PROFESSIONAL DIPLOMA PROGRAM PROJECTS...

PROFESSIONAL DIPLOMA PROGRAM PROJECTS 2014

We live today in a world full of fleeting engagements, information, and visual clutter, and we are always rushing to get on with the next task. Meanings have become blurred as work and life are defined by outcome and deadlines. But our world is also peopled by rich cultural landscapes, old traditions, and ways of being. We have immersed ourselves in these, and interpreted them to create experiences for people across different situations and contexts, for children, for people rushing to catch a train, for people in a museum. We have attempted stillness, to allow our viewers a moment of pause.

// Re-imagining the Ark

// The Dream School Project

// Art in Transit

// Designing with Archives at MAP

PROJECTS

CONSTRUCTINGEXPERIENCE

Do zoos reflect how we view nature? How can innovative design ideas enhance and transform public perception of and interaction with zoos and the natural world? How can zoos be imagined as ‘arks’ that help preserve wildlife and conserve biodiversity?

The project aims to contribute to our understanding of how a captive space calibrates viewing nature, shapes our interaction with it, and influences learning. For designers from diverse specializations and interests, this project opened fascinating opportunities and a framework to explore innovative ideas, to rethink spatial design, to experiment with ways of enhancing visitor experience, and to inculcate empathy for animals in captivity.This project was in collaboration with Center for Environment Education (CEE), Ahmedabad.

Visitor Experience /Public Perception //Immersion //Interpretation //Zoos //Conservation //Human and Animal //

Faculty // Anupama ArunPadmini NagarajPithamber Polsani

Students //Aayushi SatiyaAnanya SinghKoyal ChangappaKritisha JainMadhul SinghMeghana SahaNikita JainShreya DugarVibhuti KanitkarZubin Gomes

Re-imagining the ArkTransforming public perception of the natural world


Are schools places for imagination and knowledge? Can schools collaborate with the community of children, be sensitive to sustainability and culture, and take inspiration from technology and pedagogy?

In response to a request from Inventure Academy, Bangalore, for an architectural and branding vision for a future school, we attempted to collectively envision and develop a new language for learning spaces that can transform with time and be transformative for the students who learn.

Future //

Branding //Envisioning //Experiential //Interpret //

Faculty //Girish Chandrasekharan Manjari SinghShivani Seshadri

Students //Aditi Goyal, Adrita Das, Aneri Jhaveri, Damyanti Choudhary, Dhiti Shah, Disha Mehta, Kanaka Bhosale, Krishnamithra Rajan, Lilian Williams, Megha Gupta, Pragya Mahendru, Priyanka Pavithran, Rachana Haldikar, Sanya Singh, Shanu Agrawal, Shelly Mascarenhas, Sreeja Basu, Tania Rogers, Tanya Pande, Vivian Kamath

The Dream School ProjectThe Future of learning


The ongoing construction of the Namma Metro in Bangalore is a unique experience of large-scale urban development for the city. Can we use the opportunities that these new public spaces offer to create a dynamic new social and cultural space with the citizens’ participation? How can we best use art and design to develop a sense of community ownership of a shared history and for a future vision of the city?

‘Art in Transit’ focuses on the Peenya Metro Station as a pilot project. It is part of the creation of an immersive art and design experience that marks the location of the station and its architecture. The larger objective is to develop cultural links between different locations through interactive means creating new shared experiences for the city.

Locative //

Immersive Experience //Art //Local //Shared Experience //Public Space //Journeys //Moments of Pause //Urban Development //Public Art //

Faculty // Agnishikha Choudhuri Amitabh Kumar Arzu Mistry Samir Parker

Students // Alok Utsav, Anchana Kota, Anusha Sharma, Ayushya George, David McKenzie, Manush CJ,Pragya Joshi, Prateek Vatash,Prisila Netalkar, Radhika Mantri, Rahul Chacko, Raj Palan, Ruchika Nambiar, Sayori Mukherjee, Shambhavi Singh, Siddhanth Shetty, Taarika John, Tushar Satyanath


Art in Transit

What is the dialogue between a cultural artifact, artistic expression and the actual function of the object? This project is about being inspired by the eclectic collection of the Museum of Art and Photography and re-imagines these works into contemporary products. Through immersion at various levels there is an understanding of the holistic processes of art making and translation into an artifact. The products recall the original experience of the artwork through interpretation, translation and intense making.

These artifacts are intended for retail at the museum shop and e-tail, hence an important consideration is the value this artifact will bring to the buyer. We started with a set of six genres of art works on India to be translated as artifacts and sold in the museum store as souvenirs or takeaways of the museum experience.

Translating art into artifactDesigning with Archives at MAPReinterpretation //

Art/Artist //Translation //Artifact for Sale //

Client //Tasveer, Museum of Art and Photography

Faculty //Amruta ShahNarendra Raghunath

Students //Achala AthreyaAnubha Sood Mithila Mohan Nandita Chanchani Nanki SinghSwati Piparsania Vishakha Jindal


It’s not just the economy that is globalizing, but also ecology and local culture. How do we meet the challenge of balancing economic aspirations with ecological conservation? Ironically, it’s the local that will be instrumental in providing solutions and answers to environmental issues of planetary scale. Art and design are uniquely positioned to create alternative narratives of both personal identities and new ways of making, creating and consuming. New opportunities to design sustainable livelihoods and businesses embedded in local cultural and ecological landscapes await the thoughtful designer. Creative storytellers have diverse cultural contexts to tell stories that are indigenous, inclusive and localized.

// Design and Craft

// If I Were Sky, If I Were Story

// We Walk into the Arms of the Forest

// Natural Fibers

DESIGNING WITH EARTH IN MIND

PROJECTS

What is the dialogue between a cultural artifact, its ecological context, artistic expression and the utilitarian value of the product?

Design and making of an artifact begins with the study of craft-persons or works of art, materials and medium, tools, the larger community, environmental and cultural values. How can all these diverse elements come together as a tangible artifact that someone will buy?

This project was in collaboration with Nature India, a subsidiary of the Wildlife Trust of India, to develop a range of artifacts for retail with traditional artisans in Assam and North Bihar. We collectively go through an immersive phase to understand craft in India, the artisans and their communities, the economics, relevances to urban life and the values imbued in craft objects.

Craft for conservationDesign and CraftConservation //

Artifacts // Artisans //Co-creation //Markets //

Client //Nature India Store – A subsidiary of the Wildlife Trust of India

Faculty //Naga Nandini Sampath KumarSwati Unakar

Students //Anvita GoenkaAnjum MariamRashmi ShirodkarShalaka Jashnani


Lives of wildlife and people are intertwined with different adventures, interdependencies and conflicts. From the forests to urban footprints the impact is in ways we cannot see.

With less than 4% of our forests remaining, the need of the hour is to protect our natural heritage. The objective of this project is to understand the rich and endangered natural world, its destruction and the implications of it on our survival as a species. One of the core challenges of this pathway was to revisit the world through the eyes of wildlife, from charismatic species like the tiger and the elephant to the bees and the frogs.

The project attempts to create and co-create educational artifacts/stories and experiences for and with children.

Conservation awareness through creative story tellingIf I Were Sky, If I Were StoryEnvironment Education //

Empathy //Human-Animal Conflict //Children’s Literature //Storytelling //

Client //Wildlife Trust of India, Delhi

Faculty //Meera Curam Kavita ArvindSrivi Kalyan

Students //Gauri GuptaIsha SinhMaanasa GaneshPranav DharamsiPriya JainShams Al Shahid


Imagine reading ecologically sensitive landscapes with multiple lenses to create diverse new meanings. How can art and design play a role to represent and communicate these many ways of reading and knowing? Can this new reading inform how we engage with these places?

The project seeks to see and re-image biological diversity of the Western Ghats beyond the species approach – to see habitats, micro-ecosystems, landscapes, and patterns of behavior in these places across time, scales, practices and relationships.

In collaboration with the Agumbe Rainforest Research Station (ARRS), the intent is to drive change and imagine new ways of documentation and creative communication of biodiversity.

Strengthening socio-ecological relationshipsWe Walk into the Arms of the ForestCommunicating

Biodiversity //Landscapes //Re-imagining //Re-imaging //Visualizing Complexity //

Client // The Agumbe Rainforest Research Station (ARRS), a project of the Madras Crocodile Bank

Faculty // Deepta Sateesh

Students // Mariya Madraswala Rutuja Patil


The intention of sustainable design is to eliminate negative environmental impact completely by skillfully complying with social, economic, and ecological viability while designing the products, built environments, and services.

Natural fiber based raw material can provide an exciting alternative for the vibrant crafts industry as well as mainstream industry looking for alternative solutions for packaging and other such applications. The Natural Fibers Lab is a derivative from the Palm Leather Project initiated by Dutch designer Tjeerd Veenhoven.

The aim of this project is to facilitate change, explore new avenues, and augment the craft sector by exploring resources.

Exploring the use of local renewable raw materialsNatural FibersConscious design

and sustainable solutions //Experiment //Renewable Resources //Innovation //Conscious Design //

Client //Natural Fibers Lab — a derivative from the Palm Leather Project initiated by Dutch designer Tjeerd Veenhoven

Faculty // Janak Mistry

Student // Aishwarya Nair


We tend to treat human need as constant in most of our scientific and social enquiries, but in a society in the throes of development and massive change, need is fluid and often submerged in shifting identities. It is the designer’s job to identify the new opportunities as well as needs that emerge from this upheaval for useful intervention.

Understanding and empathizing with new ways of living gives rise to new concepts that have the potential to make life easier and more comfortable on many levels.

// Societies in Transition

// Airshare – Ideas Take Wing

// Beyond Prettiness

// Impact Edge

DESIGNING FOR NEW OPPORTUNITIES

PROJECTS

Designing experiences for products or services cannot be limited to a single user in isolation. People’s experiences are shaped by their social and material surroundings and vice versa. So how do we design for rich, engaging and meaningful experiences of such beings in transition? Being Mobile explores this question across two intertwined problem spaces:

• out-of-clinic healthcare,

• and, smart-phone enabled experiences.

Working under the mentorship of industry-trained senior designers with more than 30 years of experience, these explorations include mapping of products and services opportunities and problem landscapes, conceptualizing and demonstrating product and service concepts, and developing proof of concepts and interaction design approaches.

Societies in TransitionTransition Design //

Enhancing Mother and Infant Care //

Encouraging Self-monitoring at Home //

Culturally Appropriate Kits and Devices //

Reimagining Medical Practices for Homes //

Re-contextualizing Self-Monitoring

Faculty // Beena Prabhu Girish Prabhu Janak Mistry Naveen Bagalkot

Students // Gitesh Nandanwar Pramod Pai Pranav Raman Samrudhii Palshetkar Shaun Machado Tanushree Agarwal


The modern day global traveller has multiple airline services available to choose from. Yet, due to increasing and fluctuating costs, maintaining standards is an on-going struggle for most airlines. A bigger challenge lies in the retention of the existing captive customer base and its enhancement in share of air travellers, on the basis of user experience, systems and services. The question to ask is why have so many airlines dropped off the skies in the last few years?

How can intelligent design interventions and sensibilities propose relevant creative solutions to help make a new domestic airline differentiate itself in the current crowded domestic skies?

The project has a live interface with the industry wherein the design process and outcomes were mentored in cohesion with design professionals from Tata Elxsi.

DESIGNING FOR NEW OPPORTUNITIES Ideas take wing

AirshareService Design Thinking //

User ExperienceDifferentiation //Opportunity //Mapping //Product and Systems //Technology //

Faculty // Sonalee Mandke Vijaykumar KJ

Students // Aakansha Kukreja Masood Ali Sarwar Rigzin Tsewang Sonali Saini

The project provided an opportunity to show how radical thinking, youthful energy and unexpected perspectives can create advertising that will touch and move millions of people. It is not about being pretty – it is about being effective. Four different product briefs had been finalized and the challenges for the team was to understand the product, figure out knowledge needs, do the research, identify useful and valuable insights, work out the brief, and finally, move towards the Big Idea.

The output was meant to be seen in the light of effective and persuasive communication rather than pure aesthetic quality.

Dont be pretty, be effectiveBeyond PretinessEffective Communication //

Advertising //Effectiveness //Communication //Persuasion //

Multimedia //

Faculty //Pandrang Row

Students //Adiba Muzaffar Aparna Badgandi Devika Dutt Indrajeet Deshmukh Musharraf Shaikh Nihar AptePavithra Krishnan Vidyasagar Saple


Impact Edge prepares potential entrepreneurs in the livelihoods space, including creative manufacturing and agriculture through a mix of projects, challenges, boot camps and incubation with hands on mentoring.

Using design thinking to create new ways of doing business is a very effective way to successful entrepreneurship. The process involves combining the three main elements:

• Design Thinking, to understand and arrive at insights.• Business Strategy, to understand business imperatives in a strategic framework• Technology, as a tool to extend capability and capacity.

Impact EdgeMaximize Impact //Community Enterprise and Social Business//Quadruple Bottom-line //Business Model Canvas //Value Stream //Branding and Communication //

Faculty // Jacob Mathew Ritu Sonalika

Students // Amey Bansod Denise D’Souza Monika Shrivastava Mugdha Gosavi Roger Manners Shivam Shrivastava Surabhi Joshi Sushmita Charlu


Every narrative is as much about the storyteller as it is about the people, places, and events it portrays. And so, the journeys and explorations of the storyteller become as important as the spirit of the tale. These explorations often look inward into personal geographies or histories, or outwards at the sensory world.

Wherever they gather their material from, stories are valuable and they are versatile – they educate, entertain, and help us preserve our intangible heritage.

// If I Were Sky, If I Were Story

// My Nomad Soul

// Animating the Intangible

// Enquiries in Film

// Elephant in the Room

IN QUEST OF THE STORY

PROJECTS

The project looks at creating and co-creating educational artifacts/stories and experiences for and with children that investigate the world with the imagination, will, knowledge and dreams of children.

Stories change perceptions, but it is important to consider who is telling the story and to whom? While there is plenty of content that abounds in fair skinned protagonists and talking mice, are there enough stories being told that are truly indigenous, inclusive and localized? How can we create stories that do not talk down to a child, but recognize that a child is capable of being profound, even philosophical, and that they can have an equal part in the process of creation?

The students created indigenous, inclusive and localized children’s material, for ages 3-16, from different points of view.

Dont be pretty, be effectiveIf I were Sky, If I were StoryConservation //

Identity //Loss //Displacement //Culture //Memory //Empathy //Ecology //Home //Community //Narratives //

Client //Katha, Delhi Faculty // Kavita Arvind Meera CuramSrivi Kalyan Students //Aaniya Asrani, Akshaya Thomas, Anukriti Arora, Anukriti Kedia, Gauri Gupta, Huma Hussain, Koyal Raheja, Malavika Navale, Manasa Thimmiya, Natasha Mohan, Shrujana Shridhar, Vivek Sangwan


There are many people in India still directly dependent upon natural resources for their survival. They are pitted against the engine of economic growth that increasingly threatens to undermine their existing ways of life. Through the personal life stories of a few “wise old men” and “wise old women”, the idea is to explore the inherent sustainability built into the customs, traditions and beliefs of local communities that have resulted in the conservation of vast tracts of lands, be it the Banni Grasslands in Kutch or the Mahan Forest in MP, home to the Baiga tribals.

Srishti Films has been working on a 3-part series of films on the Forest Rights Act (FRA), and the role it plays in empowering communities to conserve and manage their own forests.

Itinerant voices from KutchMy Nomad SoulHuman Interest

Stories //

Indigenous people //

Livelihoods //

Development //

The Banni Grasslands //

Land //

Kutch //

Sociological Imagination //

Conservation //

Faculty //Sanjay BarnelaSindhu Thirumalaisamy

Students //Aakash Doshi Janvi Karwal Karan Worah Varun Kurtkoti


Animation is about making the inanimate come alive and express, through a frame-by-frame manipulation and construction of movement. Some of the questions we explored are the ways in which animation helps to engage with the intangible, unconscious and subtle nuances of contemporary societies. Be it the nuances of fear, chimerical memories, a distant childhood or other slippery emotions in the fabric of one’s experience. How can these be explored through animated storytelling, a meticulous process of a frame-by-frame construction of movement and narrative?

Student journeys have been rich and varied. Focuses include children’s play and what such activities tell us about blind faith, leadership, and crowd mentality.

Animating the IntangibleIntangible //Unconscious //Story //Construction //Frames //Moving images //Animated storytelling //Voice in animation //Animated worlds //Communication //Short film //Originality //Self-expression //

Faculty // Sandeep Ashwath

Students //Bhavani KumarBiswajith ManimaranIshaan Gupta Kartikeya ChandrahasMadhav Chatterjee Mili Eugene Neekhil DigheNicolai Nazareth


A filmmaker needs to discover a way in which intensive, thoughtful watching and a study of diverse ideas can help her find her individual voice. Through a series of immersive workshops, we explored the complexities of filmmaking through public and personal relationships with film. We began with a set of questions: How do narratives emerge? How does the awareness of form inform student practice? What is the role of imagination and socio-cultural awareness in making an image? Through these questions, we tried to reconfigure our relationship with film, through immersive workshops that push us to ask questions.

Just as an artist prepares a canvas to begin painting, the project provided students with an environment in which to understand, research, and move towards the exceptionally challenging task of creating original short films.

Capturing the human experience

Enquiries in FilmHuman experience //Ways of Telling //Exploring form //Imagination //

Faculty //Hansa Thapliyal Swati Dandekar

Students // Aastha Johri Aditi Sivaraman Rahul Singh Ratika Singh Sneha Ganesh Vinayak Nagesh Vyoma Gupta


The project seeks to understand the nature of memories and how we remember and forget. To re-member is to re group, to put together fragments, and while doing so create a new and informed present. However, too often, memories are dismissed as stagnant debris from the past that need not be revisited or re-examined. Is it possible, that memories are not figments of the past, but they are in fact living and vibrant entities that shape the present?

During cataclysmic events, memories become more complex. The Partition of India in 1947 was one such moment. Valuable memories were repressed and silences crystallized into untold stories; can later generations have access to these ‘stories?’ Was the Partition of India an event in the past or does it still exist? Is it still unfolding in the present? What are the physical and emotional sites where divides are visible? We looked at cinema, cities, beliefs, and our imagination and dug deeper. There was a dark shadow lurking around that we were looking away from – the shadow of the Elephant in the Room.

Those who cannot remember the past are condemned to repeat itElephant in the RoomInvestigating

Collective Memory //

Partition //Individual Stories //Conversation //Silence //Trauma //Loss //Nationalism //Violence //Emotion //‘New’ Relationship to the Past //Collective ‘Shadow’ //

Faculty // Aditi Banerjee Bani Singh

Student // Kusha Singh Medha GuptaMeghna Jaswal Sohil Bhatia


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