Contents · Lifetime Professional Development Contents Continuous Learning for Leaders in the Club...

Lifetime Professional Development

ContentsContinuous Learning for Leaders in the Club Industry. . 3

CMAA Mission Statement and Brand Promise . . . . . . . 3

Club Management Competency Areas . . . . . . . . . . . . . 4

CMAA Management to Leadership Model . . . . . . . . . . 5

Club Governance Model . . . . . . . . . . . . . . . . . . . . . . . . 5

Attaining and Maintaining Your Certification . . . . 6

Certified Club Manager (CCM) and Beyond. . . . . . . . . 6

Understanding Your CMAA Education Credits . . . . . . 6

Club Management Institute (CMI) Credits . . . . . . . 6

Chapter Education Credits . . . . . . . . . . . . . . . . . . . . 6

Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Allied Association Education Credits . . . . . . . . . . . . 7

Other Education Credits . . . . . . . . . . . . . . . . . . . . . . . . 8

Other Certification Programs . . . . . . . . . . . . . . . . . . 8

Association Activity Credits . . . . . . . . . . . . . . . . . . . 9

Beginning the CCM Process. . . . . . . . . . . . . . . . . . . . . 10

Eligibility Requirements to Take the CCM Exam . . . . 10

Applying for the CCM Designation . . . . . . . . . . . . . . . 11

The CCM Exam Process . . . . . . . . . . . . . . . . . . . . . . . 11

Paying the Exam Fees . . . . . . . . . . . . . . . . . . . . . . . 11

Preparing for the Exam. . . . . . . . . . . . . . . . . . . . . . 11

2014-2015 Exam Dates. . . . . . . . . . . . . . . . . . . . . . 11

Taking the Exam. . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Maintaining the CCM . . . . . . . . . . . . . . . . . . . . . . . . . 12

Honor Society. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Certified Chief Executive (CCE) . . . . . . . . . . . . . . . . . 12

Master Club Manager (MCM) . . . . . . . . . . . . . . . . . . . 12

e Business Management Institutes (BMI). . . . . . 13

Excellence in Education Is Still a Value . . . . . . . . . . . . 13

BMI I – Club Management . . . . . . . . . . . . . . . . . . . . . 14

BMI II – Leadership Principles . . . . . . . . . . . . . . . . . . 14

BMI III – General Manager/Chief Operating Officer. . 15

BMI Food & Beverage Management . . . . . . . . . . . . . . 15

BMI Golf Management . . . . . . . . . . . . . . . . . . . . . . . . 16

BMI Certification Review Course . . . . . . . . . . . . . . . . 16

BMI IV – Tactical Leadership . . . . . . . . . . . . . . . . . . . 17

BMI V – Strategic Leadership . . . . . . . . . . . . . . . . . . . 17

Schedules and Locations . . . . . . . . . . . . . . . . . . . . . 18

Registration, Travel and Lodging . . . . . . . . . . . . . . . . . 19

Registration Information. . . . . . . . . . . . . . . . . . . . . 19

Cancellation Policy . . . . . . . . . . . . . . . . . . . . . . . . . 19

Housing and Travel Arrangements. . . . . . . . . . . . . 20

Scholarships Available Through The Club Foundation . . 21

Additional Educational Opportunities . . . . . . . . . . 22

World Conference and Club Business Expo. . . . . . . . . 22

Leadership/Legislative Conference . . . . . . . . . . . . . . . 22

CMAA University® . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Mid-Management Conference . . . . . . . . . . . . . . . . . . . 24

Chapter Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Allied Association Reciprocal Agreements . . . . . . . . . . 24

Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

BMI Registration Form. . . . . . . . . . . . . . . . . . . . . . . . . 25

Certification Petition. . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Certified Chief Executive Petition . . . . . . . . . . . . . . . . 29

Certified Chief Executive Verification Form . . . . . . . . 31

2

Continuous Learning for Leaders in the Club Industry


foremost industry experts and their respective institutions toensure that CMAA members benefit from an authentic adultlearning experience. Each of CMAA’s courses is developedusing the highest academic standards and is reviewed andrefined continuously to ensure that you are receiving currentinformation delivered in an appropriate method.

As in many professions, a major component and achievementof education is becoming certified. CMAA’s certification program is the hallmark of professionalism for club managers.Managers who achieve the Certified Club Manager®

(CCM) designation are distinguished as individuals who haveattained a verifiable degree of knowledge and competency inclub management and are recognized as such. Details on howto chart your path toward certification begin on page 6.

CMAA’s Lifetime Professional Development Program will prepare you to lead, succeed, innovate, stretch yourboundaries, expand your expertise and create a thriving environment at your club throughout your professional career.

Remaining steadfast to its mission, CMAA strives to fulfill theeducational and related needs of its members in everything itdoes. As we enter our 88th year, CMAA is proud of its longtradition of stellar professional development opportunities,and continued promotion of professionalism in the club industry. CMAA established the Club Management Institute (CMI), which is dedicated solely to having its finger on the pulse of the industry and developing timely,practical, professional and innovative course curricula specifically for club management professionals.

The Business Management Institute (BMI) courses –the core of the CMAA’s Lifetime Professional DevelopmentProgram – were created by club industry leaders and academ-ics to help managers increase their productivity, meet thechallenges of leading and managing both staff and volun-teers and also maintain balance in their personal lives.

CMAA works with a dynamic assemblage of committed,competent and highly-regarded educators in the hospitalityand club industry. We have fostered relationships with the

3

CMAA Mission StatementThe Club Managers Association of Americaadvances the profession of club managementby fulfilling the educational and related needsof its members.

CMAA Brand PromiseCMAA provides its members with the expertise todeliver an exceptional club experience that fulfillsthe unexpressed needs and desires of their clubmembers and guests consistent with their lifestyles.We enhance our members’ success by offering professional leadership development, ethical standards and responsive services.

Christina Toups, CCM, CCE

CMAA has been a critical part of my career in club management. It has provided me with the tools neededin my professional development: from continuing education; updates on industry trends and legal rulings; and

opportunities to connect with a strong network of professional peers. As a young student starting in the clubbusiness to now, almost 20 years in the industry, CMAA has been a part of my career every step of the way.


Club Management Competency Areas1. Club Governance

History and types of clubs, membership types, bylaws, policy formation, board relations, chief operating officerconcept, committees, committee relations and career development in clubs.

2. Food & Beverage ManagementFood and beverage trends, food and beverage service,menu development, catering sales and operations, themefunctions, nutrition and wellness programs, dining roomdesign, equipment, ordering, receiving, controls, inven-tory, wine and beverage operations and development,food and beverage training, personnel issues, sanitation,food and beverage technology.

3. Accounting & Financial ManagementAccounting and financial issues, capital projects, strate-gic planning, uniform systems of accounting, audits, financial analysis, Internal Revenue Service (IRS) issues,cash flow and forecasting, budgeting, technology issues,business office organization, compensation and benefitsadministration and long-range financial planning.

4. Human & Professional ResourcesEmployee relations, employee communication, time management, recruiting strategies, hiring and selection, performance systems, training and development, progressive discipline and terminations and other legalissues, stress management, organizational development,labor issues, compensation and bonus programs, balancing job and family, pre-employment testing andperformance evaluation issues.

5. LeadershipMotivation and team building, coaching and developingothers, building relationships, diversity, conflict manage-ment, strategic planning, delegation, problem analysisand decision making, improving performance, providingperformance feedback, conducting performance discus-sions, professional image and dress, negotiation andmember contact skills.

6. Membership & MarketingMembership strategies, membership planning, clubmanagers role in marketing and membership, member-ship satisfaction surveys, membership orientation programs, working with membership committees, working with the media, newsletters and membershiptechnology.

7. Golf, Sports & Recreation ManagementGolf operations and etiquette, rules of golf, golf coursemaintenance, the role of the superintendent, grasses,turf, conditioning practices, budgets and forecasting, golftournament operations, golf equipment, future trends ingolf, environmental issues, junior programs, tennis oper-ations, swimming pool management, yacht club facilitiesmanagement, fitness center and spa management andlocker room management.

8. External & Governmental InfluencesLegislative influences, privacy, regulatory issues, club law,liquor liability, labor laws, immigration laws, InternalRevenue Service, current legal issues affecting clubs anddisaster preparedness.

9. Facilities ManagementPreventative maintenance, housekeeping, security, insur-ance and risk management, clubhouse remodeling andrenovation, lodging, energy and water management,laundry, sustainability and conservation.

10. Interpersonal SkillsActive listening skills, effective writing skills, conducting oral and written presentations, promoting communica-tion between departments, negotiation, actively seekingmember and employee feedback, communicating ideaseffectively with employees and members, expressing disagreements tactfully, seeking clarification, achievingpositive working relationships, role modeling and communication skills.

4


already defined by CMAA as the core competencies of ageneral manager/COO.

The second tier of the model is mastering the skills of “assetmanagement.” Today’s general manager/COO must beable to manage the physical property, the financial well-being and the human resources of the club. These facets ofthe manager’s responsibility are equally as important asmanaging the operations of the club.

The third and final tier of the new model is preserving and fostering the culture of the club. The culture of the club can be defined as the club’s traditions, history and vision. Many managers intrinsically perform this function; however, it isoften an overlooked and underdeveloped quality.

This model of leadership is embodied in all of CMAA’sBMI programs. Learning to be a leader and incorporatingthe specific tenets of this model into your professional stylewill increase your effectiveness as a manager, and make youa true asset to your club.

The Club Governance ModelCMAA has drawn from the best practices in non-profit governance systems to develop a model for the governanceof private clubs that provides for (1) an efficient flow of authority from the club owners to the general manager andstaff; and (2) a simple method for tracking accountabilityfrom the staff back to the owners. The club governancemodel is designed to:

• Clarify roles of key participants in the governanceprocess (club members; board members; president; committees; general manager).

• Document policies from members to the board (via bylaws) and from the board to the general manager (via the board policies manual), and from the generalmanager to the staff (via the operating procedures).

• Keep the board focused mainly on strategic issues and leavethe operational issues and decisions to the general manager.

• Reduce the discontinuity that can occur after elections of new board members and officers.

• Ensure that authority follows responsibility and that accountability is accurately and fairly tracked.

• Provide “structure with flexibility” to clubs of varioussizes and types and preserve the culture and communityatmosphere while improving the efficiency of club governance and operations.

The CMAA Management to LeadershipModelThe club industry, and especially club members, have shifting and ever-increasing expectations of the role of thegeneral manager. It is also growing more apparent that thetried and true model of manager as “chief operating officer”alone appears to fall short of those increasing needs.

The general manager at a club has a wide range of respon-sibilities and authority that all factor into his or her successat the club. The management model that CMAA has accepted and by which we have defined ourselves is shifting.The Management to Leadership Model embraces a moreaccurate and timely model to reflect the industry today.

The Management to Leadership Model is based upon thetheory that general managers/COOs are responsible forthree major areas: operations, assets/investments and clubculture. This construct more accurately expresses today’sgeneral manager/COO as the professional responsible forthe multiple facets of club operations, as well as managingthe club’s assets/investments and culture. It is a continuumof constant building and honing of skills and competencies.

The foundation of the model is the successful managementof club operations. The components of this foundation are

5


Attaining and Maintaining Your Certification

6

Certified Club Manager (CCM) and BeyondIn many professions, a successful career is marked by an appropriate degree of professional development, verified bya credible certification program and recognized by both thepublic and one’s peers. The Certified Club Manager (CCM)designation has been the hallmark of professionalism in clubmanagement since 1965 and is the cornerstone of CMAA’smember recognition program. It is a valuable and widely-respected mark of a manager’s commitment to professionaldevelopment and the club industry.

As with its education programs, CMAA’s recognition pro-gram is a dynamic, continuing process. It includes two levelsof recognition: CMAA’s prestigious Honor Society and theMaster Club Manager (MCM) designation.

A Certification Maintenance Requirement (CMR) ensuresthat managers continue to develop professionally. Under thisprogram, CCMs will have five years in which to attain specified certification credits to maintain certification. Seepage 12 for additional information on the maintaining theCCM. The entire program is under the jurisdiction of theCertification Committee with oversight provided by the ssociation’s Board of Directors. It is the committee’s responsibility to consider suggestions from the members and to ensure that the certification program adapts to theever-changing club management environment.

The Certified Chief Executive (CCE) was introduced in2008. See page 12 for more information on the CCE.

Understanding Your CMAA EducationCreditsWhile education can take many forms, for certification purposes, CMAA education is defined as a structured experience that enables the purposeful growth of the individual in the club management field in a manner that can be assessed by CMAA. Credits are given forCMAA/CMI-endorsed educational programs and forCMAA-approved equivalents. At least one-half of the total Education Credit requirement must come fromCMAA-sponsored educational programs.

The general rule is that one Chapter Education Credit isawarded for each full hour of instruction. Fractional creditsare awarded for chapter education programs as long as they

are longer than one hour in length (i.e., if a session is 90minutes, attendees receive 1.5 credits). When computingcredits, time for breaks, meals and other non-instructionalactivities is excluded.

Club Management Institute (CMI) Education Credits

CMI Education Credits are awarded for CMAA National Education including Conference education at the annual World Conference and Club Business Expo, theLeadership/Legislative Conference, the Mid-Management Conference, all BMI programs and workshops (both at the local and national level).

Chapter Education Credits

Responsibility for the assessment of programs of four hoursor more falls jointly on the local chapter and the Club Management Institute through the National HeadquartersEducation Department. To receive full credit for a chaptereducational program of four hours or longer, the programmust be approved in advance by the Education Departmentat the National Headquarters. Programs of four hours orlonger for which prior approval has not been granted are subject to a three and one-half credit limitation.

Requests for approval should indicate:• Date and location of program;• Hours of instruction (excluding time for breaks and

meals);• Subject or title of program;• Speaker(s), along with biographical information;• Outline of presentation; and• Method of testing (if the program is to qualify as a

workshop).The request for approval may be submitted by mail or fax in letter form or by using the Chapter Education Meeting/Workshop Request Form found on the CMAA website atwww.cmaa.org/SpeakersGuide.aspx. Programs of morethan eight hours of instruction in one day will not be approved.All chapter education meetings must have at least five membersin attendance from three different clubs for the meeting tocount as Chapter Education. All Chapter Education shouldbe submitted to the CMAA Education Department by theManaging Director or other chapter officer via the “Submit Minutes” link on the CMAA website atwww.cmaa.org/Chapters.aspx.

www.cmaa.org/Chapters.aspx

www.cmaa.org/SpeakersGuide.aspx

Attaining and Maintaining Your Certification 7

• Canadian Society of Club Managers• Club Chefs Association of America• Club Managers Association of Australia• Club Managers Association of Europe• Club Managers Association of Hong Kong• Club Managers Association of Malaysia• Club Managers Association of Mexico• Club Managers Association of Singapore• Club Management Association of Southern Africa• Club Managers Spain• Club Secretaries’ and Managers’ Association of Great

Britain• Club Spa & Fitness Association• Colombian Club Managers Association• Community Association Institute• Culinary Institute of America• Danish Golf Managers Association• European Golf Course Owners Association• Finnish Golf Managers Association• Foodservice Consultants Society International• Golf Course Builders Association of America• Golf Course Superintendents Association of America• Golf Club Managers Association UAE• Golf Club Managers Association (UK)• Golf Management Australia• Golf Management Association of Germany• Golf Management Association of Sweden• Hospitality Financial and Technology Professionals• International Association of Golf Administrators• International Council on Hotel, Restaurant and

Institutional Education (CHRIE)• International Facilities Management Association• International Food Service Executives Association• International Health, Racquet and Sports Club

Association• International Military Community Executives

Association• Irish Associate of Golf Club Secretaries• Ladies’ Professional Golf Association• Locker Room Managers Association• National Association of Catering Executives• National Club Association• National Golf Car Manufacturers Association• National Golf Course Owners Association• National Golf Foundation• National Restaurant Association• North American Association of Club Athletic Directors• PGA TOUR

Workshops

To satisfy the workshop requirements for certification purposes, an educational program must consist of at least sixhours of instruction (excluding meals and breaks) coveringone club-specific topic, and must include an examination orother assessment of learning at the conclusion of the program.If the program is not from the list of CMI-approved workshops (found in the CMAA Guide to Speakers andWorkshops online at www.cmaa.org/SpeakersGuide.aspx), advance approval is required to qualify as a workshop.

Other educational programs that are considered as workshops for certification purposes include CMAA Wine Society workshops, Mid-Management Conferences, Leadership/Legislative Conferences, the CCM ReviewCourse, the Educational Institute Certified Hospitality Educator workshop, all BMI programs not required for certification and the CMAA World Conference (when overand above the one required Conference). All workshops, regardless of length, will count as one workshop.

Allied Association Education Credits

Successful participation in programs with specified allied associations earns Education Credits for CMAA members.However, these credits do not count toward the 30 Educa-tion credits requirement to become enrolled in the CCMprocess or the CMAA/CMI Education Credits requirementfor certification, the Certification Maintenance Require-ment, Honor Society or MCM eligibility. Allied AssociationCredits are limited to a maximum of 10 Credits in a one-week period. The following allied associations are currently recognized:

• American Culinary Federation• American Hotel and Lodging Association• American Junior Golfers Association• American Society of Golf Course Architects• Association of Club Catering Professionals• Association of Golf Directors of France• Association Mexicana de Gerentes de Clubes de Golf,

A.C.• Association of College and University Clubs• Association of Golf Merchandisers• Association of Pool and Spa Professionals• Association of Private Club Directors• Belgian Association of Golf Club Secretaries• British Institute of Club Management• Canadian Professional Golfers Association

www.cmaa.org/Chapters.aspx

Lifetime Professional Development8

• Portugal Club Managers Association• PGA of America• Professional Club Marketing Association• Private Clubs Alliance of Russia• Sommelier Society of America• United States Golf Association• United States Professional Tennis Association• United States Sailing Association• United States Tennis Association

Members who attend allied association educational programs should apply for credits by submitting a Petition for Allied Association Credits. This form is available online at www.cmaa.org/documentcentral.aspxunder the Education category.

A copy of a certificate of completion for an allied associa-tion program will serve in lieu of the instructor’s signatureon the petition form.

Other Education Credits

(Accredited College or University)

• For full-time attendance in a non-hospitality program, participants are awarded 20 credits per academic year (two semesters or three quarters).

• For full-time attendance in a hospitality program, participants are awarded 35 credits per academic year.

• Degree recipients are awarded 10 credits per degree. Attainment of a degree is not a requirement to receivecredits for college-level coursework.

• A maximum of four years in an undergraduate programwill be accepted.

• Credits for part-time enrollment or individual collegecourses are awarded on the basis of one CMAA Educa-tion Credit for every three college credit hours earnedbased on the semester system.

• Credits for graduate-level college coursework are awardedas follows: 30 credits per academic year (two semesters or three quarters) in a non-hospitality program and 45credits per academic year in a hospitality program. Because it is unlikely that members would be able to enroll in a full-time advanced degree program, 10 to 12

graduate semester credit hours are considered the equivalent of a full-time semester course load in determining the number of credits to be awarded.

• Credits for individual graduate-level courses taken without completion of an advanced degree program areawarded on the basis of one CMAA Education Creditfor every two graduate semester credit hours earned.

• A maximum of two years in a Master’s program andthree years in a Doctoral program will be accepted.

• For teaching entire college courses, other Education Credits are awarded on the basis of four credits per semester credit hour.

Other Certification Programs

CMAA recognizes the value of hospitality-related certificationsand credentials. Ten Education Credits are awarded for the following:

• Certified Catering Executive (CCE)• Certified Engineering Operations Executive (CEOE)• Certified Executive Chef (CEC)• Certified Food and Beverage Executive (CFBE)• Certified Food Executive (CFE)• Certified Food Manager (CFM)• Certified Foodservice Professional (CFSP)• Certified Hospitality Accounting Executive (CHAE)• Certified Hospitality Educator (CHE)• Certified Hospitality Housekeeping Executive (CHHE)• Certified Hospitality Supervisor (CHS)• Certified Hospitality Technology Professional (CHTP)• Certified Hotel Administrator (CHA)• Certified Human Resources Executive (CHRE)• Certified Military Beverage Executive (CMBE)• Certified Military Club Executive (CMCE)• Certified Public Accountant (CPA)• Certified Rooms Division Executive (CRDE)• Fellow of Professional Club Managers (FPCM)• Foodservice Management Professional (FMP)• Master Hotel Supplier (MHS)• Professional in Human Resources (PHR)• Sommelier• American Culinary Federation Educational Institute

(one certification only)

www.cmaa.org/documentcentral.aspx


Association Activity Credits

1. CMAA Membership ....................................................................................................................2 credits per year2. Chapter Business Meetings .................................................................................................................1 credit each 3. Chapter Officers and Chairmen*(*)

A.President ..................................................................................................................................8 credits per yearB. Vice President ..........................................................................................................................4 credits per yearC.Secretary and/or Treasurer.....................................................................................................4 credits per yearD.Member, Board of Directors (no other office) .........................................................................2 credits per year E. Education Chairman...............................................................................................................4 credits per yearF. Membership Chairman...........................................................................................................4 credits per yearG. Legislative Chairman (one per state) ........................................................................................4 credits per yearH. Public Relations Chairman ....................................................................................................4 credits per yearI. Executive Career Services Chairman........................................................................................4 credits per yearJ. Certification Chairman ...........................................................................................................4 credits per yearK.Technology Chairman.............................................................................................................4 credits per yearL. Premier Club Services Liaison ................................................................................................2 credits per yearM. Student Chapter Liaison (one per student chapter) ...............................................................2 credits per year N.Club Foundation Liaison .........................................................................................................2 credits per yearO.Chapter Directors....................................................................................................................2 credits per yearP. Chapter Wine Representatives ................................................................................................2 credits per year

4. Regional Chapter Presidents, Chairmen and Directors*.............................................................2 credits per year5. National Directors ......................................................................................................................10 credits per year6. National Officers (other than a board member).........................................................................15 credits per year7. National Committee Chairman ...................................................................................................4 credits per year8. National, Ad Hoc, At-Conference Committee Members .........................................................................2 credits9. Local Chairman, Annual Conference......................................................................................................10 credits10. Chairman, National Mid-Management Conference .................................................................................5 credits11. Chairman, Nationally-sponsored Club Foundation Fundraiser ................................................................5 credits12. Chairman, Chapter-sponsored Club Foundation Fundraiser ....................................................................2 credits13. Chairman, CMI National/Regional Workshop.........................................................................................4 credits14. Chairman, Wine Society Silent Wine Auction...........................................................................................5 credits15. Member, International Wine Society ..........................................................................................................1 credit16. Member, Wine Society Board of Managers...............................................................................................2 credits17. Full Annual Conference Registration**....................................................................................................12 credits18. “Education-Only” Conference Registration ..............................................................................................8 credits19. “Badge-Only” Conference Registration.......................................................................................................4 credits20. “Student” Conference Registration** ........................................................................................................2 credits21. Attendance at the Conference Opening Business Session .........................................................................2 credits22. Attendance at the Conference Closing Business Session............................................................................2 credits23. Idea Fair Entrant (each entry)......................................................................................................................1 credit24. Idea Fair Winner (each winning entry) ........................................................................................................1 credit25. Leadership/Legislative Conference** ........................................................................................................3 credits26. Mid-Management Conference Registration** ...........................................................................................4 credits27. Published Articles (minimum 750 words) ...................................................................................................2 credits28. Featured Speakers ..............................................................................................................................2 credits each

Chapter meetings other than member’s own chapter and others (i.e., professional, civic or academic groups).Speeches must relate to club management, must be at least 25 minutes long and be presented to a group of at least 15 persons.

28. CMAA/CMI-endorsed workshops attended but not successfully completed ................................................varies (did not attend entire workshop, failed or did not take the exam)

29. College Teaching (entire course) ........................................................4 education credits per semester credit hour30. Member, Presidential Task Force .......................................................................................................2 credits each31. Member, The Club Foundation Board of Governors........................................................................8 credits each32. Member, The Club Foundation Committee......................................................................................2 credits each 33. CMAA Webinar*** .............................................................................................................................1 credit each34. CMAA Survey Completion ...........................................................................................................1 credit per year

* If more than one office is held, the higher credit value for one position is given.(*) If more than one member shares a chapter position, total credits for that position

are equally split among the members.** Education Credits are also offered at this program.***Must be the live webinar.


Beginning the CCM Process1. Enrollment in the CCM process will auto-

matically happen once a member earns 30CMAA education credits (combination ofCMI and Chapter Education credits).Members will receive notification fromCMAA’s Education Department once this milestone ismet.

2. While National Headquarters staff will make every effort to maintain an accurate record of each member’scertification credits, it is the responsibility of individualmembers to keep track of credits they have earned.Members should check with their Chapter ManagingDirector, Secretary and/or the National Headquartersto ensure that all credits earned are recorded. A complete credit history may be viewed on CMAA’s website via the My CMAA tab.

3. Candidates should review this resource and the specific requirements for eligibility to take the CCM exam.Using the requirements, each individual should plan theschedule for when budget and schedule allows to attendthe required in-person BMI courses, engage in chapterevents and activities, and successfully plan time for exampreparation.

Eligibility Requirements to Take the CCM Exam The following are requirements for eligibility to take theCCM exam:

Education Credits 200 credits (a minimum of 100must be from CMAA [CMI orchapter] education, at least 25 of which must be earned at the chapter level) (see Note 1)

Association Activity Credits 50 credits (see Note 2)

Additional Credits 50 credits (Education, Associate Activity or Experience) (see Note3)

Total Credits 300 credits

Requirements for all CMAA Members

q Attendance at one CMAA World Conference (with attendance at a minimum of four education sessions –see Note 4)

q Professional membership status in CMAA for a minimum of six years

q Successful completion of two CMAA/CMI pre-approved workshops

q Successful completion of BMI I, BMI II, BMI III andeither BMI Golf Management or BMI Food & BeverageManagement

NOTE 1: The 25 Chapter Education Credit requirement is waived for CMAA international members (those not residing within an established chapter area). Only CMI Education credits may be substituted.

NOTE 2: Chapter Education Credits in excess of the 25 required may be used to satisfy the Association Activity requirement provided they are not needed to satisfy the 200 Education Credit requirement.

NOTE 3: The accrual of credits for club management experience ended as of March 31, 1991. Experience Creditsearned prior to that date and submitted before December31, 1991, count toward the 300 total credit requirement forcertification as well as the requirements for Honor Societyand the MCM designation. They do not count toward theEducation or Association Activity Credit requirements forcertification.

NOTE 4: Managers who have completed all other CCM eligibility requirements and have been unable to attend oneCMAA World Conference will be permitted to substitute 50or more additional CMAA Education Credits (CMI and/orChapter) for attendance at a World Conference. Attendanceat the Mid-Management Conference or attendance at aWorld Conference as a student member does not satisfy theCMAA World Conference requirement.


Candidates choosing not to take the Certification ReviewCourse may have the exam administered by a proctor at acollege or university near the individual’s home or club. Suggestions for making arrangements for a proctored examare included with each candidate’s response to his or herCertification Petition.

2014-2015 Exam Dates

Scheduled dates for the CCM examination vary from yearto year. As a general rule, the exam will be given each January, on the first Monday in May and August and in November after completion of the last BMI III course forthe year. The following exam dates have been scheduled for2014-2015:

August 4, 2014 Local proctored exam*

November 17, 2014 Local proctored exam*

November 21, 2014 Georgia State – following the Certification Review Course

January 26, 2015 Local proctored exam*

January 30, 2015 Georgia State – following the Certification Review Course

May 4, 2015 Local proctored exam*

August 3, 2015 Local proctored exam*

November 16, 2015 Local proctored exam*

November 20, 2015 Georgia State – following the Certification Review Course

Taking the Exam

The final requirement for certification is to pass the CCMexam. To pass the exam requires an overall score of 70 percent or higher, with a score of 50 percent or higher oneach of the 10 parts of the exam. The exam consists of 400objective questions covering the following 10 competencyareas: Club Governance, Food & Beverage Management,Accounting & Financial Management, Human & Profes-sional Resources, Leadership, Membership & Marketing,Golf, Sports & Recreation Management, External & Governmental Influences, Facilities Management and Interpersonal Skills. Candidates who do not pass the examon the first attempt are limited to two attempts in any 12-month period.

Applying for the CCM DesignationHow to apply for the CCM designation:

1. File the Certification Petition Form provided by CMAA together with the non-refundable petition fee of $75. A Certification Petition can be found on page 27 of thisbrochure.

2. Members need not have completed all of the eligibility requirements before submitting a petition, but should bereasonably close to completing all of the requirements before petitioning.

3. Members claiming Education Credits for college educationmust include an official final college transcript (not a copyof the degree or diploma) with the petition unless a transcript has previously been submitted to CMAA National Headquarters. Electronic or fax copies of a college transcript are not acceptable.

4. The petition is reviewed at the National Headquarters to ensure eligibility requirements have been met.

5. The applicant will be notified by mail of approval or disapproval of the petition. If approved, the candidate isnotified of the cost, date, time and procedure to followfor taking the examination.

The CCM Exam ProcessPaying the Exam Fees

A non-refundable $75 administrative fee is required to filethe petition. If eligible to sit for the exam, an additional$195 registration fee will be charged to cover the cost of theexam. For members who have to take the exam more thanonce, there will be a $150 charge for each retest. These feesare subject to change at the discretion of the CMAA Boardof Directors.

Preparing for the Exam

For CCM candidates desiring an in-depth review of the tencompetency areas of club management, the CertificationReview Course is offered twice a year. This concentratedfive-day course is given at Georgia State University in Atlanta. The CCM exam is given on the day following completion of the course.


Maintaining the CCMAll CCM designations are awarded for a period of fiveyears. All CCMs, except those with Retired Status member-ship, will be required to earn at least 120 certification creditsduring their five-year certification period to maintain theirCCM designations. At least 60 of the 120 credits must befrom CMAA Education (CMI and/or Chapter Education).CCMs meeting this Certification Maintenance Requirement(CMR) will maintain their designation for another five-yearperiod.

Honor SocietyMembership in CMAA’s Honor Society is open toclub managers who meet the following criteria:

q Achieved 400 additional credits beyond certifi-cation with a minimum of 150 credits fromCMAA/CMI-endorsed education programs;

q Hold Professional membership for a minimumof 10 years; and

q Completed BMI IV or BMI V successfully.

Certified Chief Executive (CCE) The Certified Chief Executive designation was developed to recognize those managers who haveshown the ability to successfully serve as the mostsenior manager in a club. The CCM designationis still the “hallmark of professionalism” within theclub industry. The CCE designation is meant toaugment the CCM designation, not replace it.

In order to qualify for the CCE designation, members mustmeet the following criteria:

q Hold Professional or Retired Professional membershipstatus of CMAA;

q Achieved the CCM designation;

q Obtained Honor Society Status;

q Completed BMI IV and BMI V successfully; and

q Served as the top executive in a club (i.e., GM, COO,CEO) for a minimum of five years (can be from multipleclubs);

q Submit the CCE Petition Form to CMAA (page 29);

q Submit a current résumé documenting their previous positions;

q Submit a notarized CCE Verification Form (page 33) fromtheir current club president verifying that they have servedas the top executive for at least five years (if a member hasnot been at their current club as the chief executive for fiveyears, a notarized CCE Verification Form is required fromtheir previous club(s) to verify the five-year period); and

q Submit a $75 administrative fee with the CCE Petition.This fee covers the administration and recognition of theCCE designation.

Master Club Manager® (MCM) The Master Club Manager designation is a certificationand recognition program for a special group of professionals who have made extraordinary and long-lasting contributions to the club industry.

The MCM designation is awarded to club managerswho meet the following criteria:

q Attained CCM designation and Honor Society membership;

q Achieved 200 additional credits beyond Honor Society with a minimum of 100 credits from CMAA/CMI-endorsed education programs;

q Hold Professional membership for a minimum of 12 years;

q Completed BMI IV and BMI V successfully;

q Completed the Master Club Manager Profile and Monograph successfully; and

q CMAA World Conference educational presentation basedon Monograph.

Additional information about the MCM designation is available on the CMAA website atwww.cmaa.org/MCM.aspx.

CLU

B M

ANAGERS ASSOCIATIO

N

MA

STER CLU B MANA

GE

RMCM

www.cmaa.org/MCM.aspx

e Business Management Institutes

e Business Management Institutes (BMI)

13

Managers Who Participate in the BMI Career Development Program Receive a Host of Benefits:

• Making contact with industry experts;

• Networking with fellow professionals who manage themost innovative and prestigious clubs across the countryand around the world;

• Discussing new ideas that can be implemented in theirown clubs;

• Receiving instruction from the nation’s finest hospitalityand business educators in the 10 club management competency areas.

• Visiting and touring other club operations; and

• Growing not only as individuals, but as an integral partof the club’s management team.

Excellence in Education Is Still a ValueCMAA is committed to offering to its members the most up-to-date and cutting edge information, as well as the mostaffordable education. The cost of the five-day Business Management Institute courses continue to be offered at ratessignificantly lower than other industry three- and five-day executive education programs. CMAA’s Education Departmentcontinually monitors the costs of these programs to ensure thatall of the BMI programs continue to be the best value when itcomes to club managers’ professional development needs.

• CMAA Business Management InstituteFive-Day Courses $2,000 - $2,950

• Harvard Executive EducationFive-Day Courses $7,500 - $12,500

• Center for Creative LeadershipFive-Day Courses $6,900 - $11,600

• Dale Carnegie CoursesTwo-Day Courses $1,595 - $1,695

• Cornell University School of Hospitality AdministrationTwo-Day to 11-Day Courses $1,945 - $13,950

• American Management AssociationTwo-Day to Five-Day Courses $1,695 - $3,445

• University of Notre DameSix-Day Courses $6,950

• Ritz-Carlton Leadership CenterOne-Day to Five-Day Courses $1,800 - $4,500

In the early 1980s, CMAA’sleaders saw the need for a formal academic program forclub industry professionals.Taking into considerationthat managers at all phases of their careers need instruction,education or inspiration, the concept of the “lifetime profes-sional development program” was born and nurtured. Thevision was realized as a multi-campus-based program thatprovides tangible career benchmarks by which managers cantrack their progress and strive for various levels of compe-tency, including a respected certification.

BMI I – Club Management was launched at Georgia StateUniversity in 1988. There are now multiple programs heldat the most renowned hospitality schools in the countryincluding Georgia State University; California PolytechnicUniversity at Pomona; Michigan State University; CornellUniversity; the University of Nevada, Las Vegas (UNLV);and the University of Houston.

Today, CMAA’s BMI program is an in-demand and flourishingseries of week-long courses that have produced more than12,000 graduates and is one of the most respected educa-tional initiatives in the hospitality industry. Each program isan intensive learning experience employing the latest teach-ing methodology, real-life examples and pertinent collateralinformation in a structured academic environment. Benefit-ing from the expertise of professors, industry experts and experienced club managers, students delve into the myriadtopics that make club management such a fascinating profession.

CMAA’s BMI programs are designed for managers at everystage of their careers, offering the following courses:

BMI I – Club ManagementBMI II – Leadership PrinciplesBMI III – General Manager/Chief Operating OfficerBMI Food & Beverage Management BMI Golf ManagementBMI Certification Review Course BMI IV – Tactical LeadershipBMI V – Strategic LeadershipBMI InternationalBMI Wine & Food Experience


BMI I – Club ManagementLocation: Georgia State University, Atlanta, GADates: September 22-26, 2014 (FULL)

March 23-27, 2015October 12-16, 2015

Prerequisite: NoneCredits: 30 CMI Education CreditsPrice: Member – $2,000 Non-Member – $2,500

BMI I, a five-day, 40-hour intensive session is designed formanagers with a desire to explore the basic elements of theirprofession in a comprehensive manner. The program takes atangible, hands-on approach to the subject matter.

Content:

I. Management and DelegationII. Employment Legalities and IssuesIII. Service ManagementIV. CommunicationsV. Time ManagementVI. Introduction to Accounting and Financial

Management VII. Cost Control VIII. Marketing in Private Clubs IX. Career Development X. Aquatics Management XI. Lumina Spark Personality Profile

Textbooks for BMI I include:Contemporary Club Management

BMI II – Leadership PrinciplesLocation: California State Polytechnic University,

Pomona, CADates: October 20-24, 2014 (FULL)

January 12-16, 2015October 19-23, 2015


BMI II is designed for managers seeking an opportunity todevelop their leadership, management and critical thinkingskills. BMI II can benefit managers at all phases of careerdevelopment – from rising stars to senior-level executives.

Content:

I. The Nature of LeadershipII. Leadership TraitsIII. Leadership Goals, Phases and DecisionsIV. Managing RelationshipsV. Power and InfluenceVI. Situational LeadershipVII. Strategic PlanningVIII. Optimizing Human ProductivityIX. Governance: The Politics and the ProcessX. Successful Committee StrategiesXI. LawXII. The Manager as an Ethical ForceXIII. CMAA Code of EthicsXIV. Leadership Case StudyXV. Certification UpdateXVI. Managerial AccountingXVII. Lumina Leader

Note: All BMI II attendees must be present Sunday evening(6:00 p.m.) for a mandatory meeting. Class begins at 8:00a.m. on Monday morning.

Textbooks for BMI II include:Club Bylaws, Legal Review and CommentsLeading Teams Effectively

e Business Management Institutes 15

BMI Food & Beverage ManagementLocation: University of Houston, Houston, TXDates: November 3-7, 2014Prerequisite: NoneCredits: 30 CMI Education CreditsPrice: Member – $2,695 Non-Member – $3,195

Developed with funding from The Club Foundation, BMI Food & Beverage Management program provides you with an in-depth look at food and beverage operations from a management and control perspective.

Completely revamped and relocated to the University ofHouston in 2012, the five-day program offers a combina-tion of classroom lecture and hands-on learning at variousprestigious clubs throughout the Houston area. Attendeeswill have the opportunity to visit River Oaks Country Club,Houston Country Club and St. Arnolds Brewery. A winetasting and a beer and cheese tasting will also be included inthe schedule.

Content:

I. Food Service MarketingII. Beverage CostingIII. Kitchen Layout and Renovation,IV. Sanitation and SafetyV. Employee DiversityVI. Menu Engineering ApplicationsVII. Alcohol AwarenessVIII. Beverage Production to Include: Coffee and SpiritsIX. Catering and Special Events

Presented in Partnership With

A Silver Alliance Partner

BMI III – General Manager/Chief Operating OfficerLocation: Michigan State University,

East Lansing, MIDates: September 15-19, 2014

November 3-7, 2014March 29-April 2, 2015September 21-25, 2015November 9-13, 2015


BMI III introduces and expounds upon the GM/COO Concept. Learn how to operate your club as a business and be perceived as its leader. Understand the responsibilitiesand characteristics of a true GM/COO and review thecompetency areas required for you to achieve the successyou desire.

Content:

I. The General Manager/Chief Operating Officer Concept

II. LegislationIII. Marketing PrinciplesIV. Member Participation StrategiesV. Law and Club OperationsVI. Emotional IntelligenceVII. Building the Key Leadership TeamVIII. Social Media as a Communication ToolIX. Facility MaintenanceX. Cash, Capital and Operating Capital BudgetsXI. Operating BudgetsXII. Golf Operations for ManagersXIII. Golf Course Maintenance for ManagersXIV. Club Issues RoundtableXV. Career UpdateXVI. Case StudyXVII. Negotiation TechniquesXVIII. Business Writing

Textbooks for BMI III include:Accounting for Club OperationsUniform System of Financial Reporting for Clubs


BMI Golf ManagementLocation: The Club at Admirals Cove, Jupiter, FLDates: May 4-8, 2015Prerequisite: None Credits: 30 CMI Education CreditsPrice: Member – $2,695 Non-Member – $3,195

In the spring of 2014, the BMI Golf Management moved to a new venue. The program now includes visits to clubs inthe West Palm Beach area. The Club at Admirals Cove inJupiter, FL, will host attendees in lodging rooms on the property, as well as many of the classroom lectures will takeplace at the club as well. During the week, instruction willalso be held at Old Palm Country Club at Frenchman’sCreek and The Loxahatchee Club. Course content will include new topics and presenters.

Content:

I. The History of Golf, Tournament Operations and Golf Car Management

II. Key Retail Terms and PracticesIII. Role of the Superintendent and MechanicIV. Turf MaintenanceV. Golf Course Design, Renovation and BunkersVI. The Rules of Golf (textbook included)VII. Golf InstructionVIII. USGA Handicapping SystemIX. Preparing for a Major TournamentX. Environmental Sustainability


A Platinum Alliance Partner

BMI Certification Review CourseLocation: Georgia State University, Atlanta, GADates: November 16-20, 2014

January 25-29, 2015November 15-19, 2015

Credits: 30 CMI Education CreditsPrice: Member – $1,800 Non-Member – N/A

Please Note: It is recommended that managers take thiscourse when they are within one year of eligibility to takethe certification exam.

In developing the BMI program, CMI recognized the needfor a multi-day workshop to assist members working towardCMAA’s Certified Club Manager (CCM) designation. Typically offered twice each year, this intensive, 40-hourcourse provides review sessions based on the 10 club management competency areas and the learning objectivesidentified in the Certification Study Guide (available fromCMAA on a flash drive).

The Certification Review Course is designed to aid managersin their preparation for the CCM exam but should not takethe place of individual study and preparation. To take theCCM exam, members must file a petition with the CMAANational Headquarters. An optional sixth day is provided forfully-qualified students to take the exam.

Content:

I. Club GovernanceII. Food & Beverage ManagementIII. Accounting & Financial ManagementIV. Human & Professional ResourcesV. LeadershipVI. Membership & MarketingVII. Golf, Sports & Recreation ManagementVIII. External & Governmental InfluencesIX. Facilities ManagementX. Interpersonal Skills


BMI V – Strategic LeadershipLocation: University of Nevada, Las Vegas, NVDates: October 27-31, 2014

May XX, 2015October XX, 20152015 Program to be held in Boston, MA; venues TBD

Prerequisite: CCM designation or eight years Professional Status membership in CMAA


BMI V focuses on strategic management for club managers.

Content:

I. The General Manager/Chief Operating Officer Management to Leadership Model

II. The Changing Nature of Club CultureIII. Best PracticesIV. Leading Through Teams/OthersV. Club GovernanceVI. Herrmann Brain Dominance:

How People Think and LearnVII. Developing and Executing StrategyVIII. Generation Research and Employee Retention

Textbooks for BMI V include:The Contrarian’s Guide to LeadershipDeadly Sins of Employee Retention


A Bronze Alliance Partner

BMI IV – Tactical LeadershipLocation: Cornell University, Ithaca, NYDates: October 5-9, 2014

March 1-5, 2015October 25-29, 2015

Prerequisite: CCM designation or eight years Professional Status membership in CMAA


BMI IV explores tactics for enhancing your managementstyle and tapping into your leadership potential.

Content:

I. SensitivityII. Employee Motivation, Performance ManagementIII. Team Building, Time and Stress ManagementIV. Managing ConflictV. Risk Management for ClubsVI. Renovation of Club FacilitiesVII. Group ProjectVIII. Membership/MarketingIX. Labor Laws that Impact the Club Industry


Schedules and LocationsSchedules

• With the exception of the Certification Review Course,most BMI classes run Monday through Friday. Attendeesshould plan to arrive on campus on Sunday evening.

• BMI I and Certification Review Course attendeesshould not make arrangements to leave before 6:30 p.m.on the last day of class.

• BMI II attendees should not make arrangements toleave before 5:00 p.m. on the last day of class.

• BMI III attendees should not make arrangements toleave before 3:30 p.m. on the last day of class.

• BMI IV attendees should not make arrangements toleave before 2:00 p.m. on the last day of class.

• BMI V attendees should not make arrangements toleave before 4:00 p.m. on the last day of class.

• For BMI Golf Management and the Wine & Food Experience, lodging should be booked Sunday throughThursday night. Classes end early in the afternoon onFriday.

• The BMI III March 29-April 2, 2015 class willrun Sunday through Thursday.

* Note: Those taking the CCM exam after the review courseshould be booked through Thursday evening.

Locations

Georgia State University – Located in the heart of downtownAtlanta, Georgia State University isa thriving university with more than20,000 students enrolled. Its locationaffords attendees the opportunity tovisit Underground Atlanta, the stateCapitol and numerous historicalsites. For BMI students, a unique opportunity exists to visit some ofthe finest clubs in the nation, allwithin the city limits.

California State Polytechnic University, Pomona – Nestled in acommunity approximately 30 mileseast of Los Angeles, Cal-Poly offersstate-of-the-art facilities, a dedicated, accomplished faculty and a retreat-like setting for BMI students.

Michigan State University – Michigan State University has beena center of excellence in hospitalityeducation for more than 75 years. Itsprograms have been endorsed andutilized by all facets of the hospitalityindustry – hotels, restaurants, resortsand clubs. East Lansing, MI, a community of 50,000, furnishes all the opportunities and benefits of a major university town.

Cornell University – Cornell University is synonymous with hospitality. Its facilities, faculty andreputation have been the envy of theindustry for decades. In addition, itslocation in Ithaca, NY, provides attendees the luxury of attending aBMI program in an Ivy League setting. Students stay at therenowned Statler Hotel, an on-campus training facility forhospitality students.

University of Nevada, LasVegas – The William F. HarrahCollege of Hotel Administration atthe University of Nevada, Las Vegas(UNLV), is located in one of theworld’s most intense hospitality industry communities. The schoolhas more than 40 full-time faculty, more than 1,800 under-graduate students and approximately 100 graduate students.UNLV offers the bachelor of science, master of science anddoctor of philosophy degrees in hospitality management.


Registration, Travel and Lodging Registration

Class space is limited for each course in order to facilitate thelearning process. Some prerequisites do apply. Registration (regardless of course location) can be completed online atwww.cmaa.org/bmi.aspx for BMI I, II, III, IV, V, theCertification Review Course, Food & Beverage Management,Golf Management and Wine & Food Experience. Please list,in order, the dates you prefer, where applicable. CMAA will doour best to accommodate your first choice, but the EducationDepartment is not always able to do so. All registrations are accepted on a first-come, first-served basis. No registrationswill be accepted without full payment.

Note: Check payments should be mailed to Club ManagersAssociation of America, PO Box 1918, Merrifield, VA22116-1918.

Questions regarding any course may be directed to the Education Department, at (703) 739-9500 or [email protected].

Cancellation Policy

The registration policy for education programs requires payment by check or processed credit card at the time ofregistration. Cancellation of registrations will be acceptedwith no penalty until 90 days prior to the start of a program.Any changes, cancellations or transfers between 61-90 daysfrom the start of a program will be subject to a 10 percentpenalty per registration. Additionally, changes or transfers31-60 days prior to the beginning of a program will be subject to a 20 percent penalty per registration. No refundswill be given and no transfers will be allowed after 5:00 p.m.Eastern time, 30 days prior to the start of a program. Allcancellations, as well as requests to change class dates orprograms, must be submitted in writing to the CMAA National Headquarters by the individual whose name appears on the registration. Cancellations by phone or inwriting by any party other than the class attendee will not be accepted, regardless of the initial payer. Extenuating circumstances in this case will be reviewed by the Chief Executive Officer of CMAA. An administrative fee of $15will be charged for all 100 percent refunds. Registrants mayonly transfer their registration one time. (The cancellationpolicy is subject to change.) Funds held in customer creditmust be used within 12 months or are forefeited.

University of Houston – TheConrad N. Hilton College of Hoteland Restaurant Management at theUniversity of Houston (UH), which offers both undergraduate and gradu-ate degrees in hotel and restaurant management and hospitality management, has become a world leader in hospitality education and is consistently ranked one of the top-rankedhospitality programs in the world. The University of Houston is a Carnegie-designated Tier One public researchuniversity recognized by The Princeton Review as one ofthe nation’s best colleges for undergraduate education. UHserves the globally competitive Houston and Gulf Coast Region by providing world-class faculty, experientiallearning and strategic industry partnerships. Located in

the nation’s fourth-largest city, UH serves more than 39,500students in the most ethnically and culturally diverse regionin the country.

mailto: [email protected]

www.cmaa.org/bmi.aspx


Housing and Travel Arrangements

20

CMAA has secured a block of rooms at a reduced rate atthe hotels listed below for each of the individual programs.Blocks are held by the hotels until approximately six weeksprior to the start of a program. All lodging reservations,guarantees and payments are the responsibility of the indi-vidual attending the program. BMI II attendees must arriveby 6:00 p.m. on Sunday for a mandatory class session.

For all lodging arrangements, please specify that you arewith the CMAA/Name of Respective University/BMI room block. Not all housing is within walking distance ofthe campuses. Rental cars may be required at somelocations. Individual hotel cancellation provisions apply.

Location City Airport Hotel Distance From Campus

*BMI I and Certification Atlanta, GA Atlanta 2014 Programs Class in Georgia Review Course Hartsfield *Embassy Suites World Congress Center Georgia State International Centennial Olympic Located Across the Park Street from Hotel (404) 223-2300

BMI II Pomona, CA Ontario, CA Kellogg West On Campus Cal-Poly Conference Center Classroom (909) 869-2222

BMI III East Lansing, MI Lansing Kellogg Center On Campus Michigan State Capitol City (800) 875-5090 Classroom

BMI IV Ithaca, NY Ithaca Tompkins Statler Hotel Class in Hotel Cornell Regional Airport (800) 541-2501

BMI V Las Vegas, NV McCarran Attendees may Stan Fulton University of Nevada, International choose to stay at Classroom On Las Vegas the hotel of Campus [Rental their choice. Car or Carpooling Suggested]

BMI Food & Houston, TX Houston Hobby Hilton, University Class in Hotel Beverage Airport of Houston (832) 531-6300

BMI Golf Management Jupiter, FL West Palm Beach The Club at Admirals Cove Classes Held at The Contact Simona Vasu Club at Admirals Cove (561) 745-5901 and Various Locations

*For programs taking place in 2015, please contact the Intercontinental Hotel Buckhead Atlanta at (404) 946-9000.


LaRocca Family Executive Scholarshipwww.clubfoundation.org/laroccascholarship.htmCreated in 2011 with the help of a generous donation fromthe LaRocca Family, this scholarship promotes those that arecommitted to lifelong learning as well as mentoring futureleaders. Recipients of the LaRocca Scholarship receive tuition and up to $1,000 in travel expenses to attend theirchoice of an executive level BMI course. Additionally, a second component of the scholarship provides them withfunds for an individual that they are mentoring to be usedfor either CMAA dues (both National and Chapter level) or to attend a CMAA World Conference or aLeadership/Legislative Conference and up to $1,000 intravel expenses. To date, there have been three recipients.

Sally Burns Rambo Scholarshipwww.clubfoundation.org/sallyramboscholarship.htmThe newest scholarship, created in honor of a pioneer whopaved the way for countless future industry leaders, the SallyBurns Rambo Scholarship assists female club managers in their pursuit of continuing education. Recipients of theSally Burns Rambo Scholarship receive the tuition costs andup to $1,000 in travel expenses to attend their choice of oneof the BMI programs. Five scholarships were awarded in the 2012 inaugural year, totaling nearly $20,000. To date, there have been nine recipients of the Sally Burns RamboScholarship.

Scholarships Available Through The Club Foundation

The Club Foundation aims toprovide funding for professionaldevelopment opportunitiesthroughout the lifecycle of aclub manager’s career, beginningat the university level and con-tinuing on through the executivelevel. Since inception in 1988, more than $5.5 million hasbeen distributed back into the club industry by way of The Club Foundation’s Scholarship and Grant Program.Through the program, 220 recipients have been awardednearly $500,000 in funding towards their education thus far.The Club Foundation strives to continue to promote theprofessional development of club managers far into the future. For more information on these scholarships and how to apply, please visit www.clubfoundation.orgor e-mail [email protected].

Willmoore H. Kendall Scholarshipwww.clubfoundation.org/kendallscholarship.htmNamed in honor of CMAA Past President, Bill Kendall, thisscholarship provides support for assistant club managers that are pursuing the Certified Club Manager (CCM) designation.Recipients receive the tuition costs to attend each of the Business Management Institute (BMI) courses required for certification eligibility, including the Certification ReviewCourse and the exam fees. Since 2002, 44 managers have been awarded a Kendall Scholarship. Of those, 21 have already received their CCM and another 15 are still activelyworking towards that achievement. To date, nearly $150,000has already been funded through the Kendall scholarships.

www.clubfoundation.org/kendallscholarship.htm

mailto:[email protected]

www.clubfoundation.org

www.clubfoundation.org/sallyramboscholarship.htm

www.clubfoundation.org/laroccascholarship.htm


Additional Educational Opportunities

22

World Conference and Club BusinessExpoHeld in major US cities, theWorld Conference and ClubBusiness Expo is the centerpieceof the Association’s functionseach year. Join more than 2,000club executives from around theworld at this meeting of officialAssociation business, and attendeducation programs that consistently establish CMAA as one of the leaders in the hospitality industry.

The program begins each year with Pre-Conference Workshops, ranging in focus from the latest in leadershipprinciples and member service to membership marketing.Industry professionals, hospitality school faculty and seasoned managers present these quality, day-long programs that officially kick off Conference.

The profession of club management requires knowledgeand expertise in a variety of areas. The World Conferenceprovides an excellent opportunity for up-to-date, cutting-edge education in one location. This makes the total Conference education package the optimum opportunity for professional growth and achievement.

Recently, Conference has have offered more than 70 individualprograms on subjects as varied as the tax-exempt status ofclubs, executive presence and how to build teams. Attendeeshave been able to earn up to 22.5 CMI Credits at recent Conferences.

The Club Business Expo is the CMAA’s Annual Exposition,held in conjunction with the World Conference. The combined educational program and exposition is the largestindustry event of its kind, bringing together general managers,CEOs and COOs from some of the most prestigious clubs to make purchasing decisions, network, attend educational sessions, track industry trends and seek tools to help themachieve their professional management goals.

Leadership/Legislative ConferenceHeld annually in September,CMAA’s Leadership/Legisla-tive Conference is designed primarily for chapter leaders,offering extensive informationon leadership techniques foruse in chapter management aswell as issues affecting the club industry.

Featuring 16 hours of education, chapter and national leaders will attend interactive sessions specific to chaptermembership recruitment, retention and engagement strategies and best practices; receive updates on pressing legislative and regulatory issues and share initiatives throughthe Idea Fair for Chapters.

As well, the annual State of the Association address will bepresented and the CMAA Board of Directors will updatechapter leaders on CMAA’s direction through the interactiveTown Hall.

Attendees should bring their best ideas and most pressingquestions. Although the conference is open to all CMAAmembers, elected chapter officers are especially encouragedto attend. Visit www.cmaa.org/llc for more information.

www.cmaa.org/llc

Additional Educational Opportunities 23

Executive Education Through Subject Matter ExpertsCMAA is in the process of building a library of SubjectMatter Experts who focus on educating our most executivemembers. Our current offerings include strategic foresight,customer service training, the art of influence and muchmore. These courses are available for CMI credit and rangein price from $15 to $65 per credit.

Manager in Development (MID) ProgramThis program is a mentor/mentee program to educate entry- and mid-level managers seeking their Certified ClubManager designation through exposure to diverse departmentswithin a club operation. The program includes 12 modules accompanied by workbooks and PowerPoint presentations. All work is completed under the supervision of a CertifiedClub Manager. The program can be completed in its entirety,by specialization or by individual topic, in two to three years.

WebinarsCMAA is dedicated to providing members with the most cutting-edge and relevant information while ensuring that itis accessible, convenient and hassle-free. Offered bi-monthlyby industry experts on relevant topics, these virtual seminarsare a great way to attain top-notch education with minimumexpense or conflict. Take advantage of this medium and tapinto powerful education. All CMAA webinars are compli-mentary for members. Active participation in the live eventearns one Association Activity Credit. Archives are alsoavailable through CMAA University®.

CMAA University®Free to CMAA members, CMAA Univer-sity is a web-based, interactive trainingand communication platform that allows24/7, on-demand access to education designed to further your professional andclub management goals.

Archived WebinarsAn archived copy of all CMAA webinars is now available inCMAA University under the Professional Developmentcarousel, in the Archived Webinars category and organizedby competency area. At this time, we are unable to provideCMI or Association Activity credits for archived webinars.

Certificate Programs:Coming in 2015, the CMAA University Certificate Programs will be designed to increase member knowledge in individual competency areas. Each program is presentedthrough workbooks, PowerPoints and interactive activities.At the completion of each course, CMAA members will receive CMI credit and a certificate from CMAA.

Club Training CenterWhile meant as a training tool for club staff, the Club Training Center also includes courses for CMAA membersto earn over more than 73 complimentary CMI credits.Current courses for credit are located under the TrainingCenter for CMI Credit and the Food & Beverage area of theClub Training Center carousel. Instructions on how to obtain CMI credits are prominently displayed within eachsection. These courses are also available for purchase forclub staff through CMAA’s ClubSolutionsSM.


Mid–Management ConferenceAn established chapter endeavor is the Mid–Management Conference (formerly the Assistant ManagersConference). Sponsored and hostedby a different CMAA chapter eachyear, it consistently receives excellent evaluations and has proven to be aneffective program for mid-managementprofessionals. Information on the 2014event in Dallas/Ft. Worth, TX can befound at www.2014mmc.org.


A Gold Alliance Partner




Chapter EducationThe Club Managers Association of America was founded,and thrives today, through its chapter system. CMAA is divided geographically into 45 chapters in the continentalUnited States and abroad. The chapters are the lifeblood of the organization and annually provide more than 450 educational offerings in addition to those conducted by theNational Association.

In concert with these offerings, CMI provides chapters withquality, customized education programs that can be used attheir education meetings. CMI maintains the online Guide to Speakers and Workshops, consisting of CMI-approvedworkshops and a supplemental list of speakers. Chapters can select from more than 100 topics and 65 speakers. TheGuide to Speakers and Workshops appears exclusively on theCMAA website at www.cmaa.org/SpeakersGuide.aspx

The unique bond between CMAA and its chapter membersis mutually fulfilling and has strengthened CMAA’s standingin the hospitality industry, particularly in the area of continuing education.

Allied Association ReciprocalAgreementsAs the job of the general manager, chief operating or executive officer of a club continues to change, the need forspecialized training in the area ofgolf shop operations and golfcourse maintenance becomes morenecessary. Therefore, CMAA has entered into agreements with the GolfCourse Superintendents Association ofAmerica (GCSAA), PGA of America,USGA and the National Golf Foundation (NGF) to make their professional development programsavailable to CMAA members at theirmember pricing.

To register for a PGA program or request a copy of its education catalog, you can call the PGA Member InformationService Center at (800) 474-2776 or visit www.PGA.com.

To request a copy of the GCSAA Professional Development Catalog, call (800) 472-7878 or visit www.gcsaa.org.

NATIONAL GOLF FOUNDATION

www.gcsaa.org

www.PGA.com

www.cmaa.org/SpeakersGuide.aspx

www.2014mmc.org

Forms

Forms

25

CMAA Member q Yes qNo (If yes) CMAA Membership ID: _____________________________ CCM q CCE q MCM q Other q

Name: ________________________________________________________ Nickname for Badge: ____________________________________________

Club Name: ___________________________________________________ Position at Club:_________________________________________________

Club Address: _________________________________________________ City/State/ZIP: __________________________________________________

Daytime Phone: (________) ______________________________________ Evening Phone: (________) ________________________________________

Fax: (________)_________________________________________________ E-mail: _________________________________________________________

Years at Club: _________________________________________________ Shipping Address (if different from club address): __________________________________________________________________________________________________________________________________________________

The registration policy for education programs requires payment by check or processed credit card at the time of registration. Cancellation or registrations will be accepted with no penalty until90 days prior to the start of a program. Any changes, cancellations or transfers between 61-90 days from the start of a program will be subject to a 10 percent penalty per registration. Additionally,changes or transfers 31-60 days prior to the beginning of a program will be subject to a 20 percent penalty per registration. No refunds will be given and no transfers will be allowed after 5:00p.m. ET 30 days prior to the start of a program. All cancellations, as well as requests to change class dates or programs, must be submitted in writing to the CMAA National Headquarters bythe individual whose name appears on the registration. Cancellations by phone or in writing by any party other than the class attendee will not be accepted, regardless of initial payer. Extenuatingcircumstances in this case will be reviewed by the VP or CEO of CMAA. In addition, for all refunds resulting in a 100 percent refund, an administrative fee of $15 will be charged.

Business Management Institute Programs Official Registration FormUse one form per registration. You may duplicate this registration form if you wish to sign up for more than one course.This form is to be used for ALL LOCATIONS.

Payment Information: Check the correct course and, where applicable, please indicate your 1st, 2nd and 3rd choices for each course.

Business Management Institute I Member Non-MemberClub Management $2,000 $2,500Georgia State University___ September 22-26, 2014 (FULL)___ March 23-27, 2015___ October 12-16, 2015 Cost _____________

Business Management Institute II Member Non-MemberLeadership Principles $2,095 $2,595Cal-Poly Pomona___ October 20-24, 2014 (FULL)___ January 12-16, 2015___ October 19-23, 2015 Cost _____________

Business Management Institute III Member Non-MemberGeneral Manager/ $2,245 $2,745

Chief Operating OfficerMichigan State University ___ September 15-19, 2014___ November 3-7, 2014___ March 29-April 2, 2015 (Sunday through Thursday class)___ September 21-25, 2015___ November 9-13, 2015 Cost _____________

Business Management Institute IV Member Non-MemberTactical Leadership $2,950 N/ACornell University___ October 5-9, 2014___ March 1-5, 2015___ October 25-29, 2015 Cost _____________

Prerequisite for BMI IV and V: CCM designation or seven years membership in CMAA.

Business Management Institute V Member Non-MemberStrategic Leadership $2,950 N/AUNLV*___ October 27-31, 2014 Cost _________________ May XX-XX, 2015___ October XX-XX, 2015

Prerequisite for BMI IV and V: CCM designation or seven years membership in CMAA.

*2015 programs to be held in Boston, MA.

BMI Certification Review Course Fee InformationThis course is recommended only for students planning to take the CCM exam within one year.

Georgia State University___ November 16-20, 2014

Please Note: The fee for the Certification Review Course does not include the necessary $75 petition fee, which must be remitted with your official Certification Petition, or the required $195 exam registration fee, which you must remit to CMAA Headquarters to take the CCM exam.

Cost _____________

BMI Food & Beverage Management Member Non-MemberUniversity of Houston, TX $2,695 $3,195

___ November 3-7, 2014 Cost _____________

BMI Golf Management Member Non-MemberJupiter, FL $2,695 $3,195___ May 4-8 2015 Cost _____________

q If you are taking the course for the 2nd, 3rd, etc., time................... $1,400

q Includes a copy of the Study Guide on flash drive ............$1,800

Updated 5.27 .14

METHOD OF PAYMENT q MAIL Check Payments (payable to CMAA) to: Club Managers Association of America PO Box 1918, Merrifield, VA 22116-1918

q Credit Card: Register online at www.cmaa.org/bmi.aspx. Questions? Contact the Education Department at (703) 739-9500.

These dates and prices are subject to change.

Subtotal 1 Subtotal 2

Grand Total

www.cmaa.org/bmi.aspx

Forms 27

Certification PetitionClub Managers Association of America

1733 King Street • Alexandria, VA • 22314-2720(703) 739-9500 • Fax: (703) 739-0124

FOR OFFICE USE:PAID DATE

Name: ________________________________________________________________ Member ID: _______________

Club: __________________________________________________________________ Position: ___________________

Phone:______________________________ Fax: ____________________________ Chapter: ___________________

Candidates for certification must meet the following basic requirements:

Education: 200 credits (a minimum of 100 must be from CMAA [CMI or chapter] education, at least 25 of which must be earned at the chapter-regional level)Association Activity: 50 credits Additional: 50 credits (Education, Activity or Experience) TOTAL: 300 credits

Attend: One CMAA World Conference including at least four education sessions Two CMAA-approved workshops Business Management Institutes I, II, III and BMI Food and Beverage Management or BMI Golf Management Professional membership for at least six years.

(As it is to appear on your CCM plaque.)

**Please Return this Form with a $75 Petition Fee**

Remarks:

I hereby petition for recognition as a CERTIFIED CLUB MANAGER and swear or affirm that the above information is complete and correct to the best of my knowledge and I understand that it is subject to verification. I also acknowledgethat, once certified, I will be required to maintain my designation through the Certification Maintenance Requirement. If Ifail to meet that requirement, I will lose my certification.

Signature: ___________________________________________________________________ Date: _______________________________

Sworn and subscribed before this _______________________ day of ________________________ in the year _________________

Notary Public: _____________________________________________________________________________________________________

METHOD OF PAYMENTMAIL Check Payments to:

Club ManagersAssociation of America

PO Box 1918Merrifield, VA 22116-1918

Updated 6/14

MAIL Check Payments (payable to CMAA) to: Club Managers Association of America, PO Box 1918, Merrifield, VA 22116-1918

CREDIT CARD: Contact the Education Department at (703) 739-9500. Thank you!

Forms 29

Name: ________________________________________________________________ Member ID: _______________

Club: __________________________________________________________________ Position: ___________________

Phone:______________________________ Fax: ____________________________ Chapter: ___________________

Please check the boxes below to indicate that you have metall of the Certified Chief Executive (CCE) Requirements:

q I am a Professional or Retired Professional Status member of CMAA.

q I have obtained Honor Society Status.

q I have successfully completed BMI IV and BMI V.

q I have served as the top executive in a club (i.e.: GM, COO, CEO) for a minimum of fiveyears (can be from multiple clubs).

q I have attached a current résumé to this petition documenting my club managementpositions.

q I have attached the signed and notarized CCE Verification Form from my current clubto this petition verifying that I have served as the top executive for at least five years (ifyou have not been at your current club for five years, you must include the CCE Verification Form from your previous club(s)to verify the five-year time-frame).

** The administrative fee covers the administration and recognition of the CCE designation.

(As it is to appear on your CCE plaque.)

Please Return this Form with a $75 Administrative Fee**

Remarks:

I hereby petition for recognition as a CERTIFIED CHIEF EXECUTIVE and swear or affirm that the above information is completeand correct to the best of my knowledge and I understand that it is subject to verification. I also acknowledge that, onceI receive the CCE designation, I will be required to maintain my CCM designation through the Certification MaintenanceRequirement.

Signature: ___________________________________________________________________ Date: _______________________________

Sworn and subscribed before this ______________________ day of _______________________ in the year ________________

Notary Public: ____________________________________________________________________________________________________

METHOD OF PAYMENT

MAIL Check Payments to:Club Managers

Association of AmericaPO Box 1918

Merrifield, VA 22116-1918

Certified Chief Executive PetitionClub Managers Association of America

1733 King Street • Alexandria, VA • 22314-2720(703) 739-9500 • (703) 739-0124

FOR OFFICE USE:PAID DATE

Updated 6/14

q MAIL Check Payments (payable to CMAA) to: Club Managers Association of America, PO Box 1918, Merrifield, VA 22116-1918

q CREDIT CARD: Contact the Education Department at (703) 739-9500.

Forms 31

Certified Chief Executive (CCE) Verification FormClub Managers Association of America

1733 King Street • Alexandria, VA • 22314-2720(703) 739-9500 • (703) 739-0124

I hereby certify that: _______________________________ _______________________________ served as the

most senior-level staff member of the _______________________________ with full authority over all personnel

from ___________________ to ___________________ in the capacity of _______________________________.

Name: _____________________________ Date: ___________________

(First Name)

(Club Name)

(Title)(Start Date) (Finish Date)

(Last Name)

I hereby swear or affirm that the above information is complete and correct to the best of my knowledge.

Signature: ___________________________________________________________________ Date: ______________________________

Sworn and subscribed before this ______________________ day of __________________________ in the year _______________

Notary Public: ___________________________________________________________________________________________________

Updated 6/14

Contents · Lifetime Professional Development Contents Continuous Learning for Leaders in the Club...

Documents

Transcript of Contents · Lifetime Professional Development Contents Continuous Learning for Leaders in the Club...