Product - Roman Pichler · Product Owner and Team Stakeholders incl. Users Product Increment Ideas...
Transcript of Product - Roman Pichler · Product Owner and Team Stakeholders incl. Users Product Increment Ideas...
Agile Product Ownership
Roman Pichler!@romanpichler!
romanpichler.com!
GE Cambridge Agile Network, May 2013
• Product management consultant and trainer – Specialised in agile and lean prac3ces
• Business and product owner – I face product ownership challenges in my own business
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About me
Product Owner and Team
Stakeholders incl. Users
Product Increment
Ideas and Requirements
Vision
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Hypothesize!and build!
Obtain!feedback/!
data!Analyse!
Learn and!update!
Crea3ng New Products and Features
Design by!Committee!
The solution?!
Product Owner
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One!individual!
Shared vs. Single Ownership
Product Marketer
Product Manager
Project Manager
Business Analyst
Shared!
ownership!
Effective!
decision-!
making!
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Responsible !for the product !
success!
Product Owner
Cares about the!users needs &!the biz goals!
Owns the product !
on behalf of !
the company!
Has a vision of !where to take !the product!
Team player:!Dev team and!stakeholderd!
Intrapreneur!
The Product Owner Role (according to Roman)
But what about multiple product owners …
Customer
User
Marketer
Sales Rep
Exec Sponsor
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The Innovators must own the Product
The Innovation Team
Product!Ownership!
Scaling!product!
ownership!
Op3on 1: Product Owner Hierarchy
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Feature Owner Feature Owner Feature Owner
Product Owner
Team A Team B Team C Team D Team E Team F
One big,!cohesive!product!
Op3on 2: Product Suite
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Chief Product Owner
Product Owner
Product Owner
Product Owner
Product Owner
Parts can be!released!
separately!
Reduces!scaling!overhead!
Pro
duct
A
Pro
duct
B
Pro
duct
C
Pro
duct
D
CONSULTINGAND TRAININGIN AGILEPRODUCTMANAGEMENTAND SCRUM
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Get in touch:
+44 (0) 7974 203772 [email protected]
www.romanpichler.com www.allthingsproductowner.com