product mix and product lines
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Transcript of product mix and product lines
Product Mix and Product Lines
For product strategy
Submitted to Professor Sameer Mathur
Product MixA product mix is the set of all products and items that are offered for sale.
These product mix dimensions helps business to expand.
Product Line Analysis
• It is analyzing relationships between product items and their attributes eg. Sales or profit or quality etc.
• Product Line Analysis help companies to develop a basic platform to meet different customers requirements and Lower production costs.
For example
analyzing by the graph we observe
Product Line analysis provides information for two key decision areas:
• Product Length Line• Product Mix Pricing
Product Length Line
Company objectives influence product length lineFor example:Companies seeking high market share and market growth will carry longer product lines.Companies that emphasize high profitability will carry shorter lines consisting of carefully chosen products.
Product Line Length
Product Mix Pricing
In product mix pricing, the firm searches for a set of prices that maximizes profits on the total mix.
Created by Aditi Jain ,LSR ,New DelhiDuring marketing internship under Professor Sameer Mathur
Thank You