Product understanding

oGCDP 1516

Summer peak 2016

• oGCDP’s value proposition

• oGCDP’s relevance to Vietnam

• National sub-products

• Issue diversification

• Identifying project’s specific benefits

• Reasons to believe

This is to convince a student why should they go exchange

with Global Citizen

This is to help students apply and match faster by quickly identifying which

projects are most relevant to them

Reasons to believe

Project specific benefits

Issue diversification

Sub-product essence

Sub-product essence

Why should a Vietnamese student go exchange in ...?

What are our 6 national sub-products?

Though Vietnam and China share the same border

and various cultural traditions in common, our

people often hold different assumptions about

each other, which hinders us from opening up to

share and learn. Over the past few years, our young

Vietnamese students who went on exchange

program in China have reported a incredibly

fulfilling experience which doesn’t only break their

assumptions but also touch their hearts and create

lasting friendships that go on for life time. This

summer, this land of unexpected beauty,

unexpected hospitality an unexpectedly amazing

experience is inviting you to come and discover!

Why should a Vietnamese come to China?

Thailand, a country which is quite similar to Vietnam in

term of social & economic status, but is well known for its

friendliness spirit. As described by many foreigners to be

their second home in South East Asia, young Vietnamese

coming to Thailand learn from being a part of a sharing

and caring community, while taking part in nationwide

social projects targeting children to empower a young

generation of Thai people. Through the exchange

experience in Thailand, leadership can be started from a

sense of compassion, living in harmony and devoting to

make others’ life better.

Why should a Vietnamese come to Thailand?

Climate change has been leaving its devastating marks on The

Philippines – a country that constantly suffers from destructive natural disasters. Countless people are dying, moving, losing their homeland

every year. At UN climate summit in Warsaw, Mr Yeb Sano, Philippines

lead negotiator said: “We refuse, as a nation, to accept a future

where super typhoons like Haiyan become a fact of life. It is now time

to take action. It is time to stop this madness”.

However, this ambition can’t be achieved by the Philippines alone. As

young Vietnamese, we can reach out our helping hands by participating in social projects on literacy, environment or

entrepreneurship that nurtures a strong generation of Filipino who would stand up to fight the country’s environmental issues. The

Philippines is truly a living example of leading through challenges by

being solution-oriented despite uncertainties.

Why should a Vietnamese come to The Phillipines?

Sri Lanka, an teardrop-shaped island known as the “Pearl of Indian Ocean”, has been a calling for people who desire to

immerse themselves in the time and space of history, nature and culture. A unparalleled culture set of Theravada Buddhism passed

on from India for 2000 years; with Portuguese, Dutch, and British elements having intermingled through the history of colonial

occupation, mix modern elements with traditional aspects and shape a unique cultural identity out of Sri Lanka. While housing

various pilgrimage sites for the different religions including Buddhist Hindu and Muslim, Sri Lanka is also identified as one of 34 world biodiversity hot spots, offering one of the most unique wildlife

experiences ever. Coming to Sri Lanka, young Vietnamese has a

chance to embrace a slow-down in their fast-paced life, to discover, to enjoy and to reconnect in the sincere hospitality of

the rustic Sri Lankan while participating in impactful social projects to construct a better Sri Lanka.

Why should a Vietnamese come to Sri Lanka?

Why should a Vietnamese come to Indonesia?

Though being quite famous for the beautiful tourist attraction

Bali, Indonesia – the thousand islands country, is a thrilling

destination to spend your exchange journey for numerous

reasons, among that is the large Muslim population that you’ll

have the chance to live with.

Being the most populous Muslim majority country in the world, life in Indonesia will be 180 degree different from usual

volunteering experiences in Vietnam. Our young Vietnamese has

the chance to encounter a distinctly different culture, including language, traditional dress, cuisine, and customs. This unique

exposure shows them how culture and religion can impact one’s

identity, while at the same time challenges them to engage with other by understanding and embracing differences.

Malaysia’s uniqueness lies in the country’s harmonious

mixture of Malay, Indian and Chinese. Coming to

Malaysia, our young Vietnamese get the chance to

experience an environment where differences are

respected and embraced. Distinctly different cultures

and religions beautifully blend in as one united nation,

where people from all walks of life are mindful of their

conducts and willingly enjoy cultural practices of other

religions. Malaysia teaches us how impactful it is to

engage with other for a bigger purpose, and that it’s

possible to have unity within diversity.

Why should a Vietnamese

come to Malaysia?

Make sure you understand and are confident to communicate these bullet points to EPs

Thailand is Home

Indonesia – Beyond Bali

Malaysia – Truly Asia

Philippines – Create everyday

Enrich yourself in Sri Lanka

China – The Land of Unexpected

- Challenge your assumption about Chinese people => cultural sensitivity

- Reflect personal dream and passion through organizing activities to motivate children’s dreams

- Access to a dynamic economy

- Observe how different races and religions collaborate - Observe how different races and religion respect each

other and willing to embrace each other (A Muslim celebrate Hindu festival...) => empowering others

- Access to a dynamic economy

- Understand cultural practice of Muslim Community (beliefs, praying, Ramadan,....). Erase different assumptions about Muslim (IS...)

- See how different religion impact one’s behaviour => respect differences, cultural sensitivity

- Improve adaptation ability to local environment (weather, food...)

- Live as a local with your host family to truly experience Thai culture => adaptability

- Learn how respect, care and gratitude can bring happiness to your life. Learn that love is strength.

- Teach children (improve communication, be more creative...)

- Be solution-oriented though in the most hopeless situation (a country prone to disasters). Don’t blame the situation...

- Appreciate life when working with the underprivileged (poor, disabled, Down syndrome,...), treasure the presence and what you have

- Help construct a country after the war of 2 decades => social responsible

- Learn how Buddhism impact people behaviors (Sri Lankan are nice, honest and sincere) => cultural sensitivity

- Learn culture and history through visiting world heritages?


Sub-product essence

What are sub-issues under an issue? What are typical jobs of EPs in each issue? What projects we have under each issue?

Typical types of EP JD

Raising awareness and educate environmental knowledge Run workshop/seminars/sessions Run campaign (Cross Over Challenge, The Green Challenge, class

competition,...) Run conference/camp

Volunteer work experience Plant trees planting Clean-up public places Separating organic and inorganic waste Create and sell handicrafts production from waste recycling

Field visit Observing the issue, identifying the threats, finding out problems regarding

environment issues Try to come out with possible solution Make articles to publish in public media

Sub-issues EPs can work in Sustainable development Energy Pollution Climate change Waste management Flora and fauna conservation

Sub-issues EPs can work in Improving English communication skills Developing soft skills, esp leadership

development SDG education Career orientation

Different types of target audience Underprivileged (orphan, disabled, poor)

children Normal children (primary to high school)


Provide education on subjects/knowledge/skills Teach English to improve communication skills Teaching basic subject such as match, English, geography, etc Help teacher develop lesson plan/ teaching method Run workshops/seminars on skill development Run conference

Cross -cultural understanding Do presentation to share Vietnamese culture to students Host activities (games....) to get students to understand Vietnamese cultures

Extra-curricula interaction with students Prepare games, songs and fun activities to do with the children beside classes Participate in school’s extra-curricular activities to interact with students Talk to students outside class time to acknowledge and motivate their

passion/ambition

Show the differently abled people and down syndrome children the importance of working as a team, Instructing the students the way they should do the movements (ex: How to stand in a queue, do the same motion), making a friendly learning environment, share their experiences. Most importantly make them aware about the value of the human life in this world and make them understand their potential and their hidden talents. Teach them to do handcrafts in an effective manner (using demonstrations), Checking their improvement, Assist their parents to help them to improve their performance. Implement a team structure and initiate new activities among the differently abled and down syndrome children and make them to work in teams and give them the experience of interactive learning apart from their usual learning methods. Handling with people who are from different backgrounds and with different issues, act calmly, treating others in a polite manner, adjust according to the situation, planning, listening to others ideas. Organize small competitions among the down syndrome and differently abled children and appreciate their participation. Address the issues of the differently abled children and down syndrome children with care and coordinate with the teachers and the staff of the relevant institute.

Sub-issues EPs can work in Food and nutrition awareness Building healthy lifestyle (Diabetes, obesity...) Cancer awareness Heart disease awareness Empowering PWD (people with disabilities)

community Drug prevention Hygiene & sanitation Sexually transmitted diseases and non-

communicable diseases awareness

Different types of target audience Cancer patients Heart diseases patients Elder people Sexually transmitted diseases Non communicable diseases People with disability Down Syndrome


Provide education on different health topics Run workshops/forums Do creative presentation from class to class

Community services (support and motivate patients) Support them. (During therapy/ treatment, cleaning, during daily activities...) Play with them. (Create and conduct interactive and exciting sessions for

children, which include games, songs activities, handcrafts, movies.) Talk to them. (Build relationship with patients through sharing Vietnamese

cultures and life experiences, motivate children patient about their dream/ambition)

Raising community awareness Fundraising Run charity events Run campaign/ challenge Make leaflets/ write articles for magazine

Sub-issues EPs can work in There’s no sub-issues in Social

Entrepreneurship


Raising awareness on social entrepreneurship Run class presentation Run workshop/seminars/sessions Run campaign/ challenge

Learning from practical work experience Meeting with small and medium social enterprises’ entrepreneurs.

Visit their company and Preparing business canvas model and promotional plan for the small medium enterprises

Work on business canvas model and promotional plan for the small medium enterprises

Work on suggestions/solutions for small and medium enterprises

Sub-issues EPs can work in There’s no sub-issues in Social

Entrepreneurship


Learning the culture practices at the hosting LC/country Learn by practicing traditional arts (dance, musical instruments, puppets....) Learn by visiting cultural and historical places Attend activities by different cultural organizations Perform traditional arts at an event Create an outcome (by picture, words, video, etc.) on culture

understanding, self-reflection, training experience and share it on social media

Raising awareness on cultural protection and cultural innovation Teach these cultural practices to children in combination of Vietnam culture Run workshops/ class presentation Run discussion

Thailand is home Sawasdee Thailand Education, Literacy, Children empowerment

Malaysia Truly Asia Speak Up English teaching

Malaysia Truly Asia Light Your Future Eureka! Career orientation

Malaysia Truly Asia

Northeen Youth Leadership

Conference Leadership development

Indonesia Beyond Bali LEAD school

English teaching, SDG awareness, project

management

Indonesia Beyond Bali EduAction English teaching,

The Philippines Create Every Day LEGACY English teaching, children empowerment

Enrich yourself in Sri Lanka Guru Gedara English teaching

Enrich yourself in Sri Lanka Ripple Effect English teaching, supporting patients

China The land of Unexpected Dare to Dream English teaching, children empowerment

Malaysia Truly Asia Clean Our Plates Food waste management

Malaysia Truly Asia Green Formosa Avengers Solid waste management

Malaysia Truly Asia Miracle Wildlife protection

Malaysia Truly Asia Make a difference 2.0 Environmental sustainability

Malaysia Truly Asia Techcycle Tech4all

E-waste, environmental

sustainability

The Philippines Create Every Day Lifeboat Disaster management

Enrich yourself in Sri Lanka Go Green Nature conversation

Enrich yourself in Sri Lanka Earth Nature conversation

The Philippines Create Every

Day REAP

Nutrition education, urban

farming awareness

The Philippines Create Every

Day Wonder PWD community empowerment

Enrich yourself in Sri Lanka Heal a nation

Sexually transmitting diseases

and non communicable diseases

education

Enrich yourself in Sri Lanka Explore Sri Lanka

photography, filming, tourism and

marketing

Enrich yourself in Sri Lanka Drug-free youth Reduce youth drug usage



Sub-product essence

What is the difference in EP’s Job Description (JD)? What different challenge should EP face with in different JD?

Sawasdee Thailand Northern Youth

Leadership Conference

Prepare, plan and present lessons to the students.

Prepare and present sessions on Vietnam country/culture to the students.

Interns will prepare and deliver workshops for students in high school

Interns will prepare and run a 5-day conference. Interns will need to inspire, motivate, persuade, teach guide and so on...

Leadership development English teaching

Challenge Challenge Communication Innovative delivery. How to get the

message acrossed for children Patience

Communication Training/ facilitation Teamwork in event management

Example

Reasons to believe



Sub-product essence

EP sharings iGCDP impact showcasing

While the first three levels promote the benefits that EPs will gain... Level 1: What will you learn by going to this country? Level 2: What will you learn from working in this specific

issue? Level 4: What will you learn by facing the unique

challenges of different kinds of JD? .... The 4th level provides evidence/proofs to believe that these benefits are real, so it can be: EP Stories Impact showcasing report of iGCDP/ impact showcasing

platform...

However, reasons to believe are not always available. You’re encouraged to go search for as many relevant EP stories as possible. However if you can’t find any, focusing on the first 3 levels is the fundamental to speed up matching and leveraging EP’s fulfillment in choosing projects.

Why is it important to know these things by heart?

Customers want , while we’re offering

Imagine you going to a night market. For the first 5 minutes, you’re thrilled and excited and

energetic to buy everything. However, next 5 minutes you started to get tired because they all offer the same kind of goods. Then you continue to search around for 15 more minutes and then decided leave without anything because everything looks the same to you, while you’re looking for something different, something unique!

Our EPs get the same experience if you spam them with loads of sub-product booklet. The JD sounds too similar! They need buddy to differentiate it for them!

Instead you can start a conversation with them, get to know What country are they curious about? What social issues concern them so much that they have to put in a hand? What are they interested in? How do they want themselves to develop?

Then you can start filtering the projects that are most relevant to them as a person!

Why is it important to know these things by heart?

More doesn’t equal to more

An experiment was done to validate the assumption “If we provide customer with more

options, will it lead to more sales.” In place A they put 6 jam samples of the same brand. In place B they put 16 samples. More people dropped by and visit the store in place B But more people purchased the jam in place A.

More options may confuse customers and slow down the decision making process. Because our customer are always looking for the best option. So they’re slower in making comparison when there’re more options. Therefore, as EP buddies, by recommending the top most relevant options (recommended to be three), you’re fastening the matching process!

Product understanding

Sales

Transcript of Product understanding