Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross...

NEW LÄRABAR CHOCOLATE BROWNIE

Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross Margin % Promotional Support Program: in conjunction with

existing skus Demo Support Program: TBA Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: April 1, 2014

“Caramel Nut Brownie” is #1 Luna SKU

Brownie is the largest Larabar SKU not in Canada

GLUTEN-FREE

NON-GMO

DAIRY & SOY FREE

KOSHER

1/4 CUP FRUIT

LOW SODIUM

4 g OF FIBRE

VEGAN

PURE NUTRITION

FAIR TRADE CHOCOLATE & COCOA

Dates Chocolate Chips

Almonds Walnuts Cocoa Powder

Sea Salt

6 SIMPLE INGREDIENTS

Tanja Fraser, UNFI Canada (416-319-2242)

NUGO Organic Dark Protein Bars Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.69 Gross Margin: % Promotional Support Program: EDLC Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

A low fat treat made with delicious REAL Dark Chocolate, available in 3 flavors

USDA certified organic Vegan Non-GMO Project Verified 10g of protein, 3g of fiber & 13g of sugar per bar Ingredients (Dark Chocolate Almond):Organic Crunch [organic hexane free soy crisps (organic soy protein, organic rice flour, calcium carbonate), organic brown crisp rice, organic rolled oats], Organic Chocolate (organic cane sugar, organic chocolate liquor, organic cocoa butter, organic soy lecithin, organic vanilla), Organic Tapioca Syrup, Organic Agave Syrup, Organic Isolated Soy Protein, Organic Arabic Gum, Organic Almonds, Organic Tapioca Maltodextrin, Organic Flaxseed, Natural Flavors


DBL DARK CHOC OR 691535481039DRK CHOC POMGRAN OR 691535483033DARK CHOC ALMOND OR 691535485037

http://store.nugonutrition.com/products/48502.html


Bounce - Coco-Berry Vitality Burst Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $2.69 Gross Margin: % Promotional Support Program : 15-20% MCB 4x a year, plus 1 ad Demo Support Program : 4 demos per store/year Channel Strategy of Item: All Manufacturer Launch Date: Available Now

100% Natural, no preservatives High in protein & high in fiber Non-GMO Gluten-Free & Nut-free Dairy free Suitable for vegetarians Ingredients:Dates, Tapioca Syrup, Sunflower Seeds, Dried Cranberries (Cranberries, Apple Juice Concentrate, Sunflower Oil), Crisp Rice (Rice Flower, Rice Bran, Raisin Juice Concentrate, Honey, Salt), Coconut, Rice Protein Concentrate, Raisins, Raspberries, Acai Juice Powder (Acai Juice, NON-GMO Maltodextrin), Goji Berries, Natural Flavors, Citric Acid, Sesame Seeds


852949003419

Clif Bar Builder Bar – Line Extension Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $1.99 Gross Margin: % Promotional Support Program: In conjunction with

existing skus Demo Support Program : TBA Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Sept 2013

20g of high-quality protein to help build and repair muscle Carbohydrates to help you sustain your workout Zero grams trans fat and does not contain partially-

hydrogenated oils or high fructose corn syrup Low glycemic Ingredients (Crunchy Peanut Butter)Soy Protein Isolate, Beet Juice Concentrate, Organic Brown Rice Syrup, Organic Dried Cane Syrup, Palm Kernel Oil, Organic Peanuts, Natural Flavors, Organic Soy Flour, Vegetable Glycerin, Inulin (Chicory Extract), Organic Peanut Flour, Rice Starch, Organic Oat Fiber, Sea Salt, Organic Sunflower Oil, Organic Palm Kernel Oil, Organic Soy Lecithin, Soy Lecithin, Organic Vanilla Extract, Salt, Natural Vitamin E (Antioxidant).

PEANUT BUTTER 722252616487VANILLA ALMOND 722252616456

Baby Gourmet – Line Extension Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $1.99 Gross Margin % Promotional Support Program: in conjunction with

existing skus Demo Support Program: TBA Channel Strategy of Item: Conventional & Natural

Manufacturer Launch Date - March 2014

Organic Baby Food No Thickeners, Fillers, No added Sugar, No added Salt BPA Free Packaging Covers 4 Food Groups Kosher USDA & Organic certification

Baby Gourmet – Nancy Markovic – [email protected] 647-391-2192

Juicy Pear & Garden Greens 62861900058

Banana Apple Fig Oatmeal & Greek Yogurt 62861920001

Fruity Carrot & Greek Yogurt Smoothie 62861920003

Coconut, Kiwi & Mangosteen With Quinoa 62861920009

Yumberries & Plum With Ancient Grains 62861920007

Peachy Pumpkin Spiced Amaranth 62861920010

Gingery Pear, Spinach & Whole Grains 62861920011

Minty Pears Apples & Peas 62861920004

Banana Apple Beet Berry 62861920005

Banana Apple Kale 62861920006

1 Root Veggies & Beef 62861930002

3 Fruity Chicken Tagine-Style Stew 62861930001

3 Veggie Beef Bolognese & Pasta Stars 62861930003

mailto:[email protected]

Earth’s Best – Chlorine Free Baby Wipes Tub Product Type: Unit Cost to WFM: $ Suggested Retail Price: $6.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Chlorine-free wipes moistened with natural aloe vera, vitamin E, and water to cleanse and moisturize gently and naturally

Alcohol-free & fragrance-free No synthetic ingredients that may irritate baby’s skin Ingredients:Water, alkyl poly glycoside, glycerine, sodium hydroxymethyl glycinate, aloe vera, vitamin E, citric acid


769562018549

Healthy Times Original Teddy Puffs Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: 15% ISF, 2x annually Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Organic Certified Kosher Certified Organic finger food or cereal Special size and shape for little fingers Delicious taste and texture just for toddlers Ingredients:Organic whole grain oats, organic brown rice, organic corn, organic evaporated unrefined cane juice, calcium carbonate


048685017975

Earth’s Best – Crunchin’ Grahams Product Type: Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Organic Non-GMO No Hydrogenated oils or trans fats No artificial flavors, colors or preservatives Made with whole grains Ingredients:Organic whole grain wheat flour, organic evaporated cane juice, organic wheat flour, organic sunflower oil, organic invert cane juice, organic honey, leavening (ammonium bicarbonate, mono=calcium phosphate, sodium bicarbonate), sea salt, natural flavor


023923909595

Dishmatic Brush and Refills Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 (Brush)/$3.39 (Refills) Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Convenient, Brush dispenses dish liquid Protects your hands Saves time, scrubs dishes, pots and pans with

ease Eco-friendly, Refills available in Heavy Duty

and Non-Scratch


Refillable Handle 50 13931 01424 9Heavy Duty Refill 50 13931 01425 6White Non Scratch Refill 50 13931 01426 3

Eco Max Dish Wash Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program: 20% 4 times per year Demo Support Program: None Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Available Now

5 sku’s including Baby, effective cleaners Manufactured in Oakville, made from 100% plant-

based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances

EcoLogo Certified, Eco Scale Certification in progress Ingredients: Tea Tree: Water, plant based surfactants,

salt, food grade citric acid, aloe vera plant extract, natural tea tree essential oil, natural lemongrass essential oil, food grade potassium sorbate preservative

TWA Inc, Lainie Kennedy, [email protected] , 905.536.2351)

HYPOALLERGENIC 853907001102LAVENDER 853907001072ORANGE 853907001096TEA TREE 853907001089BABY DISH WASH 853907001379

Eco Max Laundry Wash & Fabric Softener Product Type: Grocery Unit Cost to WFM: $ SRP: 1.05L $8.99, 1.5L $13.99, Fabric Softener $5.99 Gross Margin % Promotional Support Program: 20% 4 times per year Demo Support Program: None Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Available Now

Effective laundry wash formula available in 3x Concentrate & 2x Concentrate for Baby

Manufactured in Oakville, made from 100% plant-based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances

EcoLogo Certified, Eco Scale Certification in progress Ingredients (Baby): Water, polyglycosides (from coconut oil and corn sugar), sodium citrate (food grade), gum thickener (food grade), citric acid (food grade), and potassium sorbate (food grade)

TWA Inc, Lainie Kennedy, [email protected] , 905.536.2351)

3X HYPO WASH 1.05L 8539070011573X LAVENDER WASH 1.05L 8539070011643X ORANGE WASH 1.05L 8539070011883X HYPO WASH 1.5L 8539070014303X LAVENDER WASH 1.5L 8539070014473X ORANGE WASH 1.5L 853907001454HYPO FABRIC SOFTNR 853907001195LAVENDER FABRIC SOFTNR 8539070013172X NATURAL BABY WASH 1.05L 8539070013482X NATURAL BABY WASH 1.5L 853907001355NATURAL BABY FABRIC SOFTNR 853907001362

Method Laundry Liquid Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $23.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Patent-pending, biodegradable formula Outstanding cleaning with ¼ the dose of the leading national

brand No-mess, precision-dosing pump, eliminating the traditional

laundry cap Plant-based formula uses 95% renewable ingredients Ultra concentrated (8x) formula 35% lower carbon footprint than conventional 2x detergents Recyclable bottle made from 50% post-consumer recycled

plastic Dye-free & hypo-allergenic, Never tested on animals 50 loads per bottle, 85 loads per refill pouch


Free & Clear 81793901134Fresh Air 81793901135Lavender Cedar 81793901130Beach Sage 81793901355Free And Clear Refill 81793901168Fresh Air Refill 81793901169Lavender Cedar Refill 81793901310

Method Smarty Dish Tabs Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Non-toxic + biodegradable Better for waterways: no phosphates, no bleach DfE recognized Removes tough grease + baked-on food Leaves glasses sparkling clean without residue 3rd party tested to clean + rinse as effectively as the

leading brands Pre-measured doses fit into all dishwasher dispensers Never tested on animals


20 ct Grapefruit 8 17939 00924 620 ct Free & Clear 8 17939 00923 9

Method Dish Soap Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now

Sleek bottle with smaller pump provides more squirt control with one-handed convenience

Redesigned pump uses 30% less plastic, saving more than 140,000 lbs of plastic per year

Recyclable bottle made with 100% recycled plastic (PCR)

Never tested on animals Made with all natural dyes / Basil is dye-free Kitchen-inspired, phthalate-free fragrances Ginger Yuzu and Basil skus are exclusive to the Natural

Channel


Ginger Yuzu 8 17939 00737 2Basil 8 17939 00736 5Beach Sage 8 17939 01348 9

Method Specialty Cleaners Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now

Daily Granite Restores granite, marble + stone to their natural shine and

glow Gentle on sealed stone Streak-free, biodegradable formula Wood for Good No-wax formula that leaves no residue Gently polishes and conditions wood Fresh almond scent Steel for Real Non-abrasive formula that cleans and polishes without

streaking Removes smudges and fingerprints


Granite Spray 81793900088Wood Polish Spray 81793900086Stainless Steel Cleaner 81793900084

Seventh Generation Disinfecting Wipes Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.99 Gross Margin % Promotional Support Program: 15% ISF Quarterly Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now


Kills 99.99% of household germs botanically Effective against Influenza A Virus Made from botanically pure plant extracts No rinsing or wiping required (even on food contact surfaces

or children’s toys) 100% Post-Consumer Recycled Spray Bottle Can be used around kids, pets and food Ingredients:Aqua (water), sodium lauryl sulfate (palm kernel or coconut-derived cleaning agent), copper sulfate pentahydrate (bluestone) (mineral derived water mineralizer), citric acid and sodium citrate (cornstarch derived water softeners), essential oil fragrance† (origanum vulgare (oregano) oil, cymbopogon nardus (citronella) oil, cymbopogon schoenanthus (lemongrass)) oil

732913229178

Seventh Generation – Natural Lunch Napkins Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

100% recycled napkins 500 count per unit Made with at least 50% post-consumer content,

from the paper we all recycle every day at home, school and work!


732913137053

Seventh Generation – 2 Ply Facial Tissues Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $3.69 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Made from 100% recycled paper, minimum 80% post-consumer

Hypo-allergenic Whitened without chemicals containing chlorine No added dyes No added fragrances Attractive box designs to match any décor


732913137121

Seventh Generation – Lavender Floral & Mint Dish Liquid Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.69 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Non-toxic & biodegradable Hypo-allergenic, free of phosphates Not tested on animals Safe for septic systems Kosher-certified Bottle contains 90% post-consumer recycled plastic Ingredients:Aqua (water), sodium lauryl sulfate, lauramine oxide, decyl glucoside and lauryl polyglucose (plant-derived cleaning agents), 1,3 -propanediol (plant-derived foam stabilizer), citric acid (cornstarch-derived water so_ener), sodium chloride (thickener), magnesium chloride (cleaning enhancer), essential oils and botanical extracts* (citrus aurantifolia (lime), lavendula angustifolia (lavender), mentha spicata (spearmint), mentha piperita (peppermint), cananga odorata (ylang ylang)), 2-Methyl-4-isothiazolin-3-one & 1,2-Benzisothiazolin-3-one (MIT/BIT) and 5-Chloro-2-methyl-4-isothiazolin-3-one (preservatives). *d-limonene is a naturally occurring component of these ingredients


732913227488

Dragon Towels Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $8.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q1 2014

One roll of Dragon Towels will replace 6 months of paper towels

Made primarily from bamboo, a renewable and eco-friendly resource

20 sheets per roll Machine washable at least 25 times, becomes more

absorbent after each wash 100% Biodegradable Fragrance-free


876791000068


AspenClean – Bathroom Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now

Made with organic lavender and lime essential oils 100% Natural, Vegan & ECOCERT Certified Matched with color-coded Bathroom Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural

ingredients derived from plants, minerals, and organic essential oils


AspenClean – Kitchen Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now

Made with organic bergamot and grapefruit essential oils

100% Natural, Vegan & ECOCERT Certified Matched with color-coded Kitchen Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural



AspenClean – All Purpose Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now

Made with organic grapefruit and lavender essential oils

100% Natural, Vegan & ECOCERT Certified Matched with color-coded All Purpose Microfiber

Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural



AspenClean – Glass Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now

Made with organic lime essential oil 100% Natural, Vegan & ECOCERT Certified Matched with color-coded Glass Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural



AspenClean – Dish Soap Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now

Made with organic geranium and orange essential oils Free from dyes, SLS, SLES, Preservatives, Ethoxylated

Alcohols, Fragrance and Petroleum Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada


AspenClean – All in One Concentrate Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $28.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now

Makes 40 bottles of All Purpose Cleaner or can be used as is, safe and effective on all washable surfaces

Made with organic grapefruit and lavender essential oils

Free from dyes, SLS, SLES, Preservatives, Ethoxylated Alcohols, Fragrance and Petroleum

Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada


AspenClean – Super Scrub Powder Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now

For all those tough cleaning challenges around the house such as sinks, pots and pans, stoves, toilet bowls. Even safe for the oven

Free from dyes, SLS, SLES, Preservatives, Ethoxylated Alcohols, Fragrance and Petroleum

Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada


Silk N’ Soft Bathroom Tissue Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $12.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q1 2014

Super soft, 3-ply bathroom tissue Uniquely strong and dependable Made primarily from bamboo, a renewable & eco-

friendly resource Saving trees for our future generations Safe for septic, RV and marine use Biodegradable Fragrance free 12 rolls per unit


876791000044


Karma Water Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 Gross Margin: % Promotional Support Program : TBA Demo Support Program: TBD Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q4 2013

Current offering of vitamin water are pre-mixed: Vitamins deteriorate in water, causing premixed vitamins to lose their strength over time

Karma’s vitamins and nutrients are stored in the cap until you release them, assuring you maximum potency and freshness

Holds 2-4 times the amount of competitive caps…3-6 times more potent

User friendly….just peel, push and shake Hermetic seal (air tight) maximizes quality, consistency and

performance Made with spring water, 100% Natural and Whole Food compliant Available in 5 formulas, each with a unique blend of vitamins and

herbs (refer to next slide for individual details)


Body – Rasp. Guava Jackfruit 8 54651 00326 8Mind – Orange Mango 8 54651 00328 2Balance – Acai Pomberry 8 54651 00330 5Spirit – Passionfruit Green Tea 8 54651 00334 3Vitality – Pineapple Coconut 8 54651 00332 9

Steaz Energy Superfruit Product Type: Grocery WFM Cost: $ SRP: $2.49 Gross Margin % Promotional Support Program: 10% to 15% off, 6 times a

year & Whole Deal in Q3 Demo Support Program: Yes, all stores Exclusivity: None Channel Strategy of Item: Natural & Grocery Manufacturer Launch Date: January 2014

Organic, Fair Trade, Kosher, Low Carbon Foot Print Best selling Energy Drinks in Natural Sector in Canada Green Tea Based 120mg Antioxidants per can Aluminum cans

Nico Guinoiseau [email protected] 604 340 3058

mailto:[email protected]

Perrier Slim Cans Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $1.19(unit)/$34.99(case) Gross Margin: % Promotional Support Program: Q4 TBA Demo Support Program: N/A Exclusivity: None Channel Strategy of Item: Conventional &

Natural Manufacturer Launch Date: March 2013

Zero calories, all natural Cans retain carbonation & cold the best Convenient “Fridge-Friendly” pack makes it

easy to carry, store and dispense Entire package is 100% Recyclable Smaller, On-the-Go format = Less Waste/More Value Contemporary Packaging


Hubert’s Lemonade Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $3.49 Gross Margin: % Promotional Support Program: 20% MCB x 2 (in summer

months) Demo Support Program: TBC Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: April 2014

Free of preservatives and without artificial flavors or colors

Made from real California lemons Made with cane sugar No caffeine No preservatives 473ml glass recyclable bottle

MTB Brand Management (A Division of Cyba-Stevens Management Group). – Wendy Kobayashi– Key Account Manager– 416-575-0212– [email protected]

Fiji Mini Mobile 6-pack Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $8.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: March 2014

For people who have lighter premium water needs, ideal for small children and pack lunches

330mL is just right for mini-refreshment because it is petite enough to fit into small spaces, provides easy satisfaction and gives you the option to sip or guzzle

For the routine consumer who likes to stock up for convenience

Merchandised in 6-pack format


632565000432

S. Pellegrino 1L PET Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: line priced with 750ml

S.Pell Glass Margin: % Promotional Support Program: Q4 2014 TBC Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: March/2014

Same cost and value as current 750ml offering Entire package is 100% Recyclable Top Selling Premium Sparkling Water No Sugar – 0 Calories 18-month Shelf Life Format has minimal impact on the consumer,

while a large percentage see the benefits of going to plastic

Target consumer is the “Discerning Food Enthusiast”, is seeking a high quality mineral water to enjoy in convenient packaging


Perrier 1L PET Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: line priced with 750ml

Perrier Glass Margin: % Promotional Support Program: Q4 2014 TBC Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: March/2014

Same cost and value as current 750ml offering Entire package is 100% Recyclable Top Selling Premium Sparkling Water

with Natural Fruit Essence No Sugar – 0 Calories 18-month Shelf Life Format has minimal impact on the consumer,

while a large percentage see the benefits of going to plastic


True Lemon – Lemonade & Raspberry Lemonade Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: % Promotional Support Program: Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

100% natural, fresh-squeezed essence from cold-pressing and crystallizing the essential lemon oils & juices

Convenient powdered mix, just add water 100% RDA of Vitamin C No artificial colors & no preservatives No artificial sweeteners Ingredients (Raspberry Lemonade):Crystallized Lemon [Citric Acid, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C)], Sugar, Natural Raspberry Flavor, Stevia Leaf Extract*, Beet Juice and Turmeric (For Color)*100% Natural Sweetener from the Stevia plant


ORIGINAL LEMONADE 810979004509RASPBERRY LEMONADE 810979006404


Santa Cruz Half & Half Iced Tea Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now

Certified Organic Non-GMO Project Verified A refreshing new flavor, innovative addition to the

Santa Cruz Lemonade line The perfect combination of brewed black tea mixed

with our traditional lemonade, a great beverage for summer

Ingredients:LEMONADE (FILTERED WATER, ORGANIC SUGAR, CONCENTRATED ORGANIC LEMON JUICE [6% AS RECONSTITUTED ORGANIC LEMON JUICE], ORGANIC LEMON JUICE [<1%], ORGANIC NATURAL FLAVOUR), BREWED ICED TEA (FILTERED WATER, ORGANIC SUGAR, ORGANIC BLACK TEA)


036192127829


Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross...

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Transcript of Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross...