Productizing yourself
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Transcript of Productizing yourself
Productizing Yourselfby vince baskerville
Growing a community + why blogging & social media are important
Vince BaskervilleCo.founder of TripLingo & Glancely@whoisvince
Multimedia DeveloperMorehouse College@morehouse_vb
“Do what you can, with what you have,
where you are.”- Theodore Roosevelt
soooo... what is productizing yourself?
You’re a brand,take ownership!
Market & sell yourself as if you’re a productEstablish yourself as a thought leader in your industry
Utilize every possible social media toolIncrease your visibility & validity as often as you can
However, REMEMBER to stay genuineDon’t spam; Cultivate relationships, don’t just push your thoughts
But i’m not into Business/Marketing,I’m a __________
You are now!
Share your expertiseWhatever your passionate about, it’s guaranteed other people are too. You need to be participating in those conversations.
Be everywhere at onceDon’t just post on your blog, post comments elsewhere too.
Remain personableNo one is perfect, so don’t over criticize yourself if you make &/or notice mistakes.
http://www.dpchallenge.com/image.php?IMAGE_ID=407432
It’s all about selling the product; You.
Great Salesmanship = *Success
*Obviously not guaranteed
Traditional Media
Professional
Workflow for news article:
Reporters gather information
Article is drafted
Reviewed
Published
Digital Media
Professional
also Personal
Workflow for Blog Post:
Think of a Topic
Write Post; Publish
What is a Blog?
The term ‘blog’ comes from “web log”
Coined to originally refer to web online journals
Displays Chronological ‘posts’ which can be accessed at any time
The term “news” is used loosely.
Online, anything is newsworthy.
A few types of Blogs
Blogger.com: Hosted; Free
Wordpress.com Hosted & Download; Free
Tumblr.com: Hosted; Restricted format; *Free
Twitter.com: Hosted; Restricted format; Free
& many more...
How many blogs are on WordPress.com
How many users are on Tumblr.com
“Quality is a tremendous filter.
Cream always rises...”
- Gary Vaynerchuk
Why are Blogs gaining popularity becoming
the norm?
They’re easy to create, use & maintain
Either free or cost efficient
Readily available to everyone
Why should this matter to you?
Case Study #1Bill Simmons currently writes a column for Page 2 on ESPN.com
Obtained the attention from ESPN from his website BostonSportsGuy.com
After joining ESPN in 2001, he’s been busy. 2 books, ESPN podcast, executive producer... etc
Case Study #2
Huffington Post is #1 on the list, and was just purchased by AOL for $315 million.
Founded by Arianna Huffington
Huffington Post was started only 5 1/2 years ago.
Case Study #3Mashable.com is #3 on the list, and is estimated at a value of over $50 million.
Pete Cashmore, CEO of Mashable.com also writes a weekly column for CNN.com
Mashable.com was started only 5 years ago.
Other examples
Walt Mossberg - writes 2 columns & edits another for the Wall Street Journal
Gary Vaynerchuk - WineLibrary.com, Wine Library TV & author of 2 books
Jason Fried - CEO of 37signals & author of 2 books
Before you begin
Understand what are your goals
Who is your audience?
What would be your schedule?
1 post per day/week/month
What is your budget
Blog posts framework
Title
Draws in users, but also is your URL
Post
= Industry news/articles
Comments
Allows for immediate correspondence
Tags
SEO keywords
“The temptation to quit will be greatest just before you are about to succeed.”
Chinese proverb
Great sites to reviewBlackEnterprise.com
NewYorkTimes.com
Engadget.com
Mashable.com
HuffingtonPost.com
TheRoot.com
ClutchMagonline.com
8bitFeed.com
finvince baskerville
whoisvince.com