NJ Tech Meetup 50: Steve Jacobs CIO Gilt, How Emotions Drive KPIs
product.bp meetup: Design for the Features of Tomorrow, Improve the KPIs of Today
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Design for the features of tomorrow Improve the KPIs of today
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Transcript of product.bp meetup: Design for the Features of Tomorrow, Improve the KPIs of Today
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Design for the features of tomorrowImprove the KPIs of today
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István IgnáczProduct Manager @ ingatlan.com (FSBO)
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Real estate listing(?)30k+ FSBO listingsFreemium product
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Visionof market transformation
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Realityas a Service
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CashflowEstablished processesSatisfied usersWorking code
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Futureof Real Estate
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Public, Online DBDigital MarketplaceB2B & B2CFull service
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Waitingfor the trigger
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Long-long-long pageYou can’t draw it“We can hack it somehow”
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How?
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Design for retentionGrab their handsLet them discoverWhite space is the king
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Change is hard, change is slow
Wait for it, but not too much
Let them discover
TL;DR
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Thanks!Questions?