Product polishing approaches an envoy example

Product Polishing Approaches: an Envoy

ExampleVishnu Gopal

Take Envoy’s workflow, and then try to build a better

Product UX & offering.

Differentiating based on Product UX is one of the best

things to do.

Differentiating based on Product UX is one of the hardest

things to do.

Good UX is not about making everything appear good. Not

great visual design.

It’s building an easier/better product workflow for customers.

Good UX requires great customer insight.

Insight = new/novel knowledge of customer behaviour.

Experience with the customer segment.

Current workflow:

Takeaways:

1. Think what is important to the customer.

In this particular case, less amount of data to fill = better.

Customer can choose to fill in more data.

When he does, you can then provide another call to action.

2. Use UX Patterns that convert more customers (see GoodUI.org)

http://GoodUI.org

3. Look for Lateral opportunities.

So we collected email and mobile number. What else can we use

them for?

These can be then value-added differentiated features for

the customer.

Now, let’s try to build a better workflow based on some things

we know about the customer.

“some new/novel things we know about the customer” = Customer

Insight

In a lot of cases, meetings are scheduled by calendar

appointments.

So all of the information (who is coming, to meet who, where) etc. is available in that appointment.

Can we reuse that somehow?

Use Customer insight, design a better/different workflow.

This resulted in the case where: 1. No data entry is required.

2. No special device is required.

Now: is this better?

There is nothing that is unambiguously better.

There are always tradeoffs. This might be better for some certain customer segment.

& if you target that customer segment with this different

workflow, they’ll be super happy.

So that’s it guys:tweak UX based on what your customer

wants, UX patterns, lateral opportunities, customer segment insight.

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