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Transcript of Produktionssystem Erik [email protected] Product Development Lecture 2 Dr. Erik Sundin...
ProduktionssystemErik SundinErik Sundin 11 [email protected]@liu.se
Product Development
Lecture 2
Dr. Erik SundinDepartment of Management and Engineering (IEI),
Division of Production Systems, Linköping University
2008-06-09
ProduktionssystemErik SundinErik Sundin 22 [email protected]@liu.se
Course Staff
Erik Sundin(PhD)
Mattias Lindahl (PhD)
Mats Björkman (Professor)
Anna Ahlbeck (Administrator)
Contact info to Anna: [email protected], 013-281151Contact info to Erik: [email protected], 013-286601Course homepage:http://www.iei.liu.se/indmark/mba-proma/programme-courses/txpr10-product-development
ProduktionssystemErik SundinErik Sundin 33 [email protected]@liu.se
Erik’s and Mats’s offices, 2nd floor
Anna’s office, 1st floor
Mattias’s office, 2nd floor
ProduktionssystemErik SundinErik Sundin 44 [email protected]@liu.se
The generic development process
Exhibit 2-2 in the textbook
ProduktionssystemErik SundinErik Sundin 55 [email protected]@liu.se
Concept development: The Front-End Process
ProduktionssystemErik SundinErik Sundin 66 [email protected]@liu.se
Adapting the Generic Product Development Process
• Generic (Market-Pull) Products(eg. sporting goods, furniture, tools)
• Technology Push Products(eg. gore-tex, tyvek envelopes)
• Platform Products(eg. consumer electronics, computers, printers
• Process-Intensive Products(eg. snack foods, cereals, chemicals, semiconductors)
• Customized Products(eg. motors, switches, batteries, containers)
• High-Risk Products(eg. pharmaceuticals, space systems)
• Quick-Build Products(eg. software, cellular phones)
• Complex Systems(eg. airplanes, jet engines, automobiles)
ProduktionssystemErik SundinErik Sundin 77 [email protected]@liu.se
Examples of process flow diagrams of product development processes
ProduktionssystemErik SundinErik Sundin 88 [email protected]@liu.se
Product Planning
ProduktionssystemErik SundinErik Sundin 99 [email protected]@liu.se
Example of Mission Statement
ProduktionssystemErik SundinErik Sundin 1010 [email protected]@liu.se
Identifying Customer Needs (Ch 4)
1. Gather raw data from customers(interviews, focus groups, observing product in use)
2. Interpret the raw data in terms of customer needs(see example on page 62)
3. Organize the needs into a hierarchy(primary, secondary, tertiary)
4. Establish relative importance of the needs(see example on page 66-67)
5. Reflect on the results and the process
ProduktionssystemErik SundinErik Sundin 1111 [email protected]@liu.se
Establishing Target Specifications (Ch 5)
1. Prepare the list of metrics(find out how the customer needs can be measured)
2. Collect competitive benchmarking information(get competitors specifications, ex page 80-81)
3. Set ideal and marginally acceptable target values(according to the competition, ex page 84)
4. Reflect on the results and the process(are the target realisitic? any missing?)
ProduktionssystemErik SundinErik Sundin 1212 [email protected]@liu.se
Conceptual Design Projects
Objectives:
• The main objective of this assignment is to apply theory on a small conceptual product design task.
• Further objectives are to practice product design in a small team and to practice the ability to communicate about product design both literally and orally.
ProduktionssystemErik SundinErik Sundin 1313 [email protected]@liu.se
Conceptual Design Projects
Team requirements:
• Creativity, hard work and imagination.• Coordination in the project groups.• Availability to find knowledge if lacked of skills.
...taking an ”idea” to ”concept selection”!
ProduktionssystemErik SundinErik Sundin 1414 [email protected]@liu.se
Conceptual Design Projects
Project instructions:
• Teams of 3-4 people on course website.• Basic mission statement for a design problem to start
from for each project group.• The advisor (Erik) will basically help you to start the
project and act as a discussion partner about the PD-theories during the project. The advisor will, however, not perform any design for you!
ProduktionssystemErik SundinErik Sundin 1515 [email protected]@liu.se
Conceptual Design Projects
Steps to follow (which probably needs iterations):
1. Problem identification and target specification.2. Concept generation.3. Concept selection.
…result in at least one promising conceptual design.
ProduktionssystemErik SundinErik Sundin 1616 [email protected]@liu.se
Conceptual Design Projects
Project examination:
1. Written technical report ~10 pages.2. Oral presentation by 2 people
- 15 minutes per project
ProduktionssystemErik SundinErik Sundin 1717 [email protected]@liu.se
Example of projects
Riot Barrier System
Mobility GrillUniversal under-waterhousing for digital cameras
Hygienic candy container
Goods trolley