Professionally Social: How to Market Your Way to Your DREAM Job - Rachel King

Professionally Social:

How to Market Your Way to Your DREAM Job

(Hi! I’m @rachaelgking)

Who Is !is Chick?

»  Now:

»  !en:

»  About to be…

Consistency =

Building Your Personal Brand

Things to remember: »  No privacy - even “private” accounts can have a

snapshot taken »  You can’t delete anything, even if it looks like

you can »  Use the grandma/boss rule when posting »  Outside of privacy concerns, remember you’re

creating an online portfolio of who you are with each post. Be mindful and ask yourself, “is this awesome?” before clicking “send” or “publish”

»  Abbreviations are sometimes okay if necessary on social media (Twitter) - NEVER OK in emails, letters, formal writing, etc.

»  Be “profersonal”

Best Practices

The most important piece of the job hunt.

»  How to get in touch with the right people

»  Taking the online, offline

»  Don’t just apply for jobs - choose the company(ies) you want to work for and go after it

»  ABC – Always Be Coffee-ing

Networking:

Blogging/Personal Websites

»  Keep your sex blogging private

»  Keep your intellectual blogging public

»  Anonymity?

»  Branding across platforms

»  Connect it to your other accounts

»  Picking a topic/niche

»  About.me and other aggregator sites

platforms

Blogging/Personal Websites

»  Keep your sex blogging private

»  Keep your intellectual blogging public

»  Anonymity?

»  Branding

platforms

{ Make Your LinkedIn Profile Rock }

It’s Facebook with ties.

Say it with me:

Your LinkedIn profile should NOT be a copy of

your resume.

Think of it more like a cover letter, or an elevator pitch…

It’s the story of your professional journey…

with plenty of personality

…and a healthy dose of BRAGGING.

This is still a social site, albeit a professional one!

Is LinkedIn Worth It? Why?

•  Great niche alternative to Facebook and Twitter

•  More professional, less noise

•  People expect to be contacted cold •  Showcase cool campaigns/projects

•  Separate professional/personal networks

•  Organize professional contacts

Building It

•  HEADLINES ARE EVERYTHING, YO.

•  Professional picture

•  Flesh it out

•  Consistent branding/copy with other profiles •  Get input from different people •  Get personal •  Vanity URL

•  PROOFREAD.

Getting Serious

•  Upgrade account to send InMail, especially while job hunting

•  Personalize all outreach •  GROUPS.

•  Connections! Ø  Be transparent, but not desperate Ø  Offer value in return Ø  ABC: Always-‐Be-‐Coffeeing

•  Meaningful recommendations (quality vs. quantity)

Optimize It Keywords are our friends! …But how?

1.  Google AdWord’s Keyword Tool

2.  US Dept. of Labor’s Occupational Outlook Handbook

3.  Search similar professionals and “borrow”

4.  Copy from appropriate websites and job postings

5.  Use your brain

6.  Narrow down to your top 10

Grow It If you build it… they won’t just come.

1.  Grab your vanity URL for easy referral

2.  Embed a button on your websites and link on your other profiles

3.  Add to business cards and email signatures

4.  Direct potential business contacts to your LinkedIn

5.  Cross-‐promote

On the Job Hunt?

•  Use your headline (hello, SEO!)

•  Tell the world

•  Upgrade your account

•  Check your contact settings! •  Have a call to action •  Team up with other hunters, especially if you’re looking in a different city •  Identify ideal companies and stalk get coffee with an employee

Getting Fancy What will set you apart from the rest?

1.  Creative, attention-‐grabbing copy

2.  Post consistent (and quality) content 3.  Integrate your tweets (#li) via Hootsuite 4.  Downloadable PDF of resume 5.  Add your resume and media

6.   Inject personality and humor

My 3 Ultimate Rules for #Winning at LinkedIn 1. Be interesting

Don’t be another dry, boring resume. Put some paint on your profile’s proverbial walls – have some fun with it and show the world what makes you YOU.

2. Use in tandem with Twitter

Connect via LinkedIn with a personalized note, and then continue the ongoing conversation on Twitter to build the relationship. Somewhat sneaky, yet effective.

3. Help others

Karma is without a doubt the most powerful tool you have when it comes to creating job, client, and other opportunities. Go out of your way to help other people, and it WILL come back to you tenfold.

LinkedIn is the gateway network to building a relationship with the

people and companies you want to know.

{ Twitter }

Rocking Twi"er

•  Get a great handle; either your name or your brand’s. !is is not your AIM username.

•  No protected accounts! #DoingItWrong

•  !is is the easiest way to instantly connect with companies and people who can help you get the job – be available (and appropriate)

•  Power DMs - Always personalize DMs for new followers who you want to remember you, even if the personalization is trivial

Twitter is not a place for the boring. Another stale, vanilla profile won’t make any noise. The best strategy

you can employ on Twitter?

BE INTERESTING.

Okay, Fine… But HOW to Be Interesting?

•  Don’t share anything without adding value to it

•  Posting often isn’t enough – you can’t just make noise. Offer insight, opinions, humor – and be human (while still being professional)

•  Keep it media rich. (If content is king, pictures + video are the crown)

•  Find and attend events, as well as creating other ways to take the online, offline. Nothing a computer can do takes the place of face-‐to-‐face connections!

Seriously Effective Strategies

•  Be HUMAN. Have a personality – a big one! •  80/20 rule •  Build QUALITY followers, not quantity

•  Follow back (real people, not spammers)

•  Live tweet events for more exposure and to establish yourself in the industry/community

•  Have a presence in industry Twi"er chats (see a massive list of them here)

•  KISS, with everything you do (and short!) Simple + short = easier to share

Great Tools You’re Probably Already Using

•  Tweetdeck

•  Hootsuite

•  Bit.ly (tracking links) •  Advanced Twitter search

And now, on to the ones you might not be…

TwitterCounter.com Track basic stats about your profile (and see anyone else’s, too).

TweetChat.com Filter and follow along with any Twitter chat or hashtag (like #MCSF)!

RowFeeder.com (by Simply Measured) Best free tool to track a hashtag (export reports, track over long periods of time)

SnapBird.org – Free A way to search for certain words or hashtags tweets older than 10 days. Doesn’t always work perfectly, but it’s free, and it’s saved me more than once when I needed to find a particular tweet but couldn’t for the life of me remember who sent it.

Twtrland.com – Free This generates an analysis of your Twitter profile. It wouldn’t be worth noting, except that it breaks down your tweets by type, which is pretty cool to see (and important if you’re a business trying to hit a certain ratio).

CrowdBooster.com – Free and Paid Versions An engagement dashboard with some serious (and seriously fun) analytics built in, including your most influential followers, and the times of day that are best for you to tweet (you can schedule tweets from the dashboard as well).

Getting Fancy What will set you apart from the rest?

1.  Creative, attention-‐grabbing bio

2.  Post consistent (and quality) content 3.  Promote others’ work – and mean it

4.  Make an (awesome) custom Twitter background

5.  Have a solid presence at popular

Twitter chats in your industry

6.   Have a big, fat personality

Create a Resume Board

1.  Links to articles/posts

2.  News and accolades

3.  Presentations

4.  Speaking gigs

5.  Side gigs and projects

6.  Events/speaking

7.  Portfolio

8.  Video

[link]

Rachael King

Email: [email protected]

Twi"er: @rachaelgking

LinkedIn: /in/rachaelgking

Blog: www.rachaelgking.com

Questions?

Professionally Social: How to Market Your Way to Your DREAM Job - Rachel King

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Transcript of Professionally Social: How to Market Your Way to Your DREAM Job - Rachel King