Produk.me - Platform for product onboarding and insights!
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Produk Inc. San Francisco, CA [email protected] www.produk.me Produk. Me Happier consumer relationships for life! Brand Presentation Ajay Bam Feb 2014 Ver.1.6.23
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Transcript of Produk.me - Platform for product onboarding and insights!
Produk Inc. San Francisco, CA [email protected] www.produk.me
Produk.Me Happier consumer re la t ionships for l i fe !
Brand Presentation
Ajay Bam Feb 2014
Ver.1.6.23
1 Problem.
Produk.Me
Brands losing $$$ and valuable insights!
q Low Consumer Registration Rates. q Black hole of consumers Opinions & Feedback.
q Reviews scattered across web. q No Incentives to consumers for feedback or interactions. q Most engagement via text, paper manuals and is static.
Brands struggle with post purchase consumer engagement!
2 Need and Opportunity.
Produk.Me
87M strong Millennial (18 to 37yr old) generation thinks, engages and spends differently. q 80% view digital video often on mobile [Heidi Cohen]. q 75% + carry smartphones and view data often on devices[Heidi Cohen].
q 63% stay updated on brands through social networks [Ipsos]. q 44% are willing to promote products or services through social
media in exchange for rewards [Aimia].
Post purchase engagement needs a rethink! Image source – Forbes.com
3 Solution: Product Engagement Platform.
Produk.Me
A SAAS tool for brands to gather post purchase product impressions through interactive, fun and rich consumer onboarding & engagement.
Brands need a winning solution to connect with consumers!
q 1 Click Consumer Registration ( w/ Facebook, Twitter or LinkedIn API) via intelligent tiny URLs tied to product SKUs**.
q Post purchase rich media product onboarding with consumer via mobile and tablets delivered via HTML5/web pages.
q Collect, aggregate and distribute product impressions. q Powerful insights dashboard into the product and consumers
buying them.
** Patent Pending
4 The Interface for consumer engagement.
Produk.Me
Consumer Onboarding
Insights Gathering
Intelligent lifelong 6ny URL’s 6ed to the box, product, receipt email, QRcode or NFC Tags that consumer unlocks for setup/engagement/rewards.
Gamified Welcome & Product Videos
Fun, Interac6ve With Pictograms
HTTP://PDK.Me/dyson1
Unboxing On mobile browser!
‘Unbox’ post purchase consumer insights!
Rewards
5 Mobile & Tablet based engagement experience!
Produk.Me
40+ Pictograms can be customized to gather product impressions.
Tiny URLs printed on the box Or sent via email
Mobile Tablets
Pictograms Fun, Visual & Gamified
6 Engagement Life-Cycle.
Produk.Me
Managing the critical 90 days of post purchase engagement!
Consumer Registra>on
Product Onboarding
Impressions & Feedback Aggregator
Analy>cs, Insights, &
Ideas
Consumers / Users Segments.
Produk.Me
7 ü *Super Users, aka Brand Loyalists. o Satisfied, repeat consumers. o Not engaged, don’t care, impulse purchase. ü *Haters (trolls). *These segments have most influence on the Brand, need to understand why they love it (or hate it).
Reward your best and worst consumers!
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Produk.Me
Develop a community of your brand loyalists and haters:
ü Participate with them. ü Reward them. ü Develop with them.
Get answers on - • How do your consumers use your product? • What do your consumers think about your product?
Get ideas and insights on how to make your product better!
Manage & develop your Insights Community.
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Produk.Me
Produk.Me Engagement PlaVorm
SHARE, MEASURE AND LEARN FROM CONSUMER NEEDS AND READS!
Produk.Me Ecosystem Vision.
Consumer Photo stories
Consumer Video stories
Social media conversa6ons
Pictogram reviews
PRODUK.ME MOBILE INTERFACE
Dashboard, Brand site, Social media sites, Customer care MEDIA PROPERTIES -‐
Product videos
APIs for sharing impressions & consumer registra>ons
Collec>ng impressions
Product data Interac6ons
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Produk.Me
All engagement tied to SKU level!
Our unique offering. En
gage
Measure
• Fric6onless consumer registra6on. • Fun, interac6ve and rich media engagement. • Engagement rewards.
• Visual insights (photo and video stories). • Understand consumer needs and reads at SKU
level. • Distribute insights to mul6ple media proper6es.
• Reduced care costs of upto $15 per customer. • Upto $1.00 savings in print and shipping per box. • Lean product development. • New product sales. O
pportunity
11 Brand Dashboard
Produk.Me
Brands can curate and launch the onboarding experience in minutes.
Rich Analytics Dashboard for Brands.
Produk.Me
Produ
k.Me’s API enab
les rich integr
a6on with you
r company’s analy
6cs
plaVorm and n
ew mone6za6on o
pportuni6es.
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13 Business Model .
Produk.Me
Strategy $$$ Fee per product onboarding/insights per customer
Performance/Licensing/subscrip>on Model
What our beta customers are paying us!
Product MSRP Produk.me revenue per product onboarding.
$0 -‐ $100 $0.50
$101 -‐ $200 $1
$201 -‐ $300 $2
$301 -‐ $400 $3
> $400 Cap at $4 (-‐) (-‐) (+)
$460K $4M
$18K
$85M
Year 1 Year 2 Year 3 Year 4
Produk.me Revenue Forecast Series2
(+)
14 Pilot – Validate Value Proposition.
Produk.Me
Month 1 Month 2,3 Month 4,5,6
Select Product(s) for trial
Curate – videos, apps and/or insight Q&A.
Launch Product e-‐Book(s)
Promote e-‐Book to new and exis>ng consumers
Collect registra>ons
Provide targeted engagement campaigns
Measure consumer engagement
Promote engagement
Transi>on to broader deployment
Goal: Validate ROI = Support Savings + Brand Loyalty+ Insights!
No integra6ons are required and takes mins to launch!
Produk.Me
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Lean product development
Easy 1-‐click product registra6on
Summary.
Savings & upsell opportuni6es
Unraveling your
consumer’s needs and
reads!
Rich mul6-‐media Engagement
Collect, aggregate & leverage insights
16 Thank you!
Produk.Me
COMPANY NAME Produk Inc. For more information please visit our web site: www.produk.me ADDRESS San Francisco, CA PHONE +1-(781) 710-1534 EMAIL [email protected]
AJAY BAM • [email protected] • +1-781-710-1534
Team has 12+ years of experience in mobile commerce and consumer insights.
