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Featured Project:The Wroclaw West Bypass, Poland

Trusted by the world’s largest projects

Pivots for real: how we've hacked up

some data to know we've hit the mark

Mark Smith @markjdsmith

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Obligatory Who am I

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BidContender

• Online Tender Management platform that has connected builders and subbies on $48 billion in projects this year

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Stories -> Hypothesis

120 Points = done

http://www.agileproductdesign.com/

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How to know what’s of value?

• Experiments, validated learning, testing things

Read it, loved it, but… when it came to it. How?

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Torres format hypothesis

http://www.producttalk.org/2014/11/the-5-components-of-a-good-hypothesis/

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Hypothesis Wall

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Geckoboard and DataHero shows the data

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Build until the number moves… or doesn’t.

2 weeks

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Fake it `til you make it.

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TV’s are essential

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An exampleHypothesis 2 X Transactions

Feat

ures

Outc

omes

$

Say, 20/ month

40/ month & growing

Many iterations of price, duration

offer, app, marcomm

s

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Further Reading

http://www.businessmodelgeneration.com/book

http://practicetrumpstheory.com/ http://www.amazon.com/Value-Proposition-Design-Customers-Strategyzer/dp/1118968050

http://shop.oreilly.com/product/0636920033851.do

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Thank You