Product Management for Startup Founders, CEOs, and CTOs
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Digital Product Design for the Enterprise Product Management for Startups Chris Cera, CEO @ Arcweb Technologies [email protected] 4/15/2016
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Transcript of Product Management for Startup Founders, CEOs, and CTOs
Digital Product Design for the Enterprise
Product Management for Startups Chris Cera, CEO @ Arcweb Technologies
[email protected] 4/15/2016
Product Team People • UI/UX Designer
• Engineer
• Business Systems Analyst (BA or BSA)
• Project Manager
• Product Manager / Product Owner
CriPcal Founder Roles • UI/UX Designer • Engineer
• Business Systems Analyst (BA or BSA)
• Project Manager
• Product Manager / Product Owner
Product Management
Business
Budget
Timeline
Scope
The ScienPfic Method
The ScienPfic Method
1. Ask a quesPon 2. Do background research 3. Construct a hypothesis 4. Test your hypothesis 5. Analyze your data and draw a conclusion 6. Report the results
What should we name our product?
Book Funnel Analysis
• English speakers on earth – 100% • Read a business book – 45% • Discover the product ad – 30% • Click the product ad – 15% • Click the “Add to cart” bu_on – 10% • Start the checkout process – 8% • Enter their credit card informaPon – 7% • Enter their shipping informaPon – 6% • Buy the book – 5%
OpPmize
Hypotheses 1. “The 4-‐Hour work week” 2. “How to work less” 3. “How to get rich quick” 4. … 5. … 6. ... 7. … 8. … 9. … 10. …
Example AdverPsement
Product Manager = Scope Assassin
Stories -‐ Scope SpecificaPon
• Tuples: Subject – Verb – Object • “Database Developer may add users via SQL”
• People – Business Analyst – Product Manager – Designer – Engineer – Quality Assurance – Customer
Why can’t the customer add users??? -‐ CEO, 5 months later
Lean + B2B = UI/UX Prototyping
+ =
• Case study shows almost 80% of scoped budget was saved by prototyping first • h_p://arcweb.co/case-‐studies/peoplelinx/
Business Process: Sales to Delivery
Discovery Process
Discovery Process • ConPnuous Delivery and Feedback
• Business MeePngs (biweekly)
• Discovery MeePngs (2-‐3 per week)
• Minimal Deliverables – User Stories created, categorized, and esPmated – UI and UX prototypes – Waterfall EsPmates for Budget & Timeline – Open includes system architecture among other specificaPons
Discovery Deliverables (extended) • Business Systems Analyst (BSA) or Business Analyst (BA)
– List all devices, OS versions, web browsers, etc. – List AssumpPons – List Vendors and IntegraPons – Role Matrix – User Stories
• Architect – IdenPfy High Risk Components – System Architecture – Waterfall EsPmate
• Designer – Research – ConcepPng / Studio – UI / UX Prototypes – Wireframes – Style Kit
Scope DecomposiPon
• By Pain Point / Core reason for existence
• By User (e.g. admin, ops user, customer)
• By ExisPng SoluPon (current or compePPve)
• By System (e.g. mobile app, web app, etc)
ImplementaPon Process
ImplementaPon Process
• ConPnuous Delivery and Feedback
• Priority given to criPcal components with highest risk
• Business MeePngs (biweekly)
• Sprint Planning + Acceptance MeePngs (biweekly) • Scrum MeePngs (5/week)
Project Management Tools
Project Management Example
More Project Management Tools
• Google Sheets or Excel • Pivotal Tracker • Trello • Basecamp • Jira • Asana • Microsop Project • Many more …
UI/UX Prototyping Tools
Prototyping and ProducPon Examples
Prototyping Example (conPnued)
Prototyping Example (conPnued)
Prototyping Example (conPnued)
More Prototyping and TesPng Tools
• Powerpoint • Excel • UXPin • Proto.io • Origami • Framer.js • Balsamiq
• InVision • Sketch • Keynote • Axure • Adobe XD • UserTesPng.com • TypeForm
Product Hacks: A sampling
#1: Don’t Build it, Sell It First
#2: Don’t Build It, Measure It Instead
#3: Don’t Build It, Fake it
#4: Don’t Build It, Use default “admin”
#5: Don’t Build It, Use reports instead
Reading Resources • The Leader’s Guide Community
– h_ps://theleadersguide.org • Lean Startup Newsle_er
– h_p://theleanstartup.com • First Round Review: Product Magazine
– h_p://firstround.com/review/product/ • Product Hunt
– h_ps://www.producthunt.com • Mailchimp UX Newsle_er
– h_p://www.theuxnewsle_er.com • Inside Intercom Newsle_er
– h_ps://blog.intercom.io • Nielsen Norman Group
– h_p://www.nngroup.com/arPcles • Design Insights from the Bridge
– h_ps://medium.com/bridge-‐collecPon • User Experience Design
– h_ps://medium.com/user-‐experience-‐design-‐1 • Product Design Weekly
– h_p://designweekly.atomic.io
Audio Resources • Product Hunt Radio
– h_ps://www.producthunt.com/radio • Inside Intercom
– h_ps://www.intercom.io/podcast • Product People
– h_p://productpeople.tv • The Everyday Innovator
– h_p://www.producPnnovaPoneducators.com/blog/category/interviews/
• This is Product Management – h_p://www.thisisproductmanagement.com
• This Week in Startups (TWIST) – h_p://thisweekinstartups.com
Be a scope assassin!
