PRODUCT MANAGEMENT Doron Houminershacharoz.github.io › ... › ProductManagement.pdf · PRODUCT...
Transcript of PRODUCT MANAGEMENT Doron Houminershacharoz.github.io › ... › ProductManagement.pdf · PRODUCT...
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PRODUCT MANAGEMENTWHAT THE F@#&% IS THIS AND WHY DO WE NEED IT ?
Doron Houminer@doronh
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WHO AM I?
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AGENDA
What is Product Management?
Who is the Product Manager?
Why do we need it?
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WHY PRODUCT MANAGEMENT?
There is a gap!We do not build the right products
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GOAL OF PRODUCT MANAGEMENT
Add ValueDeliver business results through
product solutions that meet customer needs and align to the company goals
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WHERE IS PRODUCT MANAGEMENT?
Create products that are
valuable, usable and feasibleProduct Mgnt
is here
The Product Manager is Accountable to the product success
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WHO IS PRODUCT MANAGEMENTRole: Product Management
Title: • Product Manager
• Product Marketing
• Technical Product Manager
• Marketing Manager
• Product Planning
• Market Communications (marcom)
• Product Strategist
• Architect
• Business Development
• CEO
OutboundInbound
Strategic
Tactical
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PRODUCT MANAGEMENT / MARKETING
OutboundInbound
Strategic
Tactical
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PRODUCT MANAGEMENT / MARKETING
OutboundInbound
Strategic
Tactical
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PRODUCT MANAGEMENT / MARKETING
OutboundInbound
Strategic
Tactical
Product Management
Marketing
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PRODUCT MANAGEMENT / MARKETING
OutboundInbound
Strategic
Tactical
Marketing
Product
MgmtProduct
Marketing
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PRODUCT MANAGEMENT / MARKETING
OutboundInbound
Strategic
Tactical
Product
MgmtProduct
Mktg
Advertising
PR
Marcom
Promotions Lead Gen/
Events
New product
launches
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The Product Manager will:
• Provide clear customer needs
• Provide market insights
• Prioritize the most important features
• Evaluate buy vs. build options
• Focus on MVP (Minimum Viable Product)
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GOAL OF PRODUCT MANAGEMENT
Add ValueDeliver business results through
product solutions that meet customer needs and align to the company goals
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THANK YOU! Doron Houminer
@doronh