Products, & Expertise Supplement, Health of Dollars Worth ...W… · Facebook Video Ads Ad Link:...
Transcript of Products, & Expertise Supplement, Health of Dollars Worth ...W… · Facebook Video Ads Ad Link:...
How to Use Facebok Video Ads To Sell Millions
of Dollars Worth Of Supplement, Health
Products, & ExpertiseEd O’Keefe
Dollar Shave Club
Who is the 1 person that I want to serve?
What is their “HELL”
Old Model… New Model…
Hierarchy of $$$
CELEBRITY
SPECIALIST
EXPERT
GENERALIST
What are 3 Ways We Can Improve Each Category
CELEBRITYSPECIALISTEXPERT
4 Pillars For A Fail-Proof Business
Pillar #1: A Profitable New Customer Generation Machine...Selling A Product People LOVE To A Rabidly Hungry, Hyper-Responsive, Market...That is Preferably Growing!
Facebook Video Ad To Free Book
Video + Free Book Funnel
Facebook Video Ads
Ad Link:
Landing Page:
Order Page:
Outgoing Traffic:
Facebook Video Ads
Ad Link:
Landing Page:
Order Page:
Outgoing Traffic:
Facebook Video Ads
Ad Link:
Landing Page:
Order Page:
Outgoing Traffic:
Facebook Video Ads
Ad Link:
Landing Page:
Order Page:
Outgoing Traffic:
Smarter CurcuminFacebook Ad Link
Web Page Lander
Smarter CurcuminFacebook Ad Link
Web Page Lander
Organifi: 11 SuperFoods
Facebook Ads 11 Super-Foods
Lander
Cross-Sell
Organifi: Cheat Sheet
Facebook Video Ad:
Lander:
Protein
Organifi- Red Juice
Truth NutraDanette MayBioHackers GuideFlex BeltDr. AxeBlueStar NutraNucificGet Lean In 12Laird
Facebook Video Ad: Execution1. Expert or Specialist/ Authority Spokesperson2. Lay out 90 second-4-5 minute3. Facebook Ad: 4. Sales Page 5. Upsells:
Compensation Agreements% of Gross Margin: (after COGS): 1-3%
Per Unit Basis: .25-$1 bottle (average of 4 bottles per sale)
Flat Rate: $1,000-$3,000/month
Flat Fee:
Net Profit or Partner Deal:
Facebook Video Ads to...WEBINARS
Gundry MD- Prebio Thrive
If you aren’t strategically, Upleveling Your Sphere of Friends and Mentors…
Then Who Is?
What Is Your Core Promise, Problem & Outcome:
If you are XYZ, and you can relate to XYZ, then by the end, YOU will get: Big Promise 1, Promise 2, and Promise 3...(What are the big OUTCOMES/ RESULTS you are going to share with them today).
According To (CITE AN AUTHORITY)... maybe 2 or 3 to validate your Problem...and HOW REAL and BAD IT REALLY IS!
Then Ask 4-7 Questions that Make It Ridiculously OBVIOUS they have a problem and it is worse than they thought it was...and have never spoken it…
Spotlighting Their HELL!
it is worse than they thought it was...and have never spoken it…
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The Transformational Story/ Credibility:● Here’s my Story:● How I/We/They Struggled:
(empathy...despair)
● The Discovery: ● What Life Is Like Now: (hope, desire,
freedom, etc…) ● Why I’m Sharing This Now…
The Biggest Myths/Lies
Now here’s what people do...You are told... What sucks is that they think it will fix the problem, But, quite frankly, that doesn’t work...
→ 3 Dangers/Common Mistakes→ Old Way vs. New Way… → Russ Ruffino: “The Shifts”
Similar Frames:
The #1 Breakthrough/gamechanger..
For me, it wasn’t until… (INSERT BREAKTHROUGH)...
That EVERYTHING Changed…
DEMONSTRATE PROOF
→ Case Study→ Testimonial→ 3rd Party Authority Endorsement---> Social Media Influencers
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GuaranteePrice Bugaboo- Build Value…Price Drop…. Re-iterate More ProofNo-Risk
Closing It Out Strong!
Urgency: Limited Supply, Limited TimeBonusesWhat To Do Now! Q & A
Closing It Out Strong!
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Day 0 Pro :
$1000 a d /$20 pe w to
=50 cu m /da
#1: Ide f Y u y -Res s e, Hig t P it, Tar M r e ...an W s AL Y Sel g T e
#2: Fin O Wh ey ! Cra m ag t i m li t The y Yo r uc S r i ….bu ut r u t Jo r …
#3: Dep 3 Mar n Ca p s To I r Yo le c an D ve M al
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A Heartfelt THANK YOU...For Joining Us For This EOK“Inner Circle Event”!!! We appreciate you…!Ed and The O’Keefe Family!