Product Life Cycle and BCG Matrix Ppt
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Transcript of Product Life Cycle and BCG Matrix Ppt
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Product life cycle
By: Brian Smith
Jon XuNick Gland
Maddie Mansi
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Students will know
What a product life cycle is
What the BCG Matrix is
The 4 stages of a product life cycle How the BCG matrix works
How the Product life cycle graph works
How the life cycle effects the BCG Matrix
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Product life cycle
Definition- Identifies the stages a product goes
through from the time it enters the market
until it is no longer sold
Products go through four stages in their life
cycle.
By studying the competition a business can
determine the type of marketing mix needed
in each stage of the product life cycle
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Product life cycle stages
Introduction: New product introduced to market.
Usually has no direct competition and competes
with older more established products
Growth: If a new product is introduced
successfully, then it will attract more customers
and sales will begin to grow. Competitors will seethat the product offers profit and try to enter the
market with their own brand
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Product life cycle continued
Maturity: Growth of sales begins to decline.Competitors may have come out with similarproducts. At this point, a company wants to
defend their market share. Decline: This is when product sales begins to
decline. Your product is probably outdated ornot innovative by now. Instead of losing moremoney, firms may withdrawal that product orreduce costs.
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The Lifecycle
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The BCG Matrix
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How to read a BCG Matrix graph
The Dog stands for a
low growth and a low
market share, because
of this it has a low profitwith high investment
Question mark means
High growth and low
market share, It has low
profits but needs high
investments.
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How to read a BCG Matrix graph
Stars are when yourbusiness has highgrowth and high marketshare.
The cow means thatthere is a low growthand a high marketshare, because of this
your investmentsshould be low with highprofits.
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Product lifecycle & BCG Matrix relation
Theyre not directly related but
they both describe lifecycles of
businesses or products.
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How they both apply to real life
Example of product life cycle: The Ipod 1: Firstintroduced in 2001, was a huge market success,
knock offs were soon made.
2: They made all the ipod variations with more
memory and capability
3. the Ipod classic was eventually beaten out by the
Ipod touch, and other touch screen items.
4: It was declined when the Iphone came out.
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How they both apply to real life
Example: Apple
1: The first year apple was a business they were
a dog.
2: They quickly over took the personal electronic
Industry, beating out the blackberry as #1 (star)
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Conclusion
Now you should know
What a product life cycle is
What the BCG Matrix is The 4 stages of a product life cycle
How the BCG matrix works
How the Product life cycle graph works How the life cycle effects the BCG Matrix
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Activity
Find a product that has
gone through theproduct life cycle and
describe the stages itwent through
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Activity
Name a company
for each of the 4
quadrants of theBCG matrix
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