Production Information Management Solutions: A Strategic Design and a Financial Commitment

PRODUCTION INFORMATION MANAGEMENT SOLUTIONS: A

STRATEGIC DESIGN AND A FINANCIAL COMMITMENT

This presentation is brought to you by EnterWorks.com

The successful sale of any product sitting online is the result of perpetual commercialization and marketing of products, which in turn is inevitably a matter of content. Any product that has clearly defined attributes, a detailed description, and pictures and is media rich will be easier to promote and market throughout all sales channels. A Production Information Management (PIM) solution makes it facile for businesses to take control of their product information in a context where product-driven content is, well, abundant, to say the least.

http://www.enterworks.com/product.html

A well developed PIM helps you eradicate most of the usual content spaghetti and duplicated effort from serving a vast range of products to ever increasingly diverse channels and markets. It centralizes all product information to ensure a standard and efficient distribution throughout the information channels a business may deal with and in turn lets you focus on the content enrichment activity, through better and more informative product descriptions and a greater range of supporting digital assets, such as imagery, videos, product reviews and technical specifications, etc.



Detailed product content is a differentiator when it comes to customer experience. As consumers spend more time researching product purchases online, the importance of high quality product content becomes a must for retailers, manufacturers, CPG firms, and distributors alike. In fact, retailers are prioritizing the enhancement of online product content above other merchandising initiatives including personalization, product recommendations. The solution makes it easy for the retailer to map out the entire product data received from suppliers and eases them to adjust product information according to the business’ needs.

WHY PIM HAS BECOME A PARAMOUNT FOR RETAILERS AND CONSUMERS?


If centered manufacturer and distributor, PIM centralizes and organizes all product information to make it easily available to the company’s clients. The right info at the right time, leads to:

•Reduced time-to-market•Increase in sales•Up to 23% less product returns•Up to 27% less customer inquiries•Improved customer service and much more


Introducing PIM is about change management as much as it’s about new technology. To get it done right, ensure you communicate the right benefits to the right people to secure buy in across the business. You can find a way for PIM into your internal communication channels and vision it as your top strategic priority after effectively defining benefits, goals and use cases in your organization. So, in order to improve customer experience and deliver better product content you can think of installing a robust PIM in your organization or industrial sector. For getting flexible and dynamic PIM solutions visit EnterWorks that offers production information management solution for every business niche, check them out here!

ENTERWORKS

Deliver differentiated experiences across your content value chain with EnterWorks, your Product Information Management provider.

www.enterworks.com

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888.242.8356


Production Information Management Solutions: A Strategic Design and a Financial Commitment

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