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Transcript of Professional Beauty May 2015
May 2015
Enticing extremitiesHand rejuvenation
Menopausal skin
Hormonalhavoc
Dazzling Display
cape town
salon management software
cruise control
spa memberships
Exclusive echelon
www.probeauty.co.za
Cape Town sHow preview
What are Enzymes?Enzymes are living substances in the body that regulate all chemical activity in the body as well as the skin. Enzymes are directly involved in the body’s metabo-lism, which is the process by which food is broken down and converted into energy and other elements needed for cell growth.
What is DMK Enzyme Therapy?Enzyme therapy is a series of masques containing certain enzymes that are topically applied to the skin. Since most skin conditions, including ageing, are the result of a loss of function or imbalance in the skin, these masques are designed to restore the chemical balance, normalise natural processes and strengthen the underlying structure of the skin.
The Benefits and Uses of DMK Enzyme TherapyEnzyme Therapy delivers the best, long-term results out of all the skin revision treatments because the effects are both natural and more permanent. By natural we are not merely referring to the ingredients used, but also to the way the enzyme treatment interacts with the skin cells and emulates the natural processes of the skin. Enzyme Therapy effectively re-educates the skin to perform just as it did when it was young. It does this by restoring optimal cellular func-tions, causing the appearance of your skin to improve signifi cantly with each treatment.
Enzyme Therapy keeps the skin fi rm, youthful and healthy, both physically and at a deep cellular level.
It works by strengthening the facial muscles, keeping skin tissue free of toxins and impurities, and stimulating healthy blood fl ow and nutrients to the skin, enabling skin cells to stay alive for longer.
Enzyme Therapy treats more than just the surface of the skin, including:• Ageing and sun-damaged skin as well as the prevention of ageing• All types of acne, congested skin, oily, dry or combination skin• Hyperpigmentation, uneven skin tone• Rosacea, Psoriasis, Spider Veins• Cellulite, Stretch Marks
DMK enzyme treatments work with the skin where cosmetic facial treatments only act on the surface.
www.dmkskincare.co.za / +27 (0) 11 262 6120 DMK, REBUILDING SKIN, REBUILDING LIVES
BEFORE TREATMENT DURING TREATMENT
DMKSouthAfrica
Contact us today for your customised DMK opening order!
online at www.probeauty.co.za Professional Beauty May 2015
In this issue...Spa Focus24 Join the club Viable revenue generator –
spa memberships
28 The concept spa Urban Bliss Day Spa
Medical Aesthetics56 Turning back the ‘hands’ of
time Hand rejuvenation
Nails52 Furnished and equipped for
success How to outfit your nail salon
6036
Features31 Show and tell Professional Beauty Cape
Town Show Preview
37 The oestrogen has left the building!
How to treat menopausal skin
42 The click of a button Computerising your business
44 Beauty gets technical Spa/salon management
software
47 A diamond in the rough Microdermabrasion treatment
review
48 Clean sweep Focus on cleansers
cape town
56 3728
31
42
48
Regulars5 Industry news Local and international news
51 Hair news What’s hot and happening in
the hair industry
60 Product news All the latest launches
62 SAAHSP The latest news from SAAHSP
Business13 Insider Salon/Insider Spa Tracking the industry with
stats
15 Ask the experts All your questions answered
16 Let’s get social! Secrets to effective interaction
21 The voucher revolution How selling vouchers can
increase business
22 Compiling the product dossier
What to know when breaking into the EU market
Professional Beauty May 2015 online at www.probeauty.co.za
Published by T.E. Trade Events (Pty) Ltd 1st Floor, Ice Site Building 263 Oak Avenue, Ferndale, RandburgPO Box 650291, Benmore, 2010 Tel: 011 781 5970 | Fax: 011 781 6079
The publisher has taken all reasonable measures to ensure the accuracy of the information in this journal and cannot accept responsibility for errors in omissions from any information given in previous editions of this journal or for any consequences arising thereof. No part of this publication may be reproduced in any form by any means, whether electronic, mechanical and/or optical without the express prior written permission of the publisher.Additional pics: www.istockphoto.com, www.shutterstock.com
On the coverCover source:www.shutterstock.com
Subscribe9 issues for R475 (RSA)To receive your copy of Professional Beauty call 011 781 5970
Publisher Mark Moloney 011 781 5970 [email protected]
Managing Director Yolanda Knott 083 654 9098 [email protected]
Commercial Director Philip Woods 011 781 5970 [email protected]
Editor Joanna Sterkowicz 011 781 5970 [email protected]
Art Director Ursula Wong 011 781 5970 [email protected]
Sales Manager Belinda Wewege 073 033 8599 [email protected]
Senior Sales Executive Charlene Dickson 082 758 1703 [email protected]
International Sales Executive Melinda Alevras 072 160 6353 [email protected]
Sales Admin Assistant Obey Dube 011 781 5970 [email protected]
Sales Executive - Classifieds Brenda Mzila 011 781 5970 [email protected]
Subscriptions Phillip Nkomo 011 781 5970 [email protected]
Accounts Manager Lizelle Foord 011 781 5970 [email protected]
Operations Manager Barbara Hocking 011 781 5970 [email protected]
Marketing Manager Ryan Rudman 011 781 5970 [email protected]
Marketing Co-ordinator Palisa Shongwe 011 781 5970 [email protected]
Social Media Administrator Penelope Mtshali 011 781 5970 [email protected]
Printers House of Print 011 474 8750
‘But wait …. there’s more!’ That’s the common phrase used in the
seemingly endless infomercials that populate our TV screens. The
infomercials may be annoying but the phrase is pertinent to the
upcoming Professional Beauty Cape Town Show, which will, for
the first time, include a Hair Competition hosted by the EOHCB
(Employers Organisation for Hairdressing, Cosmetology & Beauty), as you can read
in our scintillating show preview.
Blame it on the hormones! Any woman who has experienced menopause will
know that the associated hormonal activity escalates the ageing of the skin, as
our collagen and elastin radically depletes. This issue reveals what products and
treatments should be prescribed for menopausal clients.
It’s apparent that there are still salons, particularly smaller salons and home
salons, in South Africa that run their business administration manually, and
have not yet migrated to management software. Our special feature
showcases the latest software options available, and shows how much
more efficient and convenient running a business can be if you’re
computerised.
So much has been said about marketing businesses through social
media that it’s hard to come up with something new on the subject. But
that’s exactly what Philippa Abbott does in her article about the ever-
changing dynamic of social media.
Joanna Sterkowicz
Editor
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Calgel New Product InformationCalgel New Product Information3 new addtions to our permanent range of colours3 new addtions to our permanent range of colours
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industry news
“We are expecting about
40 or more delegates,
a cross-section of
medical aesthetics practitioners,
skincare therapists and doctors,” says
programme director Karen Ellithorne.
“Delegates will be updated about the
latest trends and legislation in the
industry. For instance, Dr Alek Nikolic
will present a lecture on suspension
sutures, while health law and ethics
consultant, Ulundi Behrtel, will address
very pertinent issues with regards to
marketing an aesthetics practice, and
cover what is allowed and not allowed
according to the HPCSA (Health
Professions Council of South Africa).
News in pictures
News5
The Professional Beauty Cape Town Show will host a MA (Medical
Aesthetics) Convention on 27 and 28 June at the CTICC.
“Behrtel’s second lecture will
highlight the roles of different staff
members in an aesthetic practice and
detail who is allowed to do what and
who would ultimately be responsible
if things go wrong. I think that this
lecture is very important, as there are a
lot of grey areas in the industry and it is
important that therapists, doctors and
nurses are made aware of the risks and
what can happen if things go wrong.”
Medical delegates who attend
the ethics lectures on both days and
complete the questionnaire during
Sunday’s lunch will be awarded 5 ethics
points.
Other speakers at the convention
will include Dr
Paul Brandt, who
will present a paper on aesthetic and
anti-ageing medicine, and Dr Johan
Botha, who will hold a mesotherapy
workshop. There will also be talks
on acoustic wave therapy, IPLs and
lasers, botulinum toxin and dermal
fillers. RégimA will host a peeling
workshop.
For more information visit
www.medicalaesthetics.co.za
San Diego-based Bodyography
creative director, Lori Leib, visited
Johannesburg and Cape Town in
March to launch the Silk Cream
Compact Foundation, together
with distributor Prana.
DMK International recently hosted
its annual Distributor Conference
at the company’s headquarters in
California, USA, culminating in an
international awards ceremony. DMK
South Africa scooped the 2014 Sales
Growth Award.
Pictured are joint DMK South
Africa owners – Marieta Meyer,
Najma Khan and Jopie Muller.
DMK SA scoops international award
W e b s i t e : w w w . c a l - m o . c o m F a c e b o o k : h t t p s : / / w w w . f a c e b o o k . c o m / C a l g e l S O U T H A F R I C A T e l : 0 1 1 - 6 2 4 - 1 1 0 1
Calgel New Product InformationCalgel New Product Information3 new addtions to our permanent range of colours3 new addtions to our permanent range of colours
Launch date
To order, please speak to your localCalgel distributor or contact our head office.To order, please speak to your local
Calgel distributor or contact our head office.
2015.4.20
Yolandi Mestre has been promoted
to Brand Manager: Anesi Skin and
Body, at Exclusive Beauty Solutions
(EBS).
Says Mestre: “I have been
part of Anesi for a total of five
years now and with this new
opportunity, I have the privilege
to help and assist other sales
professionals and sub-distributors
to reach their dreams and targets.”
Mestre’s Anesi promotion
MA Convention comes to Cape Town
All the news and views from the
world of beauty and spa.
Professional Beauty May 2015 online at www.probeauty.co.za
6 industry news
Cosmeceutical skincare company
DermaFix experienced such
rapid growth in 2014 that it
identified the need to position a new
distribution centre in the Western Cape,
in Somerset West.
At the helm of the new centre are
Dave and Rosalie Neto, who complement
DermaFix expands
News in brief
square metres. Other MatsiMela stores
are situated at Deco Park, Broadacres,
Bedford Centre, Hazyview, White
River, Mowana Indaba Hotel and
Klerksdorp.
MatsiMela opens new storeMatsiMela Home Spa opened its 8th
store on 7 March at the En Style
Centre in Parys. Mandie Kleynhans is
the franchisee.
Commenting on why Parys was
identified as a viable location,
MatsiMela’s Emmy Stoltz says: “Parys
is always abuzz with people visiting
the town over weekends and has an
incredible local community. The town
is eclectic and has an amazing vibe,
all of which fits MatsiMela’s consumer
category.”
The area of the new store is 24
Melanie Jenkins, Dave Neto, Rosalie Neto and Amorica Miller
■ Eksteen’s decade: Radiant Healthcare congratulates Melissa Eksteen on her 10 years of employment and for being a real asset to the company.
■ New EyeSlices distributor: SDV Pharmaceuticals is proud to announce that it is now the official distributor for EyeSlices South Africa, excluding the Western Cape.
■ RégimA moves offices: RégimA has moved to its new head office and training facility at 50 Van Buuren Road, Bedfordview. The new contact number is 011 615 2869.
■ Kustie triumphs in China: The Kustie Flower Petals Shower & Bath Gel has won the 2015 Cosmetic Newspaper’s China Good Product Award in Mainland China.
■ Dermalogica’s 4th Concept Store opens: On 24 April Dermalogica launched its Woodlands Concept Store, located in the Woodlands Boulevard Shopping Centre in Pretoria.
■ Bio-Therapeutic honoured: The BT-Cocktail has won the 2015 Dermascope Aestheticians’ Choice Award as the most forward-thinking, cutting-edge management product range for 2015.
DermaFix’s Cape Town team, namely
Melanie Jenkins (who has been with
DermaFix since 2006), educator and
business consultant Eloise Stolz, and
newest team member Amorica Miller.
Meanwhile, DermaFix Johannes-
burg welcomes Victoria Jones to the
team.
New appointment at Camdeboo SpaLina Phetla has been appointed manager of
Camdeboo Spa at Irene Country Lodge.
Thirty-two-year-old Phetla has been in the
beauty and spa business for 10 years and has
been tasked with expanding Camdeboo Spa and
refreshing its offering.
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VISIBLY TRANSFORMING SKIN & YOUR BUSINESS
As the leading luxury British skincare and spa brand, we are proud to deliver exceptional account management, an award-winning promotional programme and industry-renowned education
WE LOOK AFTER YOUR NEEDS, WHILST YOU LOOK AFTER YOUR CLIENTS
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online at www.probeauty.co.za Professional Beauty May 2015
9 industry news
A&I Importers’ MD Ayesha Rajah,
and Dermalogica’s senior training
specialist, Unine van Rooyen,
were the speakers at the recent
Professional Beauty Network
Breakfast held at Mike’s Kitchen
Bryanston in Johannesburg. Over
50 people attended the event.
News in pictures
Born on 16 September 1941 in
Vereeniging, Zander-Thal was
a graphic designer before she
studied health and beauty therapy.
Her experience in the spa industry
was accumulated over many years of
training and studying in South Africa,
the US and England.
Zander-Thal is credited with
introducing aromatherapy, reflex-
ology, Moor therapy and kinesiology
to South Africa, among other health-
oriented concepts.
While resident in the US, she
Farewell to Avril
Time for a ‘Holiday’
Professional Beauty is sad to report on the passing of Avril Zander-
Thal, a true pioneer of the South African spa industry. Zander-Thal
passed away on 28 March in Johannesburg, following a long illness.
became involved in developing
health spas at hotels. Once back in
South Africa, Zander-Thal noticed
a gap in the industry as there were
no spas at hotels, only a few health
hydros. She began to pioneer
the spa industry, even designing
hydrotherapy equipment, as there
was none in the country at the time.
Zander-Thal’s first contract
was to build a standalone spa
for the Fancourt Golf Estate. Sun
International then asked her to
create all their spas, including those
at Table Bay Hotel, Royal Swazi Sun
and Zimbali Forest Lodge. She also
worked on Octavia’s Sensorium Spa
and the Fordoun Spa & Hotel.
The Holiday line of waxes,
manufactured in Italy over the past
30 years, is now available in South
Africa.
Says Tracy Barkhan, who holds
the sole distributorship for Holiday in
South Africa: “Holiday has perfected
its waxes to accommodate from
the most sensitive of skins to the
toughest of hair.
Their waxes ensure
complete removal
of hair, with no
sticky residue left
behind.
“We were
l o o k i n g
for an excellent range of depilation
products to complement the items
sold by my company, Acu-Sol. After a
lot of research we identified Holiday
and approached them. We had
Holiday products sampled by a local
beautician and Camelot Cape Town,
as well as by someone in Durban
who was particularly interested in
the sugar pastes.
“Camelot has raved about our
products and motivated for us to be
their supplier with head office. This
was approved last month and we
have supplied their first order,” she
notes.
Barkhan believes that what makes
Holiday so unique is its extensive
range. “We have a product called
Elastique, which comes in a tin and
is more user-friendly than block
wax. The Holiday strip wax sheets
have had very positive reviews
and are totally different to
anything people have
used here previously.”
Professional Beauty May 2015 online at www.probeauty.co.za
10 industry news
Sunette van der Merwe,
formerly manageress
of the Equinox Spa
at the Cape Royale Hotel,
has been appointed spa
manager at the Luthan
Hotel & Spa in Riyadh, Saudi
Arabia. Luthan is owned by
Saudi royals.
Van der Merwe has
worked in the hospitality
and spa industry for more
than 15 years.
“I have acquired international
experience in management,
operations and training at luxury
villas, resort spas and 5-star
establishments in France, Maldives
and Cape Town.
“My appointment at Luthan Spa
is yet another adventure to bless my
career with such a phenomenal and
professional holistic environment.”
Van der Merwe’s interest in
wanting to work in the Middle East
was sparked by a friend, Liezel Els,
who is currently in Qatar. She was
alerted to the Luthan vacancy by
Black Pearl gains traction
South African recruited for Saudi spa
Luxury skincare brand Black
Pearl, introduced to the South
African professional market
last year, can now be found at
14 different stockists in South
Africa, ranging from a high-
end pharmacy through to an
aesthetics doctor to salons
and spas.
The spas at the Marina
Hotel in Hermanus and
Delaire Graff in Stellenbosch,
as well as Crystal Clear, Zuri
Wellness and Salon Aesthete
in Johannesburg, have taken
on Black Pearl.
Theresa Altshuler of Black
Pearl (Pty) Ltd stresses that
range’s unique feature is its
complex, which includes black
pearl powder composed of 18
amino acids, zinc, selenium,
titanium and protein.
“The powder is used for skin
nourishment, regeneration and
softening,” explains Altshuler.
“It also aids in detoxification
and with removal of spots
and gives the skin an instant
Janet Bradford of recruitment
agency, Active Connection.
Prior to the Equinox Spa, Van
der Merwe worked at the Sorbet
Spa in Constantia Cape Town,
and as training manager at the
Duniye Spa in Maldives.
Radiant Healthcare and AAMSSA (Aesthetic & Anti-
Ageing Medicine Society of South Africa) held a two-
day advanced body contouring training workshop in
Midrand, at the Accolades Boutique venue.
Guest speakers were Dr Gys du Plessis, Dr Deon
Weyers, Hamish McNair, clinical training manager
from Syneron, Dr Adri Hofmeister and André Burger.
Technologies under discussion were Syneron elos,
radio frequency technology, ultrasound lipolysis for
lipo-sculpture, cryotherapy and pressotechnology.
A ‘Radiant’ workshop
shine. Other minerals found
in the range are magnesium,
calcium, bromide, iron,
sulphur and strontium.”
Black Pearl’s Michelle
Roberts adds: “Theresa and
I are all about being creative
and developing bespoke
treatments for our clients. At
Crystal Clear, for example,
we’ve created a collagen
facial designed by myself in
consultation with Candice
Lavoie and Verity Smart.”
Black Pearl will exhibit
at the Professional Beauty
Johannesburg Show at the
end of August.
Sunette van der MerweLuthan Hotel & Spa
Marine Spa Distributors • 011 880 3440 / 3851 • [email protected] more information contact:
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online at www.probeauty.co.za Professional Beauty May 2015
business trends
13
HOW DID TREATMENT BUSINESS IN MARCH 2015 COMPARE WITH
MARCH 2014?
InsiderInsider, our exclusive business round-up, polled salons and spas in Johannesburg, Pretoria, Durban, Cape Town, East London and Port Elizabeth to track business in March 2015.
InSIdeR SALonThe good news is that most of you had a
successful March, although retail sales
weren’t as successful as treatment
business during the month.
We asked if any of you have
plans to increase staff numbers
in 2015 and the majority (81%)
answered in the negative.
Sixty percent of salons polled
update their social media pages
(Facebook, Twitter, Instagram, etc)
frequently – as in weekly, if not daily –
while 27% update every few months.
Thirteen percent of you said that
although you would really like to
utilise social media for marketing,
you just don’t have the time.
In terms of client demographics
27% said their salons are attracting
younger clients – from high school
kids to 23, while 46% of you are
expecting more growth in the over 30
age group.
The month in numbers
PERCENTAGE OF CLIENTS
WHO REBOOKED
69%
InSIdeR SPAMarch panned out well for the spa industry with 78%
of respondents reporting an increase in treatment
business over the same time last year. The percentage
of spas reporting a drop in retail business was
relatively high though, at 44%.
It appears that spas are more active in terms of
updating their social media regularly than salons,
with one spa reporting that it has a dedicated
marketing team devoted to social media. Sixty-seven
percent of you update either daily or several times a
week, 22% update weekly and 11% update monthly.
Only 11% of you said that you planned to increase
your staff complement in 2015, which bodes ill for
graduates seeking work.
Twenty-two percent of respondents expect
to see an increase in male clientele in the future,
while several spas are expecting to see a growth in
corporate and middle aged clients. AVERAGE
TREATMENT ROOM
OCCUPANCY
74%
HOW DID RETAIL BUSINESS IN MARCH 2015 COMPARE WITH
MARCH 2014?
78% BETTER
11% SAME
11% WORSE
HOW DID TREATMENT
BUSINESS IN MARCH 2015 COMPARE
WITH MARCH 2014?
AVERAGE TREATMENT
ROOM OCCUPANCY
61%HOW DID RETAIL BUSINESS IN MARCH
2015 COMPARE WITH MARCH 2014?
PERCENTAGEOF CLIENTS
WHO REBOOKED
34%
75% BETTER
6% SAME
19% WORSE
56% BETTER
6% SAME
38% WORSE
55% BETTER
1% SAME
44% WORSE
For further information, contact:Tel: 011 453-3256 and Cell: 082 312 0564
[email protected] | www.xtremelashes.co.za
the global leader in eyelash extensions
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online at www.probeauty.co.za Professional Beauty May 2015
Salt therapy or halotherapy chambers are
slowly but surely finding their way into
South African spas. Wearing a robe and
booties, one comfortably sinks into a chair
in the chamber to relax and breathe in the
salt air. The walls and ceilings are salt-coated, and salt
grains are scattered a few inches deep on the floor.
The smell of the salt in the room reminds one of being
close to the ocean, and, after a while, you can even
taste the salt on your lips. Salt rooms or chambers are
designed to provide a relaxing and unusual experience.
Children are allowed to sit on the salt floor and play,
like in a sandpit. Some chambers have cave-like decor,
complete with salt-coated stalactites
It is believed that spending time in a salt room can
assist in improving skin conditions, such as psoriasis
and eczema. Because salt helps to draw water into
airways, thus thinning mucus and improving the
function of cilia (the small hairs that help move mucus
out of the lungs), it is said to greatly improve a range
of respiratory ailments, such as colds, asthma, allergies
and bronchitis.
We always suggest that make-up artists
keep both synthetic and natural brushes
in their kit. While natural hair brushes hold
and transfer pigments like eyeshadow
better than synthetic brushes, we often
use synthetic brushes for applying concealer. Large brushes,
like powder and blusher brushes, in natural hair may also
be too expensive for make-up artists who are just starting
out, and, in order to have these brushes available (they are
a requirement), there is no problem with having them made
of synthetic hair. In the case of people who are concerned
about cruelty to animals, it needs to be noted that they
should check whether the natural brushes they have are
made from animals that are shorn for their hair.
DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS?
Send your question about absolutely anything to do with running a beauty business to [email protected]
What are the benefits of halotherapy (salt therapy) and what sort of halotherapy facilities are found in spas?
do I need both synthetic and natural hair make-up brushes in my kit?
Leigh Richardson has been working for Kryolan for 25 years and has experience in the make-up field, from beauty to special effects. Her speciality is camouflage make-up.
Our beauty industry experts answer an array of questions about every aspect of running a successful salon or spa business.
business tips
15
Mimmie Lancaster has been involved in the health, skincare and spa industry for more than 28 years. She consults to and provides training for top spas around the country.
Ask the experts
Professional Beauty May 2015 online at www.probeauty.co.za
business tips
16
When asked to write an
article on social media
I went back to various
blogs and articles I
wrote a few years
ago to get some inspiration. I subsequently
realised just how much more dynamic
you have to be nowadays to partake in,
and perform well on, social media. In two
short years the degree of participation has
changed so much and the importance of this
participation is above and beyond anything
anyone could have ever imagined.
For several years now ‘social media’ has
been the buzz word term in the marketing
world. Before the many complexities came
into the mix it was always said that social
media was free and everyone can use it. But
the truth is that it’s not really free and not
any old person can use it effectively. You
need the right staff member to run it and a
whole lot of inspiration. It will cost you time
and constant effort to maintain. Monthly
internet and design costs, as well as the
devices you require, have to be thought of
before you embark on this exciting journey.
So yes, Facebook and Twitter may not send
you an account at the end of every month,
but without – and let me emphasise this – a
dedicated staff member, a solid strategy and a good
deal of well-managed time you might as well not
even bother. But this is a space in which you HAVE
to be playing if you want to keep up with the crowd.
Starting pointSo where do you start, and how do you ensure that
you make your mark?
Firstly, define your business objectives and what
you want social media to do for you. Is it:
• Customeracquisition?
• Brandawareness?
• Customerretentionandcommunitybuilding?
• Increasedsales?
Remember to have clear, measureable objectives.
Secondly, decide who your target audience is.
There aren’t many people who are not using social
media any more. A couple years ago our parents –
the 60-somethings – were all, ‘What’s this Facebook
nonsense?’ Now the majority of the posts on my
newsfeed are my folk’s selfies as they trot the globe.
The older generation has become more tech-savvy
Let’s getsocial!The social media arena is a fast-changing space that requires active interaction and constant development in order to be an effective marketing tool for spas and salons, writes Philippa Abbott.
R
business tips
17
Professional Beauty May 2015 online at www.probeauty.co.za
business tips
18
and these are some of our key
customers. Choose the correct
channels for your audience – never
more than three social media
platforms to begin with. Outline
what you are going to use each
one for and stick to it. Do not veer
off course because you will lose
direction.
Thirdly, you need to set goals/
targets. Make sure these are
achievable and not cast in stone.
You need to be able to gauge if
your tactics are working and, if not,
change them and try something
else. Goals could be anything like:
• 10% more customers through
the spa per month
• More shares / retweets in a
month
• More likes on my page /
followers on Twitter in a certain
timeframe
• Increaseinsalesinanallocated
period of time.
Next you need to plan how
you are going to achieve these
goals. Allocate specific times and
timeframes for when you will be
posting and sharing etc. Never lose
sight of your goals and remember
that a spa cannot be run on social
media alone.
ScheduleNow that you have clear
objectives, your target market is
identified and you have goals, you
need to plan and create a content
schedule. The first mistake com-
panies make with social media is
they just start willy-nilly posting
and sharing irrelevant content all over
the show with no clear goal in mind.
They jump onto a plethora of sites and
create profiles on ALL of them. We are
bombarded with masses of posts from
many platforms asking for likes, shares
and retweets, but then, nothing…..
Create campaigns for each
month and make sure that you carry
the campaign message through
everything that you post. Pretty
pictures with a monthly promotion
are no longer good enough to get
you through. With 100s of millions of
users on Facebook at any given time
you have to make sure that you are
engaging constantly so that your post
is seen by your followers.
When creating content for your
campaigns you need to remember this
recipe:
Create – Engage – Analyse –
Optimise
Create meaningful content that is
relevant and valuable. Engage with
your identified customers; ensure
that you appeal to them and that you
encourage them to participate with
you and your conversations. Do not
use social media as a platform for hard
sell and nothing else – you will not get
the desired outcome you are looking
for.
Analyse every campaign against
your goals and targets. Have you
achieved what you set out to do? If
not, change what you are doing and
try another tactic until you arrive at
the desired outcome.
Optimise all the time, never stay
stagnant and do not keep doing the
same old thing.
ContentI cannot emphasise the importance of
quality content. The staff member who
is responsible for your social media
must be informed and knowledgeable.
They must engage with companies
and key people in the industry so that
they create content customers want
to hear about. No one will listen to an
uninformed person babbling on about
nonsense. Give them the tools and the
time to create a solid and interesting
plan.
If you do not have the right staff
member or the time to do this
yourself; do not despair. There are
great companies out there that can
really assist you in this journey and will
not cost you an arm and leg. PB
When creating content for your campaigns you
need to remember this recipe:
• Create • Engage • Analyse • Optimise
Philippa Abbott is the owner of Spa Sense Consultants. A qualified somatologist and advanced make-up artist, Abbott has worked for two of the UK’s leading spa brands and spent five and a half years with the Spas of Distinction Group in South Africa as part of the management team.
Our team is proud to announce the launch of the dr.dermal range of cosmeceuticals. dr.dermal has been formulated by a dedicated team of a Dermatologist, Plastic Surgeon and international award winning Chemists. These niche products are designed to fulfil the needs of all prematurely ageing South Africans who are looking for cutting edge formulations that are competitively priced. Our products can be added to most skin care routines and are suitable for all skin types.
We conducted our own clinical trials using a complexion analysis device over a period of 30 days. The exceptional results measured, using products as directed, include the following averages:
Register your business on www.drdermal.co.za to maximise your bottom line.
42%
Pore Re
du
cti
on
55%
W
rinkle Re
du
cti
on
67%Te
xtu
re Im pro
ve
me
nt
Our passion for results dr iven skin care and products has led to dr.dermal being able to offer busi-
ness owners unprecedented margins, payment terms, staff incentives and minimal opening order.
za
Your time to
shine
This is the most prestigious and established awards ceremony for the beauty, spa and nail industry in South Africa, acknowledging those who have made a real difference to the industry.
The deadline for all entries is 24 April 2015EntEr onlinE by simply visiting www.probeauty.co.za and clicking on the ‘Awards’ tab.
• Therapist of the Year• Salon of the Year (3 rooms or less)• Salon of the Year (4 rooms or more)• Day Spa of the Year• Nail Salon of the Year• Spa/Salon Manager of the Year• Hotel/Resort Spa of the Year• Aesthetic Clinic of the Year
The winners will be
announced at the Professional Beauty
Gala Dinner on 30 August 2015.
Enter today!
You have what it takes to WIN! What are you waiting for?
Calgel
awards.indd 1 2015/04/23 11:27 AM
business tips
21
There is nothing more
special than receiving
a magnificent bunch of
flowers for a gift, especially
if they’re peonies. But a
very close second (or maybe even
better and definitely longer-lasting)
is receiving a gift card or voucher for
a beauty experience, from a beautiful
spa, in beautiful packaging.
Vouchers are an effortless way to
grow your top line and to increase
the client’s rand value spend. I know
that when I am given a voucher, I can’t
wait to go and treat myself. I almost
always spend more than the card
value, and very often spend more
than I would have ever thought about
spending in the first place.
Selling vouchers is a no
brainer. Look at the following statistics
(I know that I am always writing about
the importance of statistics but it’s
because they tell their own story):
• 41% of customers trying a new
business do so because they
received a gift card.
• More than half of these
customers - 55% - become
repeat customers.
• 7 out of 10 gift-card
redeemers spend more
than what is on the card.
Research also shows
that giving gifts of an
‘experience’ compared
to a ‘material gift’ leads
to more happiness. This
is important information
for us and we should
capitalise on it. A happy
customer generates positive
brand value and in turn
will generate awareness and attract
prospective customers.*
Create a gift voucher or card that
does not limit the options and has
different price ranges. Make it simple
and easy to use, don’t overwhelm
the customer, and have contacts /
instructions that are easy to follow.
Mostly, make the experience
irresistible.
Maximise on life events without
getting too cheesy. Voucher sales will
always increase over special events
- Christmas, Birthdays, Mother’s
Day. Your sales can increase hugely if
you reward or incentivise your staff.
Teach them to ask that all important
question: ‘Would you like to buy a gift
card today?’
Part of the fun too, of receiving a
special gift, is the unwrapping of it.
What could be inside, you wonder, as
you gently (or not so gently) open
the paper or envelope? So make the
wrapping gorgeous, exciting, and if
possible, personal. Personalised gifts
always make the receiver feel special.
Market your gift vouchers / cards
well and discreetly, but not too
discreetly. You want people to know
about them. Position the vouchers
close to the till-point at reception
or in the change-room or relaxation
room. Keep it classy. And always add
a voucher sales brochure with the
card - you may well gain a life-long
client.
So, see you next time. I am off to
claim my own gift card and have a
magnificent treatment! PB
* Research by Caprariello and Reis
The voucher revolutionFor a salon or spa, selling vouchers is an easy way to increase your client base and sales, writes Debbie Merdjan.
Professional Beauty May 2015 online at www.probeauty.co.za
business tips
22
Tadej Feregotto is CEO of CE.way Regulatory Consultants Ltd., a company that specialises in EU regulatory consulting for cosmetic products.
The contents of the product information file
are described in article 11, annexe I of the EU
regulations.
As per the regulations, the product
information file has to contain the following
information and data: a description of the cosmetic product;
cosmetic product safety report (CPSR), the contents of
which are described in annexe I; a description of the method
of manufacturing and a statement on compliance with good
manufacturing practice (standard ISO 22716); where justified
a proof of the effect claimed for the cosmetic product; and
any data on animal testing. The product information file
should also contain product labelling.
The cosmetic product safety report is certainly the most
important part of the product information file, as this is the
part that contains information about the product itself. The
cosmetic product safety report is further divided into two
parts: part A – cosmetic product safety information, and
part B – cosmetic product safety report.
Part A contains the specifications of the raw materials,
finished product and packaging of the product, while part
B provides the assessment of these specifications and tests.
The safety assessment concludes whether the product
is safe and in conformity with the regulations or not and
provides reasoning that led to such a conclusion. It may list
any precautions for use that have to appear on the label,
and it includes the assessor’s credentials and their approval.
Not everyone can perform the cosmetic product
safety assessment. That person should, of course, be
knowledgeable about the EU cosmetics regulations,
but the regulations also pose some additional
requirements. It says that the safety assessment has to
be carried out by a person in possession of a diploma
or other evidence of formal qualifications awarded on
completion of a university course of theoretical and
practical study in pharmacy, toxicology, medicine or a
similar discipline, from the EU, or a course recognised
as equivalent in the EU.
The product information file has to be kept by
the responsible person at one single address within
the EU (at the address specified on the label) and
readily accessible in electronic or other format to the
competent authority of the EU member state where
the responsible person is established. The product
information file has to be available in a language that
the local competent authority understands (usually the
local language of the country where the responsible
person is established and English), and it has to be
kept for 10 years after the last batch of the product has
been placed on the market.PB
Continuing our series on what to know when breaking into the EU cosmetic market, Tadej Feregotto explains the product information file that has to be compiled for each cosmetic product.
Compiling the product dossier
Professional Beauty May 2015 online at www.probeauty.co.za
spa focus
24
My salon/spa business is too small to
offer memberships!
Memberships are just a lot of
admin!
Memberships don’t work!
Sound familiar? Actually, memberships can
produce the highest turnover in your business, and
can secure loyalty from your clients, as well as bring
new clients, if you follow a few simple guidelines.
Start by sitting down for a coffee meeting with
your top 10 or 20 customers and ask them to be a
part of the planning of this new drive in your business.
Ask them what they would want out of a membership
and what would drive them to join a membership.
Remember that, with a membership, the member
needs to pay a fee, be it annual or monthly, and in
return they need to get something back.
The next step is to spend lots of time on the planning
and execution of your membership. Plan every step
of the way, including how to recruit members. For
example, use your front desk staff to tell existing
clients about the membership programme and book
an appointment to hear more about it, or use your
therapists to plant the seed to their client about the
excellent benefits of becoming a member.
You need to plan who is going to physically run
the membership division, as it is a full-time position
within the business. Furthermore, you need to
outline this person’s tasks – from speaking to clients
and selling the memberships, to compiling and
sending out newsletters, to the collection of fees, to
the social media driving of this programme.
Launching the programmePlan how you will launch your member programme,
right down to the details of the actual membership
form and electronic communication.
Give the member programme a name with
meaning. Most people use their spa or salon name
in the name of their programme, but remember that
a name which has meaning to the person to whom
it is targeted has much more power. Ensure that
you come up with a proper name and logo for your
programme.
Offering a membership scheme in your spa is a great revenue opportunity that, if executed properly, is bound to reap benefits, writes Marisa Dimitriadis.
Join the club
25 spa focus
V
The Ultra Platform for Facial ContouringThe Ultra Platform for Facial Contouring
The Comfortable Wayto Eliminate Unwanted Body Hair
• Laser/RF Sales • Training • Education• Repairs • Maintenance• Installations
The Comfortable Wayto Tone and Tighten your Skin
Laser Skin Resurfacing& Rejuvenation
Pigment Restoration
Acne Clearance
Superficial VascularLesions
Vascular & PigmentedLesions
Skin Rejuvenation
Various Skin Conditions
Super Hair Removal
Skin Tightening
Leg Veins
Wrinkles &Acne Scars
Tattoo Removal & Fractional Non-ablative Skin Resurfacing
Fractional Ablative Skin Resurfacing
Hair Removal & Pigmented Lesions
Contact: Andy Best
Tel: +27 (0) 12 998 9844
Fax: +27 (0) 86 219 1942
Cell: +27 (0) 72 574 3159
Website: www.bestlasers.co.za
Email: [email protected]
PerceptionThe success of your
membership programme is
based on the perception the
consumer has of the value they
are getting. Let’s quickly refer to
a membership we all know too well –
the gym membership. How it works
is really simple – you pay a monthly
fee to use the gym facilities, which
everyone should be using to be healthy
and increase their longevity. In reality,
over 60%
of the gym
memberships
sold are not
used, meaning
that there is not
enough value to drive
the person to make use of the gym.
I feel that for salon/spa membership
programmes to be successful there
has to be huge perceived value in the
eyes of the client. Don’t forget that
salon or spa memberships are not
really common, and if any consumers
have been exposed to memberships
they will quickly tell you that their
experience of these memberships has
not been fantastic.
What’s in it?Memberships are all about what’s in it
for the member and not what’s in it for
my business. If you are going to launch
a membership thinking that you will
make huge money because your
Don’t forget that a member benefit is to have priority over the regular client, so don’t restrict members to specific times and days, rather give them priority as they are paying you for this privilege.
R
Professional Beauty May 2015 online at www.probeauty.co.za
26 spa focus
clients won’t use their membership in
full and you will score, then you are in it for
the wrong reasons. Be careful of your intentions, as
only true and honourable intentions will deliver long-
term sustainable results and an excellent reputation.
Don’t forget that a member benefit is to have priority
over the regular client, so don’t restrict members to
specific times and days, rather give them priority as
they are paying you for this privilege.
The best part of what is in the membership for the
client is de-stressing in a very different environment
to a gym. De-stressing is all about relaxation and
releasing tons of endorphins – this alone is priceless. In
today’s rushed and very fast environment, relaxation is
almost a luxury. It need not be, and it is certainly not,
with a spa or salon membership. Offering your clients
a priority pass to the de-stress zone of your business is
almost a given when planning your member benefits.
Calmness and serenity are quite scarce these days.
Think about what we are exposed to every single day
from the second we wake: noise, music, pollution,
traffic, people, talking and so the list goes on. A
spa/salon membership offers calmness and serenity
instantly the second you walk through the doors.
Membership optionsI suggest three options of memberships. Remember
that not everyone can afford the same prices, but most
people like to belong and that is what a membership is
about, a sense of belonging with rewards. So work out
three different levels of membership and be clear on
what the benefits of each are.
Have an upgrade option for those who buy into a
smaller membership and love it so much and want to
upgrade.
Have a payment plan for your memberships.
Payment upfront today is rare.
Don’t forget what you want to get out of a
membership programme at the end of the day. You
want happy returning clients who talk about your
business to everyone they meet. That should be your
ultimate goal. PB
speciAl treAtmeNt•Alwaysensurethatmembershavepreferentialbookingtimes.Amemberalwayscomesfirst.
•Ifyoucan,offermembersapick-upanddrop-offservice,sotheydon’tevenneedtodrivethemselvestoyoursalon/spa.
•Haveaspecificmembercheck-inandcheck-outarea. Make them feel special.
•Offermembersdifferentgownsandslippersthatmake them stand out – more luxurious gowns with ‘member’embroideredonit.
•Offermemberstheoptionofhavingretailproductsdeliveredtotheirdooriftheydon’tbuyonsite.
•Offergiftvouchersasgiftingideasdeliveredtotherecipient.
•Issuemembernewsletterswhereyouencouragefeedbackandtestimonialsandrunspecificmember competitions.
•Hostmember-onlytalksandwellnessdays.IhaveaveryclosefriendwhoisaPorscheownerandIabsolutelylovetheirmemberprogramme.Theyget together and go for beautiful scenic drives and thenstopforlunches.Holdtwo,specialmember-onlyeventseveryyearwhereyouallowmembersto bring a friend. Drive memberships at these events,alwaysrememberingthatthemembertakespriority.
•Planandstartasocialmediacampaignimmediatelyandensurethatinteractionhappenson these platforms. You have to drive this – there is no automatic option for social media. The more youputin,themoreyouwillgetout.
Marisa dimitriadis is founder and owner of The Spa Consultants. E-mail her on [email protected] for more information.
Professional Beauty May 2015 online at www.probeauty.co.za
Situated at 85 Barry Hertzog Avenue in Emmarentia, Johannesburg, the recently opened Urban Bliss Day Spa offers clients a unique refuge from the stresses of daily life, writes Joanna Sterkowicz.
The concept spa
spa focus
28
Ph
oto
gra
phy: U
rsu
la W
on
g
With a name like Urban Bliss, it is no
surprise to find that the spa’s décor is
decidedly city-like, featuring a variety
of textures such as I-beams, red brick
walls, cemcrete flooring and beige
colour tones.
Owner Ayesha Rajah specifically wanted to create an
urban-loft, city feel in the spa.
“In the midst of this urban-esque setting we
simultaneously wanted to provide a tranquil and relaxing
environment for our guests,” she says. “We’ve designed
the spa’s treatment rooms to emulate well-known cities of
the world, and have incorporated music representing each
city. Clients are in control of which genre they choose to
listen to.”
Unusual décor aside, uppermost in Rajah’s mind was
to create a spa concept that goes beyond the traditional
approach, offering a truly bespoke and integrated wellness
experience
She continues: “Traditional day spas are changing
globally. In order for spas to thrive they need to differentiate
themselves, state their unique selling points and have a
clear concept. Spas can no longer take the cookie cutter
approach that worked in the early 2000s, as consumer
online at www.probeauty.co.za Professional Beauty May 2015
business tips
29
demands have changed. Consumers
are savvy, more educated and looking
for individualistic experiences, rather
than stand-alone treatments or
generic services. Spas need to bear in
mind that consumers now demand to
know ‘what’s in it for them’.
“Therefore we have taken the
urban lifestyle into consideration
and have created a sanctuary that
offers integrated services, such as
spa services and facilities, combining
wellness treatments, a hair salon,
Pilates and yoga sessions, laser hair
removal and aesthetics treatments.”
Rajah stresses that Urban Bliss
strives to be at the forefront of
integrating technology into a spa
by using innovative systems, thus
eliminating its carbon footprint.
“As such we have gone paperless
by using a tablet-based system for all
consultation cards, treatment menus,
marketing and retail recommendation
and point of sale,” she adds.
MotivationEver since she stepped away from
her Hyde Park beauty salon after 15
years of operation, Rajah has been
under pressure from ex-clients to
accommodate them in some way
“I also found that the demands on
professionals, especially women, are
extremely high in business and they
are seeking an escape. There is a
huge shift for holistic wellness in the
corporate world,” she comments.
This trend was the inspiration for
the spa’s signature treatment – the
Casablanca Massage.
“This is a relaxing, de-spasm
massage that doesn’t leave the client
feeling sore the next day,” comments
Rajah. “We combine massage with
the use of sound therapy – specifically
the sound of rain using rain sticks –
to allow the client to connect with
nature.”
Commenting on the spa’s brand
offerings, Rajah says: “In keeping with
our aim to achieve holistic wellness,
we wanted to incorporate the healing
powers of the ocean into the spa’s
treatments. Phytomer was our first
choice; its Sea Water Massage and
Self Heating Mud have proven results
to reduce stress.
“We required a diverse offering
of brands in order to cater to clients’
individual needs. In addition we also
required result-driven brands that are
cost-effective; hence we opted for
Skin Doctors and Priori.”
Urban Bliss Day Spa commenced
operations in December last year,
with the official launch held on
27 March. PB
Urban Bliss Day Spa at a glanceOwner:AyeshaRajah
Size: 170 square metres
Number of full-time therapists: 4
Number of treatment rooms: 4(includingacouple’sroom)
Hydro facilities: Steamroom,swimmingpoolandmultiplejetbodyshower
Brands: Phytomer,Guinot,SkinDoctors,Priori,LittleBerry,IBD,Kuene
CAPE TOWN
online at www.probeauty.co.za Professional Beauty May 2015
Professional Beauty Cape Town
31
This year’s show promises to be bigger and better than ever before. Here is a tantalising sneak peek
at what to expect.
APS will demonstrate to salon-owners how offering a Studex ear piercing service can increase both income and foot traffic into their business. Studex systems are very easy to use, extremely hygienic and can be used for belly and nose piercing, as well as for ear piercing. A full Studex starter kit will be available at the show for R1200. There will also be an additional 5% discount for all orders placed by existing customers at the show.
Discover Babor’s latest salon concept for your professional beauty business. Find out why over 150 partners have already opened a Babor Beauty Spa and what makes them so profitable.
BeautyTech's aim is to offer beauty therapists the best in equipment, services and support. The company supplies the following: Diamond + Microdermabrasion, Skin scrubber,
Lasers, Combo machines, G5, Skin scanners etc.
Bio Sculpture Gel, inventor of the world’s first soak-off gel and first colour gel, continues to create new colour ranges and exclusive manicure, pedicure and spa products, combined with innovative accessories.
Caribbean Tan, the first and still the most popular professional spray
tanning brand in South Africa, will showcase the new spray tan machines and portable tent.
New on the South African market is Italy’s top brand of depilation waxes and facial products, Holiday. Dermacare Distributors also offers hygiene solutions and beauty salon consumables. Visit their stand for a 15% discount off salon prices.
Ebony Braids & Hair Pieces is a supplier of premium quality hair. They supply Brazilian Extensions in straight, wavy and curly, as well as Human Hair Wigs. 10% off on any purchase made at the show.
Elemis will reveal a new generation of facials – seven highly effective,
super-charged facial treatments that target specific skin needs for uncompromising results and client experience. The Elemis team will conduct demonstrations on the stand.
cape town
It’s time for the Cape beauty industry to put on their glad rags and make their way to the CTICC on 28 and 29 June for the 2015 Professional Beauty Cape Town Expo.
Show and tell
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Professional Beauty May 2015 online at www.probeauty.co.za
32 Professional Beauty Cape Town
ESPSalon&SpaSoftware offers affordable software and support for everyone from a home salon to the most sophisticated spa or group. ESP Software gives you the opportunity to create a professional as well as personal environment for your clients. With ESP’s modular philosophy you can grow your software as you grow your business, from sales to balance sheet and everything in between. Show specials: 15% discount on Evolve Xpress; 25% discount on Evolve Professional or 10% discount on any additional module(s) purchased. A discount cannot be used in conjunction with any other ESP Discount. The offer is not transferable and cannot be used for any ESP Services.
Graftobian will offer a 25% off special at the show. Its products include theatre, airbrush, Moulage, special effects and much more. Make-up cases for only R650 and an 18-piece PRO brush set for only R399.
Lash.Lash/ Eléni South Africawill be launching Eléni Skincare SA and Lash.Lash. Eléni contains liposomal technology, while Lash.Lash specialises in new flat lashes, 2D, 3D and 5D lashes and training.
Every year, 200 million Himalaya products enter the homes of consumers around the world. With a range of over 300 healthcare and personal care products, including brands like Liv.52, Cystone, Bonnisan and Neem. Himalaya touches the lives of millions of customers worldwide, giving them products that help them lead healthier, enriched lives.
The iKhokha card
reader is the ideal
solution for salon-
and spa-owners
who are tired of
paying high fees
for card facilities
and of chasing
EFTs. Visitors to
the iKhokha stand
can take advantage
of the special show
offer. R100 off each
order at the show.
LilianTerryInternational– creators of homeopathic aromatherapy – will offer a 10% off show special. They will also be showcasing their LT FlexyCups, and visitors to the stand can experience their facial gels and toners, as well as their massage oil complexes.
Luscious Lashes International –invites show visitors to celebrate its 10th anniversary by gaining access to discounted eyelash extension courses and products. The company’s goal is to produce the most successful, highly skilled, and safety-orientated eyelash technicians in the industry. Training centres are situated in Cape Town, Johannesburg, Pretoria, Durban, Garden Route and Mpumalanga. All trainers have international certification in Classic and/or Volume extensions.
Book a Luscious Lashes International training course at the show and receive the Anniversary Kit that includes two types of adhesive and eight different lash lengths and curls, as well
as training, for only R4500. Qualified therapists can get up to 25% off selected products purchased at the Expo.
Make-UpDesignory(MUD)proudly introduces its quality line of products created with the insight and expertise of professional make-up artists. All of the make-up and tools go through a rigorous testing process in challenging, real-world situations, from the harsh conditions of a remote film location to the bright lights of Broadway. Get 25% of on all MUD products at the show.
Nailsforu will be offering massive discounts off its full range of award-winning products.
Radiant Healthcare, established in 2004, is committed to becoming the country’s leading aesthetic and medical equipment distributor of choice, providing the latest medical equipment and accessories in the quickest, simplest and most convenient way to their valued clients. Service is an attitude that extends throughout the company, which is a distributor of Syneron, Cocoon medical, GSD and Ecleris. Receive 10% discount on all equipment purchased at the show.
cape town
R
Professional Beauty May 2015 online at www.probeauty.co.za
34 Professional Beauty Cape Town
The Zone, a new cutting-edge skin treatment range from RégimA, utilises combinations of world-first, advanced technology for maximum anti-ageing. RégimA's Power Peels create perfect equilibrium by combining six natural acids plus much more. 10% Discount on orders placed at the show.
RevitaLash/UC Wrap is proud to introduce ReGenesis, part of the RevitaLash family of products. For the first time, the company will have an entire system devoted to targeting fine and thinning hair.
Salon Care will re-launch the
Advanced range (25% discount). They
will also demonstrate the Anti-Oxidant Alginate Peel-off Masque. Visitors to the stand will get 10% off all other products in the range. Anyone who spends over R1000 on Salon Care products will receive a complimentary Marilyn Monroe shopper.
The SpaWarehouse will showcase its custom-made spa massage beds and trolleys, its new spa brand,
Cashmere & Co, Ambience Solutions spa music and the Melinda wax range and wax equipment.
Spraytan is an importer and distributor of world-class professional sunless tanning equipment and solutions. The company is passionate about the healthy way to tan and about training salon staff in the correct spray tanning method. Training is included in the price of all spray tanning systems. The professional tanning solution and full Spraytan kits will be available at the show price of only R6600. PB
The Western Cape Hairdressing Championship runs on Sunday,
28 June in Hall 1 at the Cape Town International Convention Centre.
Categories are:
• 1stYearStudents–NoTradeTest–LadiesConsumerFashionDayStyle
– Blow Dry (40 minutes)
• SeniorStylists–LadiesFashionableCut,ColourandStyle(35 minutes)
• JuniorStylists–GentsCut,Colour&Style(Under25withnoTradeTest)
(30 minutes)
• SeniorStylists–GentsCut,Colour&Style(25 minutes)
• JuniorStylists–LadiesFashionableCut,Colour&Style(Stylistsunder
age 25 – without Trade Test) (35 min)
•AfroFashionableCut&Style(30 minutes)
•OpenBridal–Anyonemayenter–Caucasian&Afro(30 minutes)
•OpenGentsHighFashion–TotalLook(5 minutes)
•LadiesTotalLook–Opentoeveryone–TotalLook(StreetFashion
Female Afro or Caucasian Model only.
Hair competitionFor the first time, the EOHCB (Employer’s Organisation for Hairdressing, Cosmetology and Beauty) will host a hairdressing championship alongside the Professional Beauty Cape Town Show.
For more information email [email protected] or
log on to www.eohcb.co.za
cape town
Each competitor and their model/s must register for Professional
Beauty. To pre-register log onto www.probeauty.co.za.
Every product is a personal fitness trainer for your skin. Strong is the new skinny!
high intensity bodycare
POISEEXCEPTIONAL BRANDS
Please contact us for more information:011 033 0500 • [email protected]
www.poisebrands.co.za • www.facebook.com/PoiseSouthAfrica
Safe and effective homecare and spa treatments helping you
cope with the nine-month-stretch
the pregnancy experts
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Your appointment with plastic surgeryis postponed!
Poise Brands is the exclusive distributor of
- brands that are unique, of exceptional quality and focussed on increasing
revenue within your business.
Juliette Armand, Mio & Mama Mio Skincare
online at www.probeauty.co.za Professional Beauty May 2015
menopause maze
37
Theoestrogen has left the building!Technically speaking, anyone over the age of 25 has ageing skin, as that is when cell regeneration begins to decelerate. But, once a women reaches menopause, ageing skin takes on a whole new dimension, writes Joanna Sterkowicz.
During menopause, the hormonal
cascade starts, leaving the skin and
body in various states of inflammation,
according to Danné Montague-King,
founder of the DMK paramedical
skincare range.
“A loss of oestrogen and an increase of testosterone
leaves skin more aged, thinner and with some secondary
male characteristics,” he continues. “Skin can also appear
coarser and, in some cases, redder.
“At DMK we don’t not believe in anti-ageing, because
nothing will stop the ageing process. Rather, we believe
in age management. If someone aged between 25 and
30 starts skin revision then the hormonal cascade effects
are slowed down. And, if they alter their lifestyle, diet and
exercise programmes, they will not suffer the effects of
menopause as much as those who don’t.”
Montague-King notes that EFAs (Essential Fatty Acid)
have prostaglandins that minimise the hormonal flux very
well and keep the matrix of the skin bouncy and turgid.
oil spillThe International Dermal Institute (Dermalogica)
adds that menopause can result in oily skin. “During
menopause, as oestrogen levels decrease, testosterone,
which is produced by the adrenal glands, is no longer
masked in the woman’s body. Testosterone reveals
itself by stimulating sebaceous glands to secrete
thicker sebum, giving the appearance of oily skin and
the tendency toward adult acne in some women,” say
experts at the International Dermal Institute.
They note that during menopause, the lowered
oestrogen levels result in less production and repair
of collagen and elastin in the dermis of the skin. This
lack of repair is particularly pronounced if the skin
is exposed to ultraviolet (UV) rays. In addition, the
growth and maintenance of blood capillaries in the
dermis are partially under the control of oestrogens.
Thus, blood flow through the dermal capillaries is
reduced during menopause, and less nutrients and
oxygen are available to the Stratum Germinativum R
Professional Beauty May 2015 online at www.probeauty.co.za
menopause maze
38
“There will be less and less
melanocytes (pigment cells) in the
epidermis, so the skin complexion
will become pale, while remaining
melanocyte activity will become
uncontrolled, giving rise to age spots,”
concludes Gobac
VitaminsMeghan Less, training manager
of Poise Brands, suggests Juliette
Armand’s Retin C Cream as a repairing
anti-oxidant cream with a high content
of Retinol A and Vitamin C.
“This product is ideal for
menopausal skin because of the active
ingredient Glycine Soya. Furthermore,
the combination of Retinol A and
Vitamin C smoothes out wrinkles
and restores lost radiance. It reduces
pigment discolouration of the skin
and restores the natural direction of
collagen and elastin fibres,” explains
Less.
She notes that the cream also
boosts the anti-oxidising, defensive
mechanism of the skin and prevents
the oxidative damage of cells and of
skin collagen and elastin fibres.
“I would also recommend Juliette
Armand’s Chonos Cream, which acts
immediately by reducing wrinkles,
or Basal Cell layers of the epidermis.
This contributes to the thinning of the
epidermis and a slower cell turnover
rate, which is accompanied by a
reduction in the barrier function of the
epidermis, leading to increased trans-
epidermal water loss and dry skin.
Dr Robert Gobac of Dr Gobac
Cosmeceuticals points out that some
small amounts of oestrogen are
produced by fat tissue and this is the
reason why menopausal ageing is
slightly more visible in underweight
women.
Gobac continues: “Several
imbalances occur during menopause,
including elastosis, sagging skin and
wrinkles, increased facial hair, thinning
of epidermis, increased sun damage
and increased pigmentation.”
He explains that elastosis, the
reduced repair of collagen and
elastin as fibroblastic activity (cells
that produce collagen and elastin),
is directly influenced by reduced
oestrogen levels.
“Unrepaired collagen and elastin
will make skin appear thinner, non-
elastic, and, at the same time, will
allow deep crease formation. Fat from
supportive layers of the skin will also
shrink.
while visibly erasing the marks of
time. It boosts the production of
collagen for a firmer, more radiant
skin and restores cellular damage.
This product is rich in the active
ingredient Soya Isoflavones – which
aids in the challenges encountered by
menopausal skin,” adds Less.
45 years+The Thalgo Silicium range is a uniquely
formulated anti-age range for women
aged 45 years and older. Thalgo’s
Silicium Extracts comprises a caffeine
and Marine Silicium Complex, to re-
sculpt the facial contour area and
neck. Used as a 28-day course, the
extremely high concentration of lifting
and defining active ingredients will
ensure a visibly lifted skin.
Thalgo Hyaluronic Filler contains
a high concentration of Marine
Hyaluronic Acid for high-precision
filling action. It is applied at the very
heart of the most pronounced wrinkles
for an instant smoothing effect.
Wrinkles are effectively filled and the
visible signs of ageing diminished.
Stem cellsQMS Medicosmetics Cellular Marine is
an intensive anti-ageing cream based
Menopause is a natural biological process and is defined as occurring 12 months after your last menstrual period and marks the end of menstrual cycles. Menopause can happen in your 40s or 50s.http://www.mayoclinic.org
online at www.probeauty.co.za Professional Beauty May 2015
39 menopause maze
on the revolutionary technology that
harnesses the power of stem cells from
the Sea Fennel plant. Highly effective
during the day or night, Cellular Marine
enhances the stimulation of new skin
cells and improves metabolism to
leave skin radiant.
Also from QMS, Co-lectine 3’s
innovative combination of active
ingredients re-firms the skin by
stimulating the production of
Collagen-3 fibres and boosts the
creation of new cells. Ingredients are
embedded in a Hyaluronic Acid gel.
QMS Ion Skin Equalizer is a high-
performance anti-ageing system
where active ingredient molecules
are transported into the deeper
layers of the skin with the help
of a micro-current technology.
Specially designed for evening
use, Ion Skin Equalizer comes
with a separate Night Serum and
Cream which act in conjunction to
stimulate the skin’s own collagen.
Firm upIf the client is already in menopause, all
the DMK age management treatments
build the skin back up to youthful
activity and thicken the matrix.
DMK’s Nite Firming Crème is a
specialised cream suitable for mature
skin showing the signs of aging,
such as wrinkles, loose saggy skin,
or weakened capillaries. It protects
the mitochondria (the skin’s cellular
power plant) to fight the cellular
degeneration that causes ageing.
It restores structural integrity to
stimulate collagen production and
strengthen the capillaries.
Key ingredients include Carthamus
Tinctorius Seed Oil (Safflower Oil,
which acts as a protective barrier
to prevent water from leaving your
skin); Squalane; Aloe Barbadensis
Leaf Extract; Magnesium Ascorbyl
Phosphate – Vitamin C; Vitis Vinifera
Seed Extract; Tocopherol Acetate
and Palmitoyl Oligopetide.
Three actionsIndependent clinical trials and
extensive laboratory research fully
“A loss of oestrogen and an
increase of testosterone leaves skin more
aged, thinner and with some secondary male
characteristics.”DannéMontague-King
R
Professional Beauty May 2015 online at www.probeauty.co.za
40 menopause maze
authenticate the dramatic results and
proven benefits of the Elemis Anti-
Ageing System developed by Noella
Gabriel. This system identifies three
distinct actions needed for effective
anti-ageing – the first being Anti-
Pollution Detox. Formulations
contain powerful antioxidants and
revolutionary micro-encapsulated
vitamins that sweep-clean and
rejuvenate the cellular matrix.
The second action identified by
Elemis is Active Cellular Delivery.
Products, including those found in
Elemis’ Pro Collagen range, mimic the
skin’s own function to boost collagen
production, hydrate and speed up skin
renewal.
Lastly, Elemis’ Extra-Cellular
Restructuring action involves
collagen-supporting and cell
plumping actives to instantly provide
a smoother, firmer, more youthful
appearance, with lasting results.
Stimulating complexDermaFix Collagen Conformer
contains the purest peptides and
tetrapeptides in a complex of
active ingredients to accelerate the
restructuring of the dermis, and has
a lifting effect on the skin around the
eyes, the neck and neckline.
Says Ursula Hunt, MD of DermaFix:
“In vitro and in vivo tests on
menopausal skin over a period of
four months resulted in a substantial
increase in the thickening and firming
of the facial contours. The tests
showed immediate tightening of
under-eye bags and festoons (malar
bags). Use of Collagen Conformer
resulted in a substantial increase in the
production of collagen-1 and lumican.”
Hunt notes that
DermaFix DeCeLerate,
with its well-docu-
mented ingredients,
Matrixyl and Acetyl
Hexapeptide-8, is
superb for lifting
the facial contours
for a more youthful
appearance in just 28
days.
Hyaluronic acidJacqui Faucitt of RégimA notes that
not only are hormones depleted with
menopause, but essential hyaluronic
acid, which keeps collagen and elastin
hydrated and youthful and plumps
wrinkles.
“RégimA Zone Techno-5 Resurfacer
utilises enzymatic extracts from
Pineapple and Papaya to smooth
and resurface the skin without harsh
action. It also helps reduce acne
rosacea. The product boasts a world-
first in peptide technology, namely
Biomimetic (imitating nature), to
balance the desquamation process
for a smoothing effect and skin
rejuvenation through enhanced cell
renewal,” explains Faucitt.
Hyaluronic acid is combined in
two unique forms in the RégimA
Zone Super Smoother: low molecular
weight hyaluronic acid feeds the
dermis, while high molecular weight
plumps the epidermis.
There are a number of star
ingredients in RégimA Zone Age
Reversal Night Complex to provide
depleted skin with essentials for
reparation and rejuvenation during
sleep. Euglena Gracilis Extrac firms
the skin, while toning, repairing and
stimulating healthy cell metabolism.
Biopeptide improves skin
density by stimulating collagen and
glycosaminoglycan synthesis, while
Dermaxyl Oligopeptide stimulates
cell communication and repairs age
related skin damage.
Smart ageingDermalogica AgeSmart Overnight
Repair Serum is perfect for
menopausal skin, as it synchronises
with night-time circadian rhythms to
enhance skin nourishment, recovery,
cell renewal and hydration levels. Key
ingredients include Argan oil,
rose hip seed oil, rose oil, carrot
seed oil and Jasmine oil.
Also from Dermalogica, the
MultiVitamin Power Serum has
microencapsulated Vitamins
A, C and E penetrate deep into
skin, helping to decrease fine
lines and hyperpigmentation
(age spots), while stimulating
collagen formation
to decrease sun-
induced ageing in
skin. Elasticity levels
are boosted with a
skin-strengthening
protein peptide
that overrides
b i o c h e m i c a l
triggers that lead to
skin ageing.
“Some small amounts of oestrogen are produced by fat tissue and this is the reason why menopausal ageing is slightly more visible in underweight women.” Dr Robert Gobac
41
Professional Beauty May 2015
menopause maze
Rejuvenating ingredientsTo fight the effects of ageing on the skin and to bring
back a glow to the complexion, Anesi Infini Jeunesse
has developed Crème Jovialisse. Specifically for mature
skin, this cream contains Iris Florentina and Red Clover
phyto-hormones, as well as nine anti-ageing active
ingredients which compensate for imbalances in
estrogenic activity.
Crème Jovialisse redensifies the skin, rebuilds
support fibres and reduces water loss. Wrinkles are
smoothed, the face is redefined and toned, while the
complexion regains its luminosity and beauty.
Marine calciumPhytomer’s Ogénage Excellence Radiance Replenishing
Cream contains marine calcium (Corallina officinalis) to
stimulate the skin for better
cell respiration and cohesion.
It improves skin firmness and
restores radiance.
The cream also contains
Flaxseed oil, which is rich
in Omega-3 and restores
suppleness and elasticity
to the skin. Phytomer’s star
ingredient, Oligomer, delivers
an ideal supply of all trace
elements, strengthening the
skin and preventing cellular
fatigue.
delicate balanceDr Gobac Day Balance Cream is
a complex formulation carefully
balanced to rehabilitate the
skin deep down. It contains
clusters of botanical extracts
and polypeptides to protect
and repair damage caused by
free radicals, while nourishing
the skin and
combating the
visible signs of
ageing.
Peptide powerThe Coverderm Peptumax range is a
total anti-wrinkle treatment system
that effectively treats the three major
causes of lines and wrinkles – ageing,
overstimulation of facial muscles due
to repeated facial expressions, and
environmental factors, especially
exposure to UV radiation (photo-
ageing).
Peptumax treatment products
contain state-of-the-art biomimicking
peptides and strong immune
and anti-inflammatory protection
actives. PB
business tipssoftware
Successfully computerising your business
processes does not usually happen
overnight, so you need to see it as an
ongoing process – you’re not buying a TV
that you turn on and off.
A lot has changed since my company, ESP Salon
and Spa Software, first started providing software and
salon management services to the beauty industry in
1997, most noticeably platforms. In the early nineties
we provided predominantly DOS-based software,
and the big revolution at that time was changing
from DOS to Windows-based. This afforded various
opportunities for further developing the software
with the more graphical interface, making it easier
to manage things like booking schedules and touch
screens.
The next evolution of platforms was from
Windows to the Cloud – and then back again with
apps that are installed on mobile devices.
A lot of the core business features that existed
when we started servicing the beauty industry still
remain. For example, a sales invoice, a cash-up and
a stocktake were around then. However, it’s the
ability to leverage your data that has developed
the most, such as having access to your data from
anywhere and on any device. Today salons are able
to communicate with their clients more effectively
The click of a buttonThese days beauty salons should not be faced with the question of whether to computerise their business processes or not, but rather which system and company to partner with in order to do so, writes Chris Parker.
and have the ability to integrate with third parties more easily
and cross-pollinate to stimulate business.
Survival of the fittestWe always suspected that the beauty/wellness bubble would
burst at some stage, and, when it did, that the strongest salons
would come out on top. To a degree this is what happened
in the 2008/9 credit crunch era. Prior to that time we had
amazing numbers of new salons opening and it was a little
bit of a gold rush. However, the credit crunch eliminated any
salons that were planted in soil that was only fertile because of
the market conditions, and not necessarily because they were
strong businesses in terms of how they were run.
Now we are seeing that the strongest have remained,
and these types of businesses know the importance of
computerised systems and so we are seeing good numbers of
new clients, but for different reasons.
Making it workA client of ours recently commented to me that systems don’t
drive business, rather business drives business. Systems are
tools, people make them work.
ESP sits in the fortunate position of being able to observe
salons across the industry and see how successful they are
at managing their operations. Some seem to always be on
top and moving forward, while others never seem to get out
of first gear – operationally speaking – and these are salons
and spas using the same systems.
So, we always need to look at
our own product and services to
ensure that we are playing our
part, but I’ve come to realise that
salon- and spa-owners need to
have a very clear understanding of
their own business processes and
requirements upfront. They need
to allocate time and resources to
getting their systems to work and
they need the right people in place
to achieve all of this.
Another very important thing to
realise about a salon management
system is that you need to partner
with your software provider and
see yourself as being on the same
team, working towards a clearly
defined goal.
42
Professional Beauty May 2015 online at www.probeauty.co.za
business tips
43
Strange requestsWe’ve had our fair share of unusual
requirements from beauty clients
over the years but one of the
strangest was back in our DOS days,
when a client was ready to throw out
her system because she did not like
the black and white colour scheme
standard to most DOS environments.
She was adamant that we needed
to add some bright colours. So we
ended up doing a horrendous purple
and yellow combination that almost
gave you a bit of a headache if you
looked at it for too long. This request
added no value to the operational
functionality of the software, but was
a make or break scenario.
Case studyIan Fuhr, founder of the Sorbet
beauty salon franchise, first
approached ESP in 2004, but we
weren’t the right system for Sorbet
at the time. However, at the end of
2010 I called Ian to discuss working
together, as I believed we had
made advancements in some of the
key areas that the Sorbet group
required. We then spent the next
nine months further developing our
product in preparation for going live
with Sorbet in September 2011.
The process of getting ready
for this included spending a lot
of time at the Sorbet head office
with all of the key individuals in the
operations team, helping them to
fully understand the requirements.
We were very fortunate in that they
had very well-thought-out processes
that could be clearly mapped and
developed from our side. I believe
their clarity of vision and the fact
that they keep everything as simple
as possible has contributed to their
success.
Because our system comprises
an in-salon element as well as an
enterprise element with multi-
branch data centralisation, we were
able to move Sorbet from three
or four different systems between
branches and head office into one
system, namely ESP.
The net result was that a number
of manual processes like loyalty
and SMS communications could
be automated and streamlined in
order to free people to focus on the
growth of the branch. At the time
Sorbet had 37 branches. A little over
three years later it has 120 branches.
We built Clicks Club Card
integration as part of our initial roll-
out, so, when Sorbet went live with
us in September 2011, it also had
Clicks integration included with their
loyalty points. We had our work cut
out for us, but again this is where the
operations team can make or break
the project, and their operations
team persevered through the initial
turbulence and then just continued
to climb to new heights. PB
The click of a button
Chris Parker is the managing director of ESP Salon and Spa Software. Email him on [email protected]
online at www.probeauty.co.za Professional Beauty May 2015
software
44
According to Gary
Halberstadt of software
development company
SpaGuru CC, the rise of
cloud computing and
mobile web applications means that
purchasing a software system for your
salon is no longer a daunting task that
requires a large upfront investment.
“Pricing models are often on a
month-to-month basis, putting the
consumer back in control,” continues
Halberstadt. “If the software vendor
offers poor support, or if the product
does not live up to client expectations,
it’s easier to switch solutions.
“As an online solution you also aren’t
locked into a particular operating
system or expensive hardware options.
Whether you are using a Mac, PC, iPad
or Galaxy Tab, your chosen software
solution should be able to support all
of these devices.
“Another useful feature of mobile
web applications is that they are
designed to operate on different
size screens seamlessly. This design
concept is called responsive design.
If you open the application on a large
27” iMac, or browse it using your
tablet, the screen will adjust subtly to
cater for the different size screens.”
Halberstadt points out that many
people believe that an online web
application to manage their salon
is risky, as in if their internet is not
working they will have no access to
their information. This issue is largely
mitigated if you have a tablet with 3G
internet access available. Even during
load-shedding your tablet and 3G
internet access will still be working.
“The ability to access your real-time
data from anywhere in the world is a
major reason to choose a mobile web
application. Whether you are at home,
or travelling abroad, you can keep a
close eye on your business,” explains
Halberstadt.
He notes that some software
providers also offer hybrid solutions.
“A hybrid solution still requires you
to install the software on your own
server, but it then copies any data
changes onto a hosted web server.
You can then access the data online
using a web browser. Hybrid solutions
have their uses, however you lose out
on some of the main advantages of
an online system, as you still need to
purchase, maintain and backup your
own server computer. In addition, the
data has to be synced, which means
that what you are viewing online is not
necessarily completely up to date.”
Virtual receptionistThe My Appointment online platform
allows clients to book appointments
from any computer or mobile smart
device anywhere and at any time, with
instant confirmation.
Says My Appointment sales
director Shani Leon: “My Appointment
ensures that salons still maintain
complete control over their calendars,
while increasing their bookings
and exposure, with no additional
administration required. Not only
does the platform offer end-to-end
appointment management, including
automatic reminders, notifications
and reporting, it comes with optional
cash-up, stock-keeping and salon
management components.”
Leon maintains that some salons
Beauty gets technicalWith a choice of flexible, state-of-the-art software and platforms at their disposal, salon- and spa-owners can manage every facet of their business on their laptops or mobile devices.
Professional Beauty May 2015 online at www.probeauty.co.za
software
45
Online real time bookings for salons & spas
Increase your revenue by allowing clients to book at their convenience 24/7
Includes online advertising and marketingto targeted audience
Additional Salon Management modules available to run your business
MY Appointment
Contact:Shani 082 494 0893 [email protected]
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Advert qpage Print.indd 1 2015/03/10 9:38 AM
remain resistant to online
booking due to a lack of
understanding as to how the
product works. “They believe
that it will mean losing
control of their own diary to
their clients. This is not the
case at all. My Appointment uses
advanced programming to tailor
your online calendar to your needs,
so that you maintain complete
control of your own bookings,
while making it easier for new
and existing clients to make an
appointment with you.
“Some salon-owners are also
very wary of the technology. They
are afraid of having a technical
problem or of losing all of their
appointments. My Appointment
uses the latest technology to
ensure that, even in the unlikely
event of a technical error, all of
your data is kept safe and can be
restored within minutes.”
My Appointment offers
each salon their own page for
advertising, where they can write
about themselves, their
business and their services
offered, and list their contact
details and operating hours. In
addition, they are able to post
specials and images on their
page.
Micro communityVirtually Clear’s beauty consultation
management system boosts
productivity and improves
consultation procedures by
optimising the process through
progress monitoring. Various
measurements can be recorded
and progress can be viewed across
different treatments.
“By implementing this user-
friendly system, beauty salon-owners
and therapists can view all customer
history online and schedule multiple
consultations for regular customers.
At Virtually Clear we create a
micro community of all the role-
players, clients, suppliers and
therapists,” says company director
Emerald Veldtman. PB
Beauty gets technical“The ability to access
your real-time data from anywhere in the world is a major reason to choose a mobile web application. Whether you are at home, or travelling abroad, you can keep a close eye on
your business,” GaryHalberstadt
Powered by
Visibly Better!
Radiant May 2015.indd 1 2015/04/10 10:44 AM
online at www.probeauty.co.za Professional Beauty May 2015
47 treatment review
While prepping me for my treatment, clinical trainer at
Radiant Healthcare, Danelle Landman, described the
Minivac S Diamond Tip Microdermabrasion treatment
as a non-invasive alternative to chemical peels.
“Microdermabrasion works at a deeper level than
an exfoliation and is not at all painful,” continued Landman. “Typical
applications are photo-ageing, hyperkerastosis, acne scars, melasma,
fine lines, wrinkles, hyperpigmentation, blackheads and the reduction of
open pores. Microdermabrasion ensures extremely deep penetration of
products post treatment.
“The Diamond Tip can be used as a standalone treatment or
incorporated into a facial. A lot of medical clinics now offer what is
termed ‘the medical facial’, which is microdermabrasion followed by a
superficial peel and a laser treatment.”
Landman referred to the Diamond Tip as ‘a lunchtime treatment’ as
there is no downtime or after affects.
“There are three levels of microdermabrasion with the Diamond Tip –
the superficial level affects only the epidermis (corneum stratum), while
the intermediate level touches the dermis. Finally there is the deep level
which goes down to the papillary dermis,” explained Landman.
Contra-indications are skin diseases or disorders like eczema, herpes
simplex, acne lesions, diabetes, localised bruising and open wounds
or cuts. Clients on Retin A topical creams and blood thinners are also
contra-indicated, as are pregnant women.
The first stage of the treatment is to thoroughly cleanse the skin.
Landman noted that the Diamond Tip can be used with any good
quality, professional skincare brand.
“Three factors affect the intensity of the treatment, the first being the
tip size,” she explained. “This is divided up into microns, with the tips
ranging in size from 50 to 200 microns. The second factor is the degree
of power of the Diamond Tip vacuum, while the last factor is the number
of times the tip is passed over the skin.”
Advantages of the Diamond Tip are that it doesn’t irritate the skin (as
tips are made from diamond dust) and therapists can judge the exact
level of exfoliation.
To commence the treatment Landman first used the orange tip (100
microns). My skin responded very well to the treatment and erythema
was almost immediate.
The Diamond Tip felt like the very fine granules one uses in an
exfoliation. I could also feel the vacuum power as all the dead skin cells
were sucked into the device. Landman did vertical movements with the
device followed by horizontal moves. This criss-cross action ensures
complete coverage of the treatment area.
A diamond in the roughYolandaKnott experiences a mechanical facial exfoliation with the Ecleris Minivac S Diamond Tip Microdermabrasion device.
For the neck and eye areas, Landman used
a finer tip – the yellow tip (75 microns).
Post treatment my skin felt incredibly
clean and there was no excessive burning at
all, just a slight tingle. My skin looked and felt
as smooth and soft as a baby’s bottom. PB
Contact:RadiantHealthcare 0117948252/3
Professional Beauty May 2015 online at www.probeauty.co.za
48 product focus - cleansers
MD Prescriptives’ Mandelic
Cleanser a relatively
new alpha hydroxyl acid
(AHA) derived from
bitter almonds. Unlike
other AHAs, it targets
several prevalent skincare
issues, as it rejuvenates
photo-aged skin, actively
suppresses pigmentation,
and treats acne and ageing
skin.
0861282323
Clean sweepIt’s no secret that the starting point for creating an effective skincare regime is the twice-daily use of a high quality, effective cleanser.
SKNcleanse cream is a rich, creamy
cleanser that gently lifts impurities
from the skin while fig extracts
hydrate the skin, leaving it feeling
conditioned and nourished.
Suitable for dry or mature skin,
the cleanser is free from parabens,
sulphates and synthetic fragrance.
021 552 6999
Pure touch
Suitable for dry and
dehydrated skin, the Six
Velvety Soft Cleanser
contains niacinamide
to regulate sebum
production, stimulate
collagen production
and inhibit the transfer
of melanosomes. Other
ingredients are sweet
almond oil, Shorea butter
and pomegranate.
0113127840
Thalgo’s Pure Freshness
Cleansing Milk, part of the
Purity Cleansers range, is a
white, light and milky lotion
to invigorate, tone and
hydrate combination skin
with grapefruit Extract to
further enhance its toning
properties.
0118803851/0
Bitter almonds
Velvet smooth
For fig’s sake!
online at www.probeauty.co.za Professional Beauty May 2015
Cspa’s Uplifting Foaming
Cleanser is a light and
gentle cleanser suitable
for all skin types. The
Vitamin C and anti-
oxidant properties will
assist in restoring skin
elasticity. This cleanser is
infused with grapefruit,
neroli and pomegranate
seed essential oil.
0118803851/0
Juliette Armand elements 03 Foaming Face
Cleanser contains the trademarked active
ingredient, Cleansing Complex, as well as
seaweed. Appropriate for all skin types, it
cleanses the skin deeply and removes excess
oiliness, without drying the skin. It also tones
and firms the skin.
0110330500
The Hydrating Cleansing
Gel from Beaucience is
a luxurious soap-free,
cleansing gel, designed to
loosen and lift pore debris,
dead skin cells and excess
skin secretions. It cleanses
without compromising
the natural pH mantle of
the skin or stripping the
protective lipid barrier.
0217090362
Complex active
Luxurious gel
Up, up and away
The Dermalogica Special
Cleansing Gel is a
concentrated, soap-free,
foaming gel designed to
remove impurities thoroughly
without disturbing the skin’s
natural moisture balance.
011 268 0018
Balance out
product focus - cleansers
49
2015
How high can your SpabuSineSS fly?
For more information: www.probeauty.co.za
30 & 31 August 2015
gallagher Convention Centre
The International Spa Convention will get to the heart of business, practical solutions on profitability, effective operation and marketing
Covering an array of topiCsJeff Butterworth, chief spa and wellness officer for LUX Island resorts, is in charge of the spas at eight
resorts based in Mauritius, Maldives and Reunion Island. Previously Jeff
oversaw development and implementation of the Jumeirah spa brand, Talise.
KeynOTe SpeaKeR:
Book now!
online at www.probeauty.co.za Professional Beauty May 2015
51 hair news
crowning gloryTress-a-licious news from the hair front.
Henkel Beauty Care – the
company behind Schwarzkopf
Smooth ‘N Shine and Ladine
Professional – has opened a
Research & Development (R&D)
Laboratory at its new location
in Midrand. The company says
it represents a significant step
forward for ethnic hair care
products and confirms Henkel’s
commitment to its customers.
0112030700
Stabilising shampoo
A new range of innovative styling
tools to create long-lasting
curls and waves, ghd curve
incorporates patented tri-zone
technology. Six quick-thinking
sensors heat up to, and maintain,
a consistent temperature
of 185°C – the optimal
temperature for styling
hair without damage.
0114638601
How high can your SpabuSineSS fly?
Resulté is
prescribed for
both male and
female pattern
baldness
arising
from poor
circulation,
everyday
stress or
chemotherapy. The almost
all-natural formula stimulates
the hair follicles and scalp
circulation and promotes
thicker, stronger hair.
071 674 3196
At the launch event - Ladine educations Jeremia Shongwe and Lindiwe Radebe with hair models
BALD patch
Philip Martin’s Hydrating Cream Wash is a moisturising
creamy texture shampoo, which cleanses deeply,
moisturises and protects the hair without being
aggressive. It is composed of a mixture of moisturising
vegetable ingredients, conditioning oils and essential oils.
0726217535
R&D Lab opens
Curvy technology
Professional Beauty May 2015 online at www.probeauty.co.za
nails
52
It’s important to understand
that it’s not just a matter of
outfitting your salon to look
fabulous and appealing;
there are various important
factors that need to be taken into
consideration, or you may end up
with a salon that looks stunning but
is very impractical.
A key factor is the planning
and layout of the salon. Once you
have a definite idea of the size of
your salon, you can plan the work
station areas, services and the
various other elements that will
be incorporated into your offering.
Conduct extensive research into
exactly what your salon requires to
ensure that you create a conducive,
safe, hygienic and comfortable
environment for clients.
Pop-upThe latest trend to hit the nail
industry is the store-in-a-store, pop-
up shop. These have advantages and
disadvantages, the biggest advantage
being that it is quick and easy to set
up. A pop-up shop takes very little
space and can be set up just about
anywhere. You also have the advantage
of benefitting from the store or other
stores with which you collaborate and
which are in close vicinity to you.
A disadvantage is that you have
very little space to work with and to
fit the services you would like to offer
your clients. Careful planning has to
be imperative with this type of set up.
Furniture & equipmentCareful thought must be given to how
you furnish and decorate your salon,
as this can become quite a costly
exercise if you don’t get it right the
first time.
The image of your salon will say a
lot about you. Clients will be attracted
to a salon that is beautiful to look at
and has a professional appearance,
but at the same time is comfortable
with a warm, welcoming feel.
Choosing furniture and equipment
for a nail salon is not just about the
look and the design and having a
comfortable nail station, it needs to
serve its purpose to ensure that the
nail stylist is well prepared and has
everything ready and at hand.
ergonomicsWhen a piece of furniture or equip-
ment is ergonomically designed, it
means that it is designed specifically
For anyone who dreams of opening up their own nail salon, there are many exciting equipment and furnishing options available, writes Sonette van Rensburg.
Furnished & equipped for success
R
online at www.probeauty.co.za Professional Beauty May 2015
53 nails
Furnished & equipped for success
Conduct extensive research into exactly what your salon requires to ensure that you create a conducive, safe, hygienic and comfortable environment for clients.
nAIL STATIon
NAIL TABLE - your nail table or manicure
station should be placed in an area that
is easily accessible for both the nail
stylist and the client. The correct height
and width for a nail table will depend
on the individual person, and is usually
approximately 760mm in height and
535mm wide.
NAIL STYLIST’S CHAIR - choose a high
quality professional swivel chair, with a
seat that is at least one inch wider on each
side than your hips and is well padded, so
that it doesn’t cause pressure behind the
knees. The backrest should also provide
enough support for your lower back.
The correct height for the chair should
be personalised according to the height
of the person sitting on it – though the
important part of adjusting your chair is
to ensure your back is in the most upright
position and has support.
CLIENT CHAIR – this does not have to be
the same as the nail stylist’s chair, it could
be a wider, lounge-type chair with arm
rests, as long as it is not too low or too
hard to sit on. The most important thing is
that the client is comfortable throughout
the treatment or service. Also, make sure
the chair is not too heavy and is easy to
move around if need be.
Top tips from LCN educator Yvette Mynhardt
PedICuRe STATIon
A pedicure area can be professional
and luxurious without spending a
fortune.
PEDICURE CHAIR – investing in
a whirlpool pedicure chair can be
very expensive but a real treat if you
have a fairly large budget. If you
do invest in a whirlpool unit, make
sure your water inlet and outlets are
sufficient and that it has a cleaning
mechanism to keep it clean and to
get rid of any pathogens and micro-
organisms.
RECLINER – a comfortable reclining
chair and a beautiful pedicure basin
made from copper or ceramic filled
with flowers and pebbles can be
just as enticing and enjoyable as a
whirlpool unit.
NAIL STYLIST CHAIR – this
should be lower than that of the
client. There is nothing more
uncomfortable than when a client
has their leg lifted so high in the air
that they feel they need to hold on
to it.
LEG SUPPORT - use a leg support
cushion or even an ottoman to
support the client’s legs and feet to
reduce pressure while working.
A hydrating & moisturisingbody mask enriched with
milk and honey.
www.milksolutions.co.za
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Magazine Advert Milk and Honey HYDRATING BODY MASK.pdf 1 3/19/2015 6:14:31 PM
online at www.probeauty.co.za Professional Beauty May 2015
55 nails
■ Always make sure any
equipment that generates
heat and requires an electrical
source is placed in the
appropriate areas and out of
the way. Make sure all wiring is
insulated and placed out of the
way and away from water.
■ Make sure all treatment
equipment such as UV lamps,
lamps and paraffin units are
placed in their own cabinets
and protected from damage or
from causing damage.
■ Place a sign on or near any
equipment that generates heat
such as heating lamps and hot
towel cabinets with a suitable
warning such as: ‘VERY HOT –
DO NOT TOUCH’.
■ Make sure you carry out regular
risk assessments and have the
proper signage warning clients
of areas that could be of risk.
to accommodate the body’s shape
and posture. This creates a more
comfortable and efficient working
environment.
Most importantly the furniture and
equipment you choose must serve
your needs and the purpose it is
meant for, being not only comfortable
but also practical. Always think of
how it can benefit both the nail stylist
and the client. With ergonomically
designed furniture and equipment,
there is no need for nail stylists to be
subjected to painful working disorders
and for clients to have to endure an
uncomfortable environment.
Work stationsMost of the services and treatments in
a nail salon are performed at the nail
station or pedi station, so these must
be well thought out areas. Having a
comfortable workstation with all the
necessary furniture and equipment
not only looks professional but can
a turn a basic treatment into a more
luxurious, memorable experience for
your clients. Choosing the correct
table and chairs can make a big
difference and will not only affect
your posture and image, but will also
ensure that both nail stylist and client
are comfortable and not subjected to
sitting in an awkward position.
Reception area Your reception area should be
welcoming, easy to approach and not
block off entry into your salon. Choose
furniture that complements the overall
look of your salon and is not too bulky.
Remember that first impressions are
lasting impressions.
The retail display area should be
one of your most important areas.
It’s no use having the latest, most
innovative retail products where
nobody can see them. Make sure your
retail display is appealing, visible, well
lit up, easily accessible and in an area
where your staff can see what is going
on at all times.
SafetyOne thing so many people forget
about and which is a priority that
should always be incorporated into
the planning of a nail salon is safety.
Observing and considering all the
necessary safety rules and regulations
required during the planning of your
layout is going to be vitally important.
If you don’t and someone gets hurt,
it could mean a lawsuit and cost you
your business.
As the good old saying
goes, ‘If you fail to plan,
you plan to fail!’ PB
Careful thought must be given to how you furnish and decorate
your salon, as this can become quite a costly
exercise if you don’t get it right the first time.
Safety precautions
extraction systemsAn extraction system is one of the
most effective means of removing
contaminants and dust from the air.
As nail salons use chemicals and
volatile solvents, it is important to have
an extraction system. Even odorless
products contain vapours so don’t be
fooled into thinking you are not being
exposed. Extraction systems can be
separate individual units or built into
the salon or nail station table.
Hygiene & sanitation areaThis is vital to have in your salon to
ensure that proper hygiene measures
are carried out. Allocate a dedicated
area for this, one that should be
separate to your washing up area.
An autoclave is the most effective
way of ensuring that implements are
completely and properly sterilised, as
it uses very high temperatures.
Professional Beauty May 2015 online at www.probeauty.co.za
hand rejuvenation
56
The skin on the hands is considerably
thinner than the rest of the body,
and the normal loss of subcutaneous
fat due to ageing can result in the
tendons, bones and veins becoming
far more visible.
According to Cape Town-based aesthetic doctor
Nardus le Grange, ageing on the hands can be
divided up into extrinsic signs (ie those affecting
the epi- and dermal layers following environmental
exposure such as sun, chemicals, etc.) and intrinsic
signs, where ageing alters the deeper soft tissue
planes, decreasing skin elasticity, soft tissue volume
and dermal vascularity.
Le Grange continues: “Signs of extrinsic
ageing include actinic keratosis, solar lentigenes,
punctuated hypopigmentation and solar purpura.
Intrinsic ageing includes wrinkles, translucent,
lax and thinner skin, prominent veins, joints and
tendons, etc.”
He notes that most often patients have both
intrinsic and extrinsic ageing and therefore hand
rejuvenation should be regarded as a multi-
treatment modality.
Turning back the ‘hands’ of time Next to your face, your hands are the most exposed area of your body. They can give away your age and make you appear much older than you physically are, writesKarenEllithorne.
online at www.probeauty.co.za Professional Beauty May 2015
hand rejuvenation
57
Below are some of the latest
innovations that address all facets of
ageing on the hands.
Peeling and pigmentationFor the more resistant hyperpigmented
areas, a course of chemical peels or
laser treatments is highly advised.
Some of the new combination peels
on the market can help you achieve
brilliant results due to the combination
of acids working together to treat the
different ageing issues on the hands.
The molecular structure of the various
acids also allows for different levels of
penetration into the epidermis, and
helps to enable the pigment-inhibiting
ingredients to reach the melanocytes,
which are responsible for the darker
pigmented spots.
“RégimA Power Peels provide
ideal hand rejuvenation,” says Jacqui
Faucitt, CEO of RégimA. “Our peel is
not a short, sharp, shock, approach but
more gradual, which is the ideal and
safest method of treating hands that,
with ageing and sun damage, become
fragile, thinned and bruise and bleed
easily. Age spots and solar keratoses
are gradually removed, bringing back
a youthful smoother texture, plumping
of the tissues and more even colour.”
The RégimA Power Peel boasts a
combination of six powerful natural
acids, which have a lightening effect
superior to hydroquinone with 100%
safety, and the addition of healing
plants, renowned for essential anti-
inflammatory and antioxidant action.
“Anti-ageing hand peels may be
performed every two to four weeks,
depending on the initial condition of
the skin. They can be coupled with the
RégimA Omega High Impact Night
Complex (containing, citric, malic
and lactic acids, elastin stimulating
peptides, and powerful anti-
inflammatories), to provide continuity
at home with the peeling system,” says
Faucitt.
She also suggests the daily use
of RégimA Scar Repair Forté Super
Strength Serum to assist in thickening
the skin and keeping the skin on the
hands supple.
Specific concentrationsThe optiphi education team reports
that its stockists offer clients Skin
Rejuvenation Hand Peels to remove
dead skin cells whilst stimulating
collagen and elastin production.
“We use a very specific
concentration of a pure form of
glycolic acid, in combination with the
regenerating properties of retinol.
Therefore, by removing the unwanted
dead skin cells and cells filled with
pigment, the peel also improves skin
quality and skin firmness,” says the
optiphi team.
They suggest that clients who
seek optimum results have one Skin
Rejuvenation Hand Peel per week in a
course of six treatments. Results will
be dependent on the client and the
severity of the problem. Skin quality
should start to improve after the third
treatment and the client will begin to
experience soft, hydrated and glowing
skin.
On the home care front optiphi
enthuses about the benefits of the
active ingredient retinol and its ability
to physically improve sun-damaged
skin. They strongly suggest the use
of the optiphi Renew Hand Therapy,
formulated with an SPF20.
“This dual hand moisturiser and sun
protecting factor will protect the skin
against further damage, while treating
the loss of elasticity and firmness.
Ideally, the client should combine the
use of our Renew Hand Therapy with
regular Skin Rejuvenation Hand Peels,”
conclude the ophtiphi experts.
Turning back the ‘hands’ of time
R
Professional Beauty May 2015 online at www.probeauty.co.za
hand rejuvenation
58
Progressive approachUrsula Hunt, MD of DermaFix, suggests the DermaFix
Progressive Peel with Vitamin A, a scientific approach
that offers excellent results on all skin concerns,
including ageing and actinic keratosis.
“DermaFix Progressive Peel further encourages
cellular regeneration, assisting with collagen and
elastin production to revitalise the skin,” explains
Hunt. “Treatment would be repeated on a monthly
basis until the desired results are achieved, with the
individual results largely dependent on the depth
at which the damage lies, the extent of the concern
and the proper use of recommended home care.
“Vitamin A Propionate within the MD Prescriptives
range by DermaFix works by retexturing the skin
and encouraging cell renewal and vitalisation in 48
weeks,” concludes Hunt.
Laser routeLaser technology is also a very effective option for
treating darker pigmented areas as it works in a very
precise and controlled way directly on pigmented
spots.
The Energist Ultra Plus from Decade Marketing
works with VPL technology (Variable Pulsed Light)
and can be used very effectively in skin rejuvenation
treatments on the hands.
With an energy output of 51J/cm2, the Ultra Plus
is designed so that each light pulse consists of a
sequence of rapid shorter pulses. These variable
pulses ensure controlled absorption of light by
the pigment melanin in the pigmented region. The
absorbed heat breaks down particles of melanin into
smaller particles. These are then recognised by the
body as waste. They rise to the skin’s surface and
are naturally exfoliated, leaving the skin smooth and
clear. The yellow light simultaneously stimulates the
fibroblasts to produce healthy collagen and elastin,
which will help to firm and plump the hands.
Volumising and plumpingDr Le Grange says the only method to hide intrinsic
ageing is to give volume in the appropriate areas,
either to hide tendons and veins, or to volumise the
dorsum of the hand with the resultant removal of
wrinkles and signs of atrophy. He suggests the use of
products such as calcium hydroxyapatite, hyaluronic
acid-based fillers or autologous fat transfers for
volumisation.
“Good hand rejuvenation can be achieved
successfully without the overhead of expensive
machines,” says Le Grange. “Most patients seeking
hand rejuvenation will have significant improvement
using chemical peeling and/or injectable fillers.
Hyaluronic acid-based fillers not only provide
volume, but also act as a humectant and pre-cursor
to collagen formation in the skin.” PB
This case study is courtesy of Dr Nardus le Grange.
A 64-year-old lady with extensive solar damage
(Gr 4 ageing) was handled as a multi-treatment
approach. The solar keratosis was treated by applying a
30% mesoestetic TCA (Trichloracetic Acid) peel to the
lesions. The patient was then put on home treatment
with Dermamelan by mesoestetic. Dermamelan reduces
and eliminates acquired skin blemishes of melanic origin,
increasing skin luminosity and equalising skin tone.
After six weeks another 30% mesoestetic TCA peel was
done. The patient also received 4ml per hand of Hyacorp
500, using a linear threading technique to address the
signs of intrinsic ageing.
Multi-treatment approach
Severe solar damage and intrinsic ageing in 64-year-old lady
After eight weeks of home and medical treatments
Case Study:
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BLAVA final option 2.pdf 2 3/13/2015 6:37:10 AM
Professional Beauty May 2015 online at www.probeauty.co.za
60 product news
in the marketOur round-up of newly launched products and devices.
Beach-ready thighsBTL Industries introduces its Vanquish
Flex applicator for use on the thighs and
saddlebags. Harnessing first-of-its-kind
Vanquish RF technology, the non-surgical
Flex hovers over the upper legs to deliver
selective RF (Radio Frequency) energy to
heat the deep tissue layer.
076 232 8058
r
r
Ultimate controlDermalogica’s Breakout Control
is an invisible treatment that
clears, controls and prevents
breakouts. This fast-absorbing
gel contains natural antibacterial
agents, including Lactobacillus
Ferment, to help to clear and
prevent breakouts without
the drying effects of Benzoyl
Peroxide.
011 268 0018
Refreshing productsThe Refresh Body Scrub contains salt to
exfoliate and re-mineralise the skin, giving
it a healthy glow, while Sunflower seed and
sweet almond oil nourish it. To create a
lovely fragrance in the salon, Refresh Room
and Linen Spray uses real lavender oil for
its stress relieving properties.
011 807 77951
Age-defying concept The major plant ingredient in the Platox Skin
Treatments Day Cream is Griffonia Lysate, which
has a skin-tightening effect and restores wrinkled
and sagging skin within two days. Platox Night
Cream contains 17 different ingredients, including
a plant placenta extract that has natural anti-
wrinkle properties.
0114427502/0827891277
r
r
online at www.probeauty.co.za Professional Beauty May 2015
61 product news
Perfect coverageColorescience, a medical grade mineral
make-up line, includes a variety of
specialised face primers to improve
skin texture, enhance tone, help
diminish the appearance of fine lines
and wrinkles and offer protection.
Foundations are formulated to provide
customisable coverage and colour.
011 467 4145
Natural & organic suppliesSouth Africa’s first natural and organic
salon supplies range, Gwenya, includes
100% massage mediums, masks, scrubs, a
base cream and a salon wash. Ingredients
include Kalahari Melon Oil from Namibia,
Marula Oil from Zimbabwe and Baobab
Fruit Extract from Mozambique, Malawi
and South Africa.
0332123506
Scintillating shadows MUD’s eight new eye colours range from stable shades
in grey like Statue, to the distinctive Deco blue. Other
colours include Pavement (matte dark grey), Flight
(matte medium powder blue), Velvetine (demi-matte
eggplant shade), Canvas (matte off-white) and Deco
(matte turquoise hue), among others.
084 956 5285
Packing a punchRégimA’s Post-Op Pack
includes Scar Repair Forté
Super Strength Serum and
comprises a host of new-
generation wound-healing
and anti-inflammatory
actives, designed to
deliver potent care for new
operative or trauma scars,
hypertrophic scars, damaged
skin and stretch marks.
011 615 2869
r
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Professional Beauty May 2015 online at www.probeauty.co.za
62 saahsp
Cidesco Section South Africa
South Africa is very proud to host this year’s CIDESCO Congress at the Sandton Convention Centre from 23 to 25 May.
Local and international beauty
professionals and doctors will speak
on a variety of topics related to
treating the skin. There will also
be business-related and student-
focused forums to educate and uplift
delegates.
23 May – Saturday
08:00 Registration
09:00Openingceremony
11:00Tea/coffee
11:30MicroneedlingversusMesotherapyDr Des Fernandes, plastic surgeon (South Africa) 12:15SkinGraftingSuccessStoryDr Ridwan Mia, plastic surgeon (South Africa) 13:00Lunch(includingdemo)
14:00PeriostealMicroplasticSurgeryProfessor Dong Ping (China)15:15Tea/coffee(includingdemo)
15:45 Scalp Micropigmentation Anouska Cassano, micropigmentation specialist (UK)16:30TouchTherapyandItsEffectDr A. Bovero, Professor of Cosmetology andCommunicationofBeautyandWellness(Italy)–includingdemonstrations
17:15 Exhibition demonstration
18:30Exhibitioncloses
Breakaway Room includes the following topics: Sports Massage; Effective Extraction; African Seed Oil for Cosmetics; Anti-Ageing Naturally; Reading the Feet and Nails; Treating Diabetic Clients; and Medical and Aesthetic Stratifying.
24 May – Sunday
08:00 Registration
09:00LaserandIPLPhilippa Crichton, somatologist (South Africa)09:35RadiofrequencyandUltrasoundDr Catherine Davies, medical practitioner (South Africa)10:15Tea/coffee(includingdemo-sugaring)
11:15 Business Management and Entrepreneurial AdviceIan Fuhr, entrepreneur (South Africa)12:00 Skin Response to Chemical PeelingDr Bradley Wagemaker, specialised medical practitioner (South Africa)12:302015ScientificallyBasedActiveIngredientsProfessor Kirschner (Germany)13:15Lunch(including demo – waxing professionally)
14:00ALessononSkinLesionsandIrregularitiesJanine Thomson, somatologist (South Africa)14:30AdvancedVeinCareDr Riaz Motara, medical practitioner, Wits University (South Africa)15:15Tea/Coffee(including demo – threading) 15:40 Massage on Cancer PatientsJohnette du Randt, lymphedema/massage therapist; aesthetician (USA)16:30PanelDiscussion–WhereSkinTherapyandMedicalAestheticsMeet to be announced17:15 Exhibition demonstration
18:00 Exhibition closes
Breakaway Room includes the following topics: Biochemical Plastic Surgery for the Skin; Acid versus Alkalinity; Trends in the Beauty Industry; Putting Yourself Out There – Social Media etc; Consultation + Prescription = Sale; Understanding the Fundamentals of Business; Treatment of Pigmentation by Laser; Hair Loss Clinic Report; Nutrition for Different Body and Skin Types; Treating Ethnic Skin Concerns.
25 May – Monday
08:00 Registration
09:15Cavitation–DoesItWork?Dr Adri Hofemeister, aesthetic practitioner (South Africa)10:00TheKeytoMakingyourSpa/Salon a Repeat DestinationDebbie Merdjan, somatologist and spa/salon CEO (South Africa)11:15HairLossClinicReportYvonne De Boer, hair loss expert (Holland)12:00 Vampire FacialDr Minoka Nadesan, aesthetic practitioner (South Africa)12:30Lunch
PUBLICSESSION– public, delegates and students
13:15CHOC(Children’sCancerFoundation)Introduction–ProfessorJanet Poole, paediatric oncologist (South Africa)13:30LookGoodFeelBetter–Margaret Hewson, programme director (South Africa)14:00 Micro-Needling in Practicedemonstration14:30Tea/coffee
15:00 Panel Discussion – plastic surgeons, aesthetic doctors, somatologists – Q&A on Procedures
16:00 Make-up Competition Parade – AfricanFauna&Floratheme
CLOSINGCEREMONY&HANDINGOVEROFCIDESCOFLAG
Breakaway Room – student-focused programme includes the following topics: Beauty Therapy – Yesterday, Today and Tomorrow, A Passionate Profession, Air-Brush Make-Up, Career Path, Protection Against the Sun is Key, Individual Wellness, Money Matters, Sense and Effect Of Smell, Your Body – Your Responsibility.
*programme is subject to changeFor more information please go to
www.cidescocongress2015.com.To register for the CIDESCO Global
Congress and Exhibition 2015 click
on the following link: https://www.quicket.co.za/events/6983-skin-is-alive/
experts from around the globe converge on CIdeSCo SA
Professional Beauty May 2015 online at www.probeauty.co.za
business tips
64
Special offer on multiple bookings - Contact BrendaTel: 011 781 5970 • Fax: 011 781 6079 • Email: [email protected]
031 564 [email protected]
27e54fe4 The Nail Guruwww.thenailguru.co.za
Start your OWN Nail Guru Franchise in 2015!
Includes Salon, Training Centre & Supply Shop Area specific
Contact Chantelle Prince for more [email protected]
Sunbed Spares & Services
SupplierS of: CAlTAN Tanning lotions
Tel: 083 321 9038
Sole Importer of and Sunbeds
Repairs to all makes of sunbeds
SELL YOUR spa, salon,
services, products, education & business
opportunities in Professional
Beauty
Call Brenda on 011 781 5970
to advertise your ProDuCts, serViCes anD suPPlies
in this space, call Brenda on 011 781 5970
RECRuItMENt
A moisturiser like no other...A moisturiser like no other...A moisturiser like no other...
Let your Customers discover the Environ secret to an intensive skin rescue today.
Environ World Website: www.environskincare.com@EnvironSkincare
The new Environ Super Moisturiser+ is a luxurious moisturising cream scientifically formulated to be easily absorbed, and to enhance the retention of moisture naturally found in the skin, leaving it looking smoother and feeling refreshed and softer to the touch.
Super Moisturiser+ is a unique Environ “cocktail” of scientifically researched ingredients, such as Revidrate™, Pentavitin® andPro-Vitamin B5, which have been proven to enhance natural moisturising factors, as well as protect and retain skin moisture.
Apart from providing skin with intensive and lasting hydration, our unique “cocktail” also contains
effective antioxidants and vitamins C and E which shield and protect the skin from the damaging effects of the modern environment, thereby enhancing the skin’s brightness and radiance.
Super Moisturiser+ is suitablefor all skin types, especially dryand sensitive skin that reactsto environmental extremes.It is also ideal for those whoare exposed daily to dry air,or frequently travel by plane.
It can be used together withother Environ creams containing vitamin A or as an alternative moisturiser if experiencingdryness or transient sensitivityto the Environ vitamin A products.