Productivity tools for startups
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Productivity Tools for StartupsBy Audrey Melnik
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Founded 2 Startups (1 B2B, 1 B2C)
Have lived in Silicon Valley for past 4 years
20 Years in Consulting, Technology and Startups
Lived in Melbourne, New York, Tel Aviv and San Francisco
Went through 500 Startups
Audrey Melnik
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Fostering Relationships with Startups, Investors, Corporates, Governments and other participants in Startup Ecosystems.
Providing:
• Investor tours and other tours to Silicon Valley
• Go to Market Strategy and other services to Startups looking to enter US Market
• Innovation Consulting and Training
• Productivity Consulting
Funnel Ventures
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What is a Productivity Tool?
A tool that helps a non-technical user perform a function or set up an automated sequence of events to handle a business problem
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Overview
• What do we need to achieve and how can we do this in an efficient manner?
• So many tools, so little time!
• Don’t distract the developer!
• More information is at our fingertips
• How do we assimilate this information to enhance the user experience and achieve our goals?
• SaaS biased
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Remember this?
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The Customer Funnel
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• Content Marketing
• PR
• Lists (eg. ProductHunt)
• Online Advertising
• SEO
• Lead Generation
• Email Outreach Campaigns
• Landing Pages
• Email Capture
Goal: Get User to Discover your product
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• Nurturing Emails
• Email Marketing Campaigns
• Conversion Optimization
• Email List Management
• Retargeting
• Social Media
Goal: Get User to Sign up for Trial or Purchase
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• Behavioral Emails
• In App Messages
• Online Chat
• Onboarding
• User Behavior Analytics
• Payment Subscription Management
• Screen Recording
• App Notifications
Goal: Get user to Convert to a Paying Customer
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• Knowledge Management
• Contextual Help
• Support Ticketing
• NPS Survey
• Pipefy
• Online Chat
• Screen Recording
Goal: Educate User and Respond to Questions & Issues
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• Payment
• Dunning
• Invoice Generation
• Mid Trial Purchase
• Plans & Packages
• Discount Codes
and
• Offer Upgrades/Additional Products to Happy Customers
• Discounts for Upgrades (esp. To Annual Plans)
• Upgrade (and Downgrade) Calculations
Goal: Support Subscription & Payment Goal: Encourage Greater Spend
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• Advanced Dunning Emails
• Detecting Inactivity
• Understanding your Ideal Customer
• Screen Recording
• User Behaviour Analytics
and
• Incentives to Refer to Friends
• Affiliate Programs
• NPS Survey
Goal: Retain Customers Goal: Get new Customers from Current Customers and Partners
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Growth in Productivity Tools
• Startups are solving their own problems with new tools
• Removing the developer as the bottleneck
• Solving very targeted problems
• Need integration into broader processes
• Need to track with Metrics Tools
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Keys to Smart Automation
Customer Behaviour● How they interact● When they interact● How often they
interact● When they stop
interacting
Trigger sequences of actions based on a set of attributes and behaviours
Customer Attributes● Plan● Signed Up Date● Demographics
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Integration Tools
• Segment
• Zapier
• The Center by Leadpages (private beta)
• IFTTT
• Relay for Slack
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Layers of Execution
Tools
Funnel Stage
Playbook
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Playbooks
1. Automating your NPS SurveyBlog Post: http://funnelventures.com/2016/02/how-to-automate-your-nps-survey/
2. Discount during TrialBlog Post: http://funnelventures.com/2016/06/trial-discount/
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Playbook: Automating your NPS Survey
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Wootric
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Zapier
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Slack
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Drip
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Pipefy
Full playbook defined here: http://funnelventures.com/2016/02/how-to-automate-your-nps-survey/
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Playbook: Discount during Trial
When coupon is applied
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Productivity Tools for Startups
Questions?