDEAS

Martindale Center for the Study of Private Enterprise

Innovation & Entrep. Leadership Residency


EUREKA! Social Ventures Competition

LehighSilconValley

Entrepreneurs in Residence 10

Live Lehigh Creative Commons

Baker Institute: Entrepreneurship minor

11

Intro to Entrepreneurship

Community for Creative Industries

Intro to Creativity Techniques

Software Ventures

The Venture-Backed Company

Art Entrepreneurship

Entrepreneurship and Enterprise

Gender Issues in Entrepreneurship

Decision Making in a Non-profit Enterprise

Integrated Product Development


Nonprofit Administration

How to Change the World

Launching Entrepreneurial Ventures I and II


Independent Study in Your Venture

Special Topics in Your Venture

Entrepreneurial Leadership

Creating and Sustaining a Non-Profit

Lisa Getzler-Linn

Baker Institute: extracurricular

12

EUREKA! Ventures Competition Series

STARTUP Internship

Grant

Founders Fitness Training iDeX

Events:• Skills• Inspiration• Networking

Lisa Getzler-Linn

Baker Institute: sample student projects

13

Mad Scientist Coral

BIOFAB INNOVATION:

Ink-Injection of Cells

Lisa Getzler-Linn

Our Approach:

• Vertical integrated from pre college to freshman to masters




• Learn by doing

• Find resources anywhere you can!Professor John B Ochs14

Entrepreneurship & Engineering• Review each engineering curricula and

ABET criteria

• Offer track with entrepreneurship minor courses which includes HSS courses and free electives

• Establish entrepreneurship tracks in capstone courses

• Develop and manage resources for student entrepreneurs

• Offer a path to continue to develop entrepreneurial interests in graduate school

15

Example Engineering Curricula (ME Dept)


Math; 12%

Science; 13%

General Engr; 9%

ME Design; 22%

ME Engr Science;

21%

Humanities and Social

Sciences; 18%

Free Electives, 5%

Example Engineering Curricula (ME Dept)


Math; 12%

Science; 13%

General Engr, 9%

ME Design, 22%

ME Engr Science;

21%

Humanities and Social

Sciences, 18%

Free Electives, 5%

(see handout #1 for ME example)

Integrated into the Engineering Curriculum means meeting or exceeding ABET CriteriaGeneral Criterion 1: Students

General Criterion 2: Program Educational Objectives

General Criterion 3: Student Outcomes

General Criterion 4: Continuous Improvement

General Criterion 5: Curriculum (capstone design experience)

General Criterion 6: Faculty

General Criterion 7: Facilities

Professor John b Ochs18

(see handout #2)

ABET Criteria

Lisa get19

Bloom’s Taxonomy for Student Outcomes

Ochs’ Taxonomy for Life Long Learning

Lisa get20

Entrepreneurship & ME Curriculum

• Lay the foundations in Freshman Engineering

• Gather a cohort through Creative Commons, Create Club, Idex events, open houses, workshops and seminars

• Take Entrepreneurship courses for HSS and Free Electives

• Apply for Eureka funding and an IPD capstone team

• Be part of a capstone team working on your own idea

• Follow the IPD process for 2 or 3 semesters

• Apply for graduate Master’s of Engineering in Technical Entrepreneurship program


Entrepreneurship & IPD Capstone

• IPD is the culminating major design experience for– Mechanical Engineering– Bio Engineering– Material Science and Engineering– Supply Chain Management– Design– A collection of other majors including management, marketing,

civil and environmental engineering, architecture

• Multidisciplinary teams work on problem generated by industry sponsors, local entrepreneurs and student entrepreneurs

• Each team 6 each has a sponsor mentor, faculty or graduate student mentor, peer mentor and access to experts and facilities


(See handout #3 for IPD 2013 Projects)

The Problem: Need for Entrepreneurs

Innovation fueled by creativity is this generation's

most import economic development engine driving job

creation.

Innovation Engine

Global Manufacturing

Products

New

Mature

Revenues

Investment in Innovation

Other Purposes

People invest in innovative people when they can create new products and services, producing an expected yield

in long term growth and profitsgreater than other alternatives.

Pay

ing

Cu

stom

ers

An

ywh

ere


Parallel Development of Product, Production System and Marketing Materials

Manufacturing Ramp up and

Market Introduction

Project and Process Management

Documentation and Data Management

Sales, Service & Support

Conceptual Design & Product Planning

Opportunity Scanning

12

34 5

25

The Integrated Product Development (IPD) Process

Professor John B Ochs

26

The IPD Process: Step 1 Opportunity Scanning


Cu

stom

er, u

sers

&

Com

pet

itio

n

World of Technology

Manufacturing Sciences

Scan & Identify

Scan & Identify

Scan & Identify

Learn TestTechnical

Markets

Manufacturing

Integrate &

Prioritize

Queue of Potential Business

Opportunities

Core Competencies

Business Strategy

Opportunities

Opportunities

Business Opportunity

SWAG* (Mission

Statement)

*Scientific Wild Ass Guess (swag)

The IPD Process: Step 2 – Conceptual Design

27 Professor John B Ochs

Design and Develop Customers and Business Model

Customer Segments

Build and Test Mockups, Prototypes and Business Models

IdentifyCustomer

Needs

EstablishTarget

Specifications

GenerateProduct

Concepts

SelectProduct

Concept(s)

Set Final

Specifications

PlanDownstreamDevelopment

MissionStatement

TestProduct

Concept(s)

BusinessModel

Benchmark Competitive Products and Business Models

Product Specifications

Key Activities

Value Proposition Distribution and Sales Channels Customer Relationships

Key Resources Key Partnerships

Revenue Streams Cost Structures

Create and Manage Intellectual Property (IP)

Research and apply Appropriate Industry, Business and Engineering Standards

The IPD Process: Step 3 – Parallel Development of Product, Manufacturing & Market


ProjectPlan

LessonsLearned

System Design

Product Definition

Dev

elop

me n

t T

eam

EngineeringSW/HW

PackagingProduction

LegalMarketing/Sales

Advertising

Integrate & Test

Product Data & Documentation Management

Manuf. Ramp-up

MarketIntro

Project Management

The IPD Process: Step 4 – Manufacturing and Marketing Ramp up


Production Plan

Production System:Build vs Buy, Fabrication, Assembly, Quality

Control, Packaging, Shipping

Supplier Management

Finished Products

Product Specs.

Relationships

Production Management Best Practices

Market Plan

Lessons Learned

Distribution System: Sales and Advertising

Advertising and Distribution Management

Marketing Materials

Relationships

Sales Management

Manufacturing

Marketing

The IPD Process: Step 5 – Distribution, Sales and Service


Marketing Materials

LessonsLearnedDistribution System (channels):

Whole seller, retailer, sales and promotionService and Warranty

Payment

($$$$$$)

Finished Products

Sales, Service and Customer Support

New Product Development Cash Flow


Definition Freeze

Time to market

Break Even timeOpportunity

Investigation

Innovation Cycle time

Profit Zone

Release

Obsolescence

R&D

Market Research

+

_

Cumulative Discounted Cash Flow

Periodic Discounted Cash Flow

Step 1Steps 2 & 3 Step 4 Step 5

Investm

ent

IPD 1&2


• 25 grades for deliverables throughout each semester

• All deliverables have • templates• examples of best practice• grading rubrics

• Overall the grading is 60% team and 40% individual

Assessing Student Performance in IPD


• Measurable moments each semester–Notebook reviews: midterm & final (individual)– Peer evaluations: midterm & final (individual)–Weekly sponsor reports (team)–Oral presentations: midterm & final (team)– Tack board or poster presentations: midterm &

final (team)

Example Measures:


Assessing the Course

• Student course evaluations• Faculty course evaluations• Sponsor course evaluations• Weekly advisers meetings for

constant course corrections• End-of-semester meeting with

staff and students

Building on Lehigh Alumni Successes

EcoTech Marine

35

Lifeserve Innovation, 2009

hField’s Wi-Fire as seen on HSN, 2010

Coffee Joules on Shark Tank, January, 2013

September, 2012 September, 2013

A Different Kind of Graduate Program

• Dedicated Curriculum – Customized to Your Needs

• Dedicated Faculty – Mentors and Advisors

• Dedicated Facilities – Private Lab and Classroom

… Make Your Ideas Into Reality

37

Dedicated Curriculum

SUMMER SESSION – SKILL BUILDING

38

• Intellectual Property

• Creativity and Innovation

• Prototyping

• Visual Thinking


FALL SEMESTER – DESIGN

39

• Business Models

• Financial Management

• Integrated Product Development


SPRING SEMESTER – LAUNCH

40

• Company Financials

• Product Costing

• Manufacturing

Dedicated MTE Faculty

• Entrepreneurship curriculum development

• Commercialization of new technologies

• Entrepreneurial Outreach

Michael Lehman, MD, MBA Professor of Practice

• Product developer at MAKE Magazine

• Arduino and micro-controllers

• 3D Printing• Creativity Program

Marc de VinckDexter F Baker Professor of Practice in Creativity

Joe MaennerIP Attorney, Maenner & Associates

Joshua CohenIP Attorney, RatnerPrestia

John B Ochs, Founder IPD and TE Programs• New product

development• Innovation in

education

Brian SlocumManager, Design Labs• Prototyping• SolidWorks

41

Masters of Engineering in Technical EntrepreneurshipCreating Flexible, Responsive Career Pathways

Replicable and ScalableBootstrappedGrowth of 100% from year 1 to year 2Can be scaled up (3 starting points/cohorts per year)Can be scaled down (series of workshops)

SustainableTuition-driven modelEDA-funded and university-funded scholarshipsEmerging industry partners

OriginalDedicated curriculum, dedicated space, dedicated facultyTwelve month Master’s of Engineering open to all majors

Measurements of Success TE13

TE14

TE15

Successful startups launched 6 12 10

Placements in innovative start-ups, large companies, academia

7 15 12

42

MTE Class of 2013 Start-Ups

43Professor John B Ochs

Innovation Spaces

• Wilbur Powerhouse – 1998 to present– 17,000 sq ft– Design and built for as a space for projects– Now houses and supports classes in

• Technical Entrepreneurship• Graphic and Product Design• Integrated Business and Engineering • Entrepreneurship minor• I-deas• Sustainable development

• Mountain Top Campus – 2012 to ????

• Lessons Learned

Prof essor John B Ochs44

Dedicated MTE Lab and Studio/Classroom


Lehigh’s Mountain Top Initiative


Mountain Top


48

Lehigh’s next spaces for IPD Companies and TE student innovation


Takeaways on innovative spaces

• Encourage students to own their education

• Encourage student to own their own ideas and IP

• Let students own their space

• Never enough mentoring

• Opening spaces to a cohort of like-minded people will encourage collaboration

• Make spaces a living environment

• Open 24/7/365


Takeaways on Engineering Entrepreneurship• Find and support entrepreneurship-minded faculty

• Seek and engage entrepreneurship-minded staff, administrators & alums

• Open all entrepreneurship courses to everyone on campus

• Vertically integrate high school and community outreach, freshman through advanced undergraduate and masters programs

• Find and support innovative people

• Always end a presentation with an ASK – I invite you and your students to check us out – so applications for TE class of 2016 are open- go to www.lehigh.edu/innovate


Entrepreneurship MinorSkills and Knowledge in Entrepreneurship, Innovation &

Creativity

51

www.lehigh.edu/entrepreneurship

EUREKA! Student Ventures Competition SeriesProducts, Services, Enterprise Development Support

Integrated Product Development program (IPD)A Technical Solution in a Business Context (One Year Project)

Master’s of Engineering in Technical Entrepreneurship (MTE)

Create and Launch Your Company in One Year


Lisa Getzler-Linn, DirectorBaker Institute for Entrepreneurship, Creativity and Innovation, Lehigh [email protected]

52

www.lehigh.edu/entrepreneurship

Professor John B Ochs, Ph D, Director & FounderLehigh University’s IPD Program & Masters of Engineering in Technical Entrepreneurship

[email protected]/IPDwww.lehigh.edu/innovate


Professor John B Ochs, PhD IPD and TE Founder & Program Director September 20, 2014 Engaging Faculty...

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