product line of pantaloon retail by mohit jain

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this is a marketing plan for gift bazaar

Transcript of product line of pantaloon retail by mohit jain

PRESENTED BY: MOHIT JAIN(18) GOYAL(46)

KUNAL SHARMA(48)

RAHUL

CURRENT SITUATIONy Pantaloon Retail (India) Limited operates over 12 y y y y y

million square feet of retail space over 1000 stores across 71 cities in India employs over 30,000 people The companys leading formats include Pantaloons, big bazaar, food bazaar, ezone etc. very well established distribution Competitors are shoppers stop, globus, Westside etc.

PRODUCT LIFE CYCLEPANTALOON RETAIL LTD. PANTALOON RETAIL LTD.

RESEARCH METHODOLOGY: To understand consumer attitude towards buying gifts 250 : Questionnaire Spss version 14.0 : Inorbit mall(malad) Oberoi mall(goregaon) Eros theatre(churchgate) R-city mall(ghatkopar)

RESEARCH CONCLUSIONAvalibility of gifts

Competitive price

28%

NO 33%

YES72 %

YES 67%

72% people prefer availability of gifts

67% people demand for competitive prices

CONTD.Customize gifts

Offers and discounts

no 32%

no 36%

yes 6 %

yes 64%

6 % people want offers and discounts

64% people prefer customize gifts

CONTD.Proper arrangement like to buy gifts online

no 45% yes 55%

no 39%

yes 61%

55% people expect proper arrangement of 61% people prefer buying gifts gifts online

CONTD.like the gifts to be delivered Ready to travel10 min

63% of the people like their gift to be delivered

59% people are ready to travel more then 10 min

CONTD.NEWS PAPER80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Hindustan The times TIMES of india Dainik jagran Navbharat Any other times NEWS

70% of the people prefer reading Times of India

INTRODUCTION OF GIFT BAZAARy It is new product line of future group y It is a supermarket y Wide range of gifts under one roof at lowest price y Offers and discounts y Gift delivery system y Customize gifts

SWOT ANALYSISSTRENGTHS:Future group is growing at the faster face Low price Established Distribution channel Wider range of gifts Delivery facility of giftsWEAKNESSES:

Loyalty program of competitors is more effective Shrinkage rates are higher than industry norms

SWOTOPPORTUNITIES:Huge untapped market Rising disposable income Increase in number of people in earning category and Urbanization Changing consumer habits and lifestyles.

THREATS:Competition from local retail gift shops Competition from organized retail players

OBJECTIVESy To open at least 22 stores in first year of launch of

gift bazaar y To achieve sales of Rs.450 crores a year y To achieve profit of at least Rs.12 crores a year

ANSOFF MATRIXGIFT BAZAAR

STRATEGYGEOGRAPHIC: URBAN RURAL DEMOGRAPHIC(INCOME GROUP) Low Lower middle Middle Upper middle high

CONTD.Middle and upper middle class urban population with all age group

Isse sasta aur jayda kahi nahi

PRODUCTy Wide range of gifts y Different section for y y y

PRICEMarkup pricing 20% or 10% lessprice in different gifts Quantity discount Special event pricing

y

different type of gifts Gift delivery system Customize gifts Traditional and antique gifts Special packaging

DISTRIBUTIONy 22 stores in 15 cities

PROMOTIONPrint ads in TOI and localnewspapers Bill boards Display sign Pop displays Website

in first year y Floor area will be 5000-15000 square feet y Open with all upcoming central malls y Online gifts will be available on www.giftbazaar.com

ACTION PLANy 20% Less price than competitors in

greetings, accessories, show piece y 10% less price than competitors in antique gifts, flowers, toys, books, music items y Quantity discount:10% discount on >rs5000 shopping y free gift coupons occasionally Purchase Discount(rs.) 1000 50 2000 150 5000 400 10000 1000

CONTD.y Half page ad in Times of India and local newspaper y 18 ads in a year per city y cities.xlsx y Display for 3 months after launch in all 15 cities y 1 bill board in each city with average size 40 x 40 ft.

y Display for 3 months after launch in all 15 cities y 1 display sign in each city

PROJECTED PROFIT AND LOSS ACCOUNT FOR THE YEAR 2010-11

Profit and loss ac.docx