Product vision
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Transcript of Product vision
![Page 1: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/1.jpg)
Day 2: Product Vision
![Page 2: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/2.jpg)
Overview
Part 1: Every product needs a vision
Part 2: The product vision board
Part 3: How to use the product vision
board
![Page 3: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/3.jpg)
Every project needs a vision
![Page 4: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/4.jpg)
A vision?
“Would you tell me, please, which way I ought to
go from here?"
"That depends a good deal on where you want
to get to."
"I don't much care where –"
"Then it doesn't matter which way you go.”
― Lewis Carroll, Alice in Wonderland
![Page 5: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/5.jpg)
A vision?
= know where you’re going
= create the same product
People always have an idea in their head,
but is it the same as yours?
![Page 6: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/6.jpg)
Goal
Clear overview of product
Better presentation, pitch, alignment
within team
Clearer statement towards customers,
partners, investors, …
Limit scope, create focus
Be more efficient
![Page 7: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/7.jpg)
The product vision board
![Page 8: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/8.jpg)
Product vision board
![Page 9: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/9.jpg)
Target group
= who are you creating the product for
= who will use it & who will pay for it
The right size
Discoverable
Specific enough / not to specific
Several smaller groups / one large group
![Page 10: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/10.jpg)
Target group
What is their gender?
![Page 11: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/11.jpg)
Target group
Where do they live?
![Page 12: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/12.jpg)
Target group
Are they rich,
poor or in
between?
![Page 13: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/13.jpg)
Target group
Are they
trendsetters
or old-
fashioned?
![Page 14: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/14.jpg)
Target group What is
their age?
![Page 15: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/15.jpg)
Target group What is their
intellectual
level?
![Page 16: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/16.jpg)
Needs
= which needs & wants of the target group is your product fulfilling
Mapped to target groups
Dig to the most basic need (5 why’s)
Difficult to find the exact need
Emotion
![Page 17: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/17.jpg)
Needs
Need versus want
Antibiotic - People die without it
Aspirin - Makes people feel better
Vitamin - Prevents people to get sick
Homeopathy - Makes people believe they will get better
![Page 18: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/18.jpg)
Product
= what are your USP’s
Mapped to needs & target groups
Top 3-5 features / method
Differentiators
![Page 19: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/19.jpg)
Product
![Page 20: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/20.jpg)
Value
= what is the value of your product to the target groups (based in their needs)
Money
Emotion / feelings
Business value
Better, faster, cheaper, …
![Page 21: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/21.jpg)
Value
It saves time,
better
performance
![Page 22: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/22.jpg)
Value
More child
friendly than
others
![Page 23: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/23.jpg)
Value
Better security,
more
thrustworthy
![Page 24: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/24.jpg)
Value
More comfort,
higher usability
![Page 25: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/25.jpg)
Value Cheaper, more
profits
![Page 26: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/26.jpg)
Competitors and alternatives
= who will they compare you with
Similar products / services
How it’s done now
Alternatives that can be used
![Page 27: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/27.jpg)
Competitors and alternatives
![Page 28: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/28.jpg)
Vision statement
= short sentence to give a first impression
Granny proof!
What – why – who – how
1-2 sentence introduction
Remember it
What the world will look like if you’ve changed
it
![Page 29: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/29.jpg)
Vision statement
Dyson hot + cool
Fastest whole room heating in
winter. High velocity air to
cool in summer.
![Page 30: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/30.jpg)
Vision statement
iPhone 5
Loving it is easy. That’s why
so many people do.
![Page 31: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/31.jpg)
Vision statement
Microsoft Windows 8
More beautiful, more flexible,
more you. And very, very
fast.
![Page 32: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/32.jpg)
How to use the product vision
board
![Page 33: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/33.jpg)
Goal
One look at the product vision board
should explain most of your product.
One look should be enough to get a rough
idea of what you’re doing.
![Page 34: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/34.jpg)
Practical
Use post-its!
Start with the section you know best
Iterate several times (now + later)
Hang it in your office
![Page 35: Product vision](https://reader034.fdocuments.us/reader034/viewer/2022052315/5552d258b4c90581158b534a/html5/thumbnails/35.jpg)
Questions?