Production Road Brochure 2009 Ac

Outsourcing ~ 3rd Party Development ~ External Production

© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 2

Production Road is the pioneer in Outsourcing and External Development for the games industry. By

coupling external project management and strategic outsource strategy planning with global world‐

class development studios, Production Road is the full service solution for all content outsourcing and

end‐to‐end games development.

Client Services:Outsourcing

3rd Party External Development

o

Game & IP Prototyping

o

Ports/Conversions

o

Full Product Development

External Project Management

Key Business Verticals:Video Games

Visual Effects

Social Networks

Virtual Worlds

Tools & Technology

Company Profile


Ways We Can Help

Reduce Development CostsKeep your internal core team small while utilizing best‐of‐class Outsourcing & External Development, Strategic Outsource Planning, and External ProductionEliminate the traditional binge / purge hiring practices Eliminate excess “soft costs” such as health benefits, completion bonuses, 401K contributions, HR expenses, and overall liability for carrying large internal teams.

Increase Internal Team ProductivityFocus your Internal Team on vital, brand defining development needs, such as:

IP DevelopmentVisualizationR&DGame MechanicsPolish

Save TimeRapid scale‐up and scale‐down abilitiesComprehensive pre‐production and strategic external outsourcing pipeline integrationFull service external outsourcing management (Art, Tech, Design, Production)Simple and clear documentation and remote collaboration tools to ensure the creation & integration process, communication pipeline and overall workflowContract NegotiationsSupply Chain ManagementAutomationo

Automated requirements pack creationo

Master asset list creation, supervision and maintenanceo

Pipeline expertise and support


Outsourcing Services

Large Internal Team = Sizable Development Budget

Outsourcing can mean different things to different people in the

Games Industry. At Production Road, we’ve established strategic relationships with more than 200 seasoned development studios located throughout the world. This network includes a large number of:

Veteran North American & Overseas based full development studios that have embraced the world of outsourcing and have made their teams available to Production Road.

Specialty Outsourcing Service Providers in the US and abroad that focus exclusively in one area of product development whether it be art, animation, design or engineering.

Key Outsourcing Services Include:

2D ConceptMatte Painting, Storyboarding, Illustration

3D Art Asset DevelopmentModeling, Texturing, Rigging, Lighting, Particle Effects, LODs

Animation In‐Game, Cinematics, Cut‐Scenes, Mo‐Cap

Game DesignMissions, Quest, Dialogue

Level DesignWorld Building, Scripting

Sound / AudioComposition, Sound Effects, Foley

ProgrammingGameplay, Graphics, Engine, Tools, Network, Physics

ProductionQA, Localization, Project Management


Outsourcing Market Research

The global market for games outsourcing reached $1.1bn by the end of 2006 and is set to grow to $2.5bn by 2010 – representing 40% of total games development spend

Outsourcing is already quite prevalent – it is estimated that 60% of games studios outsource today, with this figure projected to rise to 90% by 2008

If left unchecked, production costs for games developed for next‐gen consoles will increase by 50%

Demand for quality art and animation will soon outstrip supply by experienced outsourcing providers

Undersupply of skills across all game dev disciplines will result in rising prices and the continued suppression of the number of new titles in development

Source: Screen Digest


3rd Party External Development

With an ever changing and maturing Video Game Industry, 3rd

Party External Development has become increasingly more attractive to games publishers and larger developers for a variety of different reasons including cost savings, headcount, and time constraints. What differentiates 3rd

Party External Development from Outsourcing is the dynamic between the client and the vendor. 3rd

Party is a collaborative, iterative process between both companies while outsourcing is linear.

Production Road is a turnkey external development solution for prototyping, ports/conversions and full product development. With access to more than 200 dev teams and our own veteran project management staff, Production Road offers its clients a comprehensive and efficient pipeline to secure the best 3rd

Party External Development partner which matches budget, quality, work scope and timeframe.

PrototypingProduction Road can develop fully playable prototypes or engage external

resources to partner with the client’s internal team to compete an original

demo which serves as a baseline for later stages of development.

PortsProduction Road’s development network consists of many studios that

specialize in platform conversions for all notable gaming systems. Our vendors

have done ports and conversions for projects including: Ratchet & Clank,

Resistance, Need for Speed, Call of Duty, etc…

Full DevelopmentIn addition to specialized outsourcers, Production Road’s development network

has a robust group of end‐to‐end full development studios ranging from 50 to

150+ staff members covering all mainstream genres and platforms.

Full dev

projects have included: Heavenly Sword, Infected, Ghostbusters, Action

AllStars, WET, Punch Out!, Star Trek DAC, Wall‐E, etc…

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Unannounced PS3 GameDates: 2009 to PresentClient: Eat Sleep Play & SCEAPlatforms: Playstation 3Work Scope: Outsourcing (Art, Design,

Programming)

Medal of Honor (Unannounced)Dates: 2009 to PresentClient: Electronic ArtsPlatforms: Playstation 3, Xbox360Work Scope: Outsourcing (Art, Design,

Programming)

Unannounced Music/Rhythm GameDates: 2009 to PresentClient: Confidential Platforms: Playstation 3, Xbox360, WiiWork Scope: Full Development

Transformers: Revenge of the FallenClient: Luxoflux

/ ActivisionPlatforms: Playstation 3, Xbox360Dates: August 2008 to April 2009Work Scope: Outsourcing (Art, Level Design)

Recent Projects

IP Prototyping [3 Original Properties]

Dates: Dec 2008 to Feb 2009

Client: Electronic Arts

Platforms: Playstation 3, Xbox360, PC

Work Scope: Prototyping

Damnation

Client: Codemasters

USA

Platforms: PS3, Xbox360, PC

Dates: Completed December 2008

Work Scope: Outsourcing (Programming)

SPEED RACER (Live‐Action Feature Film)

Client: Digital Domain & Warner Bros.

Platforms: Live‐Action Feature Film

Dates: Completed May 2008

Work Scope: Outsourcing (Art Asset

Development)


Transformers: Revenge of the Fallen (PS3/X360)

http://www.gamespot.com/ps3/adventure/transformersrevengeofthefallen/images/0/69/?tag=screenshot


Environmental Samples Samples provided by developers w/in PRD’s Worldwide Network


Vehicles & Props Samples Samples provided by developers w/in PRD’s Worldwide Network


Character Samples Samples provided by developers w/in PRD’s Worldwide Network


Concept Art Samples Samples provided by developers w/in PRD’s Worldwide Network


Contact Information

909 N. Sepulveda Blvd., Suite 840El Segundo, CA 90245, USA

Phone: (310) 414-6800 | Fax: (310) 414-6804www.productionroad.com

Andy CherenPresident

(O): 310.414.6802(M): 310.283.0150

[email protected]

http://www.productionroad.com/

mailto:[email protected]

Production Road Brochure 2009 Ac

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