Professional Promotion on an Amateur Budget: Session 1

Professional Promotion on an Amateur Budget

Workshop 1Thu 22 SeptBRLSI

Who, Why, What, When?

Lindsay [email protected]

Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010


© Lindsay Endean 2011www.lindsayendean.co.uk

http://ppab.moonfruit.com/



Thursday 22 September: Who, Why, What, When? Thursday 6 October: Press & PR & Ticket Ambassadors

Thursday 20 October: New friends – all things ‘online’ Thursday 3 November: Old friends – print & mailings

Wednesday 16 November:Planning & Partnerships



Bath Spa Live:www.bathspalive.com

The Sulis Ensemble:www.thesulisensemble.org

www.lindsayendean.co.uk



Art or Marketing?

The Physical Impossibility Of Death In The Mind Of Someone Living – Damien Hirst. Photo – Conceptual Rebel



“Wales Millennium Centre is a marketing organisation” Jonathan Harper, CEO WMC



Who are the largest group of people within your organisation’s audience/participants?

Who are the second and third largest groups?

Rocky Horror Picture Show

audience NYC – Photo - Rocky M

usic



1.Briefly describe your organisation to your neighbour.

2.List new audience groups that you’d like to attract and/or current groups you’d like to encourage to attend more.

3.Why would these groups attend (what would be the benefit to them)?

4.Use your neighbour as a consultant – ask them to suggest at least one group.

www.exactitudes.com



1.Turn to a different neighbour.

2.Think of arts/cultural organisations you have visited recently as a member of the public.

3.Describe one thing they did that enhanced the experience for you.

4.Describe one thing they could do better.



Target segment ideas

Visitor experienceideas

+ =

What improvements can you make to the experiences that your organisation offers, to make them more attractive to you targets?



http://ppab.moonfruit.com/



Next week…

same time, same place:

Press & PR & Ticket Ambassadors – the most powerful free promotional tools available!



And finally…

Saturday 1 October, 8pm

The Sulis EnsembleMusic at the MarketUpstairs at The Market (opposite the Theatre Royal)£5 on the door

Professional Promotion on an Amateur Budget: Session 1

Documents

Transcript of Professional Promotion on an Amateur Budget: Session 1