PROFESSOR DAVID GOLDSMITH ENTERPRISE THINKING. Projects Time Impact on firm ROI Money Priority (Max...
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Transcript of PROFESSOR DAVID GOLDSMITH ENTERPRISE THINKING. Projects Time Impact on firm ROI Money Priority (Max...
![Page 1: PROFESSOR DAVID GOLDSMITH ENTERPRISE THINKING. Projects Time Impact on firm ROI Money Priority (Max Hrs)(1-100)Invested Finish studying English 320H](https://reader038.fdocuments.us/reader038/viewer/2022110304/5518aace550346c31f8b4c6c/html5/thumbnails/1.jpg)
PROFESSOR DAVID GOLDSMITH
ENTERPRISE THINKING
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EVALUATING OPPORTUNITIES
ProjectsTime
Impact on firm
ROI Money
Priority(Max Hrs) (1-100) Invested
Finish studying English 320H/ 4 Months
70More
opportunities8,000 4
Get a job20 H/ Month
45Economic
Independence, Experience
10,000 6
Open my restaurant 480 H/ 6 Months
90 Independence 50,000 1
Complete the Certification in Marketing Management
112 H/ 4 Months
75 Better Job 5,000 3
Start a Masters in Marketing and Publicity
960 H/ 24 Months
55Knowledge, Better Job
15,000 5
Start food handling course 240H/ 3 Months
80Knowledge to implement in
my Restaurant5,000 2
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MANAGING PROJECTS
3 Months 3 Months 24 Months
Complete the
Certification in
Marketing Management
Start food handling course
Open my restaurant
Start a Masters in Marketing and
Publicity
4 Months 6 Months
Finish studying english
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REDEFINING
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STEP 1. CHALLENGE STATEMENT
I want to create my own restaurant fast and successfully
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CHALLENGE STATEMENT TEST
Test Questions Column 1
1. Is the CS one issue? NO
2. Is the CS in the present or future tense?
Present
3. Is the CS a problem or solution? Problem
4. Are the CS facts verifiable ? Yes
5. Are the CS assumptions valid ? Yes
6. Is the CS essential to your overall goal?
Yes
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STEP 1. CHALLENGE STATEMENT
I need to raise funds to open my restaurant
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CHALLENGE STATEMENT TEST
Test Questions Column 1
1. Is the CS one issue? Yes
2. Is the CS in the present or future tense?
Present
3. Is the CS a problem or solution? Problem
4. Are the CS facts verifiable ? Yes
5. Are the CS assumptions valid ? Yes
6. Is the CS essential to your overall goal?
Yes
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STEP 2. SHOULD STATEMENT
I should raise funds to open my restaurant
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CHALLENGE STATEMENT TEST
CRITERIA Column 11. Is reframed CS specific or generalized? Specific
2. Is reframed CS positive opposite? Yes
3. Is the reframed CS in the ultimate form?
Yes
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STEP 3. WWIT STATEMENT:
What would it take to raise funds to open my restaurant?
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SOLUTIONS
Go to the Bank Ask to my parents Start working Win the lottery
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AHA MOMENT
I need an Alliance
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TYPES OF ALLIANCES
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ALLIANCE: JOINT VENTURE
Legal entity formed between two or more parties to undertake an economic activity together
Share the risk Contribute equity Share revenues, expenses, assets and control of the
company
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ALLIANCE: JOINT VENTURE
STRENGTHS PARTNER 1
+WEAKNESSES
PARTNER 2
SUCCESSFUL ALLIANCE
WEAKNESSESPARTNER 1
+STRENGTHSPARTNER 2
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ALLIANCE: JOINT VENTURE
Partner 1
Monetary resources
Financial knowledge
Relationships Experience
• Monetary resources
• Marketing Knowledge
• Relationships• Experience
Excellent service Good Quality Successful in the business Sharing risk and expenses Sharing responsibilities
Partner
2
Alliance
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CRITICAL PATH METHOD
CPM
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PLANS FOR OPENING DAY
Activity Designation Predecesor Time (Days)Deciding the date of opening day
B A 1
Making the guest list C A 2
Send invitations D B, C 6
Promote the event on radio
E M 10
Deliver flyers F M 6
Hire decorators H D 1
Ask the authorities for permission for opening day
A -------------- 8
Hire a band J D 5
Product samples preparation
L E 1
Souveniers K D 5
Hire a car for the promotion of the event
M K,J,H 1
Opening day N L 1
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CRIYICAL PATH METHODEarly Start and Early Finish
ES=16
ES=8 EF=17 ES=22
EF=9 EF=32
ES=0 ES=33
EF=8 EF=34
ES=10 ES=21
EF=16 EF=22
ES=16
EF=21 ES=32
EF=33
ES=8 ES=22
EF=10 EF=28
ES=16
EF=19
A N
C
H
L
F
E
MJD
K
BActivity Desig
Deciding the date of the
inaugurationB
Defi ne the guests C
Send invitations D
Promote the event on
radioE
Deliver flyers F
Decoration hire H
Wings authorities asking
permission to hold the
event
A
Hire the group will play J
Product samples
preparationL
Souveniers K
Hire a car for the
promotion of the eventM
I nauguration party N
34 DAYS
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CRIYICAL PATH METHOD
LS=20
LS=9 LF=21 LS=22
LF=10 LF=32
LS=0 LS=33
LF=8 LF=34
LS=10 LS=21
LF=16 LF=22
LS=16
LF=21 LS=32
LF=33
LS=8 LS=26
LF=10 LF=32
LS=18
LF=21
A N
C
H
L
F
E
MJD
K
B
Late start
34 DAYS
Activity Desig
Deciding the date of the
inaugurationB
Defi ne the guests C
Send invitations D
Promote the event on
radioE
Deliver flyers F
Decoration hire H
Wings authorities asking
permission to hold the
event
A
Hire the group will play J
Product samples
preparationL
Souveniers K
Hire a car for the
promotion of the eventM
I nauguration party N
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CRITICAL PATH METHOD
A N
C
H
L
F
E
MJD
K
B
34 DAYS
ACDJMELN= 34 DAYS
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PLAN YOUR DAY THE DAY BEFORE
P P7am 2pm Tuttor lesson
8am English class 3pm
9am 4pm Work on
presentation Mareting
10am Final exam 5pm
23 Street 1 Av
11am 6pm
12pm Go to Hunter to
submit fi nal essay
7pm
1pm 8pm Plan Tomorrows Agenda
30 Lunch
12-Mar
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