PROFESSIONAL EXPERIENCE Melissa McGurgan Design, Phoenix ... · PROFESSIONAL EXPERIENCE Melissa...

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PROFESSIONAL EXPERIENCE Melissa McGurgan Design, Phoenix, AZ | 09/06 to present (part-time position) Graphic Designer, Creative Strategist, and Engagement Specialist ▪ Principal designer of a visual communications and marketing service specializing in the arts and higher education Develop and execute campaigns and design services, concept through completion ▪ Manage and cultivate all aspects of client relations, vendor management, outsourcing, and business operations ▪ Services include: branding, campaign development, creative direction, graphic design, and customer engagement strategy Cummings Graduate Institute for Behavioral Health Studies Phoenix AZ | 06/06 to present Director of Student Services and Communications | 12/17 to present (full-time position) ▪ Direct student services and communications initiatives for a private, nonprofit, online university founded in 2015, including operations and budget oversight ▪ Develop, lead, and evaluate student services strategies, structures and processes, including recruitment, enrollment, retention, and success; Lead planning and execution of key university events including convocation and annual integrated care conference ▪ Design and execute enrollment marketing, branding and awareness, and communication plans; Develop content; Maintain website and social media presence; Lead advertising and communications efforts for print, web, and mobile ▪ Develop strategic plans for student services operations and evaluation; Oversee execution of plans, pivots & analyze success ▪ Design and oversee engagement strategy for online students ensuring student success and retention ▪ Develop external partnerships in alignment with university mission in collaboration with CEO; Manage multiple partner relationships ▪ Manage hiring and supervise a team of 2 staff & 1 part-time contractor Director of Student Services and Development | 12/16 to 12/17 (full-time position) ▪ Direct student services, office management, policy and compliance, and communications for a private, nonprofit, online university,including operations and budget oversight ▪ Develop, lead, and evaluate student services strategies, structures and processes, including recruitment, enrollment, retention, and success; Lead planning and execution of key university events including convocation and annual integrated care conference ▪ Provide leadership to Policy and Compliance including policy oversight, institution catalog, state licensure and accreditation ▪ Design and execute enrollment marketing, branding and awareness, and communication plans; Develop content; Maintain website and social media presence; Lead advertising and communications efforts for print, web, and mobile ▪ Develop strategic plans for student services operations and evaluation; Oversee execution of plans, pivots & analyze success ▪ Design and oversee engagement strategy for online students ensuring student success and retention ▪ Drive external partnerships; Manage multiple partner relationships ▪ Manage hiring and supervise a team of 3 staff & 1 part-time contractor Admissions Coordinator | 06/16 to 12/16 (part-time position) ▪ Direct student services, office management, policy and compliance, and communications for a private, nonprofit, online university ▪ Manage and execute recruitment and admissions strategies and processes in collaboration with CEO and marketing team ▪ Lead planning and execution of annual integrated care conference ▪ Design and execute admissions communication; Develop content and messaging; Update website; Manage social media 1 1315 W Berridge Ln. Phoenix, AZ 85013 770.289.1935 [email protected] whoismelissamcgurgan.com QUALIFICATIONS SUMMARY Creative strategist, graphic designer, educator with a high degree of expertise in communications, marketing, outreach, partnerships, community engagement and management within higher education and the arts. Adept at organization and management both in and out of the classroom. Excels fostering creativity and synthesizing ideas into dynamic, applied learning experiences, events, and services for diverse populations. SKILLS & EXPERTISE Design & Visual Art: Graphic Design & Illustration Color Theory & 2D Design Drawing & Printmaking Collaborative & Social Practice Marketing & Management: Communications & Media Marketing & Engagement Social Media Management Partnership Cultivation Community Engagement Arts Management & Entrepreneurship Project & Vendor Management Event & Service Design Higher Education: Operations, Strategic & Tactical Planning in Higher Education Enrollment & Student Success Leadership MELISSA McGURGAN

Transcript of PROFESSIONAL EXPERIENCE Melissa McGurgan Design, Phoenix ... · PROFESSIONAL EXPERIENCE Melissa...

Page 1: PROFESSIONAL EXPERIENCE Melissa McGurgan Design, Phoenix ... · PROFESSIONAL EXPERIENCE Melissa McGurgan Design, Phoenix, AZ | 09/06 to present (part-time position) Graphic Designer,

PROFESSIONAL EXPERIENCE Melissa McGurgan Design, Phoenix, AZ | 09/06 to present (part-time position)Graphic Designer, Creative Strategist, and Engagement Specialist

▪ Principal designer of a visual communications and marketing service specializing in the arts and higher education

▪ Develop and execute campaigns and design services, concept through completion▪ Manage and cultivate all aspects of client relations, vendor management,

outsourcing, and business operations▪ Services include: branding, campaign development, creative direction, graphic

design, and customer engagement strategy Cummings Graduate Institute for Behavioral Health StudiesPhoenix AZ | 06/06 to present

Director of Student Services and Communications | 12/17 to present (full-time position)▪ Direct student services and communications initiatives for a private, nonprofit,

online university founded in 2015, including operations and budget oversight▪ Develop, lead, and evaluate student services strategies, structures and

processes, including recruitment, enrollment, retention, and success; Lead planning and execution of key university events including convocation and annual integrated care conference

▪ Design and execute enrollment marketing, branding and awareness, and communication plans; Develop content; Maintain website and social media presence; Lead advertising and communications efforts for print, web, and mobile

▪ Develop strategic plans for student services operations and evaluation; Oversee execution of plans, pivots & analyze success

▪ Design and oversee engagement strategy for online students ensuring student success and retention

▪ Develop external partnerships in alignment with university mission in collaboration with CEO; Manage multiple partner relationships

▪ Manage hiring and supervise a team of 2 staff & 1 part-time contractor Director of Student Services and Development | 12/16 to 12/17 (full-time position)

▪ Direct student services, office management, policy and compliance, and communications for a private, nonprofit, online university,including operations and budget oversight

▪ Develop, lead, and evaluate student services strategies, structures and processes, including recruitment, enrollment, retention, and success; Lead planning and execution of key university events including convocation and annual integrated care conference

▪ Provide leadership to Policy and Compliance including policy oversight, institution catalog, state licensure and accreditation

▪ Design and execute enrollment marketing, branding and awareness, and communication plans; Develop content; Maintain website and social media presence; Lead advertising and communications efforts for print, web, and mobile

▪ Develop strategic plans for student services operations and evaluation; Oversee execution of plans, pivots & analyze success

▪ Design and oversee engagement strategy for online students ensuring student success and retention

▪ Drive external partnerships; Manage multiple partner relationships▪ Manage hiring and supervise a team of 3 staff & 1 part-time contractor

Admissions Coordinator | 06/16 to 12/16 (part-time position)

▪ Direct student services, office management, policy and compliance, and communications for a private, nonprofit, online university

▪ Manage and execute recruitment and admissions strategies and processes in collaboration with CEO and marketing team

▪ Lead planning and execution of annual integrated care conference▪ Design and execute admissions communication; Develop content and

messaging; Update website; Manage social media

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1315 W Berridge Ln. Phoenix, AZ 85013770.289.1935melissa.mcgurgan@gmail.comwhoismelissamcgurgan.com

QUALIFICATIONS SUMMARY Creative strategist, graphic designer, educator with a high degree of expertise in communications, marketing, outreach, partnerships, community engagement and management within higher education and the arts.

Adept at organization and management both in and out of the classroom. Excels fostering creativity and synthesizing ideas into dynamic, applied learning experiences, events, and services for diverse populations.

SKILLS & EXPERTISE Design & Visual Art:

Graphic Design & IllustrationColor Theory & 2D DesignDrawing & PrintmakingCollaborative &Social Practice

Marketing & Management:Communications & MediaMarketing & EngagementSocial Media ManagementPartnership CultivationCommunity EngagementArts Management & EntrepreneurshipProject & Vendor ManagementEvent & Service Design

Higher Education:Operations, Strategic & Tactical Planning in Higher EducationEnrollment & Student Success Leadership

MELISSA McGURGAN

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Arizona State University, Tempe, AZ | 08/04 to 07/16

Associate Director | 02/15 to 07/16 (full-time position)Access ASU, Educational Outreach & Student Services

▪ Direct outreach initiatives serving 18,000+ K-12 students annually to build the ASU pipeline; Including summer programs, concurrent enrollment (in-person & online), undergraduate engagement, and a $6,500,000 scholarship

▪ Develop and evaluate program strategies and structures, including student recruitment, retention, and success▪ Create and deliver initiatives to serve diverse populations with culturally relevant communications and curriculum▪ Oversee program budgets and marketing; Forecast needs, set goals, map processes, and oversee execution▪ Design communication plans; Develop content; Manage communications efforts for print, web, and mobile▪ Develop strategic plans for program operations, curriculum development, and evaluation; Oversee execution of plans▪ Design and oversee engagement plan for in-person and online students ensuring student success and retention▪ Lead college and external partnerships; Manage multiple partner relationships with leadership, faculty, and staff▪ Supervise a team of 7 staff and 12+ student employees

Manager of Outreach | 05/12 to 02/15 (full-time position)Access ASU, Educational Outreach & Student Services

▪ Led outreach efforts serving Arizona's K-12 population including campus programming, events, and online initiatives▪ Designed outreach programming strategy and structure to serve 30,000+ students per academic year▪ Develop and evaluate program strategies and structures, including student recruitment, engagement, and success▪ Aligned and designed program curriculum synthesizing admissions and financial aid objectives for K-12 audiences▪ Managed program budgets and communication products for print, web, and mobile; including budget forecasting▪ Collaborated with internal and external partners to develop events and programs, including faculty and staff▪ Built and maintained collaborative relationships with 90+ schools and community based organizations▪ Developed and supervised outreach operations team of 4 staff and 14+ student employees

Specialist Senior, Outreach | 09/10 to 05/12 (full-time position) Access ASU, Educational Outreach & Student Services

▪ Developed and aligned content and messaging for college readiness campaigns: print, web, and presentations▪ Delivered strategic messaging through presentations and outreach events to 500-1000 students per month▪ Designed branding concepts, e-mail communications, print collateral, presentations, promotional items, and web pages▪ Orchestrated and evaluated outreach events on and off campus for underserved audiences 30 to 500 students in size▪ Supervised 1 staff member and team of 5 student employees

Program Coordinator | 09/08 to 08/10 (full-time position) Herberger Institute Community School for Design & the Arts

▪ Developed non-credit art, dance, and design curriculum and outreach programming for children, teens, and adults▪ Scheduled and managed 65 classes, 13 summer camps, 15 after school programs, and 12 outreach events per year▪ Developed, implemented, and monitored local marketing campaigns and design products▪ Managed revenue streams, retention rates, and class budgets each fiscal year; Managed city and school partnerships▪ Edited and updated web content; managed blogs and social media communications and marketing efforts▪ Supervised a staff of 45 graduate teaching assistants and faculty associates

Art & Design Instructor | 01/09 to 04/10 | (part-time position)& Herberger Institute Community School for Design and the ArtsCourses: Graphic Design for Art Marketing – 3 semesters; Digital Book Design – 3 semesters; Art for Children – 4 semesters

▪ Developed and implemented syllabus, assignments, lectures, and critique structures for community courses▪ Conducted process demonstrations and mentoring sessions; Facilitated a collaborative working environment▪ Evaluated student work and provided feedback for classes of 12 to 24 students

Faculty Associate & Teaching Assistant (Instructor of Record) | 08/04 to 08/08 (part-time positions)Art Foundations Program, School of Art, Herberger Institute for Design and the ArtsCourses: Color Theory– 5 semesters; 2-D Design – 5 semesters; Introduction to Digital Media – 1 semester;

▪ Developed and implemented syllabus, assignments, lectures, critique structures, and grading rubrics▪ Conducted process demonstrations and mentoring sessions; Facilitated a collaborative working environment▪ Evaluated student work and provided feedback for classes of 12 to 20 students

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Research Assistant | 01/08 to 05/08 (part-time position)Art Foundations Program, School of Art, Herberger Institute for Design and the Arts

▪ Supervised 22 graduate student teaching assistants▪ Managed an $8,000 materials budget, facilities requests, and supply orders for 22 courses▪ Cataloged teaching resources and led monthly staff meetings

Preparator’s Assistant, Intern, and Office Assistant | 06/05 to 07/07 (part-time position)ASU Art Museum, Herberger Institute for Design and the Arts

▪ Executed exhibition installations and strikes▪ Built crates and archival storage containers; Packed artwork for shipment▪ Performed gallery maintenance: lighting, painting; art handling, and pedestal and wall construction and repairs▪ Researched and authored text panels for upcoming exhibition▪ Served as receptionist for museum administration office; Maintained provenance files and sorted mail▪ Greeted and directed visitors; answered phones and redirected calls

TEACHING EXPERIENCE

ART113: Color Theory, undergraduate level, 5 semesters, Arizona State UniversityART112: 2-D Design, undergraduate level, 5 semesters, Arizona State UniversityART198: Introduction to Digital Media, undergraduate level, 1 semester, Arizona State UniversityCommunity Course: Graphic Design for Art Marketing, ages 16+, 3 semesters, Arizona State UniversityCommunity Course: Digital Book Design, ages 16+, 3 semesters, Arizona State UniversityCommunity Course: Art for Children, ages 5-12, 4 semesters, Arizona State University

EDUCATION Certificate in Knowledge Entrepreneurship and InnovationArizona State University, Tempe, AZ Master of Fine Arts, Visual Art: PrintmakingArizona State University, Tempe, AZ Bachelor of Fine Arts, Visual Art: Printmaking, Minor: MusicUniversity of Georgia, Athens, GA

SELECT AWARDS & HONORS Goodman Banks Visiting Artist | 11/13Kingswood Oxford School, West Hartford, CT Spirit of Enterprise Art Award | 02/11W. P. Carey School of Business, Arizona State University, Tempe, AZ Public Art Commission | 05/09 to 07/09Scottsdale Public Art, Scottsdale Cultural Council, Scottsdale, AZ Herberger College Emerging Scholar | 05/08Herberger Institute for Design and the Arts, Arizona State University, Tempe AZ Jacob Kenneth Heller Award in Printmaking | 05/08School of Art, Arizona State University, Tempe, AZ Entrepreneurial Advantage Project Grant | 11/07Arizona State University, Tempe, AZ

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LEADERSHIP & SERVICE Guest Critic | 05/15 to 05/16Master of Visual Communication Design Program, Arizona State University, Tempe, AZ Volunteer | 11/15 to presentHabitat for Humanity Central Arizona, Phoenix, AZ Obama Scholars Program Mentor | 08/13 to presentArizona State University, Tempe, AZ Symposium Planning Committee Member | 10/11 to 8/13AGUILA Youth Leadership Program, Phoenix, AZ Early Outreach Scholars Program Mentor | 09/12 to 05/13Arizona State University, Tempe, AZ LINAU: Leadership in the New American University Graduate | 10/11Supervisor Development Program, Arizona State University, Tempe, AZGuest Lecturer | 10/08 to 04/11ART494: Senior Exhibitions & ARA460: Gallery Exhibitions Course, Arizona State University, Tempe, AART113: Color, Scottsdale Community College, Scottsdale, AZ Visiting Artist & Guest Lecturer | 03/08Sculpture Department, Beloit College, Beloit, WI Presenter: Using Sound Maps to Promote Narrative in Multimodal Environments | 05/07Modality and Narrative Conference, University of Birmingham, Birmingham, UK

Founder & President | 09/04 to 05/07Printmaking Student Association, Arizona State University, Tempe, AZ

SELECT EXHIBITIONS

Hot Plate!, artists: group exhibition | 10/13R. Pela Contemporary Art, Phoenix, AZ

The Joe and Jan Show, artists: group exhibition | 04/13R. Pela Contemporary Art, Phoenix, AZ

Home Suite Home: PHX, artist: Melissa McGurgan | 10/10 Phoenix Design Week, Phoenix, AZ

Unseen Footage, artists: Melissa McGurgan & Peter Bugg | 04/10 to 05/10 Eye Lounge, Phoenix, AZ

Seat Beat, artists: Melissa McGurgan with guests | 04/10 PHX Fringe Festival, Warehouse 1005, Phoenix, AZ

ABBA Takes Flight, artists: group exhibition | 08/09 to 03/10Sky Harbor Airport, Phoenix, AZ

Martha+Mary Street Party, artists: group exhibition | 04/09ASU Art Museum, Space 4404, Phoenix, AZ

, Solo Thesis Exhibition, artist: Melissa McGurgan | 02/08 The Chocolate Factory, Phoenix, AZ

Arizona Biennial, artists: group exhibition | 05/07 to 08/07 Tucson Museum of Art, Tucson, AZ

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Desire for Normality, artists: group exhibition (touring) | 09/07 to 04/08 Step Gallery, Arizona State University, Tempe, AZ, University Gallery, Pacific Lutheran University, Tacoma, WA, Porter Butts Gallery, University of Wisconsin, Madison, WI

New American City: Artists Look Forward, artists: group exhibition | 09/06 to 01/07 ASU Art Museum, Tempe, AZ

Mobilivre 2005 Collection, artists: group exhibition | 01/05 to 12/05 Touring exhibition: 26 cities throughout the United States & Canada

CURATORIAL PROJECTS

A La Carte , exhibition & social intervention | 11/08 to 04/10NCECA Ceramics Annual Conference: 2009, Tempe, AZ; 2020, Philadelphia, PA

Who Let the Dawgs Out?, print portfolio | 11/08 to 03/09Printmaking Alumni, University of Georgia, Athens, GA

Love Letters, exhibition | 11/08 to 02/09Modified Arts, Phoenix, AZ

From Flat to Phat | 05/06 to 05/07Southern Graphics Council Annual Conference, Kansas City, MORipple Hurricane Katrina benefit art auction | 10/04 to 11/04Scottsdale Performing Arts Center, Scottsdale, AZ

PUBLICATIONS & REVIEWS

Best Of Phoenix 2011: People & Places; Artwork Feature & Award | Best Letterpress Series | 10/11Phoenix New Times, https://www.phoenixnewtimes.com/best-of/2011/people-and-places/best-letterpress-series-6470074

Melissa McGurgan’s Home Suite Home: PHX; Artwork Feature | 07/11Phoenix New Times, https://www.phoenixnewtimes.com/arts/melissa-mcgurgans-home-suite-home-phx-6556483

Printhesis: The Synthesizing Nature of Print; Panel | 03/11Presented by: Kjellgren Alkire; SGC International Conference, St. Louis, MO

Using Sound Maps to Promote Narrative in Multimodal Environments; Publishing | 01/10Written By: Sarah Hatton, Melissa McGurgan, Xiang-Jun WanNew Perspectives on Narrative and Multimodality, Routledge, New York, NY & Abingdon, Oxon, ENGLAND

Scottsdale Public Art’s Bell’e Art Second Installation Begins May; Installation review | 05/09 East Valley Living, http://www.evliving.com/2009/04/28/5957/scottsdale-public-art-2/

New Bubble Fountain a Playground for the Senses; Installation review | 05/09City of Scottsdale Blog, http://scottsdale.wordpress.com/2009/05/19/bubble-fountain-playground-senses/

‘Bubble Fountain’ Art Piece Overflows with Fun; Installation review & interview | 06/09The Arizona Republic, http://vwww.azcentral.com/thingstodo/stage/articles/2009/05/15/20090515bubblefountain.html

Spears, as an Art Form; Exhibition review & interview | 05/09The State Press, Volume 94, Issue 141, Arizona State University, Tempe, AZ

Marth+Mary Throws a Street Party for the ASU Art Museum; Exhibition review | 04/09Phoenix New Times, http://blogs.phoenixnewtimes.com/uponsun/2009/04/marthamary_throws_street_party.php

Entrepreneurship Funding Helps Amplify Art Student’s Message; Exhibition review & interview | 03/08ASU Insight, Volume 28, Number 31, Tempe, AZ

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Melissa McGurgan’s Sound Panels and Chairs; Exhibition review & interview | 02/08http://blog.craftzine.com/archive/2008/02/melissa_mcgurgans_sound_panels.html

Exhibition Explores Planes of Normality; Exhibition review & interview | 01/08The Badger Herald, University of Wisconsin, WI, http://badgerherald.com/artsetc/2008/02/07/exhibit_explores_pla.php

ASU’s New American City Uses Art to Generate Talks on Arizona’s Future; Exhibition review & image | 10/07ASU in the Community, http://community.uui.asu.edu/features/newamericancity.asp

A New Vision: New American City at ASU Art Museum; Exhibition review & image | 09/06Phoenix Art Space, http://www.phoenixartspace.com/viewarticle.php?ID=49

Studio Visit: Urban Cowgirl; Interview & images | 09/06Phoenix New Times, Vol. 7, No. 43, Phoenix, AZ

The Shape of Things to Come; Interview & images | 09/06ASU Magazine, Issue 3, Vol. 10, No. 1, Tempe, AZ

New American City: Artists Look Forward; Bio & images | 09/06Exhibition Catalog, ASU Art Museum, Tempe, AZ

COMPETENCIES & PROFICIENCIES Graphic Design Illustrator, InDesign, PhotoshopProject Management Asana, Basecamp, Dropbox, Box, TrelloVideo & Web* Final Cut Pro, Premier, CSS, Flash, HTML, Weebly, Wordpress, SqaurespaceSocial Media Hootsuite, Facebook, Instagram, Twitter, LinkedIn, Tumblr, Vimeo, YoutubeHigher Education Blackboard, Brightspace D2L, Google Classroom, PopuliAdministration Acrobat, Filemaker, Google Analytics, Google Drive, Microsoft Office, Mailchimp, Salesforce All software proficiencies apply to both PC and Mac platforms.

PORTFOLIO

whoismelissamcgurgan.com

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