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DIGI - PAK

FRONT: As you can see by this digipak, the front usually consists of an image of the artist whose CD it is – the purpose of this is to highlight to the audience who the CD was produced by and also to promote the star who is on the front cover – in this case Rihanna. Rihanna is known for her provocative and suggesting nature, especially when it comes to videos and images related to her career in the music industry – this is the case with this digipak of Rihanna, she is staring directly at the camera and is wearing minimal clothing which will help lure an audience of both males and also females as they are the ones who tend to listen to her music anyway. The colour scheme consists of the basic black and white which suggests to the consumers that this is not suitable for a young audience, this idea is also backed up by the choice of pictures on the front.

BACK: In my personal opinion, the back of this digipak does not conform to the similarities as others as it is not obvious to the consumers of this product what tracks are on the album. The key feature on the back of the digipak is a full image of Rihanna herself. However, it does conform to the other typical conventions such as having a barcode and the promotion of the music label she belongs to.

SIDES AND CD COMPARTMENT: The theme throughout is consistent to the front and back of the digipak with the black and white theme and the provocative images of Rihanna herself. The difference is that there has been an inclusion of a newspaper which to me suggests it is a promotion within itself. The actual CD also is consistent with the theme on the inner ‘pages’ of the digipak.

WEBSITE

When looking at the website which promotes the band ‘Imagine Dragons’ the first part of the page which I am drawn to is the header across the top of the page, highlighting to the audience whose website it is, but also it has the name of their latest album below that. The background of the website is also consistent with the imagery on the bands latest album – Night Visions.

At the top of the page, above the header, there is a bar which consists of various links to other pages on the website: HOME; BIO; TOUR; MUSIC; VIDEOS; STORE; and LYRICS. On the home page, there are links to their Facebook, Twitter and YouTube. Again the colours that have been used suggest to consumers of their website and music that it is not suitable for a younger audience.

MAGAZINE ADVERTThis is the magazine advert for the band

‘Stereophonics’ and their album ‘Keep Calm and Carry On.’ Starting with the image chosen for the advert is in keeping with the front cover of the artist’s album cover. In my opinion, this image does not fit with general conventions of an advert as there is barely any direct eye contact with the camera which tends to be used in promotion to draw the attention of potential consumers of the product, however, in this case, all members of the bands are looking in various directions and seem quite distant. The main point of the advert is promotion of the album which is done so at the bottom of the advert which highlights when it will be released and the various platforms you can get it on. Having a successful advert campaign will fit in well with other forms of promotion such as reviews and through various mediums of social media. This ‘poster’ itself can easily be transmitted through paper format in magazines but also digitally on the internet.