Product Launching Presentation
Transcript of Product Launching Presentation
Product Launching Presentation
Clinique Mineral Translucent Spray Blusher
Diana | Herni | Stephanie11-7A
It is an offshoot of the Estee Lauder
Company
Clinique was established in 1968
Clinique was developed to capture the type
of customer who is asking for a helpful
program
Clinique products are allergy tested and
100% fragrance free
Company Profile
Strengths:
◦ all its products are allergy tested & 100% fragrance
free
◦ tested by experts and leading dermatologist
Weakness:
◦ high cost for its product research
Opportunity:
o people have already trusted Clinique and sold in more
than 135 countries and territories
Threats:
o competitors, such as Kanebo and Lancome
o illegal counterfeited products
SWOT Analysis
can be applied easily to your cheeks for a healthy,
radiant and long lasting rosy glow
made by 100% pure crushed minerals and contains
no irritants
It is naturally hypoallergenic, non-comedogenic,
non-acnegenic, anti-bacteria
The available colors are Pink Blossom, Sweet
Orange, Sugar Plum, Natural Copper and Deep
Chocolate
Product Characteristics
INSIDE Public Relations Consultant was first
set up in November 2002 in Jakarta
Provide a complete range of public relations
service
Inside Public Relations Consultant has
already formulated its vision, mission, and
value
We also has some valuable experiences
PR Consultant
To create awareness of Clinique Mineral Translucent
Spray Blusher in consumers, community & opinion
leaders by 25% by the end of March 2009.
PublicDemographic
Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or university
GeodemographicBusiness women or housewives who live in Jakarta.
Objectives and Public
Newspapers : Kompas
Magazines : Cosmopolitan
Radio : 90.4 Cosmopolitan FM
Television : O’Channel
Media
Venue (Balai Samudra)
Foods & beverages
Decoration & lighting
Sound system
Entertainer (Glenn Fredly)
MC (Andhara Early)
Invitation
Press kit
Goody bag
GRAND TOTAL: Rp 462.825.000
Budget
Title : Mineralique
Place : Balai Samudra
Jl. Boulevard Barat no. 1
Kelapa Gading
Jakarta Utara
Date : Saturday, 2 August 2008
Time : 17.30 till drop
Program Information
Press kit will be including:
Pen, exclusive notebook, and Clinique
magazines
Goody bag will be including:
Pen, exclusive notebook, mug, watch
keychain, and cosmetic
purse
Press Kit and Goody Bag
Photos
Clinique Mineral TranslucentSpray Blusher
Sketch of the place
Decoration
The End