*Content subject to change and licensor approval

April 24, 2014

Product Release Sales Plan

*Content subject to change and licensor approval

• Consumer • Product • Support Plan • Launch Details

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Agenda

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Unique Inserts

Set Collectors Need:

Hit Value

Hit Seekers Need:

Rare Chase Cards

Set Collectors & Hit Seekers Need:

Star Wars Set Collectors and Hit Seekers have overlapping and unique needs

FPO Travel Poster Insert

Gold Star Field Parallel

Sketch Card

*Content subject to change and licensor approval 4

Agenda

• Consumer • Product • Support Plan • Launch Details

*Content subject to change and licensor approval 5

PRODUCT OVERVIEW: Star Wars Wacky Packages is a brand new humor-based card set that uses parody to poke fun at the Star Wars universe. Based on Wacky Packages styled humor, Star Wars Wacky Packages will feature fictional consumer goods on trading cards as if they were real products in the Star Wars universe. Some joke products include Chewbacca Hair Gel, Yoda’s Swamp Stew and Beru’s Blue Milk. Star Wars Wacky Packages is sure to be a hit with kids and adults.

Yoda Wacky Packages Star Wars Wacky Packages

Star Wars Wacky Packages combines the epic saga of Star Wars with the witty humor of Wacky Packages

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142 Cards Show A New Star Wars Universe • (100) Base Stickers – 50 images with A and B backs • (10) Reality TV • (10) Travel Posters • (10) Coloring Cards • (12) Fold-out Comic Book Ads

3 Levels of Parallels • Blue (1 per pack) • Gold (1:8 packs) HOBBY EXCLUSIVE! • Gold Star Field (numbered to 10) Bonus Stickers • (4) Bonus Stickers (1 per Hobby Box) HOBBY EXCLUSIVE!

Box Spacer Inserts HOBBY EXCLUSIVE! • (8) Vintage comic book ads with a Star Wars Wacky twist Hits add value for collectors • Sketch Cards • On-Card Artist Autographs HOBBY EXCLUSIVE! • Printing Plates

Multiple levels of chase and exclusive content drive sales at hobby shops

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Wacky inserts explore a fun new side of the Star Wars universe

Reality TV (1:2) Parody cards featuring well known reality TV shows such as Deal or No Deal (Duel or No Duel) Travel Posters (1:4) Posters from top tourist destinations such as Mos Eisley, Tatooine, and Yavin

Reality TV Travel Poster

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Wacky inserts explore a fun new side of the Star Wars universe

Coloring Cards (1:6) Black and white cards featuring line art from the base set. Fold-Out Comic Book Ads(1:12) Vintage styled comic book ads with a Star Wars Wacky twist. (3.5” X 5”)

Coloring Cards Fold-Out Comic Book Ads

Fold Line

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Valuable hits such as Sketch Cards and Artist Autographs give chase to hard core Star Wars collectors

Sketch Cards Artist Autographs

Sketch Cards: Cards featuring 1 of 1 original artwork of Star Wars Wacky products Printing Plates: Actual plates that were used in the production of Star Wars Wacky Packages Artist Autographs: On-Card autographs from the base set artists Randy Martinez

Printing Plates

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Agenda

• Consumer • Product • Support Plan • Launch Details

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Marketing Plan • Digital Drive

• Feature articles on Rebelscum.com and Theforce.net • Timing: September 2014

• Official blog and article on StarWars.com • Timing: October 2014

• Media and blogger outreach with over a thousand outlets including MTV Geek and Maxim

• Timing: September 2014 • Topps Star Wars Facebook support with previews, updates and giveaways

• Timing: September/October 2014

Star Wars Wacky Packages will be supported with a comprehensive digital campaign

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Agenda

• Consumer • Product • Support Plan • Launch Details

*Content subject to change and licensor approval

Product Content: HOBBY

• In Store: 9/17/2014

Product Mix

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Insert Insertion Rate (per pack)

Reality TV 1:2

Travel Posters 1:4

Coloring Cards 1:6

Fold-Out Comic Book Ads 1:12

Insert Rates (1 per pack)

Hits

Base Parallel Rates (1 per pack)

Insert Insertion Rate

Hobby Bonus Sticker 1 per Hobby Box

Bonus Card

SKU SRP Single Pack (10 cards per pack) $2.49 Hobby Box (24 packs) $59.99

Hit Total Number

Sketch Cards Approx. 600

On-Card Artist Autographs 20 per base card

Printing Plates 520

Parallel Insertion Rate

(per pack)

Blue 1 per pack

Gold 1:8

Gold Star Field 10 per subject

*Content subject to change and licensor approval

Product Images: HOBBY

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(1) See Price & Packs for Item Numbers and UPC Codes

Single Pack (10 Cards) $2.49 SRP

Star Wars Wacky Packages Product Line1 Release September 17, 2014

Hobby Box (24 Single Packs)

$59.99 SRP

Slide Number 1AgendaStar Wars Set Collectors and Hit Seekers have overlapping and unique needsAgendaSlide Number 5Multiple levels of chase and exclusive content drive sales at hobby shopsWacky inserts explore a fun new side of the Star Wars universe Wacky inserts explore a fun new side of the Star Wars universe Valuable hits such as Sketch Cards and Artist Autographs give chase to hard core Star Wars collectorsAgendaSlide Number 11AgendaProduct Content: HOBBYProduct Images: HOBBY