November 16-20, 2017 R University of Texas and Sheraton R Austin, TX

The 40 th Annual Conference on Management,

Executive & Professional Development ProgramsProEd

CMED 2017 AGENDA AT-A-GLANCE

THURSDAY, NOVEMBER 16, 2017 (at Sheraton)

7:30 – 8:30 am Group Breakfast (The Yard Restaurant)

8:00 am – 7:00 pm REGISTRATION OPENS

8:30 am – 4:00 pm OPTIONAL FULL-DAY WORKSHOP 1

Workshop 1: Online Lead Generation and

Nurturing for Open Enrollment Programs

Mykola Sarazhynskyy, Marketing Advisor, ProEd

8:30 am – 4:00 pm OPTIONAL FULL-DAY WORKSHOP 2

Workshop 2: Transforming Your Student/

Customer Experience. Building Lifelong

Relationships through Innovation

Amanda Dietz, Vice President,

Orion Development Group

8:30 – 11:30 am OPTIONAL CERTIFICATION 1

Certification 1: Conflict Dynamics Profile® (CDP)

Rebecca Armacost, Director, Center for Conflict Dynamics, Eckerd College

12:00 – 1:00 pm Lunch for Workshop/Certificate Takers

1:00 – 4:00 pm OPTIONAL CERTIFICATION 2

Certification 2: Entrepreneurial

Mindset Profile® (EMP)Rebecca Armacost, Director, Center for Conflict Dynamics, Eckerd College

FRIDAY, NOVEMBER 17, 2017 (at Sheraton)

7:40 – 8:30 am Group Breakfast (The Yard Restaurant) 8:30 – 11:30 am OPTIONAL PRECON 1

Developing a Leadership Development Program from the Ground Up

Jeremy Graves, Lead Instructional designer/ Supervisor of Instruction, Boise State University Center for Professional Development

8:30 – 11:30 am OPTIONAL PRECON 2 Advanced Finance for Center Directors Mark A. Gould, Ed.D., Associate Vice President, Graduate & Professional Studies, Merrimack College

8:30 – 11:30 am OPTIONAL PRECON 3 Reflective Practices for Outstanding Leaders Lillas Hatala, Executive Director, Integrative Leadership Intl.Kristen Pedersen,

Senior Strategist/ Consultant, ProEd

8:30 – 11:30 am OPTIONAL PRECON 4Digital Badge Programs: New Value, New Revenues Dan Stotz, Director, Online Executive Education, Coles College of Business, Kennesaw State UniversityJenifer Renshaw, Asst. Director, Executive Education Programs, Coles College of Business, Kennesaw State University

8:30 – 11:30 am OPTIONAL PRECON 5FourSight: Building a Foundation for Innovation

Peter Zapf, Partner, Design Planning Lead,

Fogpilot LLC

8:30 – 11:30 am OPTIONAL PRECON 6The Brand YOU: Defining and managing your personal brand Marty Schwalbe, Director of Growth and Learning, and Adjunct Faculty, The Ohio State University

11:30 am – 12:45 pm Introductory Session for Newcomers by invitation

1 pm CONFERENCE BEGINS

1:00 – 1:30 pm OPENING SESSION & WELCOME Debra Kennedy, Director, Executive Education, Bentley UniversityVirginia Denny, Director, Delphi Center for Teaching and Learning, University of Louisville

1:30 – 2:45 pm (K1) KEYNOTE. LEARNING TO SUCCEEDRethinking Corporate Education in a World of Unrelenting Change

Jason Wingard, Dean of Professional

Studies, Columbia University

2:45 – 3:00 pm Break

as of June 10, 2017 Page 1

The 40th Annual Conference on Management & Executive Development

is offered in partnership with:

CMED 2017 Agenda at-a-glance www.UniversityExecEdConference.com

FRIDAY, NOVEMBER 17, 2017 (at Sheraton)

3:00 – 4:00 pm (1-A) Lessons learned from ten years as a Director

Paul Juniper, Director, Queen's University IRC

3:00 – 4:00 pm (1-B) Growing Pains: A fresh look at

challenges to growth

Dennis Lanham, Executive Director, Executive Development Center, Leavey School of Business, Santa Clara University

3:00 – 4:00 pm (1-C) Creating a Standard for Digital Badging

Paul Bentley, Director, Boise State University Center for Professional Development

3:00 – 4:00 pm (1-D) Reach across campus to collaborate with others

Alex Taylor, Associate Director, Exec. Education , Tippie College of Business, University of Iowa

3:00 – 4:00 pm (1-E) Implementation of a Management Information System for a Continuing Education Unit - First Year Experience from a Business Analyst and Project Management

Perspective

Shaun Sutherell, Assistant Director, University of DelawareVic Wang, Program Coordinator, University of Delaware

3:00 – 4:00 pm (1-F) Strategies of Client Engagement

Paul Heroman, Senior Associate Director, University of Notre DameJoe Bork, President, ProEd

4:15 – 5:30 pm Awards Selection

5:30 – 6:30 pm Break

6:30 – 8:30 pm Dinner/Games

SATURDAY, NOVEMBER 18, 2017 (at University of Texas, Austin)

7:30 – 8:30 am Group Breakfast (The Yard Restaurant)

8:30 – 9:00 am Transportation to UT Austin

9:00 – 10:15 am (K2) KEYNOTE. From Traditionals to

Millenials: Leading Generations at Work

Dr. Ken Eastman, Dean, Spears School of

Business, Oklahoma State University

10:15 – 10:30 am Break

10:30 – 11:30 am (2A) Online Programs – Panel Discussion

Dan Stotz, Director, Online Executive

Education, Coles College of

Business, Kennesaw State University

10:30 – 11:30 am (2B) Leadership Journeys to the Executive

LevelHugh Evans, Director, Executive Development, University of Calgary,

Haskayne School of Business

10:30 – 11:30 am (2C) Pioneering CannaBusiness Education Ben Gerig, Program Developer, University of Denver

10:30 – 11:30 am (2D) Integrating Non-Business Faculty into

Executive Programs Daniel McGurrin, PhD, Director, Executive Education, NC State University

10:30 – 11:30 am (2E) Real-time Experience:

Implementing CRM Matt Dreger, Director of Digital Marketing, Eckerd College

10:30 – 11:30 am (2F) Put the power of Customized

Contractual Education to Work for Your

Continuing Education Organization

Andrew Billingsley, Manager, Customized

Contractual Education, North Carolina State

University 11:45 am – 12:45 pm Lunch

12:30 –1:30 pm (K3) LUNCH KEYNOTE. How Innovation and Growth Has Led to Success at Three Institutions Mark A. Gould, Ed.D., Associate

Vice President, Graduate & Professional Studies, Merrimack College

1:30 – 1:45 pm Break

as of June 10, 2017 Page 2

November 16-20, 2017 R University of Texas and Sheraton R Austin, TX

The 40 th Annual Conference on Management,

Executive & Professional Development ProgramsProEd

CMED 2017 Agenda at-a-glance www.UniversityExecEdConference.com

SATURDAY, NOVEMBER 18, 2017 (at University of Texas, Austin)

1:45 – 2:45 pm (3A) Leadership and collaboration in a

complex and uncertain environment.

Andrew Stevens, Managing Partner,

Uncharted Leadership

1:45 – 2:15 pm (3B) Social Media in Business Education Kristen Pedersen, Marketing Advisor, ProEd

1:45 – 2:15 pm (3C) Successful Client Proposals

Kelle Scott, Program Coordinator,

Oklahoma State University

Courtney Garrison, Program Manager,

Oklahoma State University

1:45 – 2:45 pm (3D) Using the Mini -MBA model to lead

digital transformations in corporations

Jackie Scott, Global Program Director,

Rutgers Business School

1:45 – 2:45 pm (3E) Leaning Your Process: One school's

success story with Lean Green through

continuous improvement

Lelita Bailey, Program Manager – Executive

Education,University of Winnipeg, PACE

Stevi Dram, Manager - Online Learning,

Marketing & Business Systems,

University of Winnipeg, PACE

1:45 – 2:45 pm (3F) Using Strategic Partnerships to Grow

Your Programs and Increase Value for

Customers

Connie King, Director, Professional

Development, Baldwin Wallace University

Margaret Powers, Chief Operating Officer,

Orion Development Group

2:45 – 3:15 pm Transportation to Sheraton

3:15 pm FREE TIME/ Dinner on Your Own

SUNDAY, NOVEMBER 19, 2017 (at University of Texas, Austin)

7:30 – 8:30 am Group Breakfast (The Yard Restaurant)8:30 – 9:00 am Transportation to UT Austin9:00 – 10:15 am (K4) KEYNOTE. Transformational Teams:

Establishing a Culture to Foster Productivity, Cohesion and ResilienceDr. Ellen Burts-Cooper, Senior Managing Partner of Improve Consulting and Training Group, Weatherhead Executive Education - Case Western Reserve University

10:15 – 10:30 am Break

10:30 – 11:30 am (4A) The Noble Leader: Operating in a New

Reality Ken Bardach, Adjunct Professor in Residence, Fundacao Dom CabralDarwin Gillett, Adjunct Professor

10:30 – 11:30 am (4B) Marketing Strategies for Full Enrollment Kelle Scott, Program Coordinator, Oklahoma State UniversityCourtney Garrison, Program Manager, Oklahoma State University

10:30 – 11:30 am (4C) Blurring the Lines Between Custom

and Open Enrollment: Success with a

Consortium Model Melanie Adams, Executive Director, Center for Executive Education, Belmont University

Tod Fetherling, CEO - Perception Health &

Workforce Development for

TN HiMSS Association

10:30 – 11:30 am (4D) Hold that Mirror Up: Develop &

Empower your team thru reflection!

Stephanie Walton, Director of Professional

and Public Programs,

The University of Texas at El Paso10:30 – 11:30 am (4E) Program Management

Kimberly Ennis, CMP, Associate Director of

Operations and Program Management,

Kelley Executive Partners, Kelley School of

Business, Indiana University

10:30 – 11:30 am (4F) Evolving Your Registration

and CRM Systems Helen Brausen, Director of Operations, Center for Professional and Executive Development, University of Wisconsin - Madison

11:45 am – 12:15 pm Lunch

as of June 10, 2017 Page 3

November 16-20, 2017 R University of Texas and Sheraton R Austin, TX

The 40 th Annual Conference on Management,

Executive & Professional Development ProgramsProEd

CMED 2017 Agenda at-a-glance

SUNDAY, NOVEMBER 19, 2017 (at University of Texas, Austin)

12:30 – 1:30 pm (K5) LUNCH KEYNOTE. A One University Strategy: Debunking Traditional Approaches to Adult LearningDr. Joseph Youngblood, Ph.D., JD, Vice Provost, Dean, Watson School of Public Policy and Continuing and Professional Studies/Thomas Edison State University

1:30 – 1:45 pm Break

1:45 – 2:45 pm (5A) Digital Badge Programs: New Value,

New Revenues

Dan Stotz, Director, Online Executive

Education

Jenifer Renshaw, Asst. Director, Executive

Education Programs, Coles College of

Business, Kennesaw State University

1:45 – 2:45 pm (5B) Exec Ed 2.0: Exploration of Key Issues

and Strategies for the New Reality

Martina Bison-Huckaby, Director,

West Virginia University

Robin Kistler, Director of Non- Degree

Programs, University of Notre Dame

Kris Risi, Assistant Dean, Drexel University

1:45 – 2:45 pm (5C) Me or We? The Power of Strategic Partnerships Robbie Chitwood, Director, Professional Development, University of Louisville

1:45 – 2:45 pm (5D) The Evolution of the Mini-MBA Program: Past, Present and Future! Wes Naylor, Executive Director, Management and Executive Education, Rollins CollegeVanessa Kannemeyer, Associate Director,

Rollins College Crummer Graduate School of Business

1:45 – 2:45 pm (5E) Maximizing Seat Allotments and Registrations Through Better Tracking Joshua S. Meredith, J.D., Assistant Dean, Faculty Lecturer, Georgetown University, School of Continuing Studies

1:45 – 2:45 pm (5F) Establishing a Leadership Development Center in Uncertain Times Andrew Rozhdestvensky, CEO, Center for Leadership, Ukrainian Catholic University

2:45 – 3:15 pm Transportation to Sheraton3:15 – 5:30 pm Break

5:30 – 6:30 pm The perennial favorite SWAG SWAP!

6:30 – 7:30 pm Dinner and Entertainment7:30 – 8:30 pm Awards Ceremony

MONDAY, NOVEMBER 20, 2017 (at Sheraton)

7:30 – 8:45 am Group Breakfast (The Yard Restaurant)

9:00-10:00 am (6A) NEXT 90 DAYSKim Loeb, Executive Director of PACE, University of Winnipeg Stephanie Walton, Director of Professional and Public Programs, The University of Texas at El Paso

9:00-10:00 am (6B) Digital MarketingTips and Metrics for SuccessMatt Dreger, Director of Digital Marketing, Eckerd College

9:00-10:00 am (6C) The 80/20 Gold Rush: Programs Producing the Most Revenue Winthrop Jeanfreau, Director Business Resource Center, Utah Valley UniversityInna Popova-Roche, Director Non-Credit Programs, McGill UniversityPeter Risse, Associate Dean of Extended Studies, Boise State University

10:00 – 10:15 am Break

10:15 – 11:30 am (K6) KEYNOTE. Engagement Starts with You Scott Carbonara: CEO,

Spiritus Communications, Inc.

11:30 – 11:45 am Conference Closing Remarks

11:45 am Conference Concludes

as of June 10, 2017 Page 4

To Register and Book Hotel Please Visit www.UniversityExecEdConference.com

November 16-20, 2017 R University of Texas and Sheraton R Austin, TX

The 40 th Annual Conference on Management,

Executive & Professional Development ProgramsProEd

CMED 2017 Agenda at-a-glance

Meet the volunteer, experienced executive and management

development professionals, nominated by their peers. The

agenda and design of the 2017 conference is the result of the

outstanding work of these dedicated pros.

During an intensive three-day meeting in mid-February 2017,

they created this conference agenda to be at the very

leading edge of the industry. Keynote and concurrent session

topics and speakers were selected to address diverse levels

of experience, integrate with tracks based on your area of

responsibility, and give you the most up-to-date trends and

insights into the industry.

$1,116 per person for participants from ProEd Member

Universities (Learn more at www.proed.com/Membership)

$1,395 per person for non-members

$195 per person for full-day workshops (1 or 2) on Thursday

$250 per person for any Optional Certification (Conflict

Dynamics Profile or Entrepreneurial Mindset Profile™) on

Thursday.

$95 per person for any Friday morning pre-conference

workshops

as of June 10, 2017 Page 5

The highest ranked public affairs school in Texas.

The LBJ School’s academic environment is consistently

ranked No. 1 in Texas and among the best in the nation, and

the vast resources of The University of Texas, a top research

university, enrich our students’ educational and professional

experience.

CMED 2017 IS OFFERED IN PARTNERSHIP WITH

CMED 2017 CONFERENCE ADVISORY BOARD

CONFERENCE HOTEL

701 East 11th StreetAustin, Texas 78701 USA

Rate of $175/night - Standard Double Bed or King room

(excluding Taxes & Fees) includes breakfast and

complimentary wi-fi. To make your reservations call (512)

478-1111 or use online registration option on the

conference site. Mention CMED conference for the special

rates.

REGISTRATION FEES AND DEADLINES

Visit web site or call 763-656-3527 for more information

To Register and Book Hotel Please Visit www.UniversityExecEdConference.com

November 16-20, 2017 R University of Texas and Sheraton R Austin, TX

The 40 th Annual Conference on Management,

Executive & Professional Development ProgramsProEd

Austin Hotel at The Capitol

The special room rate is available until October 16th or

until the group block is sold-out, whichever comes first