University of Central Punjab, FaisalabadProduction and Operations ManagementTopic: Value additions in business of Retail chain store formulates by group members named “Insanes”

SUBMITTED TO MAM AISHA ARBAB KHAN

SUBMITTED BY

AATKA AKRAM 0047

IQRA RAZA 0053

SHRISH MASOOD 0077

AQSA ANEES 0079

NOREEN NAEEM 0111

SAIRA KHALID 0201

SANA RIAZ 0185

IQRA TALIB 0137

CLASS M.COM

SECTION 1A

SUBJECT OPERATION MANAGEMENT

A CKNOWLEDGEMENT

1st We would like to thank ALLAH who gave me opportunity to study in a good university.

2nd We would like to thank Miss

Ayesha Arbab Khan for a being a wonderful teacher. Also that

she

understands individual students and motivates them to achieve set targets.

3rd We would also like to thank the administration of Insanes for helping us out in this project.

4th And last but not the least we would like to thank our families who arranged for us to go to the company stores and meet concerned people.

E XECUTIVE S UMMARY

INSANES FASHION INDUTRY that we are going to establish will be one of the largest fashion industries in Pakistan and also round the GLOBE.

The store targets the Middle East upper middle and elite class segment of the population. Though, store’s cloth is produced in Pakistan. “Insanes” maintains the international standard.

The store provides a better price that is affordable by elite and middle class. The cloth is available in three different sizes. In future the store sells its outlets to third party.

Other competing brands like men’s garments (generation), life style, Bed & bath, Ikea, macro, metro and Carrefour have a strong consumer base but The store’s product features distribution and promotional activities have created huge brand loyalty for which it is still the market leader in Pakistan.

Insanes with its heavy promotional activities has been able to penetrate the market.

But the other producers in the industry are posing a threat towards Insanes’ market share.

T ABLE O F C ONTENTS

Introduction....................................................................................................................................7

Business Description....................................................................................................................7

Company’s Logo........................................................................................................................8

Brief Information About The Company.................................................................................8

Vision Statement..........................................................................................................................10

Mission Statement........................................................................................................................10

Objectives Of Company..............................................................................................................11

Organizational Hierarchy...........................................................................................................12

Product Line.................................................................................................................................13

Process Regarding Clothing......................................................................................................14

1. Spinning..............................................................................................................................14

2. Machinery Details & Capacity...........................................................................................14

4. Machinery Details & Capacity...........................................................................................14

Processing.................................................................................................................................14

Stitching....................................................................................................................................15

Garment Stitching...................................................................................................................15

Made Ups...............................................................................................................................16

Inventory Material Requirement...............................................................................................17

Merchandising..............................................................................................................................17

Merchandise Hierarchy..............................................................................................................17

Garments Heirarchy:..................................................................................................................18

Furniture Hierarchy :..................................................................................................................18

Home Fashion Hierarchy...........................................................................................................19

Markdown..................................................................................................................................19

Shrinkage...................................................................................................................................19

Value Added:.............................................................................................................................19

(Jit)Just In Time......................................................................................................................19

Product Design.............................................................................................................................20

Some Basic Designing Techniques............................................................................................20

Location Strategy........................................................................................................................21

Factors For Locating Strategy:...................................................................................................21

Insanes Stores Are Located In Pakistan In The Following Places:...........................................22

Foreign Branches:......................................................................................................................23

Marketing Mix............................................................................................................................24

Value Addition...........................................................................................................................24

Following Are The Key Points To Increase Sale.......................................................................25

Insanes Bcg Matrix:...................................................................................................................26

Marketing Strategies..................................................................................................................26

1. Sales Through Franchised Outlets......................................................................................26

2. Direct Marketing.................................................................................................................26

3 Market Targeting;...............................................................................................................26

4 Market Segmentation;.........................................................................................................27

5 Market Positioning;............................................................................................................27

6 Customer Service:...............................................................................................................27

Competitors..................................................................................................................................27

Supply Chain Management And Otb........................................................................................27

Management Information System:............................................................................................29

Total Quality Management.........................................................................................................30

Quality Circle Team...................................................................................................................30

Six Sigma:..................................................................................................................................31

What Does Six Sigma Offer To Insanes?..................................................................................31

Why Should Insanes Use Six Sigma ?.......................................................................................32

Layout Strategy:..........................................................................................................................33

Layout For Children's Accessories............................................................................................34

Layout For Men And Women Wear..........................................................................................34

Layout For Home Fashions.......................................................................................................35

Scheduling:...................................................................................................................................37

Human Resource Management..................................................................................................38

Men And Women’s Wear..........................................................................................................38

Kids Wear..................................................................................................................................38

Home Fashion............................................................................................................................38

Maintenance.................................................................................................................................39

Daily Transactions And Processing...........................................................................................39

Techniques For Improvement....................................................................................................40

Corporate Social Responsibility.................................................................................................40

Swot Analysis...............................................................................................................................42

Pest Analysis.................................................................................................................................43

Conclusion:...................................................................................................................................47

INTRODUCTION

BUSINESS DESCRIPTIONInsanes is textile industry along with it’s a range of outlets to entertain it’s customers.It not

only makes it’s cloth but also provides a finished product to it’s customers. The finished

products are not only customized but also customerized through the JUST IN TIME

SYSTEM. It has also made collaborations with different designers for it’s specific products

design to gain:

competitive edge

compete in market

customers attraction

have strong bonding with the fashion industry.

COMPANY’S LOGO

SENSING FASHION

BRIEF INFORMATION ABOUT THE COMPANY

Chief Executive Officer

• Mian Muhammad Ashraf

Directors

• Mian Muhammad Ayan Ashraf

• Mr. Muhammad Naeem

• Miss Falak

Bankers/Financial Institutions

• Allied Bank Limited.

• Askari Commercial Bank Limited.

• United Bank Limited.

• Union Bank Limited.

Registered Office

• Peoples colony Faisalabad.

• Tel: 041-8754472-8

• Fax: 041-8752400, 8752700

Website Address

INSANS

• www.insaenesgroup.com

• www.insanes.com.pk

Works

Designing –Lahore

All other functions are done under one roof in Sargodha road Faisalabad.

Spinning Unit

Weaving Unit

Cutting

Stitching Units

Washing

Printing

VISION STATEMENT“To provide looks to society according to their interests and personalities and to lead as a thirst for people in their lives and in market.”

MISSION STATEMENT Insanes make it’s vision possible by:

Providing products according to their interests

According to their personalities

In time delivery

Providing products that surrounds their life

Providing products that provide them a standard

Addorable look

OBJECTIVES OF COMPANYInsane has following objectives:

To lead in market

To satisfy society

To provide products according to interest and likeness

To retain in market by making customers happy

To provide addorable look to it’s customers

ORGANIZATIONAL HIERARCHY

CEO Mian

Muhammad Ashraf

Mr. Ayan Ashraf Naeem Mr. Abdul

HadiMiss

AnayaMiss Falak M.Zeeshan

AshrafMr. Shaheer

Ashraf

PRODUCT LINEFollowing is the product line of Insanes:

Watches for men and women

Gaons for women

Ladies business suits

Shoes for men and women

Make up

Children clothing range

Infants clothing and accessories range

Party wear (collaboration with Hassan Shehryar Yasin)

Uppers for women and men

Artificial Jewellry ( collaboration with nadia chottani )

Clutches for men and women

Hand bags for men and women

Male & female jeans

Female tops

Female gloves

Female tites

Gym wear for men and women

Men and women scarves

Male and female jackets

Male and female casual wear

Male kurtas party wear (collaboration with AhmedBilal)

Female sarees ( collaboration with Satya Paul)

Female and male lawn (collaboration with Ammar Bilal)

Night wear of women

Furniture

Bedding

PROCESS REGARDING CLOTHINGThe clothing is major focus in insanes and as the Insanes takes the fabric from its parent company so here is brief introduction of processing

1. Spinning Modernization efforts have brought major changes to the Pakistan textile industry. At Insanes Ltd.(Spinning Division) equipment has been streamlined and many operations have been fully automated with computers. Machine speeds have greatly increased.

2. Machinery Details & Capacity Insanes Spins finest quality yarns in counts of 10, 16, 20, 22, 24, 30, 40, 60 & 80 in carded as well as combed versions. The spinning facility spread over 520,000 Square feet houses 19,000 spindles with an approximate production capacity of million Kg’s of yarn every year.

3. Weaving Weaving is the oldest method of making yarn into fabric. While modern methods are more complex and much faster. On the loom, lengthwise yarns called the warp form the selection of the fabric. They usually require a higher degree of twist than the filling yarns that are interlaced widthwise.

4. Machinery Details & Capacity Insanes weaving units are equipped with 120 air jet looms of 75, 110 and 134 inches with a production capacity of 36 million square meters per year.

ProcessingInsanes Ltd. offers a complete range of processing facilities with highly qualified and experienced staff. It provides their customers global services and competitive advantage to meet requirements with adoptability & flexibility for woven and knitted fabrics.

The Processing unit of Insanes further sub divided into following categories:

• Preparation

• Quality Lab

• Dyeing

• Printing

• Design Studio and Engraving

• Finishing

Being fashion outlet our main focus is on stitching, designing and made-ups.

STITCHING• Garment Stitching

• Made Ups

Garment Stitching The garment unit is a totally fresh concept they improved working conditions with full air conditioning and ergonomically designed workplace layouts. The concept of Unit Production System was adopted for product manufacture. This allows continuous online management,

supervision and monitoring thus reducing response time to any shortcoming that may occur. Latest quality control procedures are implemented throughout the manufacturing process, form automated pre cut fabric inspection to the final product. Garber Fabric cutting technology and Computer Aided Design is applied to all pattern making, cloth utilization and marking cutting edges. This unit is also capable of stitching all sorts of casual/fashion garments equivalent to 45,000 meters of fabrics daily equipped with advanced and

computerized mechanical systems such as: -

• Gerber technology with computer aided manufacturing;

• Equipment for accurately cutting articles;

• Advanced panel fabric cutters;

• Switch Track stitching system;

• Advanced stitching machines with an automatic trimming mechanism; and

• Computerized embroidery machines.

Made UpsMade-ups Home textiles are fast becoming our forte, across the globe. Out bed linen, duvet covers, comforters, bed spread, table lines, curtains and related accessories can now be compared to the best in the world and are available in the most sophisticated departmental stores abroad. Our soft furnishings sector stations fully computerized Unit Production System.

This unit is capable of stitching all sorts of Textile Made Ups equivalent to 165,000 meters of fabrics per day with advanced facilities including: -

Fourteen computerized quilting machines,

with automatic filling of polyester into quilted

articles.

It is also capable of handling unlimited

design options catering to single line, cording, and

twin line-emboss patterns. The facility is capable of

creating countless patterns both for dimension and

profile;

Six advanced computerized embroidery

machines that are capable of handling any design up

to 9 colors in one go. The large 1x6m frame allows

the creation of design on a large scale; 

Complete polyester wadding plant;

Advanced panel cutters;

Computerized Eton stitching system; 

Complete switch track system

INVENTORY MATERIAL REQUIREMENTThe inventory management details of the store are described under following heads

MERCHANDISINGMerchandise HierarchyThe merchandise hierarchy is divided under the following heads:

• Home Fashion

• Garments

• Furniture

Ideas products

Kitchen accessories Others

Bath accessories

Bedding Children accessories

Women accessories

Ceramics

Apparel

GARMENTS HEIRARCHY:

FURNITURE HIERARCHY :

GARMENTS

KIDS WEARS WOMEN WEARS

MEN WEARS

SHIRTS

PANTS

SUITS

KURTIS

WESTEBRN EASTERN

SHORTES SOCKS

APPERAL

BAGS

STUFF TOYS

FURNITURE

BEDS DINNIG TABLES BABY CARRY COTS

DOUBLE BEDS

IMPORTED

Trendy

Casual

HOME FASHION HIERARCHY

MarkdownThe store marks down products when a season comes to an end. In the beginning of a new season, old inventory is removed from their shelves. This is done through "Open House" sales held twice a year. Goods are marked down to up to 50% of the Maximum Retail Price (MRP).

ShrinkageConsidering the huge amount of merchandise the store carries, it’s almost impossible to keep an eye on every employee and every customer all the time. In order to prevent this, it has used a variety of advanced techniques. They include tags, stickers and weaving (in built). These techniques help the store to keep shrinkage at a very low amount, which is around 1.5% yearly.

HOME

FASHION

FURNITURE MISC ASSESSIORIESS

ROOM ACCESSIORIES

CROCKERY

BATH ROOM ACCESSIORIES

VALUE ADDED:

(JIT)Just In TimeThis store is introducing JIT system for clothes and furniture so that the cost will reduce as there will not be much blockage of

fund in inventory for longer period of time.

PRODUCT DESIGN

Different techniques are used in designing different products as the organization offers variety of products for it’s customers.

Some Basic Designing Techniques Laser Exposure

Computer Aided Designing

Wax Jet

Pixel Art

Best Image Systems

Draping technique

LOCATION STRATEGY

The store takes high class living & alluring lifestyle a step further with the introduction of its business development service entitled to serve a touch of class & the trademark the store lifestyle to the corporate industry.

Factors For Locating Strategy:

They have selected their locations based on following factors:

They have target main cities of Pakistan like Islamabad, Lahore, Faisalabad, Karachi,

Peshawar, Multan etc.

They have opened their branches in popular areas as well as normal rating areas of all

cities because they are targeting Elite & Middle class and according to their target, their

outlet must be at a place which may attract especially that particular class whom they are

serving.

Their Brand Image demand to open their branches at lots of places because they have

also popular as a popular international brand and wants to target large population. So, its

location is complied with its Brand Image and target market. Thus the customer can

access easily

They have also considered their competitors so that they may be in completion with

others.

They have also consider the purchasing power of its customers while deciding location..

Insanes stores are located in Pakistan in the following places:

Insanes storesare complete family fashion store, which are catering to many consumers in Pakistan and in

international markets and to position Pakistan as a fashion producing country.

Insanes with its outlets in eighteen cities of Pakistan has already acquired the position of Pakistan's

leading fashion brand.With the target of opening 50 stores in Pakistan by 2015, Insanes will maintain its

status of being the largest chain of stores in Pakistan.

• Islamabad

• Rahim Yar Khan

• Lahore

Gulberg Defense Model town Cantt.

• Faisalabad

Peoples colony Batala colony Kohinoor Jinnah colony Canal road Sargodha road

• Karachi

• Rawalpindi

• Peshawar

• Abbottabad

• Lahore (Defence branch)

• Multan

• Sialkot

• Gujrat

• Karachi (Tariq Road)

• Bhurban

• Sargodha

• Bahawalpur

• Sahiwal

• Murree

• Chakwal

• Khaniwal

• Dera-ghazi-khan

• Quetta

Foreign Branches:Outside of Pakistan, Insanes has stores in the following places:

• Abu Dhabi

• Dubai (Jumeriah)

• Makkah

• Bahrain

• Ajman

• Sharjah

• Riyadh (Olaya Road near to Kingdom Tower)

• Hong Kong

• Thai-land

• Malaysia

• Sri-lanka

• London

• Germany

• Italy

VALUE ADDITION :

Our Insanes Store are operating as a multi-national stores not on international level like Chen one Stores.

MARKETING MIX

1. Product

Insanes is an outlet where customers can get almost each and everything for the house and for themselves. It has clothes, shoes, and accessories for every member of the house. There is no other outlet which provides all these things under one roof. Its product range and product quality is an integral part of the marketing mix.

2. Place

Insanes, being in a very busy shopping mall, has a mall location. Insanes has organized its merchandise in such a way that it's easier for a customer to access the desired product. They have departments, then sections, and further subsections to facilitate customers.

3. Price

Insanes’s pricing is done as Maximum Retail Price, which includes production cost, taxes and margins. Although, this is called MRP but, as it’s done in an odd manner it can also be called as odd pricing. It means, they have priced most of their products as Rs. 95, Rs. 695, etc. Sometimes, prices bundling is also done for promotional purposes. According to most of the people, Insanes's prices are very high, and are not affordable to many. But its officials believe that, "we are not catering to the market which cannot afford these prices. And even if the prices are higher, products are worth the prices."

4. Promotion

The Insanes uses different types of media to promote them self. They use billboards in crowded areas, short commercials on television, promotional events, organize meetings and auctions, a

website for every store and a general one with extra information about the history and upcoming products., They like the lifestyle and were the merchandise with the brands on it. They want to see all the insanes all around the world. These fans are very important and the Insanesoffers them an All Access system. This system uses member cards. When a member spends money at the Insaneshe/she gets points, with these points he/she can get free merchandise, buy or a discount.

5. People (personnel)

For a company, the personnel are of main importance, to be able to sell their concept, their products. Very often the company chooses to train their people to sell products and treat the customers the way, they think that fits to their concept.New personnel of the insanes are selected on several points as friendliness, then being open to compliments as well to complaints and how they react on certain situations. Every single person who works for insanes is trained to stand for the concept (examples will follow later) and to give the customer a once in a lifetime experience, which they will remember. Every visit to each insanes is different and exciting. Whether you visit is for the first time or if you visit it on a monthly basis.

Following are the key points to increase sale• Assurance of consistent quality

• Surety of on time delivery

• Competitive rates

• Cost efficiency

• Better service to the customer

• Better communication development with customer

Insanes BCG matrix:

MARKETING STRATEGIESThe insanes marketing strategy is to bring creativity and innovations in fashions & design.

insanes has been expanding its export sales through a network of franchise outlets and selling agents, direct marketing and strategic alliances.

1. Sales through Franchised Outlets The Company's franchised "insanes" outlets have been a great success. This initiative has been very helpful in encouraging insanes plans to expand the number of franchised outlets in Pakistan and in other regional markets..

2. Direct Marketing The insanes management has taken initiatives by making direct sales to leading chain stores operating in the UAE and other Gulf countries through a Sharjah and has also established strategic market alliances in the following markets:

The company plans to create similar strategic alliances in the Central Asian and African markets for the marketing of its own brands.

3 Market Targeting; Insanes is targeting Upper & elite Class. So Insanes should offer low priced products in future to target the upper middle and middle class, which will give more popularity to the business and would make them stronger financially. Insanes targets the Middle East and Pakistan. Insanes targets the people 3month to 45 ages.

4 Market segmentation; Insanes is doing Niche marketing because they have divided their market into different segments of cloth in which heir segments are men cloth, ladies cloths, infant cloth, girl’s cloth, kid’s cloths, boy’s cloths shirts etc.

• Urban Rich

• Urban and Sub Urban Upper Middle and Middle Class

• Rural Poor

• Market segment

5 Market positioning; Insanes is charging high price for their products as it is giving more benefits to business.

Insanes has designed its products according to the customer wants and demands. Insanes product’s have satisfied consumers and has created brand image among its consumers

6 Customer Service: Customer Service insanes always Strive to provide exceptional customer service, a characteristic unique to their chain. The secret of successful retailing is to give your customers what they want. People at that time would feel proud by shopping at insanes, with a fully equipped customer care desk. Helping people make a difference insanes should be designed to save customer’s time and money, while providing a unique shopping experience, through efficient operations and valuable solutions.

C OMPETITORS Competition Current Individual Competitors Shoes (Marie Claire, etc) In terms of Prices Men’s Garments (Amir Adnan, etc) Excellent styles & regional presence Ladies Garments (Generation, etc) More cultural & society focus designs Bed Linen (Life Style, Bed & bath etc) Better prices Furniture (Several new stores) Better prices with quality International Players (IKEA, Macro etc) Expected Competitors International Players (IKEA, Macro, Metro, Carrefour etc) Insanes stores

SUPPLY CHAIN MANAGEMENT AND OTB

As we are improving the processes and increasing the no. of people to serve and our product line is also being increased so , we also have to improve our sypply chain.

We are improving our supply chain due to following reasons”

Boosts Customer ServiceSCM impacts customer service by making sure the right product assortment and quantity are delivered in a timely fashion. Additionally, those products must be available in the location that customers expect. Customers should also receive quality after-sale customer support.

Improves Bottom LineSCM has a tremendous impact on the bottom line. Firms value supply chain managers because they decrease the use of large fixed assets such as plants, warehouses and transportation vehicles in the supply chain. Also, cash flow is increased because if delivery of the product can be expedited, profits will also be received quickly. But overall scnerio will be the same :

Insanes has two kinds of supplies. The first one, customer's orders, is limited to certain merchandise and is rare. The second is normal routine orders. The Open to Buy (OTB) process at Insanes is on a daily basis. The data is fed in automatically in the Point of Sale system which is sent to the head office everyday. The inventory is replenished as soon as the stock level goes down. Insanes has its own supply chain management. It has its own distributor and suppliers.The notes issued by the suppliers are signed by the warehousing department and the same note is signed by the supervisor at the outlet when the stock is received. The Goods Received Notes

(GRN) and the Inter Transfer Notes (ITN) are linked with one another. The goods return feature is also present in the MIS. A return receipt or note is packed inthe cartons which are sent back.

MANAGEMENT INFORMATION SYSTEM : A strong management information system in any organization enables the management to make effective and timely decisions. The customer relationship management, e-commerce, online order tracking system and video conferencing has helped in executive decision support system and speedup customer response time.For this purpose Insanes has taken every step to make is MIS most modern and sophisticated:

The Company has implemented an ERP system with LAN/WAN connectivity. VPN

connectivity options and wireless internet access at speeds of upto 1.3MBPS have also

been established

It has made the MIS speedier, efficient and cheaper.

The use of computers at each level enables the company to create a paperless

environment.

Hand scanning machines are installed at entry gates.

Entry and exit of employees is monitor through this system.

The payroll system is also linked with this system.

A team of highly qualified I.T professionals is working with Insanes and a number of software’s

and packages have been developed by them for automation of the systems.

TOTAL QUALITY MANAGEMENTInsanes deals with the different and variety of products around of the world. Insanes must considered quality of brands at first so in order to improve continuous performance in quality it should do some thing else if the Insanes is to compete as a leader in the world markets like:

Each of the 10 decisions made by operations managers deals with some aspect of identifying and meeting customer expectations.

In order to implement strong TQM 14 points of quality expert W.Edwards Deming must b follow:

1. Create consistency of purpose2. Lead to promote change3. Build quality into the product4. Build long term relationships based on performance instead of awarding business on

price5. Continuously improve product,quality,and service6. Start training7. Emphasize leadership8. Drive out fear9. Breakdown barriers between departments10. Stop haranguing workers11. Support, help and improve12. Remove barriers to pride in work 13. Institute education and self improvement14. Put everyone to work on the transformation

Quality circle team:

More over the Insanes must adopt the quality circle strategies in which a small group of 6 to 12 employees doing similar work who voluntarily meet together on a regular basis to identify improvements in their respective work areas using proven techniques for analyzing and solving

work related problems coming in the way of achieving and sustaining excellence leading to mutual upliftment of employees as well as the organization.

Quality circle

Are a method of continuous quality improvement in Insanes by direct involvement of employees in quality

They operate on the basic principle that employee participation in decision making and problem solving improves the quality of work.

They are:

Voluntary group of persons Meet on regular basis Work on similar tasks Share area of responsibility Solve problems related to work

Three major attributes of QC

Quality Circle is a form of participation management. Quality Circle is a human resource development technique. Quality Circle is a problem solving technique.

Six sigma:

Six sigma is another effective TQM program which Insanes must adopt.

Six sigma is not

A standard A certificate Another metrics like percentage

It is a set of statistical and other quality tools arranged in unique wayIt is a way of knowing where you are and where you could beIt is quality philosophy and management technique.

What does six sigma offer to Insanes?

Augments traditional quality tools Data driven decision‐making Focuses on customer requirements

Quality

Time reduction

Money

CustomerSatisfaction

Process improvement

Growth

A focused/organized approach Redefines processes for long‐term results Becomes ingrained in work and thought

processes Relies on evidence‐based solutions Rapid/effective change

Why should Insanes use six sigma ?

By adopting this approach Insanes improve quality of products and brands a lot with the lower cost and lower time. This is designed to reduce defects. Its very helpful to produce high quality products in minimum time. It is a strategy because it focuses on total customer satisfaction. It helpful for achieving and sustaining business success.

LAYOUT STRATEGY:The old layout of Insanes is conjusted and is not designed properly due to which people don’t feel relax while shopping So, According to our new layout plan we will design it in such a way that every portion must have enough space to move on. Our each product will be placed at separate portions.

1. Space

Maximizing your space for customer and inventory capacity is an essential part of a successful business. Even the smallest amount of unused space can cost a business thousands of dollars in potential revenue. That is why it is important to strategically design the layout of your store for maximum profit.

Space is needed to be evaluated as narrow space will cause the traffic to slow and possibly have to fight other customer to get around them. This will annoy the customers, which will cause them to shop somewhere else.we will ensure that space is wide enough, which will provide a comfortable shopping environment for them to look around.

2. Lighting

Some other general strategies involve lighting and aisle space. Lighting is a commonly overlooked aspect to store layout. Proper lighting can entice potential customers to come in and check out your inventory or it can highlight your best selling products. One of the quickest ways to lose traffic is inadequate lighting. Dark areas will cause customers to strain their eyes to look at your products, which will cause them to exit the store towards better lighting.

3. Accelerator:

We will introduce accelator in this store because people of Pakistan don’t like to go by stairs.

LAYOUT FOR CHILDREN'S ACCESSORIES

Fixture Type and Density

The fixtures in this category comprise six glass shelves of 4x6 size. It has four pillars with black and silver built-in rods around each pillar, for hanging clothes. These rods are fixed in a stooping manner for waterfall displays. As soon as one enters the kids section, there is a semicircular counter on the right side displaying stuffed toys and school bags. The counter also has packed baby suits, along with stuffed toys. In front of the entrance, there is a baby cot on display. On the left side, glass shelves display bright and colorful clothes. It has 4 baby mannequins displaying clothes. At one extreme of the area there's a big open shelf for shoes. It has a small unorganized back area as well, to keep additional stock. Next to the shoe shelf, there is a white wooden window shelf containing different sizes of clothes and stuffed toys. There's a big black stand, displaying a good range of socks as well.

DIVISION

CHILDREN'S ACCESSORIES

MEN AND WOMEN WEAR

HOME FASHIONS

LAYOUT FOR MEN AND WOMEN WEAR1. Fixture type and density

Design of men’s areaIn men's area there are around 4 gray and brown woodendisplay stands with silver rods displaying formal pants. Mostof the casual pants are kept folded in white built-in niches. For displaying shirts and kurtis, they have the same glassshelves, as in kid's section, with silver rods to hang the clothes. Blazers are kept at a deeper end of the floor,including ties and other accessories. A male mannequin is kept with each shelf. There is a counter displaying leatherwallets, key chains, belts and small leather accessories.

Design of women’s area

In women's area there are two long pillars covered withmirrors. It has a lot of silver built-in rods round the corners of the walls displaying female eastern and western clothes. Pants, nightdresses, and casual tops are again displayed inside glass shelves, which are open from two sides. A lot of sales promotion has been done in the outlet, with walls having posters of models displaying Insanes's clothes. Two female mannequins are kept in female area, one displaying an eastern outfit, and the other western. This floor has around 4 changing rooms, two in male section and the other two in female

2. Semi-circular counter

This floor also has a semicircular counter with T-shirts, pants and shirts displayed in the counter window. On the roof of the counter, apart from having glass pieces, it has small hangings as well which are directing customers to different sub-sections. At one end of the counter, a range of shoes is also displayed. entice the customers to buy them. This is mainly done to increase multiple purchases. There are three main pillars with glass shelves attached to them, to display bed covers. There are dining tables on display with crockery displayed on it.

3. Visual type and factors

This section has a lot of sunlight coming in due to the glass walls. Much of the lights are yellow coordinating with the store strategy. It also has a semicircular counter, with the same glass pieces on its roof and white lighting. This floor has additional lightings of lamps, which are kept at different places.

LAYOUT FOR HOME FASHIONS

1. Merchandise Type and Density This section has a very wide product range, ranging from bed sets, dinning tables, center tables, arrange, amazing collection of bed linen, bathroom accessories, crockery, lamps, home accessories, artificial plants, special decorative items, candles, and flower arrangements

2. Fixture Type and Density with all the related accessories like lamps and bed covers to entice the customers to buy them. This is mainly done to increase multiple purchases. There are three main pillars with glass shelves attached to them, to display bed covers. There are dining tables on display with crockery displayed on it.

3. Employee Type and Density The employees here are trained and have technical knowledge about the products. The number of employees on this floor is around four but it changes depending on the number of customers.

4. Visual Type and Factors coordinating with the store strategy. It also has a semicircular counter, with the same glass pieces on its roof and white lighting. This floor has additional lightings of lamps, which are kept at different places.

5. Sound Type and Density : (1st, 2nd and 3rd floor)They usually play trendy or rap music at a low bass, which sounds appealing. This music can be heard in all the three levels of the outlet.

6. Odor Type and Density : (1st, 2nd, and 3rd floor)It has a starchy scent in the apparel section. Overall, the outlet has a soft and soothing fragrance.

SCHEDULING:

Scheduling is the process by which Insanes plan the use of time. By scheduling effectively, Insanes can both reduce stress and maximize effectiveness.Online scheduling is one of the best ways to capture more leads and provide better service to your clients. Online scheduling software allows potential and existing clients to schedule a consultation, an appointment or a service - instantly, on any device and with any staff member, based on your up-to-date availability.

Insanes introduce short delivery time via online system in which products and brands transfer to customers in minimum time period. Its set it strategy of delivery of product for minimum 2 days in order to get the customer quick response and become its whole system effective and efficient.

HUMAN RESOURCE MANAGEMENT

The employees of The store insanes are categorized according to their work in the following designations.

Men and Women’s Wear The store insanes has a policy that it trains employees in all areas, so all the type of

employees in are educated and well trained. training the employees behavioral

EMPLOYEES

Operational Managers

Manager of sale

department

Manager of purchasing department

Inventory managing personnels

Sale staff IT Professionals

Training the employees to assist customer in more attractable way Educated the employees to understand the mind set of every customer Try to improve the communication level of employees Try that employees also speak in English and easily understand

Kids Wear The employees at the children's floor are trained in their field and are very co-operative. The employees in this section, try they easily handle the kids The employees very well behaved with the kids and very deeply know the mind set of

kids

Home FashionThe every employee are well trained and knowledge about product that they easily guide the every customer about product. Employees not only guide about the product but also guide the new fashion trends related to product.

All the employees in The store insanes are well trained and educated to deal with customers and guiding them about products. They always remain active.

MAINTENANCEOPERATING SYSTEMS

The information system used by The store insanes is named as "The store insanes ". The Information system is present in all outlets in Pakistan and is linked with the main Head Office of The store insanes in Faisalabad.

In maintenance there are three basic heads the

1. Daily transactions & processing2. Techniques For Improvement3. The socialy responsible activities that helps in bulding good social image of organization.

1. DAILY TRANSACTIONS AND PROCESSING The daily transaction of The store insanes are recorded electornically in an operating system known as 'point of sale' as explained under

a) SalesAll the information related to sales is stored in this section. The sales transaction of a particular day can be retrieved easily.

b) StockStocking holdings at the store are fed in this section. Merchandise related to each category is listed in this particular section of the information system. The merchandise is re-furnished on a day to day basis.

c) ReturnsThe returns are automatically debited from the stocks received and stored in a separate section.

d) AttendanceThe attendance of all the workers and employees are fed in this area which assists in calculating working hours.

e) Customer loyalty cards Customer Loyalty Cards are also offered by The store insanes. The membership promises an array of benefits for the customers. As a member of prestige cards, the customers are entitled to the following privileges:

1. The store insanec discount card offer on buy our products worth Rs.4000 than you will get a free discount card.

2. 10% discount on all products at all outlets of The store insanes all over Pakistan. 3. Invitation to all The store insanes activities including musical events, fashion shows, food

and theatre festivals, art exhibitions and branch anniversaries.4. Gift packed deliveries in any other The store insanes city on a 24 hour notice. Gifts can

be delivered to other cities on payment on courier charges.5. Free Home Delivery on shopping of Rs. 5,000/- 6. The store insanes news letter. 7. Exclusive seasonal packages will be announced from time to time giving extra benefits to

the cardholders.8. The member ship fee is Rs. 1,000 only (non-refundable, one time). The Annual/Renewal

Fee is Rs. 500 (payable in advance, non-refundable). Discount is valid on all promotional activities.

9. Purchase our three products than get 50% discount on forth one.

2. TECHNIQUES FOR IMPROVEMENT The The store insanes has implemented following Improvement Tools

• New material handling system (Switch Track)

• JIT introduce in every processing system

• Introduction of full and semi automated sewing for small parts

• A revamp of our current pressing facility with the introduction of vacuum pressing tables

• CAD for pattern making, cloth utilization and cut makers

• Automatic fabric spreading machines

• Introduction of 'Servo Cutters' to increase accuracy of cutting-- Cutting

• Digital employees efficiency control system--

• Statistical quality control checks

3. CORPORATE SOCIAL RESPONSIBILITY   The store insanes perform the following corporate social responsibilities

Free medical checkup campus Every Friday free food distribution to poor’s Free book store for poor’s Fashion shows for entertainment Free schooling to employee’s child Free Madrissa (education of Holy-Quran) Free collective marriages for poor’s1. A philanthropic Business Approach:

In the modern business proceeds socially sustainable business practices are the word of the time. This sagacity is never only required to be grabbed at; instead its indisputable and comprehensive articulation should be reflected in the strategic reservoir and management attitude of an organization. The store insanes has materialized the very notion of Corporate Social Responsibility by establishing a separate strand, The store insanes foundation, so that the vitality of this corporate altruism would never be hindered but buffered along by all means of the acquisitive business continuance.

2. Flood Campaign

It is The store insanes s desire to create campaign that allow consumers to badge their goodness credentials:

1. They are doing charity work with the believe that giving is the new receiving.2. They are fulfilling their desire for feeling virtuous as well as for looking good.

3. They just want making people feel good about spending money and want to be associated with beauty of both object and behavior.

So, customers can express their “goodness” publicly and The store insanes will be rewarded with loyalty.

SWOT ANALYSIS

Advance level staff trainingOnline Retail and Ecommerce is gaining large amount of importanceYoung group of designers

Un-predicted customer responseturnover of employeesinflationery affectshare in mature marketinternational competition

Centralized decision makinghuge expenses on market researchLimited production for certain itemshuge establishment expensespartial dependency

trendy cloths at less price financial backing100% defect free productsQuality assurancegoodwill with customersStrong managementdiversified geographical locationsAlways trying to meet the changing demands

S trength

W eakness

Opportunity

T hreat

PEST ANALYSIS

Political

govt is chanrging high sales tax

politiacal conditions are

very much instable security

problems arise

trade and tariff

restrictions are increasing

inter-province trade sometimes create problem due to

pollitical influence

Economic

high duty payment on

international trade

Dollar exchange rate is instable Inflation

rate is instable.

markets conditions

fluctuate fastly

Technological incentives are not

available

Social

innovations are not

appreciated

some cities are having old mind

set Pakistan

is religious country.

Trendy cloth may become

popular in big cities only

all type of classes exists

Technological

Pakistan is behind other countries in technology

Electricity generation is low,

on which machines work

low innovati

-ons in retailing

Pakistan is slow adopter of technology

software houses are very less in

number

CONCLUSION:

Insanes is a brand which is offering fashions cloths as well as casual at high as well as affordable prices.It is a multinational company.It is targeting men , women and children as well.Its processes are very much efficient and it is also playiny its role for the society.It will be a successful company of Pakistan in the coming next year.