Product Market Development

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Created by: Emad Saif Center For Entrepreneurship, Qatar University

description

An introductory workshop about product and market development

Transcript of Product Market Development

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Created by: Emad Saif Center For Entrepreneurship, Qatar University

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Newness

Performance

Customization

Design

Brand/status

Cost reduction

Risk reduction

Convenience & usability

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is a pathway to address the gap in your business model canvas

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Product Market Fit

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Value

Value

Value

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2,1 6,5,4 3

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Problem Need

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is minimum features of solution to solve customer problem

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Minimal Viable Product = minimum features to offer solution to customer problem on day 1

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Square offers the Square Reader, which allows users to accept credit card payments through their smart phones, is actually given to the customer for free. In turn, they receive 2.75% of the exchange. What a brilliant business model! Even better, all of this information can be interpreted from just the image above.

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Evernote is a free downloadable app for your computer and smartphone which allows the synchronization of notes and files. The two-word headline tells you the product's benefit, and the three images and their corresponding text give examples of what the product can do. The color scheme is calming to the eye, and there is a call to action at the bottom of the page.

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Skype allows its users to make voice and video calls over the internet via their computers, tablets, and smartphones. The image shows children holding a tablet to display that their product is easy to use and family-friendly. The looks on their faces also show that it has high entertainment value. The bright green CTA stands out from the light blue and white color scheme, and makes it easy for the visitor to locate and click.

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Problem-solution fit

Proposed MVP

Proposed Funnel(s)

Product-market fit

Business Model

Sales & Marketing Roadmap

Scale Execution

Scale Organization

Scale Operations

Customer Discovery

Customer Validation

Customer Creation

Company Building

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THANK YOU! Emad Saif

Center for

Entrepreneurship [email protected]