Professional Portfolio

KACIEBONIBERGERProfessional Portfoliowww.kacieboniberger.com

PRESSMATERIALSNEws rElEAsE

PItCh lEttEr

MEdIA AdvIsory

PublIC sErvICE ANNouNCEMENt

Composed press materials for a group project in Advertising and Public Relations Campaigns at the University of Central Florida.

Fictitious campaign raises awareness for testicular cancer, sponosored by Movado Group, Inc. News release and pitch letter accompany a variety of

marketing tactics seen in the campaign including outdoor advertising, special events, an exclusive watch collection and radio interviews.

NEws RElEasE aNd PItch lEttER

NEWS RELEASE FOR IMMEDIATE RELEASE Media Contact: Kacie Boniberger 201-267-8000

Movado Group, Inc. sponsors LinkedIn nationwide networking events Paramus, N.J. – (March 18, 2013) - America’s most influential young businessmen will humanize their social media interactions during Movado-sponsored LinkedIn events, Linked In Luxury. Movado Group, Inc. spokesperson Scott Disick and testicular cancer survivors will kick off each of the five identical nationwide mixers to be held during April, Testicular Cancer Awareness Month. The events will also launch Movado’s newest watch, Infinity, designed to raise awareness about testicular cancer. “Our mission is to connect the nation’s professionals to enable them to be more productive and successful, and we hope continued partnerships with Movado will garner similar results,” remarked LinkedIn CEO, Jeff Weiner, “Thanks to this sponsorship, LinkedIn expects to see the same businessmen living healthfully and updating their online profiles for many years to come.” Movado will host a silent auction for a watch from the Infinity Collection, limited Mont Blanc “Infinity” cufflinks and a bottle of Ace of Spades champagne during cocktail hour. All proceeds will be donated to testicular cancer research. Guests and their dates will each receive industry-inspired merchandise at the event, such as a patterned pocket square that illustrates testicular self-examination, packaged in a Movado-branded briefcase. “Movado’s new partnership with LinkedIn strives to raise awareness about testicular cancer among the men who are most at risk,” Disick explained, “Movado understands how valuable time can be. By alerting young professionals to the severity of testicular cancer and how easy it is to prevent, we will ensure more time for millions of testicles—and lives.” The events will take place in Chicago, Houston, New York City, Los Angeles and Philadelphia. Guests are encouraged to find out more information and RSVP at www.linkedin.com/linkedinluxury. Movado, the Movado Group’s signature brand, was founded in Switzerland in 1881 and acquired by the Corporation in 1983. Movado watches are known for simple, modern designs and have earned more than 100 patents and 200 international awards. Movado Group, Inc. designs, manufactures, and distributes Movado, Ebel, Concord, ESQ by Movado, Coach, Hugo Boss, Lacoste, Juicy Couture and Tommy Hilfiger watches worldwide. For more information, visit movado.com.

-more-

LinkedIn is the world's largest professional network, hosting 200 million members from 200 countries and territories around the globe. Jeff Weiner resides as CEO and co-founded the company with Reid Hoffman in 2002. LinkedIn has been publicly held since 2003 and generates revenue from member subscriptions, advertising sales, and talent solutions. For more information, visit linkedin.com.

### Movado Group Inc. 650 From Rd., Ste. 375 Paramus, NJ 07652-3556 www.movado.com

SUBJ: Scott Disick Interview Opportunity for Movado’s New Infinity Collection Dec. 15, 2012 Good morning Mr. Stafford, I read your latest article about the Express Chronograph Bracelet Watch and thought you might be interested in Movado’s newest Infinity Collection. The sophisticated luxury of the Infinity Collection offers a sleek, neutral, no-nonsense design (that is hardly bland) and would provide a great opportunity for your insightful industry critique. Here are a few facts you may want to know about the Infinity Collection:

• Movado stores will host in-store celebrations across the country to unveil the Infinity Collection and raise awareness about testicular cancer during Testicular Cancer Awareness Week in April 2013.

• Infinity watches symbolize the limitless indulgences life offers for men who live testicular cancer-free.

• Infinity wearers will strive to Look Sharp and Live Smart like GQ readers. • Priced at just $350, the watch is friendly on the wallet. • Thirty percent of Infinity proceeds will be donated to the American Cancer

Society for testicular cancer research. Scott Disick, Movado’s newest spokesperson and reality star from “Keeping up with the Kardashians,” as well as testicular cancer survivor, Tyler Austin, would love the opportunity to speak solely with GQ about the Infinity Collection. You will walk away with exclusive insight into the first large-scale testicular cancer awareness campaign in America and the production of the Infinity watch as a catalyst for the campaign. This lays the groundwork for compelling content that is relevant to the readership of GQ. Please contact me at your earliest convenience if you are interested in this opportunity. Sincerely, Kacie Boniberger 201-267-8000 [email protected]

Crafted media advisory to promote the City of Orlando’s annual Veterans Day Parade.

MEdIa advIsORy

Drafted Mayor Dyer’s radio script to promote the new MindMixer website, part of the Green Works Orlando campaign relaunch.

PuBlIc sERvIcE aNNOuNcEMENts

GREEN wORks ORlaNdO RadIO PuBlIc sERvIcE aNNOuNcEMENt

10/15 sec: 1. This is Orlando Mayor Buddy Dyer, and I want to know: how do you green? Join me to

help Orlando become one of the greenest cities in America. Share your ideas at Green WorksOrlando.com.

2. This is Orlando Mayor Buddy Dyer, and I want to know: how do you green? Tell us at Green WorksOrlando.com and earn points for cool prizes. Do your part to help Orlando become one of the greenest cities in America.

30 sec: This is Orlando Mayor Buddy Dyer, and I want to know: how do you green? Help Orlando become one of the greenest cities in America. Share your ideas to earn points to-ward free rewards like changing the color of Orlando’s Lake Eola fountain or an airboat ride through Orlando Wetlands Park. Join the conversation today at Green WorksOrlando.com.

GREEN wORks ORlaNdO MINdMIxER FORuM

CONTENTMANAGEMENTENEwslEttErs

wEbsItEs

soCIAl MEdIA

Provided updates on happenings in the 23-county High Tech Corridor’s companies, research institutions and industry organizations.

Implemented first-ever newsletter for Quotes members using MailChimp.

ENEwslEttERs

FEatuRE aRtIclE ExaMPlE

Membership News and UpdatesQuotes, the PR Club at UCF [[email protected]] on behalf of Quotes, thePR Club at UCF [[email protected]]Sent:Friday, March 08, 2013 6:18 PMTo: Kacie ![[email protected]]!

This is an official newsletter distributed by Quotes, the PR Club at UCF. Is this email not displaying correctly?View it in your browser.

Intern Pursuit is Thursday, Mar. 28Join us on Mar. 28 in thePegasus Ballroom for thenetworking event of the year.This internship fair is your bestchance to score your dreaminternship for the summer andfall semesters. Plus, you get to

meet some awesome Orlando professionals! Only dues-paying members of Quotes will have exclusiveaccess to the event from 6 to 7 p.m. All other students mayparticipate from 7 to 8 p.m.

Quotes will host an Intern Pursuit Preparation workshop onTuesday, Mar. 12 at 4:30 p.m. in the Student Union, room 224.

For more information about Intern Pursuit,visit http://bit.ly/Xz4GZ7.

visit http://bit.ly/Xz4GZ7.

Do you have what it takes to be on theExecutive Board?Fill out the application and drop it off to any Quotesboard member by 5 p.m. on Friday, Mar. 15. You can alsodrop it off either in Joan McCain's office (room 250) in theNicholson School of Communication, or to Nicole Huie'soffice in the Office of Student Involvement.

Looking for an internship?Follow #adprintern for the best advertising and publicrelations internships, tweeted directly from your Ad Cluband Quotes tweeps!

Involvement OpportunityFelicia Cruz, vice president of outreach, needs your help! If you'reinterested in the following opportunities, email her [email protected].

Help Quotes raise some money during our first fundraiser ofthe semester! We will be tabling outside the Student Unionand selling Jeremiahʼs gelatis while spreading the word aboutUCFʼs PR group. So, come join Felicia on Wednesday, Mar.20, 2013, at noon for a day of marketing, gelatis, and fun!Do you want to support your Quotes group but donʼt havemuch time to spare? Felicia will be doing multiple classmeetings throughout the semester in the NSC, for around 5 to10 minutes each. Come share your excitement about Quoteswith your fellow classmates through Quotes trivia, giveawaysand information.

Upcoming EventsTo view a full list of Quotes events,visit http://bit.ly/WjBVlJ.

Jeremiah's FundraiserMarch 20, 2013Presented by: Quotes at UCFTime: 12 to 3 p.m.Location: UCF Student Union Patio

Intern Pursuit March 28, 2013Presented by: Quotes at UCFEvent: Intern PursuitTime: 6 to 7 p.m. Quotes/Ad Club membersonly, 7-8 p.m. open to all studentsLocation: Pegasus Ballroom, UCF

Location: Pegasus Ballroom, UCF

Image Awards April 11, 2013Presented by: FPRA Orlando Area ChapterEvent: Image AwardsDetails TBD.

For more information, please contact Kacie Boniberger, vice president of communications,at [email protected].

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Sent to [email protected] — why did I get this? unsubscribe from this list | update subscription preferences Quotes, the PR Club at UCF ! 4000 Central Florida Boulevard, Orlando, FL !Orlando, FL 32816

This MailChimp report shows the open rate (blue) and click rate (red) trends for the Quotes newsletters.

wEBsItEs

Authored message on behalf of Mayor’s Veterans Advisory Council Chairman to dictate the mission of the Council and encourage veteran involvement.

Refurbished Quotes Wordpress website to showcase member-focused content; added event calendar, contact page, writing resources.

Used Adobe Creative Suite to design website heading.

Crafted UCF Dining Services website to more effectively communicate consumer-driven information.

This report shows monthly views and visitors for the Quotes website. As you can see, the statistics show a slight increase from January to March 2013, during the same time when I was responsible for managing the site.

sOcIal MEdIa Blogged to summarize a presentation to Quotes members by guest speaker

Roy Reid, APR, CPRC, after coordinating the program.

Managed Facebook and Twitter accounts for UCF Dining Services, Pegasus Palooza, the Veterans Day Parade and Quotes to engage followers and

enhance brand awareness. Used programs like Hootsuite and Tweet Deck to schedule content and maintain customer satisfaction.

BlOG PaGE ONE

BlOG PaGE twO

ExaMPlE FacEBOOk cONtENt FROM PREvIOusly MaNaGEd PaGEs

ExaMPlE twIttER cONtENt FROM PREvIOusly MaNaGEd accOuNts

LEADERSHIPANDSTRATEGYEvENt CoordINAtIoN

suPErvIsory ExPErIENCE

MArKEtINg strAtEgy

EvENt cOORdINatION

Coordinated promotional events for 10 UCF Dining Services locations on campus.

Produced Intern Pursuit, an industry-specific internship fair for more than 200 students and 80 Orlando-area employers.

kNIGht OF thE lIvING FEdDecorated the dining hall, strategized themed

menu options, designed interactive games and contests, marketed event to UCF community.

DownloadCreate Chart

Show Responses



Show Responses


skipped question 0

4. What is your most effective tool for hiring interns?

answered question 30

skipped question 0

Response

Percent

Response

Count

Intern Pursuit 90.0% 27

Intern Connect 16.7% 5

Your current intern 23.3% 7

Other (please specify) 26.7% 8

5. The Pegasus Ballroom at UCF was a suitable venue for Intern Pursuit.


skipped question 0

Response

Percent

Response

Count

Yes 100.0% 30

No 0.0% 0

6. Which time would you prefer Intern Pursuit to take place?


skipped question 0

Response

Percent

Response

Count

Morning (between 9 and 11 a.m.) 10.0% 3

Afternoon (between noon and 2 p.m.) 6.7% 2

Late afternoon (between 3 p.m. and 5 p.m.) 43.3% 13

Evening (between 6 p.m. and 8 p.m.) 26.7% 8


7. Which day of the week would you prefer Intern Pursuit to take place?


Show Responses

skipped question 0

10. Please rate your overall experience with Intern Pursuit.


skipped question 0

Response

Percent

Response

Count

Poor 0.0% 0

Fair 0.0% 0

Good 36.7% 11

Excellent 60.0% 18


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YOU LL WANTTO BE THERE.

INtERN PuRsuItComposed marketing

materials, corresponded with professionals, created event

task schedule, conducted post-event survey.

INtERN PuRsuItThis is a promotional article for the event published in the PRoclaimer, a blog for the Orlando Area Chapter of the Florida Public Relations Association.

Supervised meal plan sales team of 14 UCF students during summer 2012 that accumulated more than $2 million and represented company to more than 5,000 incoming students and their families. Responsible for employee

recruitment and training, coordinating marketing collateral and mainting high-quality customer service.

suPERvIsORy ExPERIENcE

Outlined marketing task schedule and researched possible campaign partners for Green Works Orlando campaign relaunch, announced at Mayor Dyer’s 2012

State of Downtown address. Managed budget and creative design for VIP table centerpieces at the event.

MaRkEtING stRatEGy

Timeframe Task Category Staff Lead Details Completed

1-‐Oct Eblast Events/Marke3ng Michele Brennan Email on Oct. 32-‐Oct Web links to MindMixer site Interac3ve Programs Maria IBikhar Live on October 32-‐Oct Web page for MindMixer site Interac3ve Programs Maria IBikhar Live on October 32-‐Oct Infographic Graphics Trinity Tesler2-‐Oct Design and print skywalk sign Graphics Trinity Tesler5-‐Oct Add Greenworks video to loop Mul3media Niel Guilarte/Willie Harper

5-‐OctAdd MindMixer promo video to loop Mul3media Niel Guilarte/Willie Harper

Week before event SOD news release PIO Cassandra Lafser3-‐Oct No3fy City Commissioners Events/Marke3ng Michele Brennan XWeek before event Create billboard graphics Graphics Trinity Tesler

Week before eventCreate graphics for Digital board (plaza) Graphics, Events/Marke3ng Trinity Tesler

3-‐Oct SOD Centerpieces Events/Marke3ng Trinity Tesler/Kacie Boniberger SOD aXendees to take home

3-‐OctChange City homepage to sustainability theme Interac3ve Programs Maria IBikhar

OngoingModify email signature to include MindMixer web link All All

3-‐Oct MindMixer news release PIO Cassandra Lafser Site is live!

3-‐OctPost MindMixer news release to website Interac3ve Programs Maria IBikhar

3-‐Oct Community leader email PIO Carson Chandler3-‐Oct Live streaming SOD Interac3ve Programs Michael McCarthy5-‐Oct Special edi3on of City News Events/Marke3ng April Michael Highligh3ng SOD3-‐Oct Lake Eola fountain -‐ green Events/Marke3ng Michele Brennan

3-‐Oct TwiXer Interac3ve Programs Michael McCarthy

Pre: Tweet interes3ng facts, ask what people want to hear. During: Tweet pictures and major talking points. Post: provide reac3ons, important links

Oct 2,3,4 Facebook Interac3ve Programs Michael McCarthy

Pre: Ask what people expect, who's going, etc. During: Post a picture of the room, Mayor Dyer, major talking point Post: ask for reac3ons, important links to more informa3on and MindMixer website

Oct 3 or Oct 4 YouTube Interac3ve Programs Michael McCarthy Post SOD video and interviews, loop pieces

4-‐OctPost SOD video and loop pieces to website Interac3ve Programs Maria IBikhar Link back to this through social media

4-‐Oct Write SOD news release PIO Cassandra Lafser

4-‐OctPost SOD news release with links to videos Interac3ve Programs Maria IBikhar

4-‐Oct What's up Downtown DDB Judy Frisby4-‐Oct Email aXendees Events/Marke3ng Michael McCarthy

8-‐Oct Columbus Day Interac3ve Programs Michael McCarthySocial media sustainability 3e-‐in with the way the world looked when he arrived.

22-‐Oct Mayor's Council update PIO Cassandra Lafser

31-‐Oct Halloween Interac3ve Programs Michael McCarthyUse social media outlets to communica3on sustainabile holiday ideas -‐ post leading up to the date as well

Constant Add to Mayor's talking points PIO Cassandra Lafser Include Greenworks/MindMixer informa3onDaily Facebook Interac3ve Programs Michael McCarthy Post links to all SOD/MindMixer sites and content

Daily TwiXer Interac3ve Programs Michael McCarthyTweet Orlando sustainability facts, and links to all SOD/MindMixer sites and content

Pre-‐event

Day of event

Post-‐event

October

October

Week of eventDraB scripts/talking points for Mayor's radio tour Events/Marke3ng/PIO April Michael/Cassandra Lafser TBD

Week of event Prepare script for Mayor's PSA Events/Marke3ng April MichaelWeek of event Digital board live Graphics, Events/Marke3ng Trinity Tesler/April MichaelWeek of or week aBer event DC news ar3cle DDB Judy Frisby

Week aBer eventRecord Mayor's radio PSA and on hold message Mul3media and Events/Marke3ng

April Michael/Ed Richter/Niel Guilarte

Weekly Weekly publica3ons PIO Cassandra LafserWeekly City News Events/Marke3ng April Michael Generate new Greenworks content, include SOD info.

Bi-‐weekly/monthly Design and print new skywalk sign Graphics Trinity Tesler Include new Greenworks/MindMixer informa3on

Bi-‐weekly/monthly Eblast Events/Marke3ng Michele BrennanIndicates progress, community involvement opportuni3es, promotes MindMixer

TBD Mayor's Talks and Tour Events/Marke3ng Michele BrennanMayor to make appearances at businesses/City loca3ons to show sustainability ini3a3ve implementa3on

1-‐Nov What's up Downtown DDB Judy Frisby5-‐Nov Mayor's Council update PIO Cassandra Lafser

6-‐Nov Elec3on Day -‐ Special City News? Events/Marke3ng April MichaelCreate a message from the Mayor urging ci3zens to exercise their right to vote, include sustainability ini3a3ves

10-‐Nov Veterans Day Parade Events/Marke3ng Orlando U3lity Company Partnership to highlight sustainability

22-‐Nov Thanksgiving Day Interac3ve Programs, Events/Marke3ng Michael McCarthy/April Michael

Create a message from the Mayor about the holiday, including reminders to buy sustainable/local products. (City News/Social Media)

30-‐Nov Holiday Lights Events/Marke3ng April Michael Table and provide resources for a "greener" holiday

ConstantCompose Mayor's talking points for all events PIO Cassandra Lafser Include Greenworks/MindMixer informa3on

Daily Facebook Interac3ve Programs Michael McCarthyPost Greenworks info. and focus on sustainability in shared content. Provide links to sustainability sites and Greenworks.

Daily TwiXer Interac3ve Programs Michael McCarthyTweet pictures of sustainability examples, re-‐tweet sustainable ideas.

Weekly City News Events/Marke3ng April MichaelGenerate new Greenworks content, show MindMixer progress, promote website

Bi-‐weekly/monthly Design and print new skywalk sign Graphics Trinity Tesler Include new Greenworks/MindMixer informa3onBi-‐weekly/monthly Eblast Events/Marke3ng Michele Brennan Progress update

3-‐Dec Mayor's Council update PIO Cassandra Lafser6-‐Dec What's up Downtown DDB Judy Frisby17-‐Dec Mayor's Council update PIO Cassandra Lafser

ConstantCompose Mayor's talking points for all events PIO Cassandra Lafser Include Greenworks/MindMixer informa3on

Daily Facebook Interac3ve Programs Michael McCarthyPost Greenworks info. and focus on sustainability in shared content. Provide links to sustainability sites and Greenworks.

Daily TwiXer Interac3ve Programs Michael McCarthyTweet pictures of sustainability examples, re-‐tweet sustainable ideas.

Weekly Social media Interac3ve Programs Michael McCarthy Provide sustainable holiday 3psWeekly Weekly publica3ons PIO Cassandra Lafser Provides a look back at what we've done

Weekly City News Events/Marke3ng April MichaelGenerate new Greenworks content, provide a recap of last three months

Bi-‐weekly/monthly Design and print new skywalk sign Graphics Trinity Tesler Include new Greenworks/MindMixer informa3onLast week of Dec. Eblast Events/Marke3ng Michele Brennan RecapLast week of Dec. City News New Year message Events/Marke3ng April Michael Ask City to take sustainability pledge for 2013

November

December

2012 statE OF dOwNtOwNThis Microsoft Excel spreadsheet was used by the Office of Communications and Neighborhood Relations staff. It depicts the timeframe, task, staff lead and assignment details for Green Works Orlando marketing initiatives in support of the 2012 State of Downtown.

2012 statE OF dOwNtOwNThe City’s Green Works Orlando initiative was highlighted by featured speaker and Chair of the White House Council on Environmental Quality, Nancy Sutley (pictured below with Mayor Dyer). She spoke about the role of the federal government in partnership with cities like Orlando to develop and meet sustainability goals.

GRAPHICDESIGN

ITALIANICE & PRIZESUCF Student Union

Wednesday, March 20Noon to 4 p.m.

Buy a Jeremiah’s gelati

and automatically enter

to win a $30 gift

card to the Apple App store!

Brought to you by Quotes, the PR club at UCF.

12Monday - November 19 - 5 p.m.

LLC halls join forces to impact the Central Florida community. Bring joy to Hugs and Hope patients, spread love to SPCA pets and provide

assistance to teachers at Fern Creek Elementary.

Activities will take place in McKean, Rex Beach and Ward halls.

Free Publix sandwiches will be provided

Break out your cell phone, digital or old-school cameras...it’s time to snapshot your surroundings!

Email one picture per category (up to three total) by March 26 to [email protected] for any of the following:

City (Winter Park)Campus (Rollins College)Community (your residence hall and surrounding areas)

Your picture will be uploaded to the Rollins Residential Life Facebook page by Residential Life staff. The picture with the most “likes” will win! One winner in each category will receive $25 to the restaurant of their choice. The grand-prize winner will receive $50 to the restaurant of their choice.

REFERENCELETTERAPrIl MIChAEl

EvENt/MArKEtINg CoordINAtor

CIty of orlANdo

OFFICE OF COMMUNICATIONS & NEIGHBORHOOD RELATIONS 400 S. ORANGE AVE. • ORLANDO, FLORIDA 32802-‐4990

PHONE 407.246.3104 • FAX 246.2584 • http://www.cityoforlando.net

January 14, 2013

To Whom It May Concern;

Kacie Boniberger recently completed her internship with the City of Orlando in the Office of Communications and Neighborhood Relations and proved to be an integral part of our team.

Kacie assisted with the planning and implementation of several signature events and was a member of Mayor Dyer’s Green Works Orlando initiative re-‐launch team; she created the marketing plan, researched and created promotional materials and wrote key messages for the City’s weekly newsletter, website and social media accounts.

Kacie is eager, organized, and confident. She is able to take on multiple assignments at once and manages her time wisely. Her professional attitude is an asset to any company that seeks an employee with those characteristics.

Sincerely,

April R. Michael, Event/Marketing Coordinator City of Orlando

Professional Portfolio

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