Product Launching Presentation

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Product Launching Presentation Clinique Mineral Translucent Spray Blusher Diana | Herni | Stephanie 11-7A

Transcript of Product Launching Presentation

Page 1: Product Launching Presentation

Product Launching Presentation

Clinique Mineral Translucent Spray Blusher

Diana | Herni | Stephanie11-7A

Page 2: Product Launching Presentation

It is an offshoot of the Estee Lauder

Company

Clinique was established in 1968

Clinique was developed to capture the type

of customer who is asking for a helpful

program

Clinique products are allergy tested and

100% fragrance free

Company Profile

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Strengths:

◦ all its products are allergy tested & 100% fragrance

free

◦ tested by experts and leading dermatologist

Weakness:

◦ high cost for its product research

Opportunity:

o people have already trusted Clinique and sold in more

than 135 countries and territories

Threats:

o competitors, such as Kanebo and Lancome

o illegal counterfeited products

SWOT Analysis

Page 4: Product Launching Presentation

can be applied easily to your cheeks for a healthy,

radiant and long lasting rosy glow

made by 100% pure crushed minerals and contains

no irritants

It is naturally hypoallergenic, non-comedogenic,

non-acnegenic, anti-bacteria

The available colors are Pink Blossom, Sweet

Orange, Sugar Plum, Natural Copper and Deep

Chocolate

Product Characteristics

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INSIDE Public Relations Consultant was first

set up in November 2002 in Jakarta

Provide a complete range of public relations

service

Inside Public Relations Consultant has

already formulated its vision, mission, and

value

We also has some valuable experiences

PR Consultant

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To create awareness of Clinique Mineral Translucent

Spray Blusher in consumers, community & opinion

leaders by 25% by the end of March 2009.

PublicDemographic

Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or university

GeodemographicBusiness women or housewives who live in Jakarta.

Objectives and Public

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Newspapers : Kompas

Magazines : Cosmopolitan

Radio : 90.4 Cosmopolitan FM

Television : O’Channel

Media

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Venue (Balai Samudra)

Foods & beverages

Decoration & lighting

Sound system

Entertainer (Glenn Fredly)

MC (Andhara Early)

Invitation

Press kit

Goody bag

GRAND TOTAL: Rp 462.825.000

Budget

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Title : Mineralique

Place : Balai Samudra

Jl. Boulevard Barat no. 1

Kelapa Gading

Jakarta Utara

Date : Saturday, 2 August 2008

Time : 17.30 till drop

Program Information

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Press kit will be including:

Pen, exclusive notebook, and Clinique

magazines

Goody bag will be including:

Pen, exclusive notebook, mug, watch

keychain, and cosmetic

purse

Press Kit and Goody Bag

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Photos

Clinique Mineral TranslucentSpray Blusher

Sketch of the place

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Decoration

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The End