Product life cycle of nokia mobiles

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1 PRODUCT LIFE CYCLE TIME S A L E S Product Life Cycle - Competitive Marketing

Transcript of Product life cycle of nokia mobiles

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Product Life Cycle - Competitive Marketing 1

PRODUCT LIFE CYCLE

TIME

SALES

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PRESENTED BY

GROUP NO - 031. Daizy Das2. Joy Majumder3. Puja Chowdhury4. Ram krishna Sharma5. Snehasish Mondol6. Tanmoy Roy7. Tracy kainth

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COMPANY PROFILE

Nokia Corporation is a Finland based MNC

Headquarter -- Espoo, Finland

CEO – Stephen Elop

Founder – Fredrik Idestam 1865

Nokia started as a pulp, rubber & cable manufacturer company

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Product Life Cycle - Competitive Marketing

Time

Sale

s or

Pro fi

t s

Growth

Maturity

Decline

Introduction

Sales curve

The Concept Phones

Nokia E- series

Nokia Symbian & N- Series

Nokia Windows & Symbian phones

PRODUCT LIFE CYCLE OF NOKIA

5

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Lifecycle• Globally Nokia’s market is at Decline due to shift from

Symbian to Windows phone devices

Globally & in India Placed Here

Rs

Time

Product life cycle

5

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INTRODUCTION STAGE ( 1995 – 2002)

NOKIA 2110 1. Entered India in 19952. Launched very few models due to lesser demand & innovation3. GSM & CDMA phones4. Launched 1st model Nokia 2110 with Nokia tune5. 2110 was 1st model capable of sending/receiving sms6.Competed with the then market leader ‘Motorola’

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GROWTH STAGE ( 2003 – 2009 )a

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Launched phones without external antenna

Had better features like games, alarm, ergonomic keypad, display etc.

Models like Nokia 3310/3315 marked beginning of growth stage

Launched models like N95 to compete with Apple’s i-phone

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PRODUCTa

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Features :Slider Phone

3G

Wi-Fi (WLAN)

Radio

MP3 Player

Video Record

Loudspeaker/Speakerphone

Bluetooth

Camera 5 Mega pixel

Video Record.

NOKIA N95 8GB

FEW POPULAR N-SERIES MODELS OF NOKIA

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2001 2002 2003 2004 2005 2006 2007 2008 20090

10000

20000

30000

40000

50000

60000

31191 30016 29455 29267

34191

41121

51058 50710

40984

3362 4780 5011 4330 4639 54887985

49661197

2200 3381 3592 3207 3616 43067205

3988891

NOKIANet Sales Linear (Net Sales) Operating Profit Net Profit

YEARS

EURO

(mill

ion)

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SALES FIGURE ( 2001 – 2009 )a

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MATURITY STAGE ( 2009 – 2011 ) a

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Launched a lot of touch screen models

Launched 1st Maemo 5 OS phone N-900

Launched Qwerty+touch model N-97

Focussed on E-series phones to compete with Blackberry

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PRODUCT a

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q

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DECLINE STAGE ( 2011 Q3 – PRESENT )

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Upgraded its Symbian OS with ‘3’ & ‘Belle’

Shifted focus on Windows as its main OS

Launched 1st Windows phone, Lumia 800

Used Symbian only in low end models

PRODUCTa

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a

General 2G Network GSM 850 / 900 / 1800 / 1900

3G Network HSDPA 850 / 900 / 1900 / 2100 - RM-819

HSDPA 900 / 1900 / 2100 - RM-801 CV

Announced a 2011, OctoberStatus Available. Released 2011, November

Display Type AMOLED capacitive touchscreen, 16M colors

Size 480 x 800 pixels, 3.7 inches (~252 ppi pixel density

3.5mm jack Yes

Memory Card slot No

Internal 16 GB storage, 512 MB RAM

Data GPRS Class 33

EDGE Class 33

Speed HSDPA 14.4 Mbps, HSUPA 5.76 Mbps

WLAN Wi-Fi 802.11 b/g/n

Bluetooth Yes, v2.1 with A2DP, EDR

USB Yes, microUSB v2.0

Camera Primary 8 MP, 3264x2448 pixels, Carl Zeiss optics, autofocus, dual-LED flash

Secondary No

Features OS Microsoft Windows Phone 7.5 Mango, upgradable to v7.8

Chipset Qualcomm MSM8255 Snapdragon

CPU 1.4 GHz Scorpion

NOKIA LUMIA 800

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SALES FIGURE FROM 2009 - 2012

2009 2010 2011 2012

-10000

0

10000

20000

30000

40000

50000

4098442446

38659

30176

1197 2070-1073

-2303

891 1850

-1164-3106

NOKIANet Sales Linear (Net Sales) Operating Profit/Loss Net Profit/Loss

YEARS

EURO

(mill

ion)

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NEW DRAFTING STRATEGIS • Nokia launched Windows Phones series dubbed as the Nokia Lumia.

Fast-forward to 2013, Nokia has a full portfolio of great Windows Phone 8 smart phones, from a 520 through the award winning Lumia 920 and the ground-breaking Lumia 1020, which enables photography never seen before in a Smartphone.

• In September 2013, Nokia announces that it has entered into an agreement with Microsoft whereby Microsoft would purchase substantially all Devices & Services, the Nokia business which makes mobile phones and Smartphone's.

• Stephen Elop facilitated this deal and his role in it has been questionable.

• Though Nokia is now reporting profits, it had lost its glory in the market it once dominated singlehandedly.

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WRONG DECESION

While the entire Smartphone OS industry was evolving, manufacturers moved on and adopted various operating systems like Android, Windows, Bada, Meego, et cetera, Nokia decided to stick to Windows OS only.

As Android and iOS became more popular, Nokia and its windows phones failed to attract any attention.

Though the new technologies developed by Nokia were ground breaking, they were not promising enough

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RESULTSMicrosoft has agreed a deal to buy Nokia's mobile phone business for 5.4bn Euros ($7.2bn; £4.6bn).

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