Product Thinking

The Recipe for delivering awesome products and creating value for its consumers.

The Conclusion BEHIND THE SESSION

Kic

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1. Understand the domain - Research and research

2. Ask questions! - the worst question is the one that is

not asked.

3. The first step is all about understanding the problem

thoroughly, and not directly start selling a solution.

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1. Why is this problem being faced in the current

world?

2. What is it whose absence in the world is causing this

problem

3. Why was this problem not solved so far?

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3 levels of solution

How to identify above three?

Step 1 - Understand & Appreciate Online/Mobile businesses

1. Read about it (blogs - Techcrunch, Pando Daily, Hacker News)

2. Experience it (sign up for all services/apps that you read, try it)

3. Keep following it (Spread the word about good products, keep

checking how they are moving ahead)

4. Make all of the above a lifestyle

How to identify above three?

Step 2 - Understand Influencers

1. Google (search alternatives like Duck Duck Go)

2. Social Media (Understand how businesses are using

social media to connect with consumers)

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Converting all features into benefits

1. Only change in thought process

2. Ability to roadmap a product

3. Tools for roadmapping

4. Experience is the king

Identify secondary solutions

1. One single solution - break it down into smaller

needs/requirements

2. Identify secondary solutions (which become

accessories and value ads - they are important

because they will be your differentiators)

3. Focal points of revenue generation - understanding

the status and direction of the business

Peripherals

Analytics

1. Understand Measurement techniques (GA, Flurry

etc.) [measuring is key]

2. Usage techniques

Hygiene

1. SEO Basics, Site map

Hit

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1. Impact of UI

2. Lean Approach, Build fast, Deploy Fast, Learn, Fix,

Redeploy

3. Understand usage of the appropriate & more

relevant technology rather than cutting edge.

4. Break the objectives into simplified pieces which

can be measured

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LTS

1. Copy (grammar, sentence case, spellings etc.)

2. Cross links

3. Content (Take responsibility of content)

Objective: You need to be able to think about the larger

issues as well as the micro ones.

Admiring the forest and appreciating the

leaves

THANK YOU