Prof. Hanku Lee [email protected] @hlee219 Division of Internet & Multimedia Eng
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Transcript of Prof. Hanku Lee [email protected] @hlee219 Division of Internet & Multimedia Eng
Prof. Hanku Lee
@hlee219
Division of Internet & Multimedia Eng
Konkuk University, Seoul, Korea
Cloud Computing for Smart TV
Contents
1. Why Cloud Computing?2. The present
I. GoogleII. AmazonIII. NetflixIV. FacebookV. TwitterVI. iCloud
3. The FutureI. Personal Cloud ComputingII. Hallyu (Korean Wave)
ⅰ
1. Why Cloud Computing?
Cloud Service
Incre
asin
g B
usin
ess
Ab
ilit
y
Time
WebService
GridComputing
NetworkComputing
Utility Computing
Cloud Service
Evolution of Computing
mainframe
personal
Client & Server
The Internet
Total growth rate of IT is about 5%, but growth rate of cloud services is about 27%
Simplified
Shared
Dynamic
Drives ITefficiency
Rapid deployment ofNew infrastructure and
service
Highly responsive business goal driven
2
Paradigm Shift of ComputingBurden Iron Works
Edison Power Plant & Power Grid
Corporate Data Cen-ter
PC
Cloud Computing & Internet
• Change in way of ownership of com-puting resources
- Outsourcing of IT resources and services ex-panded• Expansion of Internet-based services - SW and the content of the online service en-ablement
Cloud Comput-
ing
3
Cloud Computing
Def
Com-pany
On-demand IT infrastructure provided as a service to host/run services and user applications
End-User
Top 10 Strategic Technology Areas for 2010
1. Cloud Computing2. Web-Oriented Architecture3. Servers Beyond Blades4. Enterprise Mashups
Cloud Computing, rated 1st in Gartner selected top 10 IT technologies consecu-tively in 2010 and 2011
Virtualized infrastructure/platform/service to run client applications and to store data on heterogeneous devices whenever/wherever
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Cases
5
Cloud Infrastructure
Cloud Platform
Cloud Software & Apps
New York Times
Architecture
Cost
TIFF Image (4TB) PDF (1.5TB)
Amazon S3
Hadoop MapReduceAMI
Amazon EC2(100 in-stances)
S3Storage: 5.5TB
Data Transfer-in: 4TB
EC3Instances:
100 X 24 hours
Only $ 1,465
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AWS Simple Monthly Calculator
Amazon S3 (US) Amazon S3(EUR) Amazon EC2 Amazon SQS
http://calculator.s3.amazonews.com/calc5.html
2. The Present of Cloud Computing
Ⅰ. Google
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Ⅱ. Amazon
Amazon Cloud’s long-term strategy focuses on B2C
Cloud encompasses infrastructure(uphill) and usage(downhill)1
Cloud infrastructureGoogle can boast as much
Experience in cloud technologies
Consumer usageApple’s digital content
approach is strong
Amazon is approaching the market with a two-fold strategy2
The B2C cloud market willFlourish thanks to pervasive fiber
and wireless connectivity.
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By introducing new devices, Amazon reaches more customers3
Kindle Amazon Media Center Amazon Tablet Amazon Silk
Ⅲ. Netflix
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Launch of API
ContentsPartners
Devices
Ⅳ. Facebook
Facebook’s Value Proposition
Website Integration1
Facebook Pages
2
Facebook Ads3
Facebook Apps4
Facebook Analytics5
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Ⅴ. Twitter
REAL-TIME OUTPUT
170 Million (Daily)
Ⅵ. iCloud
Buy MusicDownload music from iTunes on any device.
iCloud Stores it
Your music is stored
in iCloud
And pushes it to your de-vicesYour music automatically ap-pears on your iPad, iPhone, iPod touch, Mac, and PC.
Music, movie
Photo Stream(1000 Pics/M)
Store Data(Email, Book, contact,
…)
Application Data(Configuration,
Data)
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Pro social
Ⅶ. U-Health service in U.S.A
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Ⅷ. Google, Amazon, Netflix, Facebook
Year
(M$
)
* Reference : Amazon Annual Report, Google Annual Report Netflix Annual Report, www.techcrunch.com
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Ⅸ. Korea?
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3. The Future of Cloud Computing
Ⅰ. The Tortoise and the Hare
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Ⅰ. The Tortoise and the Hare (cont)
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Ⅱ. Galaxy series & Smart TVs
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Ⅲ. Want The One Ring? Then
Platform is the one ring to dominate the marketGoogle bets USD 120 million to protect Android against patent attacksThe higher the market share of platform, HW/SW sales will be better
The rise of platform warsOpen platformLightweight platform
Social PlatformFacebookTwitterKakao Talk
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Ⅳ. Self Reflection of Google
A Google engineer, Steve Yegge, accidentally broadcast his self-reflection google+ mention outside of Google…that Google doesn't do well is Platforms. We don't un-derstand platforms. We don't "get" platformsGoogle+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo)The Golden Rule of platforms is that you Eat Your Own Dogfood. The Google+ platform is a pathetic afterthought. We had no API at all at launch, and last I checked, we had one measly API call… to get someone's stream
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Ⅳ. Self Reflection of Google (cont)
Google+ is…a study in short-term thinking, predicated on the in-correct notion that Facebook is successful because they built a great product. But that's not why they are successful. Facebook is successful because they built an entire constella-tion of products by allowing other people to do the work…Some people spend all their time on Mafia Wars. Some…on Far-mville. There are hundreds or maybe thousands of different high-quality time sinks available, so there's something there for ev-eryoneGoogle+ team took a look at the aftermarket and said: "Gosh, it looks like we need some games. Let's go contract someone to, um, write some games for us." Do you begin to see how in-credibly wrong that thinking is now?You can't do that…There have been precious few people in the world, over the entire history of computing, who have been able to do it reliably. Steve Jobs was one of them. We don't have a Steve Jobs here
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Ⅴ. Super Imagination
Miraculous success cases of Korea's shipbuilding industry in the pastCreative imagination beyond common senseTechnologies from imagination to reality
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PaaS
Ⅵ. Personal Cloud Computing
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Cloud Computing Infra
Wire/Wireless Network(3G, 4G, WiFi)
Phone to App
Phone to Multi App
Phone to Phone
HeterogeneousPersonal OS
Personal ServiceApplication
Virtualization
SaaS
IaaS
Ⅵ. Personal Cloud Computing
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Cloud ServerVirtualization
IaaS
PaaS
SaaS
Ⅶ. Hallyu(Korean Wave)
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THANK YOU