Product strategy:

The proposed product is likely to look like this

Shredded Baked chicken in potato slice • Chicken will be shredded and mix with coconut,

red ginger, chili pepper, green onion, salt, lemon powder.• Gently placed onto the baked potato.• Wrapped up in handcrafted baskets with banana

leaf cover in the interior basket.

Target market

strategy:• Since operation will take place on campus it is likely that your target market would be the Faculty, staff, and students of COM-FSM

Promotion strategy:

Bake Sale

“Gain your daily protein by a bite of our shredded baked chicken in potato slice”

Date: 00/ 00/ 00

Time: 00:00

Island Chicken

In front of Business Administration Division Special (advance) order by calling: (691)-320/920-2511 B U 250

1.) Flyer

Pricing strategy

Total cost of ingredients= $67.60Total cost of ingredients/1-25% (Markup)/40(expected amount to be produced) $67.60/1-.25=$90.13/40(expected amount to be produced)= $2.25

Stores Retail price(Ray & Dor’s): Chicken $25.95/cs.

(Ray & Dor’s): Onion($1.35*4lbs) $5.40

(Palm Terrace): lemon powder $6.95/ea.

(Palm Terrace): Red Ginger $2.35/pk.

(Palm Terrace): Potato($1.19/lb*20lbs) $23.80

(Palm Terrace): green onion $1.15/ea.

(Ellen’s Market) Coconut $2.00

Place Strategy

A formal setting of distribution not only attracts customers, but also provides customers with awareness of price and product