Fundraising in Student Affairs

Professional Development SessionFebruary 9, 2011

Types of Giving•Endowments•One time gifts•Annual Giving

Larger monetary gift capable of producing interest income to support on-going need.◦ Scholarships◦ Operating Costs◦ Programmatic Costs

Endowment

Naming Opportunities

Endowment ExampleHerbert and Sylvia Fisher•Fisher Student Center•Fisher University Union•Scholarship in the Watson

School of Education• Fisher Field House

Campus Community Building

Herbert and Sylvia Fisher

Fisher Student Center

One Time GiftsSenior Class Gifts

Financial gifts intended to support a specific initiative.◦ Seahawk Sculpture◦ Memorial Garden◦ Senior Class Gifts

One Time Gifts

Changing Model of Senior Class Gifts

Then Now

History of Senior Class Gift Giving◦ Campaign Success◦ Institutional Obligation to on-going care/expense

Demonstrated success with options for giving◦ College or School◦ Department◦ Student Organization◦ Memorial Garden

Shift to Class Year amount -- $20.11◦ Focus on number of individuals giving rather than

the size of the gift.

Why the Change

Annual GivingTo General FundTo ScholarshipsTo Department or Program of

Donor’s ChoiceParent Fund

Annual Campaigns◦ Faculty & Staff

Campaign◦ Parent Fund

Phone a Thon◦ Church Stewardship

Annual Giving

Capital Campaigns

Tend to occur in cycles over several years.◦ UNCW’s last capital campaign concluded in 1997.◦ Public phase of current campaign to launch this

month. Target multi-million dollar goals.

◦ Public phase often announced when majority of funds are in hand or committed.

Often target specific priorities.◦ Scholarships◦ Construction Projects

Capital Campaigns

Endowments 101Show me the money…or not

Good Times◦ FSC Endowment

produced $90,000 in useable interest income in a single year

Bad Times◦ FSC endowment is

now “under water,” so not capable of producing interest income

In good times and in bad

Unhappy UConn Donor Wants His $3-Million Back

The Chronicle of Higher Education January 25, 2011

T. Boone Pickens has a simple message for UConn officials as they attempt to placate an angry benefactor who has demanded his $3-million back.“Your donors are as important to you as some of your players are,” Pickens told USA Today. “So you don’t want to offend anybody.”

Sometimes donors change their minds

January 20, 2006Athletics at Okla. State Receives $165-MillionBy ERIN STROUT

A billionaire alumnus has given Oklahoma State University at Stillwater $165-million for new athletics facilities, in what university officials said last week was the largest donation ever to a college athletics program.

Sometimes what they give you …

October 26, 2008 T. Boone Pickens Pledges Another 'Major Gift' to Oklahoma State

U. AthleticsT. Boone Pickens, the billionaire oil tycoon who gave $165-million to Oklahoma State University’s athletics department in 2005, said on Saturday that he would announce “another major gift” to the department on Monday. He did not reveal the value of the gift, but according to the Tulsa World, a source familiar with the situation said it would be $63-million.

The new gift will replenish a fund started with the earlier donation, Mr. Pickens said. That fund constitutes a big chunk of the money for stadium upgrades and an athletics village to be built at the Stillwater, Okla., campus, but the controversial project has been put on hold because the fund has taken a beating in the national economic downturn. Mr. Pickens would not divulge the fund’s value, the newspaper reported, but he did acknowledge that it had dropped about 60 percent.

Is not what you get

Baldwin-Wallace College Sells Donated Art for $1.4-MillionFebruary 7, 2011, 1:40 pm

Baldwin-Wallace College, a liberal-arts institution in Ohio, has made $1.4-million by selling 1,700 donated works of art it said it was unable to properly care for or even to display, The Plain Dealer, a newspaper in Cleveland, reported today. The artworks, including a lithograph by Roy Lichtenstein, were auctioned by a Cleveland gallery, and the college will use the proceeds to establish a $100,000 endowment for its art department and to finance capital improvements. Such sales often draw criticism from donors or their heirs, as well as from museum officials who generally view deaccessioning as unethical, but The Plain Dealer didn’t report any complaints.

Sometimes what you get is not what you need

StewardshipRecognizing those that give

How do you find the right match of a donor with a need?◦ Identify the needs in detail and have them readily

available.◦ Listen to your donors and other friends of the

university to determine interests.◦ Offer options, complete with details about the

kind of difference a gift can make in a specific situation.

Matchmaking

Recognition Ceremonies Recognition Emblems

◦ Fisher Display in the FSC◦ Varsity Display in the FUU◦ Bronze Dedication Plaques in both facilities◦ On-going outreach to them

When to involve When not to involve

Stewardship

Stewarding Your Donor