Professional Standards and Social Media in 2015
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Professional Standards and Social Media Will Patch Summer Institute 2015
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Transcript of Professional Standards and Social Media in 2015
Professional Standards
and Social Media
Will Patch
Summer Institute 2015
Welcome to Our Profession!
This is a professional career
Not just a job, you’re the expert!
Professional standards apply online as well
Social media can blur the lines of personal and professional
Your Personal Brand
Brands
What is their brand purpose?
“At McDonald's, we strive to be more than just a restaurant - we're
a first job for many, a community partner, a model for other
restaurants around the world, and a company seeking new ways to
fulfill our brand promise of Quality, Service, Cleanliness, and Value.”
Brands
Donald Trump
Attached to luxury, power, wealth in excess.
What is a Personal Brand?
Your unique package of strengths, skills, and experiences.
A Personal Brand…
Tells your compelling story
Should show your authentic self
Share your experience
Is necessitated by anonymity of online personas
Step 1: Know Yourself
Know your values
Know what you’re passionate about
Know your strengths
Step 2: Your Story
Step 1 was “who”
Where you have been
What your vision of growth is
When - “Riding into the sunset” moment
Why does this matter to you
Step 3: Verify
Look over what you have and ask:
Are my values and strengths authentic or aspirational?
Is my story complete and compelling?
Be Your Best Professional Self
Communication
“The way you use language reveals who you are, how you think, and how
you work.”
– Nick Corcodilos
If spelling and grammar are a known weakness, ask for help
Communication
Communication
Body language is as important as how you use spoken or written language
See Amy Cuddy’s research
TED Talk
Body Language
Online Professional
Your online profiles are how you portray yourself when you aren’t there
Make sure it’s a good first impression
Online Professional
Your Profiles
Recommended not to use 1 account for your personal and professional relationships
Some offices prefer you not to use social media to communicate, check first
Take advantage of security and privacy settings!
2 accounts, or just professional
Consider using 1 network just for professional, and another just for personal
Your Profiles
Personal
Friends and family
Post fun content
Maybe some embarrassing photos
Use privacy settings
Your Profiles
Professional
Students and coworkers Follow interesting people
and organizations Fun is relative Focus on message
Privacy Online
Post level or profile level
Posts and photos can be set individually
Privacy Online
Profile level can hide portions or your entire profile
Privacy Online
Twitter, Instagram, and Vine
More simple, either on or off
Privacy Online
You can have hidden boards
Things to Avoid
Uncomfortable messages from students or parents
Refer to your Director immediately, don’t respond
Blurring the lines
Keep relationships professional
Casual is ok, but can lead to problems
Professional Profiles
Have a professional photo ready
ID photo or headshot from website
Consistency looks good
Have bio or professional description ready
A few sentences describing you, your role, and/or your goals
Elevator pitch
Professional Facebook
Link profile to work email or professional email address
Use cover photo that represents your institution or isn’t unprofessional
Professional Twitter
Retweet and interact with university or high school
Interact and answer questions from students
Use for professional development
Professional network, not social
Online resume
Network with others in profession, learn more through groups
“Be brave enough to start a conversation that matters.” – Margaret Wheatley
Ask questions in groups, start new topics
About.me
A hub for your profiles
Great way to meet new people and ask questions
Professional Development
Professional Development
IACAC
Spring Congress
Mentorship
NACAC
Website
Groups
National Conference
Journal of College Admission
Professional Development
LinkedIn groups/Pulse
Chronicle of Higher Ed
About.me
Search by interests
Twitter @IACACIndy
@NACAC
@NACACWonk
@InsideHigherEd
@Chronicle
Professional Development
On your campus
Connect with faculty and staff
If you’re not an alumnus, even more critical to get to know students
Mentorship programs
Committees
Discuss
What have been your experiences with social media and professional standards at work?
What other digital professional development do you recommend?
What questions do you have?
