Product Manager: Role from Startups to Large Corporations
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Product Manager: Role from Startups to Large Corporations
Rafael MaranonSr. Product Manager, Cisco Systems
MIT sdm speaker seriesNov 22, 2013
@rafaelmaranon
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Content
the rolethe productsthe management
@rafaelmaranon
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Need for Domain Ontologyproject
enterpriseprogramproduct
value AND effort
systemtechnologycomponent
softwarebusiness
developmentsupportfinancingmanagementcombination of value AND effort with the intention to maximizing (benefit=value–effort)
designarchitectureengineeringmarketingtesting
@rafaelmaranon
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Product H
1992 @rafaelmaranon
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Product K
2006 @rafaelmaranon
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Product M
2008 @rafaelmaranon
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Product B
2012 @rafaelmaranon
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Product T
IPv6QoS Medianet onePK
AVCIdentityOSPF
MPLSAVBBGP
PnP
FEX
mVPN
LISP
AN
BYOD PLANT FIELD FOGVIDEO VoIP CAMPUS
CLOUD
3rd Party App
OPEN
The Internet of Things (IoT)The Internet of Things (IoT)2013
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What is consistent?
• Right problem to solve• Funding process• Team orchestration• Technology expertise• Innovation process• Execution determination• Go To Market strategy• Adoption metrics
… and a lot of passion
@rafaelmaranon
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Thank you!
@rafaelmaranon