Product life cycle of nokia mobiles
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Transcript of Product life cycle of nokia mobiles
Product Life Cycle - Competitive Marketing 1
PRODUCT LIFE CYCLE
TIME
SALES
Product Life Cycle - Competitive Marketing 2
PRESENTED BY
GROUP NO - 031. Daizy Das2. Joy Majumder3. Puja Chowdhury4. Ram krishna Sharma5. Snehasish Mondol6. Tanmoy Roy7. Tracy kainth
Product Life Cycle - Competitive Marketing 3
COMPANY PROFILE
Nokia Corporation is a Finland based MNC
Headquarter -- Espoo, Finland
CEO – Stephen Elop
Founder – Fredrik Idestam 1865
Nokia started as a pulp, rubber & cable manufacturer company
Product Life Cycle - Competitive Marketing
Time
Sale
s or
Pro fi
t s
Growth
Maturity
Decline
Introduction
Sales curve
The Concept Phones
Nokia E- series
Nokia Symbian & N- Series
Nokia Windows & Symbian phones
PRODUCT LIFE CYCLE OF NOKIA
5
05/02/2023 Product Life Cycle - Competitive Marketing
Lifecycle• Globally Nokia’s market is at Decline due to shift from
Symbian to Windows phone devices
Globally & in India Placed Here
Rs
Time
Product life cycle
5
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INTRODUCTION STAGE ( 1995 – 2002)
NOKIA 2110 1. Entered India in 19952. Launched very few models due to lesser demand & innovation3. GSM & CDMA phones4. Launched 1st model Nokia 2110 with Nokia tune5. 2110 was 1st model capable of sending/receiving sms6.Competed with the then market leader ‘Motorola’
Product Life Cycle - Competitive Marketing 7
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GROWTH STAGE ( 2003 – 2009 )a
9
Launched phones without external antenna
Had better features like games, alarm, ergonomic keypad, display etc.
Models like Nokia 3310/3315 marked beginning of growth stage
Launched models like N95 to compete with Apple’s i-phone
05/02/2023 Product Life Cycle - Competitive Marketing
PRODUCTa
Features :Slider Phone
3G
Wi-Fi (WLAN)
Radio
MP3 Player
Video Record
Loudspeaker/Speakerphone
Bluetooth
Camera 5 Mega pixel
Video Record.
NOKIA N95 8GB
FEW POPULAR N-SERIES MODELS OF NOKIA
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11
2001 2002 2003 2004 2005 2006 2007 2008 20090
10000
20000
30000
40000
50000
60000
31191 30016 29455 29267
34191
41121
51058 50710
40984
3362 4780 5011 4330 4639 54887985
49661197
2200 3381 3592 3207 3616 43067205
3988891
NOKIANet Sales Linear (Net Sales) Operating Profit Net Profit
YEARS
EURO
(mill
ion)
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SALES FIGURE ( 2001 – 2009 )a
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MATURITY STAGE ( 2009 – 2011 ) a
13
Launched a lot of touch screen models
Launched 1st Maemo 5 OS phone N-900
Launched Qwerty+touch model N-97
Focussed on E-series phones to compete with Blackberry
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PRODUCT a
14
q
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DECLINE STAGE ( 2011 Q3 – PRESENT )
Product Life Cycle - Competitive Marketing 15
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Upgraded its Symbian OS with ‘3’ & ‘Belle’
Shifted focus on Windows as its main OS
Launched 1st Windows phone, Lumia 800
Used Symbian only in low end models
PRODUCTa
17
a
General 2G Network GSM 850 / 900 / 1800 / 1900
3G Network HSDPA 850 / 900 / 1900 / 2100 - RM-819
HSDPA 900 / 1900 / 2100 - RM-801 CV
Announced a 2011, OctoberStatus Available. Released 2011, November
Display Type AMOLED capacitive touchscreen, 16M colors
Size 480 x 800 pixels, 3.7 inches (~252 ppi pixel density
3.5mm jack Yes
Memory Card slot No
Internal 16 GB storage, 512 MB RAM
Data GPRS Class 33
EDGE Class 33
Speed HSDPA 14.4 Mbps, HSUPA 5.76 Mbps
WLAN Wi-Fi 802.11 b/g/n
Bluetooth Yes, v2.1 with A2DP, EDR
USB Yes, microUSB v2.0
Camera Primary 8 MP, 3264x2448 pixels, Carl Zeiss optics, autofocus, dual-LED flash
Secondary No
Features OS Microsoft Windows Phone 7.5 Mango, upgradable to v7.8
Chipset Qualcomm MSM8255 Snapdragon
CPU 1.4 GHz Scorpion
NOKIA LUMIA 800
18
SALES FIGURE FROM 2009 - 2012
2009 2010 2011 2012
-10000
0
10000
20000
30000
40000
50000
4098442446
38659
30176
1197 2070-1073
-2303
891 1850
-1164-3106
NOKIANet Sales Linear (Net Sales) Operating Profit/Loss Net Profit/Loss
YEARS
EURO
(mill
ion)
Product Life Cycle - Competitive Marketing 19
NEW DRAFTING STRATEGIS • Nokia launched Windows Phones series dubbed as the Nokia Lumia.
Fast-forward to 2013, Nokia has a full portfolio of great Windows Phone 8 smart phones, from a 520 through the award winning Lumia 920 and the ground-breaking Lumia 1020, which enables photography never seen before in a Smartphone.
• In September 2013, Nokia announces that it has entered into an agreement with Microsoft whereby Microsoft would purchase substantially all Devices & Services, the Nokia business which makes mobile phones and Smartphone's.
• Stephen Elop facilitated this deal and his role in it has been questionable.
• Though Nokia is now reporting profits, it had lost its glory in the market it once dominated singlehandedly.
Product Life Cycle - Competitive Marketing 20
WRONG DECESION
While the entire Smartphone OS industry was evolving, manufacturers moved on and adopted various operating systems like Android, Windows, Bada, Meego, et cetera, Nokia decided to stick to Windows OS only.
As Android and iOS became more popular, Nokia and its windows phones failed to attract any attention.
Though the new technologies developed by Nokia were ground breaking, they were not promising enough
Product Life Cycle - Competitive Marketing 21
RESULTSMicrosoft has agreed a deal to buy Nokia's mobile phone business for 5.4bn Euros ($7.2bn; £4.6bn).
Product Life Cycle - Competitive Marketing 22