Professional image

Professional imageTangible/ intangible

Make the Intangible Tangible

the set of qualities and characteristics that represent perceptions of your competence and character as judged by your key constituentsProfessional imageWhat is professional image? Why should we create professional image?

The importance of professional imageHave the advantage of bargaining Have credibility Function An intangible assetThe first step to success

OUTLINEThe perceived professional imageThe threats of devaluationProfessional image management and impression managementThe elements of professional imageBuff your professional image online

Different Kinds of Professional Images & Three Identity Threats

TrustworthyCaringHumbleCapableDesired Professional Image

SnobbishIrritableLazyDomineeringUndesired Professional Image

Perceived professional image Direct feedbackIndirect signals

IllegitimacyPredicamentStereotypesDevaluation

Creating a Positive Professional Image

What the impression they make?A writer and television hostThe 67th United States Secretary of State

KNOW EXPECTATIONS FOR A PROFESSIONAL

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5 Steps of Managing professional imageIdentify your ideal stateAssess your current image, culture, and audienceConduct a cost-benefit analysis for image changeUse strategic self-presentation to manage impressions and change your imageManage the effort you invest in the process

IMPRESSION MANAGEMENT IS ABOUT STRATEGIC SELF-DISCLOSURE

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Impression ManagementNon-verbal Behavior

Verbal Cues

Demonstrative acts3/14/2012

Positive DistinctivenessAn attempt to create a new, more positive meaning for self-identity

Educate others about the positive qualities of your identity group

Social RecategorizationSuppress identity that are personally and/or socially devalued.

Distance yourself from negative stereotypes associated with identity group.

How to create and maintain a professional image

How to create and maintain a professional imageQuality of work

Responsiveness and customer service

Accountability

Overall presentation

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Communication and listening ability

Social networking personas

Reputation

Last but not leastAppearance is also importantPackage yourself -Personal brandingManage your own professional image before others do it for you.Mend the gap between you are and you should be

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