Productivity Apps

Social Media for Events: Engaging Participants Before, During and After

Jessica Levin, CMP

President,

7 Degrees Communications

Midori Connolly, Chief AVGirl

Pulse Staging and Events

(and 7D!)

Jessica and Midori creating their “No Fear Zone” at a recent Social Tech Clinic!

Introducing…Us!

Social Media Event Timeline

BEFORE DURING AFTER

Awareness Listening Serving

Serving Listening

Awareness

Listening Serving

Awareness

Choose Your Platform

•  Facebook •  Twitter •  Pinterest •  Blog •  LinkedIn •  YouTube •  Other

You can have TOO many places to

connect. Select your pla6orm

and use it well!

Why are you using Facebook for your Organization or

Meeting?

Facebook

Human Behavior

Three Ways to Connect

Feature Personal Profile Business Page Group

Timeline Yes Yes No

Connec8on Friend Closed)

Like (Open)

Invite (Open or Closed)

Events Yes Yes Yes

Updates Owner Admin Member

Write on Wall Full control Full Control Full Control

Apps Games, ac8vity Drive custom tabs

No

Docs No No Yes

Photos Tagging Yes Yes Yes

Chat Yes No Yes

Storytelling

How Can You Tell YOUR Event Story?

Like pages of interest to your audience.

Visit the history of your organization or event.

When were you founded? Celebrating an anniversary?

Timeline makes the past accessible!

Display custom tabs for better engagement!

Pin a post to the top of the page for better visibility.

WHAT’S YOUR STORY?

WHAT’S YOUR COMMUNITY STORY?

YOUR Story: Cover Picture

YOUR Story: Cover Picture

•  851 × 315 pixels •  Different for Profile Picture

•  Change/Rotate (Before, During and After) •  No Promotion/Contact Info

YOUR STORY

COMMUNITY STORY

Facebook Events

Tip: If you use EventBrite for your

event, it is integrated to automatically

create a Facebook event!

Customization

•  Wildfireapp.com •  Shortstack.com •  Pagemodo.com •  Involver.com

Example of Visit Salt Lake City using ShortStack to create a customized contest.

Targeted Messaging

Facebook Ads

Promote Your Page With Facebook Ads

Live Stream

Even Facebook uses Livestream to bring their

event to remote attendees!

Social Point TM

Coming Soon: Facebook Offers

Soon you will be able to give discounts via Facebook Offers

Offer will be sent to email addresses connected to Facebook account.

Case Study #1: #SoMeT


Photo Tagging = A Great Way to Create Engagement


Voting powered by:

OfferPop (Freemium service)

Case Study #2: Capital Hoedown

Contests

Cross-promoting similar event


Elaborate contest powered by Ourstage app.


Simple custom page communicates this

fun contest!

EdgeRank and Engagement

“How does News Feed determine which content is most interesting?

The News Feed algorithm uses several factors, including: how many friends are commenting on a certain piece of

content, who posted the content, and what type of content it is (e.g. photo, video, or status update). ��

��If you feel you are missing stories you'd like to see or

seeing stories in your News Feed that you don't want to see, use the different News Feed controls to adjust your settings and give us feedback about your preferences.”

Generating Awareness

(…while Listening!)

Today’s Special!

Awareness/Listening: Hashtags

•  Reference tag •  Depicted by # •  Establish a hashtag for your

event or organization. •  Communicate hashtag on all

materials. •  “Backchannel” •  Collect Twitter handles. •  Handles on badges.

Listening: Twitter Lists

Segment people so you can read tweets that are RELEVANT to you.

Listening, then Awareness:

Twitter Chats

•  Tweetchat.com •  Twitter Chat Schedule

Awareness: Promos/Specials

•  Shhhhh: today’s secret code •  =

•  TWITTER!

Listening: Reporting

•  Twilert •  Search Hash •  TweetDoc

Listening: Aggregation

Paper.li Almost.at

Listening/Serving: Crowd Sourcing

You (or your clients) could go to the library You (or your clients) could surf the web

Or, you can ask 100’s of your “followers”

Engagement Tool: Twitter Display

•  TwitterFall •  Wiffitti •  Tweet Wall Pro •  Visible Tweets

Make sure you know WHY you’re displaying tweets!

Engagement Tool: Polling

•  Twtpoll •  PollEverywhere.com

Engagement Tool:

Tweetups (or even Live Chat?)

•  Twtvite •  Tweetvite

Awareness: Storify

Twitter Mobile Applications

iPhone •  Twitter •  TweetDeck •  HootSuite

Blackberry •  UberTwitter •  Seesmic •  Twitter

Android •  Twitter •  Seesmic •  Tweetdeck •  HootSuite

iPad •  Twitter •  Hootsuite •  Tweetdeck

Windows 7 •  Twitter •  Seesmic •  Birdsong

Keeping the Flame Lit

•  Deep-dive into content

(Tweetchat)

•  Hashtag consistency

•  Feedback

•  Announcements

•  Content themes

Build a community, not just a hashtag!

Keep ‘Em Involved

Session leaders and speakers make great moderators! Add it to your contracts!

A few ideas..

•  USE your content! •  “Recognize”

– Awards: Best Tweet, Best Ideas, Best Pictures, Twitterati, etc.

•  Speaker Evaluations – Qualitative – Honesty and no Anonymity

Awareness: Pinterest

Awareness: YouTube/Video

Video can be a great way to create content to

populate mulEple event social networks

Listening: Video

Awareness/Serving: Blog

Blog contributors can be staff, speakers, sponsors,

aTendees or industry leaders!

Awareness/Serving: Blog

Live blogging from an event

provides instant updates

to remote aTendees and a great content

archive!

Listening, then Awareness:

Social Reporters

•  http://bit.ly/SocialReporter

•  During awareness phase, ID leaders and empower!

“The Speakers Who Won’t Leave”

Jessica L. Levin, MBA, CMP, CAE President and Chief Connector Seven Degrees Communica8ons

@jessicalevin www.linkedin.com/in/jessicalevin

[email protected] 908-‐912-‐4418

Midori Connolly Chief AVGirl

Pulse Staging and Events (AND 7D!) @AVGirlMidori

www.linkedin.com/in/MidoriConnolly [email protected]

619-‐517-‐5916

Productivity Apps

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