PROFESSIONAL DEVELOPMENT COM 103 – October Meeting.
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Transcript of PROFESSIONAL DEVELOPMENT COM 103 – October Meeting.
![Page 1: PROFESSIONAL DEVELOPMENT COM 103 – October Meeting.](https://reader035.fdocuments.us/reader035/viewer/2022062715/56649db25503460f94aa1eaf/html5/thumbnails/1.jpg)
PROFESSIONAL DEVELOPMENTCOM 103 – October Meeting
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Where we are now• First Prof Dev meeting introduced you to the Comm major
• First Prof Dev paper asked you to think about your:
• Talents
• Interests
• Skills
• Abilities
Can you recall what you wrote?
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Intersection• Today, we explore...
Your talents, interests, skills, and abilities
The needs of employers in the Communication Industry
Here’s the potential career for you.
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Alumni Comm Professionals• Get to know the alumni who found this intersection.
Examine their key skills & careers.
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Shane Evans ’08• Digital Media Manager at
Seattle Sounders FC
• Skills• Writing for the web
• live tweeting
• public relations
• website management
• social media
LinkedIn: www.linkedin.com/in/shanemevans
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Apply it to you• What interests you about this job?
• What similar skills do you have?
• What skills & knowledge do you still need to acquire?
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Amanda Finnegan ’08• Washington Post homepage editor
• Skills• reporting
• writing
• editing
• web production
• HTML
• project management
LinkedIn: www.linkedin.com/pub/amanda-finnegan/7/68/915
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Apply it to you• What interests you about this job?
• What similar skills do you have?
• What skills & knowledge do you still need to acquire?
![Page 9: PROFESSIONAL DEVELOPMENT COM 103 – October Meeting.](https://reader035.fdocuments.us/reader035/viewer/2022062715/56649db25503460f94aa1eaf/html5/thumbnails/9.jpg)
Tonya Murphy• Greater Media | WPEN 97.5 The Fanatic
• Skills• Advertising sales,
• Marketing strategy
• Digital media
• Integrated marketing communication
LinkedIn: www.linkedin.com/in/tonyamurphy
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Apply it to you• What interests you about this job?
• What similar skills do you have?
• What skills & knowledge do you still need to acquire?
![Page 11: PROFESSIONAL DEVELOPMENT COM 103 – October Meeting.](https://reader035.fdocuments.us/reader035/viewer/2022062715/56649db25503460f94aa1eaf/html5/thumbnails/11.jpg)
Melissa Steven ‘07• Web producer, Catholic Relief Services
• Skills• write
• edit
• blog
• social media
• research
• marketing
• press releases
LinkedIn: www.linkedin.com/in/melissas
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Justin Sillner ‘12• Multimedia content producer
for Philly.com
• Skills• SEO
• editorial planning
• Edit, write and publish breaking news on all digital platforms
• grow website’s traffic
LinkedIn: www.linkedin.com/pub/justin-sillner/18/258/41a
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Krysten Gentile ’04• Manages the SAP Community
Network, or SCN—the company’s own Facebook
• Skills• write well
• organized
• customer service skills
LinkedIn:www.linkedin.com/pub/krysten-gentile/8/554/599
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Andy Zipfel ’84• Senior Director, USA TODAY Sports
Media Group
• Skills• Digital Media Marketing
• Sales
• Business Development
LinkedIn: www.linkedin.com/in/azipfel
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Joe Cahill ’11• Trip Experience Specialist at
Airbnb.com
• Skills• Social media
• Customer service
LinkedIn: www.linkedin.com/pub/joseph-cahill/14/828/933
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Arielle Friscia’11• Associate Producer @ CBS 3 &
The CW Philly
• Skills• Reporting
• Video production,
• Editing
• Video editing
LinkedIn: www.linkedin.com/in/ariellefriscia/
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Jessie Holeva ‘09 • Freelance Fashion Journalist
• Skills• entrepreneur
• Writing, editing, blogging social media
• on-air talent
• radio
LinkedIn: www.linkedin.com/in/jessieholeva
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Katherine La Hart ‘07• Sr. Marketing Consultant at MetLife
• Skills• writing
• editing
• project management
• Advertising
• marketing communication
LinkedIn: www.linkedin.com/in/katherinelahart
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Donna Capone• Associate Manager Production
Operations at ESPN
• Skills• Production Management
• Field Producing
• Broadcast Engineering
LinkedIn: www.linkedin.com/pub/donna-capone/26/365/a43
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Greg Matarazzo ‘09• Campaign Manager at
The Wall Street Journal
• Skills• digital media
• advertising
• cross-platform digital campaigns, including video, mobile, and tablets
• social media marketing
LinkedIn: www.linkedin.com/pub/gregory-matarazzo/12/647/34
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Discussion Activity• Look back at your notes for each person.
• At your table, discuss the people whose jobs you were most interested in. Describe why these jobs are of interest to you.
• Explain what skills you have that would serve you well in that role.
• Identify and talk about the skills and knowledge you still need to acquire. How might you go about acquiring them?
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Recap• Key Skills
• Ability to write for the web
• Forming communities online
• Problem solving
• Client relationship management (internal & external)
• Working on project teams
• And more…
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Recap• Employer Needs
• Writing cross-platform
• Customer service mindset
• Leadership of projects and people
• Increasing the profitability of the company
• Staying current with trends in the industry, profession
• Adaptability to change, especially technology change
• Continuous and self-directed learners
• Diagnosing problems & opportunities; recommending solutions
• A person who is a good “fit” with the company culture
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Compose an e-mail• The alumni are your networking connections for career
advice and job opportunities.
• Assignment:
• Compose an e-mail to the person whose job interested you the most.
• Explain who you are. Explain why you’re writing (to express interest in them and the responsibilities of the role).
• Pose at least two questions about their job that you would like them to answer. (What will you ask?)
• Conclude by asking them what career advice they can give you as a first-year student.
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Next Steps• Set up a LinkedIn account
• Connect to Dr. Jerry Zurek (www.linkedin.com/in/jerryzur)
• Search for the one alum who interested you the most
• Send this person the e-mail you composed here
• Get their feedback and reflect on their response
• Submit the e-mail and the alum’s reflection as your second paper for Prof Dev
• …look for revised paper instructions on the Prof Dev site.