Product Portfolio Architecture Final

Rumdeo B. Rathod 1

Product Portfolio & Architecture

Rumdeo B. RathodS. Y. M. Tech. (CAD/CAM)

Symbiosis Institute of Technology

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Product Portfolio

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Product Portfolio

A set of different products offered by a company at a given point of time.

An company’s portfolio is an edited collection of their best services/products intended to showcase the company’s style or method of work.

A portfolio is used by companies show clients how versatile they can be by showing different samples of current work.

Introduction

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TATA MOTORS

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TATA MOTORS CONT..

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TATA ACE PORTFOLIO

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Hindustan Unilever

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Apple Inc.

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Product Architecture

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Product architecture

A hierarchical, structural description of each product, Often based on functional decomposition.

Product architecture is the scheme by which the functional element of the product are arranged into physical chunks and by which the chunks interact.

Architecture also has profound implications for how the product is designed, made, sold, used, repaired, etc

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Influence Of Architecture

During product Development-

• How families and platforms are structured

• How functions are realized

• How reuse and standardization are accomplished

• How development work is divided up

• Where subassembly and module boundaries are

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During production system design-

• Assembly sequences

• Reuse of facilities and knowledge

• Planning for flexibility

• Sharing of facilities tomatch capacity to demand

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During manufacturing and assembly-

• Where production happens

• How customer orders are fulfilled

• How unpredictable demand patterns are met

During use-

• How service is delivered

• How the product is updated

• How the product is recycled

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Product Portfolio Architecture

Description of components/modules/systems of a set of products (past, present, future) offered by the company

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Fixed unsharedSingle

Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

Different products do not shareany components or modules[High sales volume]

Types of Portfolio Architecture

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Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

Products do not share components,Have adjustable input parameters

Types of Portfolio Architecture Cont..

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Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

series of products that share somemodules (software, hardware)


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Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

Each subsequent model enhances only some subset of the modules of the previous generation

(a) Canon® IXUS 700, Feb 05 (b) Canon® IXUS 750, Aug 05

Same CCD, Lens; Different LCD, controls


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Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

Architecture differentiatesmodules based on“module is consumable” or notExamples:Ink-cartridges for ink-jet printersfilm for film cameras, …


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Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

Industries agreed standardsEg. fasteners, etc.


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Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

modules may be parametricallymodified and fit into the productat the time they are orderedExamples:PC modules

MICRON 1GB DDR2 533MHZ DIMM MODULE

MICRON 256MB DDR2 533MHZ DIMM MODULE


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Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

Product designed and madeBased on customer-provided Engg specExample: Tsing Ma Bridge


(Fabricate-to-fit)

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Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric


Adaptable

Modular

Modular family

Modular generations

Consumable

Standard

Parametric

CustomizedBespoke

Parametric

Customer configures product by selecting a series of different modules that make up the product.Dell PCs, Automobiles, Switch,MyBarbie, NIKEiD, …


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Reference

•Product Design: By Kevin Otto, kristin Wood•www.tatamoters.com•www.myoops.org/class15productArchitecture.pdf

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http://www.tatamoters.com/

http://www.myoops.org/class15productArchitecture.pdf

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Thank You

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Product Portfolio Architecture Final

Documents

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