Product service system design
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Serena Tonus
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Back to basic...from product to service and from manufactures to service providers.
Transcript of Product service system design
Serena Tonus
- A product-service system (PSS) is a business model that is aimed at providing sustainability of both consumption
and production
- A product Service-System (PSS) is an integrated combination of products and services
- A product service-system (PSS) is defined asa system of products, services,
supporting networks and infrastructure
- Product Service-Systems (PSS) is a solution offered for sale
that involves both a product and aservice element, to deliver the required
functionality
FROM PRODUCT ORIENTED SOCIETY TO A SERVICE ORIENTED SOCIETY
The quality of life begins to deteriorate after
reached a certain point.
Rich countries, poor people.
The economy growths, quality of life decreases.
Self realization more important than material
ownership.
Life is more important than job.
Self consciousness is more important than society projections.
Slow down lifestyle.
Customisation production
High Technology availability
Mass production vs Start Ups
Death of Fordism
In 7 years 22 million manufacturing jobs
disappeared
Environmental aspects are likely to receive
higher attention when they are connected to
individual aspects such as personal health and
customised solutions.
No Escapes.
How?
ownership
Wong, M. Implementation of innovative productservice-systems in the consumer goods industry. PhD
Thesis, Cambridge University, 2004.
access
ownership access
ownership accessexperience
ownership accessexperience
PRODUCT ORIENTED
RESULT ORIENTED
USE ORIENTED
Add a service to a
productOwnership
is maintained by company
Product is part of the
service
PRODUCT ORIENTED
RESULT ORIENTED
USE ORIENTED
Product + Service Product &
Service
Service + Product
PRODUCT ORIENTED
RESULT ORIENTED
USE ORIENTED
Morelli, N. (School of Architecture and Design, AalborgUniversity) Product service-systems, a perspective shiftfor designers: a case study – The design of a telecentre.
Des. Stud., January, 2003
IPODMODERNTAILO
RMAITENANCE
…
Product + Service Product &
Service
Service + Product
PRODUCT ORIENTED
RESULT ORIENTED
USE ORIENTED
VENDING MACHINESLEASING
…
TRANSPORTPAY PER WASH
….
Product + Service
Add a service to a product
Ownership is maintained by
company
Product & Service
Product is part of the service
Service + Product
Create a service
based on a product
Create a product
based on a service
South Korea Issues
Creative destruction: let manufacturing works and old jobs die
Need of services to replace work offer and increase the country GDP
PSS approach is needed
Product + Service Product &
Service
Service + Product
PRODUCT ORIENTED
RESULT ORIENTED
USE ORIENTED
Going back to where we were….
Product + Service Product &
Service
Service + Product
PRODUCT ORIENTED
RESULT ORIENTED
USE ORIENTED
Building partnerships and relations along the product/service chains … is
a
The system map is a visual description of the service technical organization: the different actors involved, their
mutual links and the flows of materials, energy, information and money through the system.
A PSS is a strategic decision to move from designing and selling physical products to designing and selling systems
of products and services that together can satisfy the user needs.
Manzini and Vezzoli
Reduction of material flow and energy consumption, longer product life cycles, less waste and more efficient
use of products.
Creation of collaborative networks, more diverse markets, awareness of the stakeholder’s roles.
New market opportunities, increased competitiveness, more efficient operations and strong innovation focus .
THANK YOU
